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Venezuela Full Year 2017: Old gen Hilux #1, market down 98% in 5 years

The new generation Toyota Hilux hasn’t reached Venezuelan shores just yet.

* See the Top 5 All-brands and Top 13 All-models by clicking on the title *

Consult over 20 years of Venezuelan Historical Data here

The Venezuelan new car market, annihilated by the deep economic crisis afflicting the country, posts a fifth consecutive year of decline and sinks further into stalemate, down 18.2% year-on-year to just 2.461 units to be compared with 130.533 in 2012 and a record high 491.899 in 2007. These are all vehicles assembled in the country as new laws prohibit imports. Local association CAVENEZ estimates that an additional 1.111 new cars have made their way into the country in 2017 through the grey market but there is no official data about these cars. Only 5 carmakers have sold at least one unit in 2017 (vs. 11 in 2016) and just 13 nameplates (32 a year ago). Ford remains the best-selling brand despite a 48% year-on-year drop with 45.8% share, only 4 units above Toyota at 45.6% up 3-fold on 2016. Jeep (5.9% share) has also returned to Venezuela. Model-wise, the Toyota Hilux becomes the best-seller for the first time with 23.8% share (+281%) but Venezuela only has access to the previous generation of the model, produced locally. The Ford Explorer (-32%) and Toyota Fortuner (+162%) round up the podium.

Previous post: Venezuela April 2017: Toyota and Hilux top market down a further 20%

Previous year: Venezuela Full Year 2016: Ford last man standing in market down 83%

Two years ago: Venezuela Full Year 2015: Chevrolet Silverado #1, market down 96% on all-time high

Full Year 2017 Top 5 All-brands and Top 13 All-models vs. Full Year 2016 figures below.

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