* See the Top 65 most successful nameplates in Australia by clicking on the title *
This ranking has now been updated with 2015 figures and official data spanning the past 30 years. In 2015, no less than eleven nameplates broke annual volume records vs. 8 in 2014 among the Top 65 most successful nameplates in the country since 1984. The Ford Ranger is the highest ranking nameplate to post an all-time high in 2015 at 29.185, followed by the Mitsubishi Triton (25.338) and Mazda CX-5 (25.136). The VW Golf, Holden Colorado, Toyota RAV4, Nissan X-Trail, Isuzu D-Max, Toyota Kluger and Mitsubishi ASX also evolve at record levels while the Mazda CX-3 lands at #64 for its first year in market.
The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1984, I can give you a summary of the most popular nameplates over the period. They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94.642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just under 44.000 units.
Note that the Commodore’s market share record is a nowadays-impossible 12.8% reached in 1996, while the Ford Falcon, whose volume record was reached in 1995 (81.366), holds the all-time market share record at 15.3% in 1987. The Toyota Corolla is the third most popular nameplate in Australia over the past 30 years with a record of 47.901 sales in 2008. The Mazda3 follows, ahead of the Hyundai Excel, Toyota Hilux and Camry.
The rest of the Top 10 is composed of the Mitsubishi Magna, Ford Laser and Holden Astra. Note that the above models along with the Holden Cruze, Hyundai i30, Toyota Corona, Ford Telstar and Ranger are the only 15 nameplates to ever rank within the Australian annual Top 5 over the past 30 years, demonstrating an extremely high loyalty towards reputed nameplates from the Australian consumer.
See the Top 65 most successful nameplates in Australia in 1984-2015 below.