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USA November 2015: Volkswagen crumbles down 25%

Martin Winterkorn. Picture courtesy smh.com.auMartin Winterkorn, CEO of Volkswagen, resigned following the emissions scandal.

* See the Top 15 groups, Top 40 brands and Top 279 models by clicking on the title *

We are approaching the end of what is shaping up to be a historical year for new light vehicle sales in the U.S. At 1.318.210 registrations, November sales are up 1.2% year-on-year despite a very strong November 2014 base (best volume since 2001) and two extra selling days last year. This means a seasonally adjusted annual sales rate (SAAR) of 18.16 million, the first time in history the SAAR has surpassed 18 million for three months in a row. The year-to-date total now stands at 15.826.634 units, up 5.4% on a year ago and now only one month away from potentially breaking the all-time annual record of 17.4 million sales set in 2000. For this to happen, December sales must amount to at least 1.575.852 units, a 4.5% increase on the 1.507.928 sales of December 2014. However December 2015 has two extra selling days compared to December last year, so in fact, if 1.717 fewer vehicles are sold per selling day than a year ago the U.S. light vehicle market will break its all-time record.

VW Passat USA November 2015VW Passat U.S. sales tumble down 60% year-on-year in November.

But this is a story for early January 2016. In November once again, light trucks saved the day with a 10% year-on-year increase to 58.7% share vs. a harsh 8.5% decline for cars at just 41.3% of the market. Two main carmaker groups see harsh declines in an otherwise euphoric market. Now hit full frontal by its emissions rigging scandal, Volkswagen Grouvp of America sales decline 15% to 45.283, engulfed by a 25% drop at Volkswagen to 23.882 units vs. 31.725 a year ago – the brand’s largest monthly decline since 2008. Volkswagen is blaming the drop entirely on stop-sales orders: Sales of 2.0L diesel VW models were frozen in September, to which was added the Touareg 3.0L diesel last month. Yet removing the 5.462 diesels Volkswagen sold in the U.S. in November 2014 still leaves a 2.381 units year-on-year gap, meaning non-diesel VW models have also been hit with a 9% year-on-year decline and indicating a halo effect of the scandal onto the rest of the range. The Jetta (-23%) and Passat (-60%) are hardest hit whereas the Tiguan (+88%) and Golf (+3%) are unscathed.

Mercedes GLE USA November 2015. Picture courtesy caranddriver.comMercedes sales are down 12% despite the GLE hitting almost 5.000 sales. Picture caranddriver.com

Audi for its part is still in the black at +0.4%, its smallest monthly gain since February 2014 but sufficient to post an incredible 59th consecutive monthly U.S. sales record, putting the carmaker on track to hit 200.000 annual U.S. sales for the first time in its history. Audi sales are a lot less reliant on diesels than VW. Porsche is down 5% this month. Citing a “systems malfunction”, Daimler reported November sales one day later than the rest of the industry, but only managed to steal the spotlight away from Volkswagen with an uncharacteristic 12% decline brought about by Mercedes sales down 12% and Smart sales down an even harsher 19%. Honda Motor drops 5%, handicapped by Acura sales in freefall at -18% while the Honda brand is down 3.5%.

Volvo XC90 USA October 2015. Picture courtesy motortrend.comThe new XC90 accounts for one in every three Volvos sold in the U.S. in November.

All other carmakers had positive news, but none more so than Hyundai up 12% to hit 60.007 units, lifting the Hyundai-Kia Group up 7%. General Motors is up 1.5%, with Chevrolet (+5%) and Cadillac (+2%) making up for the first year-on-year decline in a year for GMC (-2%) and a painful 18% drop for Buick. Toyota Motor Corp. volumes are up 3% to edge past Ford Motor Co., itself up just 0.3%, while FCA lodges a 68th consecutive month of year-on-year gains at +3%, lifted by a 26th consecutive month in positive for Jeep (+20%) while all other brands in the group’s stable had lukewarm results: Ram (+0.6%), Fiat (-3%), Dodge (-7.5%) and Chrysler (-12%). Other great performing brands in the U.S. in November include Scion (+33%) thanks to the new iA (#148) and iM (#177), Land Rover (+79%) thanks to the Range Rover (+57%), Range Rover Sport (+54%) and Discovery Sport (#171) and Volvo (+91%) thanks to the new XC90 (#131).

