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South Korea November 2018: Hyundai Grandeur back in charge, Ssangyong up 17.8% in stable market

The Hyundai Grandeur puts an end to 8 straight wins by the Hyundai Santa Fe.

Stable sales in South Korea in November: down just 0.2% to 162.249 units leading to a year-to-date volume up 1.4% to 1.652.470. Local carmakers drop 0.3% to 139.862 in November and 0.2% to 1.411.915 YTD while foreigners gain 0.5% this month to 22.387 but a gigantic 12.6% YTD to 240.555. Brand leader Hyundai (+2.1%) beats the market to stand at 36.2% share, almost identical to the 36.4% it commands YTD, followed by Kia (-0.7%) while at #3 Ssangyong (+17.8%) signs the largest gain in the Top 8. GM Korea (-19.9%) and Genesis (-15.4%) are in great difficulty among locals while Renault Samsung (+1.3%) is on the mend. Mercedes (+14.5%) annihilate the competition among foreign brands, selling almost 3 times as much as BMW (-63.7%) in total meltdown. Volkswagen climbs back inside the Top 10 at #9 followed by Lexus (+74.8%), Toyota (+43.3%) and Honda (+12.5%) all sparkling. Audi (+1815.2%) and Porsche (+125.9%) get back to life.

Over in the models ranking, the Hyundai Grandeur (+0.1%) returns to pole position, ending 8 consecutive months of reign by the Hyundai Santa Fe (+99%) and thus consolidating its YTD leadership at 102.682 units (-17%) vs. 98.559 (+107%) for the Santa Fe. The Hyundai Porter (-8%) is down one spot to #3 ahead of the Kia Carnival (+16%), Hyundai Avante (-13%) and Kia Sorento (-25%). Bolstered by its new EV variant, the Hyundai Kona (+29%) remains at a record 7th place for the 2nd straight month. Other great performers include the Ssangyong Korando Sports (+104%), Kia K3 (+38%), K5 (+31%), Samsung QM6 aka Renault Koleos (+30%) and Kia K7 (+27%).

Previous month: South Korea October 2018: EV pushes Hyundai Kona to record, market up 23.8%

One year ago: South Korea November 2017: Hyundai Grandeur holds ground at #1

Full November 2018 Top 30 brands and Top 60 local models below.

South Korea November 2018 – brands:

PosBrandNov-18%/17Oct2018%/17PosFY17
1Hyundai58,81036.2%2.1%1601,24336.4%-2.6%11
2Kia48,70030.0%-0.7%2489,50029.6%3.0%22
3Ssangyong10,3306.4%17.8%398,4846.0%2.6%34
4Renault Samsung8,4075.2%1.3%479,5644.8%-12.2%55
5GM Korea8,2945.1%-19.9%582,8895.0%-31.2%43
6Mercedes7,2084.4%14.5%664,3253.9%-0.9%66
7Genesis5,3213.3%-15.4%755,0003.3%202.5%78
8BMW2,4761.5%-63.7%847,8692.9%-9.4%87
9Volkswagen1,9881.2%n/a1114,2820.9%n/a10 –
10Lexus1,9451.2%74.8%911,8150.7%4.6%129
11Toyota1,9281.2%43.3%1015,1960.9%42.6%910
12Honda9610.6%12.5%147,1270.4%-26.8%1713
13Ford/Lincoln8540.5%7.4%1310,7340.6%9.1%1412
14Volvo7310.5%7.7%167,9250.5%23.5%1616
15Jeep/Chrysler7140.4%0.1%156,7570.4%3.6%1815
16Land Rover6440.4%-38.8%1811,0000.7%18.4%1311
17Audi6320.4%1815.2%2111,8930.7%1149.3%1125
18Mini5920.4%-27.7%128,5780.5%2.4%1514
19Nissan4060.3%-11.7%194,6170.3%-20.8%1917
20Porsche3840.2%125.9%174,0660.2%66.6%2120
21Cadillac2030.1%-5.6%221,8820.1%9.0%2422
22Jaguar1680.1%-39.8%233,4730.2%-6.7%2218
23Infiniti1620.1%-26.0%241,9080.1%-22.2%2321
24Citroen1470.1%200.0%261,0530.1%-4.4%2623
25Maserati1320.1%n/a251,5380.1%n/a25 –
26Peugeot990.1%-68.3%204,1840.3%27.1%2019
27Rolls-Royce110.0%57.1%281080.0%35.0%2827
28Lamborghini20.0%n/a29100.0%-54.5%2928
29Bentley00.0%-100.0%272150.0%0.0%2726
30Fiat00.0%n/a00.0%-100.0%3024
 –Total local manufacturers139,86286.2%-0.3% –1,411,91585.4%-0.2% – –
 –Total foreign manufacturers22,38713.8%0.5% –240,55514.6%12.6% – –
 –Total market162,249100.0%-0.2% –1,652,470100.0%1.4% – –

