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Yemen January-April 2016: Land Cruiser & Patrol top imploding market

Toyota Land Cruiser Yemen April 2016The Toyota Land Cruiser is the best-selling model in Yemen so far this year. 

* See Top 35 All-models and Top 10 All-brands by clicking on the title *

Torn apart by civil war, the Yemeni new car market implodes by 88% year-on-year over the first four months of 2016 to just 655 units. Toyota remains the uncontested leader but with sales down 91% it sees its market share drop from 71.4% over the FY2015 to 60% so far in 2016, and is followed by Nissan at 18% (sales up 188%!) and BMW at 9.2% (-10%). Suzuki and Kia remain at #4 and #5 respectively while Hyundai, #2 last year, disappears. The Toyota Land Cruiser Pickup and Nissan Patrol alone account for two out of three new vehicles registered in the country over the period. Toyota has suspended deliveries of the Hilux, market leader in Yemen in 2015.

Previous post: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Full January-April 2016 Top 35 All-models and Top 10 All-brands below.

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