Toyota RAV4 USA November 2015First Top 5 ranking in the U.S. for the Toyota RAV4.

In the models ranking, the Ford F-Series demonstrates its supply issues are long gone, posting a 5th connective monthly year-on-year gain at a robust +10% to 65.193 units, even outselling GM’s twin pickups the Chevrolet Silverado (+5%) and GMC Sierra (-27%) at 61.528 deliveries, and this for the first time since March. The F-Series however trails GM’s dual offer year-to-date at 695.144 vs. 734.253. The Toyota RAV4 surges 30% to outsell the Honda CR-V (-20%) and break into the U.S. Top 5 for the first time in its 21 year-career, beating its previous best of #6 reached in March 2010 and August 2014. Already boosted by the new generation, the Honda Civic overtakes the Toyota Corolla to lead its segment at #8 while the Nissan Rogue posts a third month inside the U.S. Top 10 so far this year (and ever) at #10 thanks to sales up 50% on a year ago.

Previous month: USA October 2015: All-time record year now a true possibility

One year ago: USA November 2014: Best November score since 2001

Full November 2015 Top 15 groups, Top 40 brands and Top 279 models below.

USA November 2015 – groups:

PosGroupNov-15/14Oct2015/14PosPos
1General Motors229,2962%12,792,1365%11
2Toyota Motor Corporation189,5173%32,260,5635%33
3Ford Motor Co186,8890%22,365,4765%22
4Fiat Chrysler Automobiles175,9743%42,026,3807%44
5American Honda115,441-5%51,435,6582%55
6Nissan North America107,0834%61,345,6186%66
7Hyundai-Kia105,5607%71,269,7796%77
8Subaru46,0702%9526,40114%99
9Volkswagen Group45,283-15%8550,9042%88
10BMW Group36,4471%10364,9035%1010
11Daimler AG33,475-12%11341,5424%1111
12Mazda22,7327%12289,8903%1212
13Jaguar Land Rover7,60455%1375,41026%1414
14Volvo Cars NA6,90291%1560,45018%1515
15Mitsubishi6,7724%1487,45523%1313

USA November 2015 – brands:

PosBrandNov-15/14Oct2015/14PosFY14
1Ford178,9710%12,275,1095%11
2Chevrolet156,9075%21,936,5535%22
3Toyota154,9942%31,907,0884%33
4Honda103,197-4%41,275,3162%44
5Nissan95,3894%51,227,2135%55
6Jeep68,90320%6775,37423%67
7Hyundai60,00712%7698,2026%76
8Subaru46,0702%8526,40114%910
9Kia45,5531%9571,5777%88
10GMC43,039-2%11498,75611%1011
11Ram41,1071%12442,3445%1212
12Dodge38,938-8%10467,897-11%119
13Mercedes32,813-12%13334,7285%1314
14BMW32,0033%15310,8984%1515
15Lexus29,3407%17303,22112%1616
16Chrysler23,953-12%16300,5548%1717
17Volkswagen23,882-25%14318,484-4%1413
18Mazda22,7327%18289,8903%1818
19Audi16,7000%20181,80312%2020
20Buick15,960-17%19202,347-3%1919
21Cadillac13,3902%22154,4800%2221
22Acura12,244-18%21160,3427%2122
23Infiniti11,6943%23118,40512%2323
24Lincoln7,918-2%2490,3677%2424
25Volvo6,90291%2660,45018%2727
26Mitsubishi6,7724%2587,45523%2525
27Land Rover6,53979%2762,14136%2629
28Scion5,18333%2850,654-7%2926
29Porsche4,450-5%3047,8209%3030
30Mini4,444-11%2954,22210%2828
31Fiat3,029-3%3138,605-9%3131
32Tesla1,71214%3218,72413%3232
33Maserati1,083-10%3310,627-8%3434
34Jaguar1,065-15%3413,269-6%3333
35Smart662-19%356,815-27%3535
36Bentley188-42%372,105-19%3636
37Ferrari1771%361,9471%3737
38Rolls Royce952%381,0453%3838
39Lamborghini632%406933%3939
40Alfa Romeo4483%396062425%4040

