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South Korea November 2018: Hyundai Grandeur back in charge, Ssangyong up 17.8% in stable market

The Hyundai Grandeur puts an end to 8 straight wins by the Hyundai Santa Fe.

Stable sales in South Korea in November: down just 0.2% to 162.249 units leading to a year-to-date volume up 1.4% to 1.652.470. Local carmakers drop 0.3% to 139.862 in November and 0.2% to 1.411.915 YTD while foreigners gain 0.5% this month to 22.387 but a gigantic 12.6% YTD to 240.555. Brand leader Hyundai (+2.1%) beats the market to stand at 36.2% share, almost identical to the 36.4% it commands YTD, followed by Kia (-0.7%) while at #3 Ssangyong (+17.8%) signs the largest gain in the Top 8. GM Korea (-19.9%) and Genesis (-15.4%) are in great difficulty among locals while Renault Samsung (+1.3%) is on the mend. Mercedes (+14.5%) annihilate the competition among foreign brands, selling almost 3 times as much as BMW (-63.7%) in total meltdown. Volkswagen climbs back inside the Top 10 at #9 followed by Lexus (+74.8%), Toyota (+43.3%) and Honda (+12.5%) all sparkling. Audi (+1815.2%) and Porsche (+125.9%) get back to life.

Over in the models ranking, the Hyundai Grandeur (+0.1%) returns to pole position, ending 8 consecutive months of reign by the Hyundai Santa Fe (+99%) and thus consolidating its YTD leadership at 102.682 units (-17%) vs. 98.559 (+107%) for the Santa Fe. The Hyundai Porter (-8%) is down one spot to #3 ahead of the Kia Carnival (+16%), Hyundai Avante (-13%) and Kia Sorento (-25%). Bolstered by its new EV variant, the Hyundai Kona (+29%) remains at a record 7th place for the 2nd straight month. Other great performers include the Ssangyong Korando Sports (+104%), Kia K3 (+38%), K5 (+31%), Samsung QM6 aka Renault Koleos (+30%) and Kia K7 (+27%).

Previous month: South Korea October 2018: EV pushes Hyundai Kona to record, market up 23.8%

One year ago: South Korea November 2017: Hyundai Grandeur holds ground at #1

Full November 2018 Top 30 brands and Top 60 local models below.

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