Kenya 1st Half 2015: Toyota Hilux teases Land Cruiser 70 for #1

Toyota Land Cruiser Kenya June 2015The Toyota Land Cruiser 70 remains the best-selling model in Kenya.

* See the Top 10 best-selling brands and models by clicking on the title *

The Kenyan new vehicle market is very dynamic in this First Half of 2015, totalling 10.099 units, up an estimated 17% on 2014. Thanks to very strong sales of Medium & Heavy Commercials, Isuzu keeps the lead of the brands ranking so far in 2015 with a very impressive 28.8% market share above Toyota at 21.2%, Mitsubishi at 15.2% and Ford and Tata both at 6.2%. All other manufacturers are below 3% market share over the period. The Toyota Land Cruiser 70 remains the most popular nameplate in the country but with 872 sales its advantage over the #2, the Toyota Hilux, has dwindled down to just 20 units. The Ford Ranger shoots up to the third step of the podium while the Isuzu KB, Nissan Hardbody and Mitsubishi L200 make the Top 6 entirely composed of pick-up trucks – bar the Land Cruiser 70 not solely sold as pick-up in Kenya.

Previous post: Kenya Full Year 2014: Toyota Land Cruiser 70 king of the savannah

Full H1 2015 Top 10 brands and models below.

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Kenya Full Year 2014: Toyota Land Cruiser 70 king of the savannah

Toyota Land Cruiser Kenya 2014The Toyota Land Cruiser 70 is the best-selling vehicle in Kenya in 2014.

* See the Top 30 All-brands and Top 192 All-models by clicking on the title *

For the first time on BSCB, I can share with you complete official models and brands ranking for Kenya. The total market adds up to 17,296 registrations, including 8,377 Passenger Cars and LCVs, and 8,919 Medium and Heavy CVs. Thanks to very strong HCV sales, Isuzu is the #1 brand in the country with 28.1% share above Toyota at 23.5% and Mitsubishi at 16%. Indian brand Tata is up to a very impressive 4th place, Mercedes at #8 and Great Wall at #25. The Toyota Land Cruiser 70-Series is the most popular vehicle in the country above the Toyota Hilux, with the Isuzu TFR, Nissan Harbody and Ford Ranger also placing well.

BestSellingCarsBlog offers its condolences to everyone affected by the Garissa University tragedy.

Previous year: Kenya Full Year 2013: Toyota and Mitsubishi dominate

Two years ago: Kenya December 2012: Toyota Land Cruiser most popular

Full Year 2014 Top 30 All-brands and Top 192 All-models below.

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Kenya Full Year 2013: Toyota and Mitsubishi dominate

Toyota Land Cruiser Kenya 2013The Toyota Land Cruiser should to the Kenyan models sales charts in 2013.

* See the Top 5 best-selling brands by clicking on the title! *

I can share with you today a brands ranking for Kenya over the Full Year 2013. New vehicle sales in the country are down 18% to 10,494 registrations, however note the 2012 figure included Heavy Commercial Vehicles and 2013 data does not. Toyota reclaims the brands crown thanks to 1,649 sales and 15.7% share. The Land Cruiser should top the models ranking this year in Kenya, a favourite with safari tour car companies. Mitsubishi holds the 2nd spot with 11.4% share while Isuzu rounds up the podium at 7%. PLEASE NOTE: The data obtained for all brands except Isuzu is not reliable for now, I will update it when confirmation will be received.

Previous post: Kenya October 2013: Exclusive Nairobi video now available!

One year ago: Kenya December 2012: Toyota Land Cruiser most popular

Full Year 2013 Top 5 brands Ranking Table below.

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Kenya October 2013: Exclusive Nairobi video now available!

* Many thanks to David for filming and sending across this video! *

Fresh from the camera I can share with you thanks to David a video of the streets of Nairobi in Kenya taken a couple of days ago. Among newer looking models, you will notice one Toyota Hilux, Allion, Noah and Ist, a few Toyota Corollas, a Ford Everest and a shining new Nissan Sunny. Enjoy!

Kenya December 2012: Toyota Land Cruiser most popular

Toyota Land Cruiser Kenya December 2012Toyota Land Cruiser

* See the Top 3 best-selling models and Top 5 carmakers by clicking on the title! *

Thanks to the hard work of Rutger I am able to share with you some very rare data about the Kenyan new vehicle market, up a shy 1% year-on-year in 2012 to 12,798 units. This is the “the slowest growth since 2009 when reduced economic activity due to the post-election and global economic meltdown cut orders by 20%”, says local website Business Daily Africa. General Motors East Africa, mainly distributing Isuzu light and heavy commercial vehicles, maintains its lead over the Kenyan market with sales up a robust 9% to 3,421 units for a 26.7% market share. “We had a lot of orders for our Isuzu buses last year. We could not supply all the units in 2012 and the strong order book is keeping us busy in this first quarter,” says Rita Kavashe, GMEA’s managing director.