USA November 2015 – models:

PosModelNov-15/14Oct2015/14PosFY14
1Ford F-Series65,19310%1695,1442%11
2Chevrolet Silverado45,0015%2537,55214%22
3Ram Pick-up36,4072%3407,9813%33
4Toyota Camry30,9457%4392,056-1%44
5Toyota RAV427,36830%7283,54616%1013
6Honda CR-V25,931-20%6314,4624%78
7Honda Accord25,5661%5320,501-10%65
8Honda Civic25,0509%9302,5881%99
9Toyota Corolla24,194-6%8330,8877%56
10Nissan Rogue22,56550%10260,71141%1320
11Ford Escape20,807-18%12278,538-1%1111
12Nissan Altima20,564-10%15303,9360%87
13Chevrolet Equinox19,6346%14255,76216%1414
14Ford Fusion19,451-4%13274,594-3%1210
15Hyundai Elantra17,63426%22227,46412%1615
16Jeep Cherokee17,4263%18196,21122%1924
17Jeep Grand Cherokee17,05111%21174,9505%2522
18Hyundai Sonata16,732-10%20190,483-4%2117
19Ford Explorer16,6902%16227,58419%1519
20GMC Sierra16,527-27%17196,7014%1818
21Chevrolet Cruze16,073-30%24209,753-18%1712
22Nissan Sentra14,5057%27183,7499%2323
23Jeep Wrangler13,8472%23187,11116%2225
24Subaru Forester13,655-2%26158,3959%2827
25Toyota Tacoma13,4653%25162,37015%2729
26Subaru Outback13,079-7%28136,22710%3135
27Kia Optima13,0483%29145,732-1%2928
28Toyota Highlander12,741-5%31142,8159%3030
29Ford Focus11,186-25%19191,473-6%2016
30VW Jetta11,022-29%55117,036-19%3626
31Honda Pilot10,97519%32122,86826%3544
32Chevrolet Malibu10,813-10%11182,6996%2421
33Lexus RX10,77112%6088,711-5%5546
34Chevrolet Impala10,49411%36107,765-15%4333
35Chrysler 20010,332-28%35169,31067%2642
36Toyota Sienna10,06212%40125,09011%3439
37Kia Soul10,04510%33134,9740%3231
38Nissan Versa9,7835%30133,4702%3334
39Chrysler Town & Country9,68920%3782,991-35%5936
40Ford Transit9,58498%48105,030908%46150
41Hyundai Santa Fe9,156-6%38108,61611%4145
42Kia Sorento9,0235%54103,37711%4751
43GMC Terrain8,99916%44102,3819%4847
44Mazda CX-58,75621%49100,0339%4952
45Chevrolet Traverse8,68411%50110,80216%4049
46Toyota Tundra8,590-10%47107,7300%4441
47BMW 3 Series8,433-19%3989,2652%5332
48Honda Odyssey8,356-3%51115,9363%3740
49Jeep Patriot8,34811%41107,25828%4558
50Toyota Prius8,331-2%45107,845-15%4237
51Dodge Grand Caravan8,158-8%3484,471-31%5838
52Ford Edge8,1376%43113,85713%3843
53Dodge Journey7,7984%4696,71814%5156
54Toyota 4Runner7,5836%5387,08127%5666
55Mazda37,405-5%5798,0473%5048
56Subaru Impreza7,40540%5691,37122%5262
57Jeep Renegade7,345new6151,971new88
58Ford Mustang7,286-17%42113,69755%3963
59Mercedes C Class7,239-22%6479,05718%6267
60Chevrolet Tahoe7,217-10%6878,569-9%6353
61Hyundai Tucson6,90690%6355,28028%8497
62Subaru XV Crosstrek6,78617%6280,83723%6070
63GMC Acadia6,7766%6689,12716%5460
64Dodge Charger6,6852%5286,0580%5755
65Chevrolet Trax6,481new5857,707new76262
66Chevrolet Colorado6,230163%6576,5211829%64200
67Dodge Dart6,190-31%7080,6615%6161
68Dodge Durango5,7807%9056,562-3%8075
69Nissan Murano5,57445%8055,82430%8394
