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Chile November 2018: Chevrolet (+23%) cements lead, first market decline in 2.5 years

Chevrolet sales gain 23% in a negative market.

The October 2018 post has now been updated with the Top 20 models.

The Chilean new car market unexpectedly puts an end to 30 consecutive months of year-on-year gains in November (no interruption since May 2016) with registrations down 2.7% to 33.518 units. The year-to-date tally however manages to break the all-time annual record established in 2013 (378.240), up 17.1% on the same period in 2017 to 382.057 registrations. Chevrolet (+23%) ignores the negative context to remain in the brands lead with 10.3% share, whereas immediate followers Kia (-6%), Hyundai (-17%) and Suzuki (-26%) all fall faster than the market. Ford (+7%), Nissan (+3%), Toyota (+1%) and Mitsubishi (-0.4%) also manage to outpace the market in the remainder of the Top 10 but Peugeot (-38%) struggles. Further down, notice Opel (+145%), Dongfeng (+104%), Mini (+83%), Jaguar (+79%), Mercedes (+74%), the Chrysler Group (+56%), Maxus (+55%), MG (+47%), BMW (+26%), Volvo (+25%), Changan (+21%), Chery (+21%) and Subaru (+15%) all posting very dynamic performances. Chinese carmakers as a whole gain another 17% to 13.2% share vs. 12.9% so far this year.

Previous month: Chile October 2018: Chevrolet #1, Suzuki up 61% in market up 23.3%

One year ago: Chile November 2017: Suzuki on top, Chinese up 55%, market up 19.9%

Full November 2018 Top 50 brands ranking below.

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