South Korea November 2018 – models:

PosModelNov-18/17Oct2018/17PosFY17
1Hyundai Grandeur10,1910.1%3102,682-17%11
2Hyundai Santa Fe9,00199%198,559107%210
3Hyundai Porter8,858-8%288,667-6%32
4Kia Carnival6,57116%570,91412%47
5Hyundai Avante6,243-13%470,420-9%53
6Kia Sorento6,113-25%962,055-13%65
7Hyundai Kona5,55829%745,876119%1123
8Kia Bongo5,339-0.3%854,952-5%88
9Hyundai Sonata5,335-28%660,656-21%74
10Kia Morning5,333-11%1054,404-16%96
11Hyundai Grand Starex5,09018%1146,2758%1014
12Kia K54,95131%1343,68525%1218
13Kia K74,74127%1736,806-14%1712
14Hyundai Tucson4,280-7%1237,845-11%1513
15SsangYong Tivoli4,254-1%1639,330-22%149
16SsangYong Korando Sports4,106104%1537,76484%1624
17Chevrolet Spark3,9654%1834,616-19%1811
18Kia K33,89138%1441,31760%1320
19Samsung QM63,74930%1928,18014%2121
20Kia Sportage3,388-16%2134,438-9%2015
21Genesis G802,889-23%2034,614-6%1916
22Kia Niro2,280-26%2420,7910%2422
23Kia Ray2,19110%2225,21644%2225
24Samsung SM61,962-12%2321,844-40%2317
25Chevrolet Malibu1,653-25%2515,235-50%2619
26Genesis G701,550-3%2812,816337%2843
27SsangYong G4 Rexton1,423-18%2615,4119%2527
28Kia Stonic1,3776%3015,146107%2733
29Chevrolet Trax1,364-3%2710,778-28%2926
30Kia K91,073630%2910,761668%3052
31Genesis EQ900882-6%437,570-34%3330
32Samsung QM3740-33%345,954-46%3531
33Kia Mohave717-36%377,220-49%3428
34Hyundai Ioniq687-50%358,582-24%3229
35Samsung SM5614-43%338,60942%3137
36Hyundai Accent489-29%365,232-20%3836
37Samsung SM3474-26%325,703-15%3638
38Daewoo Labo4138%423,638-9%4344
39Kia Stinger366-49%385,319-6%3740
40Samsung SM7365-6%394,253-22%4041
41Renault Samsung Clio354new313,856new41 –
42Daewoo Alpheon351-8%413,500-10%4545
43SsangYong Korando C350-22%453,277-54%4635
44Hyundai i30301-30%442,930-33%4742
45Hyundai Veloster268554%403,6561977%4260
46Chevrolet Eqiunox245new471,292new55 –
47Chevrolet Impala226-17%511,448-56%5347
48SsangYong Korando Turismo197-24%462,702-20%4846
49Hyundai Nexo160new49587new57 –
50Samsung Twizy128n/a501,411447%5459
51Hyundai i403043%56196-34%5958
52Kia Soul29-96%532,382-17%4948
53Chevrolet Corvette/Camaro22-21%58178-64%6156
54Renault Samsung Master21new48195new60 –
55Hyundai Maxcruz19-94%541,750-74%5139
56Chevrolet Volt/Bolt13-84%524,866712%3954
57Chevrolet Captiva11-94% –1,185-38%5650
58Chevrolet Cruze9-99%573,614-62%4432
59Chevrolet Aveo8-89%55343-71%5853
60Kia Carens0-100%591,712-33%5249

Source: bobaedream.co.kr

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