70Chevrolet Express5,37120%6956,021-24%8264
71Chevrolet Camaro5,30321%8172,136-9%6859
72Chevrolet Suburban5,2163%10544,516-8%10082
73Buick Encore5,13312%6761,05133%7193
74Toyota Avalon5,129-5%8754,247-11%8672
75Nissan Frontier5,099-19%8857,124-16%7868
76Nissan Pathfinder5,094-18%7773,6752%6665
77Cadillac SRX5,08753%7261,81927%6983
78Hyundai Accent5,04144%8358,7687%7476
79Kia Forte5,010-1%8273,50815%6771
80BMW X34,987125%11528,798-7%124115
81Jeep Compass4,88619%7157,8733%7580
82Mercedes GLE4,883new9714,353new174
83Subaru Legacy4,769-17%7654,68817%8587
84Mercedes E Class4,7510%9144,737-27%9973
85Lexus ES4,725-20%7857,113-12%7969
86Buick Enclave4,6589%8956,1452%8179
87BMW 5 Series4,64650%12241,177-13%10386
88Audi Q54,5208%8545,94921%97103
89Dodge Challenger4,2633%7961,62132%7089
90Ford Transit Connect4,23794%7346,94123%95101
91Kia Sportage4,21129%9447,69520%93102
92VW Golf4,1103%7559,593104%73117
93Acura MDX4,092-21%9551,954-12%8974
94Ford E-Series3,994-4%9847,066-52%9450
95BMW X53,965-13%9648,74719%9095
96Chrysler 3003,932-19%9248,253-2%9284
97GMC Yukon3,92523%10737,4612%108104
98VW Tiguan3,90788%8630,94335%121138
99Nissan Maxima3,88418%8435,588-25%11492
100Infiniti Q503,782-10%10139,19619%105109
101Infiniti QX603,73628%10236,78332%112119
102Acura RDX3,6917%10046,08416%9698
103Chevrolet Sonic3,653-25%11157,482-35%7757
104Honda HR-V3,505new9337,232new111
105BMW 4 Series3,424-19%11040,48114%104n/a
106Ford Fiesta3,4220%10460,9082%7277
107Buick LaCrosse3,351-34%11638,877-16%10690
108Lexus NX3,284new10838,630new107244
109Ford Taurus3,187-7%10344,794-24%9878
110GMC Yukon XL3,13730%12126,7981%130128
111Mazda63,089-21%10653,73010%8785
112Lexus IS3,063-34%11741,402-9%10291
113Audi A33,02821%12032,73267%117147
114Honda Fit3,018-53%16948,527-8%9181
115Acura TLX2,987-29%7443,572185%101152
116Cadillac Escalade2,981-10%11331,26416%120123
117Ford Expedition2,980-25%9937,387-7%10999
118Mitsubishi Outlander Sport2,95510%11433,61019%116121
119Mercedes GL Class2,916-5%12424,8587%134134
120Mini Cooper2,854-11%11837,29739%110118
121Mercedes Sprinter/Metris2,7709%11925,84315%132136
122VW Passat2,759-60%5974,611-16%6554
123Ram ProMaster2,754-16%13724,06660%135156
124Mercedes GLA2,72150%14123,393386%138210
125Audi A42,719-12%11228,405-19%125107
126Mercedes CLA Class2,611-33%15027,73112%127132
127Toyota Prius C2,601-13%10935,623-6%113105
128Lincoln MKZ2,32511%12927,694-12%128114
129Kia Sedona2,243-37%13034,439198%115170
130GMC Canyon2,236162%12827,0771662%129243
131Volvo XC902,2362470%1259,642148%192229
132Hyundai Veloster2,20470%13421,999-15%144130
133Lexus GS2,17418%17319,6941%152148
134Volvo XC602,07726%14822,62332%141151
135Cadillac ATS2,055-10%12623,422-15%137127
136Lexus GX2,011-2%13122,09411%142144
137Chevrolet Volt1,98048%14013,279-23%177153
138Cadillac XTS1,97616%13820,042-9%150139
