skip to Main Content

Kenya Full Year 2017: Toyota Hilux #1, RAV4 and Renault Kwid up

The Toyota Hilux remains the best-seller in Kenya. 

* See the Top 10 brands and Top 15 models by clicking on the title *

Consult 20 years of Kenyan Historical Data here

After a harsh 29% drop in 2016, the Kenyan new vehicle market endures another steep decline in 2017 at -23%, bringing total sales to 10.722 vs. 19.451 in 2015. Thanks to strong medium and heavy truck sales, Isuzu remains the #1 brand in the country, following the market with a 21% drop to 34.4% share but Toyota is catching up somewhat at -8% to 20.8% of the market vs. 17.5% a year ago. Mitsubishi (-31%) and Tata (-35%) fall faster than the market resulting in reduced shares, rounding up the Top 4 like in 2016. Ford (+8%), Volkswagen (+103%) and Renault (+145%) manage to gain ground and drastically improve their ranking to #5, #7 and #10 respectively.

The Renault Kwid is the 2nd best-selling passenger car in Kenya in 2017. 

The light vehicle nameplates ranking sees its podium unchanged on 2016: the Toyota Hilux (-13%) remains the best-seller in Kenya above the Isuzu KB (-14%) and Toyota Land Cruiser 70 (-9%), all three gaining share as they fall slower than the market. The Toyota RAV4 is up 5-fold on its 2016 score to gain 11 spot and land at #4, knocking the Ford Ranger (-4%) down to #5. The Toyota Hiace (+95%) and Fortuner (+64%) break into the Top 10 but the most impressive arrival is the VW Polo Vivo imported from South Africa landing directly at #10 and #1 passenger car with more than 100 sales in Kenya. The only other passenger car in the Top 15 is the Renault Kwid up 5-fold on its inaugural volume in 2016 to #14 overall.

Previous year: Kenya Full Year 2016: Toyota Hilux only 10 units above Isuzu KB

Two years ago: Kenya Full Year 2015: Toyota Hilux edges past Land Cruiser 70

Full Year 2017 Top 10 brands and Top 15 models vs. Full Year 2016 figures below.

This content is for Platinum members only.
Log In Register
Back To Top