* See the Top 15 brands and Top 140 models by clicking on the title *
Brazilian new light vehicle sales continue to skid off track and down into oblivion, losing 39% or nearly 100.000 units compared to a year ago at just 149.699 deliveries. Chevrolet confirms it is the new brand in command despite falling faster than the market at -42%. Its 18.1% market share is well above its 2015 level (15.7%) whereas Fiat (-54%) and Volkswagen (-47%) lodge significant share losses. Hyundai continues its irresistible progression, teasing the symbolic 10% share mark thanks to sales down “just” 16% to 14.803. Toyota (-6%) and Honda (+3%) do even better while Ford implodes at -54%. Jeep confirms it is now a blockbuster brand in Brazil, holding onto its 9th spot with 5.079 sales, 98.3% of which comes from the Renegade, up to an incredible 5th place overall in the Brazilian models ranking this month. Notice also Mercedes (-25%), Audi (-26%) and most impressively Land Rover (+15%) managing spectacular share gains in this depressed context.
In the models ranking, the Chevrolet Onix at 8.7% share and Hyundai HB20 at 6% reign supreme, both delivering record market share levels and almost double that achieved over the Full Year 2015 thanks to sales down just 4% and up 0.3% respectively. It’s a totally new order than even 18 months ago: then the VW Gol and Fiat Palio were fighting for the pole position, the Palio is now down 44% to #3 and the Gol down 50% #11. In 4th position, the Chevrolet Prisma breaks its ranking record despite sales down 30% to 5.467. Also assembled locally, the Honda HR-V follows the Jeep Renegade’s lead and also hots an all-time high ranking at #8. The Toyota Corolla manages to improve its volumes by 6% to #9, the Hyundai HB20S is down just 12% to get dangerously close to a historical Top 10 ranking at #1 while the Toyota Etios Hatch (+20%) and Sedan (+38%) surprise with their year-on-year gains.
Among recent launches, the Renault Oroch remains well inside the Top 50 at #42 (#37 in December), the Peugeot 2008 gets tantalisingly close to it at #51, the all-new Citroen Aircross – replacing the outgoing C3 Aircross – shoots up to #59 and 478 deliveries for its first full month in market, the Jaguar XE makes its first appearance at #137 and the Fat Toro remains discreet (#138) ahead of its official launch later in 2016.
Full January 2016 Top 15 brands and Top 140 models below.