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South Korea February 2019: Hyundai monopolises Top 6 for the first time in at least 7 years, Palisade holds at #4

The Hyundai Palisade ranks 4th at home in South Korea for the second month running.

This article along with all South Korea monthly articles since January 2018 have been updated with the Top 85 foreign models.

The South Korean new light vehicle market is down 2.3% year-on-year in February to 122.454 units, a decline solely triggered by particularly weak sales by foreign manufacturers: down 20.3% to just 15.885 whereas local brands improve at +1.1% to 106.569. The year-to-date tally also tilts into negative at -0.3% to 258.116 sales, here too the works of foreign carmakers down 16.9% to 34.083 just as locals gain 2.8% to 224.033. Brand leader Hyundai (+8.9%) is in excellent shape and improves its share to 40.2% this month and 40.5% YTD (+15.7%). In contrast sister brand Kia (-10.2%) suffers and falls to 27.1% of its home market. Ssangyong (+39.2%) takes advantage of a raft of new launches to post by far the largest gain among local manufacturers, holding onto the third spot overall with 8% share this month.

GM Korea (-10.8%) and Renault Samsung (-8%) are both down, but much less so than in previous months and as a result both manage to slide back into the overall Top 5. Genesis (-16.5%) is in great difficulty already but still manages to outsell all foreign premium brands, which is the reason why it was created in the first place. Mercedes (-41.7%) and even more strikingly BMW (-61.8%) totally implode this month just as Audi (+9438.9%) is reborn after emissions irregularities prevented it to be sold in the country for many months. Honda (+140.2%), Porsche (+132.8%), Volvo (+66.7%), Jeep/Chrysler (+65.9%) and Lexus (+25.8%) are the best performing brands in the remainder of the ranking.

Over in the local models ranking, the Hyundai Grandeur (-14.1%) holds onto the pole position for the 4th straight month despite a steep year-on-year drop, holding off the Hyundai Santa Fe (+69.6%) with the Hyundai Porter (-5.5%) knocked down to #2. The all-new Hyundai Palisade posts a second straight month at a stunning 4th place overall, while the Sonata (+11.8%) and Avante (-14.4%) mean the February Top 6 is 100% Hyundai fir the first time since BSCB started following South Korea month in December 2012, the brand’s previous best being a full Top 5 in both December 2012 and July 2013. The Kia K900 (+2223.1%), Soul (+353.7%), Kia K3 (+71.7%), Carnival (+39.3%), Ssangyong Korando Sports (+29.3%), Chevrolet Trax (+24.5%), Genesis G70 (+23.4%) and Samsung QM6 (+21.1%) also post spectacular gains.

In the foreign models aisle, the Mercedes E-Class (-51.6%) remains the best-seller despite losing more than half its volume year-on-year, followed this month by the Audi A6, Lexus ES (+17.7%) and Mercedes C-Class (-42%). The Honda Accord (+25550%), Porsche Cayenne (+6125%), Land Rover Discovery Sport (+83.7%) and Toyota Camry (+36.3%) post superb gains in the remainder of the Top 10.

Previous month: South Korea January 2019: Hyundai Palisade up to #4

One year ago: South Korea February 2018: Mercedes and BMW above GM Korea for the first time

Full February 2019 Top 30 All-brands, Top 57 local models and Top 85 foreign models below.

South Korea February 2019 – brands:

PosBrandFeb-19%/18Jan2019%/18PosFY18
1Hyundai49,26340.2%8.9%1104,42940.5%15.7%11
2Kia33,22227.1%-10.2%271,23227.6%-6.4%22
3Ssangyong9,8418.0%39.2%318,6287.2%26.3%33
4GM Korea5,1774.2%-10.8%710,2304.0%-25.0%44
5Renault Samsung4,9234.0%-8.0%610,0973.9%-14.1%55
6Genesis4,1433.4%-16.5%59,4173.6%-17.1%67
7Mercedes3,6112.9%-41.7%49,4073.6%-31.3%76
8BMW2,3401.9%-61.8%85,0662.0%-56.0%88
9Audi1,7171.4%9438.9%142,4170.9%941.8%1012
10Lexus1,2831.0%25.8%92,8161.1%24.8%911
11Toyota8750.7%-29.1%101,9220.7%-11.1%119
12Land Rover8250.7%9.7%171,3740.5%-7.0%1613
13Honda8120.7%140.2%151,4810.6%110.7%1317
14Volvo7600.6%66.7%121,6200.6%24.1%1216
15Jeep/Chrysler6320.5%65.9%131,4440.6%117.1%1418
16Mini6310.5%-1.4%161,2030.5%10.4%1715
17Porsche6310.5%132.8%181,0810.4%34.1%1821
18Ford/Lincoln5220.4%-29.9%111,3830.5%-21.1%1514
19Nissan3540.3%-10.2%206950.3%-1.4%1919
20Peugeot2470.2%-38.9%215450.2%-28.1%2020
21Infiniti1490.1%-12.4%223110.1%-11.4%2223
22Cadillac1440.1%-1.4%232810.1%-0.4%2324
23Jaguar1280.1%-71.8%242300.1%-72.5%2422
24Maserati800.1%-23.8%251700.1%-24.4%2525
25Volkswagen620.1%n/a194660.2%n/a2110
26Citroen600.0%27.7%261020.0%3.0%2626
27Rolls-Royce80.0%14.3%28250.0%92.3%2828
28Bentley70.0%-77.4%27300.0%-44.4%2727
29Lamborghini70.0%75.0%29140.0%180.0%2929
30Fiat00.0%n/a3000.0%n/a30 –
 –Total local manufacturers106,56987.0%1.1% –224,03386.8%2.8% – –
 –Total foreign manufacturers15,88513.0%-20.3% –34,08313.2%-16.9% – –
 –Total market122,454100.0%-2.3% –258,116100.0%-0.3% – –