The saloon car market has come under serious attack from imported second hand vehicles over the past 5 years, increasing the pressure on Toyota, up just 3% at #2 with 3,099 sales and 24.2%, and CMC Motors, which deals in Land Rover, Volkswagen and Ford models, down to #5. Model-wise, in December the Toyota Land Cruiser takes the lead with 108 sales and almost 10% share, followed by the Mitsubishi Diesel 9-tonne truck and the Toyota Hilux Double Cab.

Previous post: Kenya May 2012: Isuzu Pick-up dominates models ranking

Full December 2012 Top 3 models and Full Year 2012 Top 5 carmakers Ranking Tables below.

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Kenya May 2012: Isuzu Pick-up dominates models ranking

The new gen Isuzu Double Cab will launch in Kenya in 2013

* See more pictures, Top 5 best-selling models and Top 10 brands by clicking on the title! *

Thanks to Myk, today we have our second contribution to the Africa Project and for the first time ever on BSCB I can now share with you a models ranking for Kenya! I have contacted the Kenya Motor Industry Association (KMI) to see whether this could become a monthly occurrence… But first let’s look at the Kenyan car market as a whole. The higher cost of credit has meant new car sales are down 5% year-on-year in May to 1,085 units after going up by 10% over the Full Year 2011…

South African Isuzu KB on their way to Kenya

Growth in the agriculture and construction sectors is driving demand for commercial vehicles, with pick-up trucks accounting for 35% of total sales and heavy commercial vehicles at 27%. Even though used car sales figures are still five times higher than new cars, users of commercial vehicles cannot risk buying used cars and still prefer new ones. As a result, commercial vehicles totally dominate the models ranking in Kenya – in contrast to my observation of the streets of Nairobi, which had led me to believe the Toyota Corolla was the best-seller in the country. Nothing like official figures to get the right picture!

Isuzu and Land Rover have a history of strong sales in Kenya. Pictures by Marcel Oosterwijk and Art Nahpro, all rights reserved.

Brand-wise, Isuzu is by far the king of the Kenyan new vehicle market with 381 sales and 35.1% share in May, followed by Toyota at 18.2%, Nissan at 9.6%, Mitsubishi at 9.5% and Tata at 5.7%. And the much anticipated models ranking is full of surprises: the Isuzu Double Cab leads the way at 90 units and 8.3% share, followed by its Single Cab version with 45 sales and 4.1% and its Station Wagon version at 36 units and 3.3%. In actual fact the Isuzu KB (aka D-Max), imported from South Africa, holds almost 16% of the market with all versions combined…

Lion (and Land Rover Defender). Picture by ThomasChamberlin, all rights reserved.

Delivering its best result anywhere in the world so far (in the absence of official data for most African countries) and the vehicle of choice for safari tour operators, the Land Rover Defender 110TD Station Wagon ranks 4th in Kenya in May with 31 sales and 2.9% share, ahead of the Isuzu FRR 33-Large Bus at 30 units and 2.8%.

The Foton SUP/Slip Double Cab Pick-up is now assembled in Kenya

Another very interesting development in the Kenyan car industry and one that is starting to characterise more and more African countries is the arrival of Chinese manufacturers, now setting up assembling plants locally. Commercial vehicle manufacturer Beiqi Foton launched its first domestically produced truck, the Foton Slip/SUP Double Cab pick-up, in June 2011 using an existing local factory, and has opened its own US$50m assembly plant in Nairobi last March – two months ahead of schedule – with a capacity of 10,000 annual units.

Chery will be the next Chinese carmaker to invest in Kenya. According to Justus Nguu, director of Chery’s local franchise holder Stantech Motors, Chery is now in negotiations with the Chinese government to secure financing of US$50m for a Kenyan plant, which the carmaker plans to open in 2013, aiming to produce 1,000 units that year.

Previous post: Kenya 2011: Toyota Corolla a long-time favourite

Full May 2012 Top 5 models and Top 10 brands Ranking Table below.

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Kenya 2011: Toyota Corolla a long-time favourite

Toyota Corolla

* Click on title for street scenes and videos! *

* Many thanks to Hapa who made this post update possible! *

Toyota literally owns the Kenyan car market with at least half of all cars in circulation former generations of Corolla, Camry, Yaris, RAV4 or Land Cruiser. Among other brands only Nissan with the Sunny can claim a similar influence of the motoring landscape of Kenya.

Toyota Allion

New cars are still very rare in the streets of Nairobi but given the country’s sales background, in all likeliness the Toyota Corolla should lead the Kenyan sales in 2010, ahead of the Yaris and RAV4. Toyota has also been dominating the recent second-hand market with the Premio, Allion, Probox and Succeed extremely popular.

Nissan seems to be selling solid numbers of Tiidas, X-Trails and 1 Ton pick-ups (aka Frontier old gen) these days. Subaru should find a place on the brands ranking podium in Kenya, its most successful models being the Forester and Impreza. Other favourites include the Isuzu KB (aka D-Max), Suzuki Grand Vitara, VW Golf and Passat which the government seem to be very fond of.

More pictures and street videos: click on ‘Read more’ below the Subaru Forester pic.

Subaru Forester

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