* See the Top 20 best-selling brands and Top 140 models by clicking on the title *
As the Rio Olympics approach, the Brazilian light vehicle market is stuck in double-digit year-on-year declines with June volumes down another devastating 19% to just 166.410 units. Year-to-date, the damage settles for -25% to fall below the million units at 951.206. If the Top 8 brands remain unchanged on May, they evolve in contrasting directions. Chevrolet manages to post a positive result for the first time in almost 2.5 years – since February 2014 – at +2% to 28.107 registrations and 16.9% share, now a safe 2.600 units above Fiat and 7.200 above Volkswagen, the latter two brands both freefalling 30% this month. Hyundai (-7%) maintains itself above 10% share while Toyota edges up 2% to 9.3% share. Renault (-12%) improves its share slightly but Jeep (+25%) and Peugeot (+8%) deliver the two other – and largest – gains in the Top 20. In the luxury aisle, Audi (-15%) and BMW (-13%) fall slower than the market but Mercedes (-41%) implodes.
Chevrolet’s historical shift into positive territory solely – and logically – relies upon its tailored Brazilian offering: the Onix is up a staggering 30% to 11.566 sales and 7% share and its sedan variant is up another 18% to 5.525 and 3.3% of the market. The Hyundai HB20 holds onto the #2 spot with sales up 4% to 9.533 while the Renault Sandero shoots up 6 spots on May to land on the Brazilian podium for the very first time, its previous best ranking being #4 last December. The VW Gol (-18%) and Ford Ka (-17%) fall just a little bit slower than the market and round up the Top 5. Below. The Fiat Strada (-39%), Palio (-59%), Uno (-51%) and Siena (-48%) as well as the VW Fox (-45%), Saveiro (-34%) and Voyage (-42%) all but get wiped out. The Jeep Renegade is still ascending at +31% to #12, as are the new Ford Ranger (+35%) and Hyundai Tucson (+20%). Finally, the Fiat Toro improves further to stop just 295 sales off the Top 10 at #11 and more than compensates for the Strada’s fall (4.040 sales vs. -3.374) but the Fiat Mobi is struggling to truly take off at #19 and just 2.822 just when the Palio, Uno, Siena and Punto lost a combined 12.383 units (from 22.638 to 10.255) compared to June 2015.
Previous month: Brazil May 2016: Chevrolet Onix superstar in market down 21%
Full June 2016 Top 20 brands and Top 140 models below.