South Korea February 2019 – local models:

PosModelFeb-19/18Jan2019/18PosFY18
1Hyundai Grandeur7,720-14.1%117,797-4.2%11
2Hyundai Santa Fe7,02369.6%314,02497.6%32
3Hyundai Porter6,797-5.5%215,74817.2%23
4Hyundai Palisade5,769new411,672new451
5Hyundai Sonata5,68011.8%810,221-3.6%67
6Hyundai Avante4,973-14.4%610,401-9.4%55
7Kia Carnival4,31239.3%59,99028.7%74
8Kia Sorento4,157-29.0%147,774-33.9%96
9Kia Bongo3,989-9.6%78,942-3.3%88
10Hyundai Grand Starex3,5817.4%107,7607.2%1011
11SsangYong Korando Sports3,41329.3%97,71546.8%1116
12Kia K33,39271.7%117,540111.1%1213
13Kia Morning3,355-26.4%127,481-17.3%139
14SsangYong Tivoli2,9607.4%166,0312.7%1614
15Kia K52,787-27.4%156,074-8.9%1512
16Hyundai Tucson2,638-4.6%136,28912.7%1415
17Chevrolet Spark2,4010.1%224,565-20.6%2018
18Samsung QM62,28021.1%185,12526.7%1821
19Kia K72,226-26.2%175,226-17.9%1717
20Kia Sportage2,214-18.0%194,969-17.9%1919
21Kia Ray2,020-15.7%234,009-20.5%2322
22Hyundai Kona1,955-41.9%214,265-37.9%2210
23Genesis G801,873-38.7%204,352-38.7%2120
24Kia Niro1,7747.0%262,983-6.0%2424
25Genesis G701,31023.4%242,7189.6%2528
26Chevrolet Malibu1,075-7.4%282,190-17.0%2825
27Samsung SM61,061-24.6%272,223-31.9%2723
28Genesis G9096013.9%252,34731.7%2631
29Chevrolet Trax92024.5%311,93011.8%3029
30Kia K99062223.1%291,9531076.5%2930
31Kia Stonic823-49.1%301,848-48.7%3127
32SsangYong G4 Rexton811-28.0%321,811-26.9%3226
33Kia Soul608353.7%37927303.0%3349
34Samsung SM33997.8%38706-11.4%3535
35Hyundai Accent370-13.3%33776-18.3%3438
36Daewoo Labo32818.8%425673.1%4043
37Samsung QM3324-36.0%43520-55.4%4236
38Samsung SM5299-61.1%39579-66.0%3832
39Daewoo Alpheon295-1.7%356282.4%3644
40Kia Stinger292-34.8%36616-33.9%3737
41Hyundai Ioniq283-77.9%47419-83.8%4433
42SsangYong Korando C248-13.9%40528-19.4%4145
43Samsung SM7231-35.7%41490-32.2%4340
44Hyundai Veloster18166.1%44375244.0%4541
45Kia Mohave180-82.6%34571-70.2%3934
46Renault Samsung Clio158new49253new4942
47SsangYong Korando Turismo147-43.2%48281-41.7%4748
48Chevrolet Equinox133new46285new4653
49Hyundai i30106-65.1%45264-56.4%4847
50Renault Samsung Master97new50127new5060
51Renault Samsung Twizy7448.0% –7445.1%5256
52Hyundai Nexo72new5293new5158
53Chevrolet Corvette/Camaro180.0%51412.5%5362
54Hyundai i4014-17.6%5421-32.3%5461
55Chevrolet Volt/Bolt4-20.0%5510100.0%5639
56Chevrolet Impala2-98.4%563-99.1%5755
57Chevrolet Aveo1-98.9%5311-94.4%5559

South Korea February 2019 – foreign models:

