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Switzerland Full Year 2015: VAG Group dominant, Mercedes up to #3

Mercedes C Class Switzerland 2015. Picture courtesy of autobild.deMercedes C-Class sales are up 72% in Switzerland this year.

* See the Top 55 All-brands and Top 418 All-models by clicking on the title *

* Check out 45 years worth of Swiss Archived Data here *

After two consecutive years of decline, the Swiss new car market shows encouraging gains in 2015 at +7% to 323.783 registrations, the strongest annual score since 2012. Volkswagen remains the default choice for Swiss car buyers, albeit improving slower than the market at +5% resulting in a reduced 13% share. BMW (+14%) is a strong second but Mercedes is catching up fast at +24%, overtaking Audi (+6%) and Skoda (+7%). Other impressive manufacturers in 2015 include Renault (+26%), Mazda (+32%), Porsche (+36%), Smart (+103%) and Tesla (+214%) making its entrance inside the Top 30 brands in Switzerland.

VW Golf Switzerland 2015. Picture courtesy of autobild.deNo one is contesting the VW Golf’s supremacy. 

In the models charts, the VW Golf is the best-selling car in Switzerland for the 22nd consecutive year despite losing market share at 4.7% with sales up just 6% to 15.288 units, the nameplate’s largest annual volume in Switzerland in 14 years – since the 16.704 units it sold in 2001. The Skoda Octavia is discreetly catching up in 2nd place with deliveries up 13% to 12.228 above the VW Polo (+23%) and Audi A3 (+10%) completing a Top 4 unchanged on 2014. Switzerland remains the most fragmented car market in the world with only three nameplates securing at least 2% market share vs. two in 2014. The Seat Leon (+22%) and VW Passat (+57%) make the Top six best-sellers 100% Volkswagen Group.

BMW 2 Series Active Tourer Switzerland 2015The BMW 2 Series ends 2015 inside the Swiss Top 10.

The most spectacular improvement atop the Swiss charts is the BMW 2 Series shooting up 354% and 96 spots on 2014 to land inside the Top 10 thanks to its Active/Gran Tourer MPV variants. Notice also the Mercedes C-Class up 72% to #7, the Seat Alhambra up 35% to #14 and Mazda2 up 92%. The Suzuki Vitara is the best-selling all-new model for 2015 at #55 and 1.881 sales, followed by the Fiat 500X at #67, Hyundai Tucson at #78, Mazda CX-3 at #85 and VW T6 at #102. In fact 9 of the 10 most popular all-new entrants are SUVs: add the Renault Kadjar, Mercedes GLC, Land Rover Discovery Sport, Subaru Levorg and Mercedes GLE.

Previous month: Switzerland November 2015: Volkswagen Group monopolises Top 6

Previous year: Switzerland Full Year 2014: VW Golf and Skoda Octavia ultra dominant

Two years ago: Switzerland Full Year 2013: VW Golf celebrates 20 years at #1

Full Year 2015 Top 55 All-brands and Top 418 All-models vs. Full Year 2014 figures below.

Full December 2015 Top 30 brands and Top 100 models below.

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