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Thailand March 2018: Toyota C-HR lands at #12, MG breaks record

The Toyota C-HR has landed in Thailand, and instantly tops its segment.

* See the Top 30 All-brands and Top 70 models by clicking on the title *

It’s a 7th consecutive month of double-digit gains for the Thai new light vehicle market now definitely on the mend, with March sales up 12.1% to 95.082 units. This is the third highest monthly volume in 5 years below December 2017 (104.302) and December 2015 (101.426). The year-to-date tally is now up 12.6% to 237.093, and if the upwards trend continues at a slightly higher pace throughout the year (+14.7%), new car sales in Thailand could return above 1 million annual units this year for the first time since 2013.

Whereas they were both underperforming last month, brand leaders Toyota (+21%) and Isuzu (+16%) both outpace the market in March to hit 28.1% and 19.8% share respectively vs. 27% and 18.7% so far in 2018. In contrast, Honda plunges 19% to 10.7% in third place. Elsewhere in the Top 10, Mazda (+33%), Ford (+23%) and Mitsubishi (+16%) all beat the market but the best performer is again Chinese and new local producer MG shooting up 118% on March 2017 to smash its monthly volume record to 2.373, its first time above 2.000 (previous best: 1.928 last December) and equal its record share hit last month at 2.5% (in fact a new record at 2.496% vs. 2.483% in February).

Model-wise, the Isuzu D-Max scores its 12th win in the past 13 months thanks to deliveries up 19% to just under 16.000 and 16.8% share, one full percentage point above its YTD level. The Toyota Hilux (+15%) is flatly beaten and lies over 4.000 sales below this month and almost 9.000 YTD. The Ford Ranger (+27%) remains at its traditional third spot while the Mazda2 soars 53% to #4, by far the best-selling passenger car in the country above the Toyota Yaris (#6) and Yaris Ativ (#7). The Mitsubishi Triton also outpaces the market at +23% in 5th place. But the big event of the month is occurring just outside the Top 10, at #12 exactly where the Toyota C-HR lands directly with just under 2.200 sales and 2.3% share, instantly taking the lead of the small crossover segment above the MG ZS beating its volume record at 1.350 and the Honda HR-V down 40% to 1.035. It’s the first outing of the C-HR in South-East Asia and chances are it will climb a lot higher in the coming months.

Previous month: Thailand February 2018: Isuzu D-Max leads, MG hits record share

Previous year: Thailand Full Year 2017: Isuzu D-Max snaps crown off Toyota Hilux for 1st time in 12 years

Full March 2018 Top 30 All-brands and Top 70 models below.

Thailand March 2018 – brands:

PosBrandMar-18%/17Feb2018%/17PosFY17
1Toyota26,67328.1%21%164,09427.0%9%11
2Isuzu18,81119.8%16%244,31618.7%6%22
3Honda10,19710.7%-19%328,43512.0%-6%33
4Mitsubishi8,0088.4%16%420,6968.7%22%44
5Nissan6,8707.2%6%716,9657.2%18%65
6Ford6,7727.1%23%517,2357.3%33%56
7Mazda6,6467.0%33%616,5867.0%43%77
8Suzuki2,4022.5%-2%86,2252.6%15%88
9MG2,3732.5%118%95,7182.4%116%912
10Chevrolet2,0182.1%1%104,8912.1%10%109
11Mercedes1,2141.3%-1%113,5051.5%13%1110
12Hino1,0171.1%-32%132,4301.0%-30%1311
13BMW9961.0%21%122,6801.1%17%1213
14Hyundai4120.4%23%141,2450.5%27%1414
15Subaru1780.2%112%156180.3%132%1515
16Volvo1120.1%-7%182200.1%-23%1817
17DongFeng930.1%-13%162710.1%-20%1616
18Tata800.1%-2%172200.1%-11%1719
19Scania630.1%31%221450.1%18%2020
20Porsche460.0%n/a211400.1%n/a2223
21Lexus440.0%-12%201400.1%8%2121
22Kia370.0%-65%192020.1%3%1918
23Foton70.0%new24380.0%new23 –
24Ssangyong40.0%-67%23170.0%-43%2525
25Proton40.0%-50%2690.0%-50%2624
26Daewoo30.0%n/a –60.0%n/a2833
27ChangAn10.0%-50%2570.0%17%2729
28Peugeot10.0%n/a –20.0%n/a2932
29Volkswagen00.0%-100% –370.0%-58%2422

Thailand March 2018 – models:

