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Belgium September 2018: BMW above 10% share, sales down 33.6%

BMW is the best-selling brand in Belgium in September.

* Now updated with models actuals. See the Top 45 All-brands and Top 10 models by clicking on the title *

New car sales in Belgium logically fall 33.6% to 27.145 units after being artificially inflated by pre-WLTP registrations last month, leading to a year-to-date tally up 4.7% to 455.722. The carmakers that did not need to rush selling non-compliant models in August end up winners in September but the market leader is still a surprise: BMW (-17%), reiterating an exploit it managed in January 2016 and January 2017. But if 20 months ago it towered at 8.8% share (a mark it beat in August 2017 at 8.9%), this time BMW lifts up to 10.1% share, crossing the symbolic 10% milestone for the first time in Belgian history according to BSCB records. Peugeot (-10%) leaps up six spots on August to #3, as does PSA stablemate Opel (-22%) shine Renault (-21%) dives from #1 to #4 but contains its decline given how much artificial sales it pushed in last month. Volkswagen (-54%), Citroen (-48%), Hyundai (-44%) and Mercedes (-43%) are hit full frontal but Volvo (+31%) manages the only year-on-year gain – let alone double-digit one – in the Top 20. It is joined by Tesla (+9%) and DS (+2%) further down. The models ranking is completely reshuffled this month with the Skoda Octavia (-8%), Opel Corsa (-34%) and BMW 1 Series (-21%) on the podium followed by the Renault Clio (-19%) and Opel Astra (-19%) while the Mercedes A-Class makes a rare appearance in the Top 10 at #6.

Previous post: Belgium August 2018: Renault, Nissan artificially boost market up 53%

One year ago: Belgium September 2017: VW Golf surges 95% in market down 2%

Full September 2018 Top 45 All-brands and Top 10 models below.

Belgium September 2018 – brands:

PosBrandSep-18%/17Aug2018%/17PosFY17
1BMW2,74210.1%-13%632,1577.1%-7%43
2Peugeot2,6509.8%-10%735,3207.8%6%34
3Opel2,5319.3%-22%827,9046.1%-9%65
4Renault2,4879.2%-21%141,8299.2%8%21
5Volkswagen1,6976.3%-54%244,4749.8%11%12
6Mercedes1,6576.1%-43%328,9466.4%-5%56
7Volvo1,6566.1%31%1215,9853.5%17%1314
8Ford1,4315.3%-29%1519,3114.2%-1%99
9Skoda1,4175.2%-18%1415,3523.4%-3%1410
10Toyota1,0273.8%-28%1614,0863.1%0%1515
11Dacia9273.4%-25%1116,1803.6%14%1212
12Hyundai8353.1%-44%1018,4684.1%16%1011
13Citroen7922.9%-48%919,5054.3%-5%88
14Kia7522.8%-19%1711,7572.6%14%1717
15Audi6112.3%-76%525,4615.6%-4%77
16Mazda5942.2%-12%227,2431.6%16%1918
17Nissan5101.9%-68%417,1853.8%16%1113
18Fiat4991.8%-63%1313,7383.0%3%1616
19Mini4751.7%0%196,5201.4%16%2019
20Suzuki3751.4%-47%255,8371.3%2%2121
21Seat3731.4%-26%208,1071.8%43%1820
22Land Rover1750.6%-60%215,2421.2%13%2222
23DS1370.5%2%311,5090.3%7%2929
24Jaguar1340.5%-41%263,4930.8%29%2425
25Tesla1220.4%9%357020.2%-20%3333
26Honda1090.4%-51%282,5920.6%-6%2724
27Jeep740.3%-65%184,1880.9%114%2327
28Porsche610.2%-78%233,0440.7%11%2523
29Smart610.2%-65%291,4050.3%10%3030
30Mitsubishi560.2%-50%272,0850.5%37%2828
31Lexus550.2%-60%301,2330.3%-5%3131
32SsangYong450.2%-40%338550.2%-22%3232
33Subaru210.1%-38%324770.1%13%3434
34Alfa Romeo170.1%-92%242,7140.6%36%2626
35Maserati160.1%-20%391960.0%-25%3536
36Aston Martin50.0%400%41490.0%26%3841
37Ferrari40.0%-56%36880.0%-6%3737
38Alpine40.0%new37450.0%new39 –
39Infiniti30.0%-77%341630.0%-55%3635
40Lotus20.0%100%44320.0%28%4142
41Rolls-Royce20.0%n/a50130.0%-19%4944
42AMF20.0%n/a –70.0%-36%5448
43Lamborghini10.0%0%43190.0%0%4543
44Alpina10.0%n/a49130.0%8%4749

Belgium January-September 2018 – models:

PosModel2018%/17PosFY17
1VW Golf10,8902.4%14%11
2Renault Clio9,2252.0%6%22
3Hyundai Tucson8,8591.9%5%33
4Nissan Qashqai8,2621.8%44%418
5Renault Captur7,3441.6%20%56
6Renault Scénic7,3141.6%26%616
7VW Polo7,0891.6%1%77
8VW Tiguan6,8081.5%27%819
9BMW X16,4551.4%-14%95
10Opel Corsa6,4471.4%-23%104

Belgium September 2018 – models:

PosModelSep-18%/17Aug2018%/17PosFY17
1Skoda Octavia6992.6%-8%n/an/an/an/an/an/a
2Opel Corsa5702.1%-34%n/a6,4471.4%-23%104
3BMW 1 Series5312.0%-21%n/an/an/an/an/an/a
4Renault Clio5051.9%-19%69,2252.0%6%22
5Opel Astra4931.8%-19%n/an/an/an/an/a9
6Mercedes A-Class4881.8%-19%n/an/an/an/an/an/a
7Renault Captur4831.8%-29%n/a7,3441.6%20%56
8Peugeot 2084801.8%-15%n/an/an/an/an/a10
9BMW X14701.7%-38%86,4551.4%-14%95
10Peugeot 20084691.7%-5%n/an/an/an/an/a8

Source: Febiac, JATO Dynamics

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