PosModelFeb-19/18Jan2019/18PosFY18
1Mercedes E Class2,038-51.6%15,430-19.3%11
2Audi A61,717n/a62,417n/a218
3Lexus ES86317.7%22,05951.6%35
4Mercedes C Class692-42.0%51,392-40.2%67
5BMW 3 Series681-17.6%31,605-59.9%43
6BMW 5 Series610-77.3%41,423-69.2%52
7Toyota Camry54136.3%71,106-7.6%74
8Honda Accord51325550.0%101,00950350.0%812
9Porsche Cayenne4986125.0%855164200.0%17136
10Land Rover Discovery Sport45083.7%2362929.2%1415
11Ford Explorer343-44.4%9880-18.7%910
12Mini Hatchback332133.8%1663639.2%1314
13Volvo XC6032040.4%15653112.0%1219
14BMW X530028.2%6534525.0%2334
15Mercedes CLS2732933.3%88237381.8%1026
16Mercedes S Class250-71.4%12683-53.8%1111
17Mercedes GLA239-28.4%18474-17.3%1824
18BMW X3198-34.0%203892.6%2027
19Nissan Maxima192392.3%52261166.3%3086
20Lexus NX185-25.1%19387-4.7%2140
21Mini Countryman176-31.3%32300-35.5%2630
22Jeep Renegade172282.2%13566131.0%1535
23Jeep Compass170new24322new2479
24Lexus RX153-6.1%41244-18.4%3447
25Jeep Cherokee14198.6%33259114.0%3229
26Nissan Rogue134n/a31260n/a31 –
27Honda Odyssey13245.1%4322145.4%3857
28Volvo XC90127-17.0%2726334.2%2942
29Honda CR-V125-6.7%79146-38.4%4863
30BMW 7 Series122-41.3%22304-20.8%2525
31Volvo S90122-26.1%26267-0.4%2854
32Toyota Prius112-16.4%21295-3.0%2720
33Peugeot 3008111-27.9%35228-37.0%3732
34Range Rover Evoque11113.3%51180-27.7%4138
35Land Rover Discovery107-38.5%42197-42.4%3921
36Jeep Grand Cherokee10413.0%4618016.9%4046
37Mini Clubman103145.2%3022957.9%3628
38Volvo XC4099new28233new3591
39Toyota RAV496-47.0%25245-18.9%3331
40Mercedes GLC94-58.4%11541-58.5%166
41Porsche Panamera88-73.9%17357-25.9%2233
42Ford Mustang81145.5%38179208.6%4265
43BMW X180n/a44166n/a4378
44Toyota Prius C74new63120new5550
45BMW 1 Series71-71.9%57131-66.0%5237
46Cadillac CT665-1.5%491383.0%5060
47BMW X463n/a39159123.9%4556
48Peugeot 500863-44.7%54129-43.2%5344
49Range Rover Velar55-57.4%59107-59.3%5945
50Jaguar F-Pace54-68.0%11060-82.7%7362
51Range Rover5233.3%36164102.5%4458
52Volvo V9052-8.8%5511825.5%5674
53Lincoln MKZ50-39.8%48125-14.4%5459
54Range Rover Sport5022.0%619773.2%6253
55BMW 4 Series49-72.0%6096-69.4%6323
56Infiniti QX5049600.0%12050257.1%76133
57BMW X648-84.3%37151-59.5%4641
58Lexus LS4612.2%7570-15.7%6973
59Jeep Wrangler45-40.8%50117-19.3%5836
60Peugeot 50844340.0%58101405.0%61115
61BMW 6 Series43-80.0%40138-64.6%4939
62Toyota Sienna43-71.7%7468-70.8%7067
63Honda Pilot42-54.8%56105-45.9%6052
64Maserati Ghibli420.0%68825.1%6780
65Citroen C4 Cactus4240.0%776522.6%7284
66Infiniti QX60402.6%4511788.7%5788
67Volvo V4040-21.6%6486-7.5%6569
68VW Passat GT36n/a14421n/a199
69Infiniti Q3036-53.8%6282-50.0%6661
70Cadillac XT53317.9%7656-3.4%7485
71Lexus CT336.5%8352-33.3%7572
72VW Arteon26new8941new8168
73Jaguar XF25-84.5%8245-86.6%8048
74Cadillac Escalade2414.3%9139-17.0%84107
75Nissan Altima22-91.4%29150-74.4%4713
76Peugeot 200822-52.2%6665-30.9%7183
77Lincoln Continental21-70.0%5389-23.9%6464
78Porsche 91121-58.0%8638-56.8%8695
79Jaguar XE21-19.2%8837-44.8%8877
80Mini Convertible20100.0%843865.2%8589
81Porsche Boxster19-60.4%3413767.1%5170
82Jaguar E-Pace19new6948new7876
83Maserati Levante19-54.8%7048-44.8%7971
84Maserati Quattroporte17-51.4%8037-31.5%8796
85Cadillac CTS17112.5%903252.4%91102

Source: Manufacturers, KAIDA

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