PosModelMar-18%/17Feb2018%/17PosFY17
1Isuzu D-Max15,98216.8%19%137,41615.8%6%11
2Toyota Hilux11,73412.3%15%228,76012.1%3%22
3Ford Ranger5,7406.0%27%314,2166.0%35%33
4Mazda24,4294.7%53%510,3134.3%55%56
5Mitsubishi Triton3,7824.0%23%410,3734.4%34%45
6Toyota Yaris3,0963.3%8%67,8363.3%2%67
7Toyota Yaris Ativ2,7192.9%new86,9522.9%new818
8Honda City2,6162.8%-37%77,2973.1%-20%74
9Toyota Fortuner2,6132.7%17%106,4522.7%14%109
10Honda Civic2,4212.5%-17%96,6172.8%-6%98
11Nissan Navara2,2572.4%16%135,7442.4%17%1211
12Toyota C-HR2,1842.3%new –2,1840.9%new30 –
13Honda Jazz1,9902.1%-2%115,8472.5%13%1110
14Chevrolet Colorado1,9292.0%8%154,6091.9%16%1514
15Nissan Almera1,8782.0%9%144,7052.0%15%1415
16Toyota Corolla1,7621.9%8%125,2862.2%19%1313
17Mitsubishi Attrage1,6921.8%42%164,2261.8%46%1619
18MG ZS1,3501.4%new173,2101.4%new1757
19Mitsubishi Pajero Sport1,3351.4%-24%253,0881.3%-24%1917
20Isuzu MU-X1,2601.3%-10%213,0901.3%7%1820
21Nissan Note1,2011.3%21%272,6601.1%168%2428
22Mitsubishi Mirage1,1991.3%34%203,0091.3%34%2023
23Nissan March1,1351.2%25%232,8191.2%30%2224
24Suzuki Swift1,1141.2%33%182,3101.0%-3%2827
25Honda CR-V1,0531.1%642%222,7621.2%468%2322
26Honda HR-V1,0351.1%-40%242,9061.2%-33%2116
27Ford Everest9000.9%48%262,5131.1%45%2625
28Toyota Vios8920.9%-70%292,2000.9%-69%2912
29Suzuki Ciaz7960.8%-17%192,5661.1%73%2521
30Mazda CX-57720.8%189%282,3711.0%198%2734
31Mazda BT-506100.6%-26%311,6500.7%-8%3132
32MG 35980.6%-9%331,4680.6%-9%3329
33Toyota Commuter5300.6%-16%301,5120.6%-13%3226
34Mazda35110.5%-2%341,2900.5%-3%3533
35Toyota Camry4330.5%10%399160.4%-24%3936
36Toyota Sienta4250.4%-30%321,3520.6%-22%3430
37Honda BR-V4000.4%-47%361,1390.5%-36%3731
38Hyundai H-13920.4%26%351,1700.5%31%3635
39Honda Accord3720.4%-23%388990.4%-27%4037
40Mazda CX-33200.3%-36%379580.4%-6%3838
41MG GS2700.3%44%416630.3%52%4141
42Suzuki Celerio1880.2%58%455400.2%180%4353
43Honda Mobilio1800.2%59%425410.2%89%4240
44Nissan X-Trail1390.1%-48%404700.2%-42%4442
45Subaru XV1260.1%200%443960.2%227%4648
46Nissan Sylphy1240.1%7%522570.1%-29%4846
47Toyota Innova Crysta1200.1%-56%512320.1%-57%5044
48Ford Ecosport1100.1%-48%434510.2%-3%4539
49MG 5990.1%-41%482360.1%-41%4943
50Toyota Ventury950.1%48%492220.1%10%5150
51Nissan Big Urvan910.1%-28%531980.1%-24%5451
52Honda Brio880.1%-51%462810.1%-30%4745
53Chevrolet Trailblazer720.1%-45%472160.1%-20%5247
54MG 6610.1%-24%501460.1%-24%5763
55Suzuki Ertiga540.1%-40%571450.1%-38%5856
56Subaru Forester490.1%23%552150.1%68%5352
57Honda Brio Amaze420.0%-66%541460.1%-49%5649
58Nissan Teana420.0%2%60990.0%-8%6062
59Tata Xenon410.0%-15%581180.0%-32%5958
60Toyota Avanza340.0%-48%62590.0%-58%6459
61Kia Grand Carnival240.0%-67%591680.1%26%5554
62Toyota Hiace230.0%-36%56920.0%-10%6160
63Ford Focus200.0%-84%64500.0%-69%6564
64Hyundai Grand Starex180.0%-22%61660.0%-1%6265
65Chevrolet Captiva170.0%-75%63620.0%-50%6361
66Ssangyong Stavic40.0%-67%65170.0%-43%6668
67Foton Tunland30.0%new –60.0%new68 –
68Hyundai Elantra20.0%100%6690.0%-53%6769
69Ford Fiesta10.0%-94%6740.0%-94%7066
70Chevrolet Cruze00.0%-100%6840.0%-92%6967

Source: Headlight Magazine

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