139Chevrolet Corvette1,952-18%12730,876-1%122113
140Ram ProMaster City1,942new2038,113new200
141Nissan Juke1,897-6%15225,163-30%133108
142Lincoln MKX1,88318%13219,239-14%153140
143Mercedes S Class1,856-35%14719,771-12%151137
144Hyundai Genesis1,837-24%14228,2804%126125
145Fiat 500X1,833new1337,467new206
146Lincoln MKC1,805-16%14422,024105%143176
147BMW X11,792-26%21212,651-37%181143
148Scion iA1,785new1455,797new217
149Range Rover Sport1,77654%14919,21321%154158
150Infiniti QX801,73732%18013,47519%176178
151Mitsubishi Outlander1,71769%13917,11943%159177
152Tesla Model S1,71214%15518,74213%156135
153Buick Verano1,646-51%12329,341-28%123100
154Toyota Prius V1,643-34%13526,250-8%131122
155Chevrolet Spark1,628-43%14331,469-13%119106
156Range Rover1,59857%15315,98641%166179
157Audi A61,582-23%15420,394-3%147141
158Porsche Cayenne1,523-6%16115,2440%170166
159Ford C-Max1,454-25%15720,352-21%148131
160GMC Savana1,439101%16819,211-23%155133
161Ford Flex1,364-24%16217,835-19%157142
162Acura ILX1,353-18%15116,5713%163159
163Mazda CX-31,323new1674,743new225
164Lexus RC1,28246%17113,0731386%180251
165Volvo S601,28126%16515,220-18%171149
166Audi Q71,279-27%13617,8067%158154
167Audi A51,27720%19811,934-22%183162
168Mini Countryman1,260-18%17914,538-30%173145
169Cadillac CTS1,224-50%15917,044-40%160120
170Mazda CX-91,202-16%16016,8461%162155
171Nissan NV2001,1935%16315,53631%168174
172Land Rover Discovery Sport1,180new1705,937new216
173Buick Regal1,172-38%15616,933-18%161146
174BMW 1 & 2 Series1,14778%17710,87764%188204
175Audi Q31,10951%19511,728326%184234
176Nissan NV1,105-3%16615,03413%172168
177Scion iM1,091new1643,852new234
178Mitsubishi Mirage1,085-19%18120,25330%149161
179Range Rover Evoque1,0562%17613,21320%178182
180Nissan LEAF1,054-61%17815,922-41%167124
181BMW 7 Series1,04548%2118,026-7%201194
182VW Beetle1,011-39%17521,356-21%145129
183Mitsubishi Lancer1,011-32%18316,3679%165165
184Lexus CT984-26%18613,193-18%179160
185Toyota Sequoia9740%17211,57610%186184
186Fiat 500968-51%17423,583-25%136116
187Porsche Macan962-3%19412,15191%182205
188Lincoln Navigator960-33%18910,71424%189191
189Nissan Quest95397%2029,3152%194193
190Land Rover LR4927196%1977,71696%203224
191Infiniti QX50908366%1904,01560%232245
192Kia Rio898-57%15822,745-33%140110
193Scion tC878-22%18515,483-8%169157
194Kia Cadenza84776%1886,745-23%210195
195Porsche 911844-9%2009,204-5%195190
196Chevrolet City Express8333371%1939,19538213%196266
197Scion xB815-42%18714,337-5%175163
198Nissan Armada812-34%19211,5813%185180
199Mazda MX-5732227%1847,88581%202222
200BMW i3723-11%1919,60289%193212
201Nissan Titan719-26%19611,122-5%187181
202Mercedes GLK711-69%14623,029-31%139112
203Infiniti Q7067721%2087,66375%204218
204BMW X667260%2136,35982%214230
205Smart Fortwo662-19%2066,815-28%209189
206Audi A76368%2056,880-10%208199
207Infiniti QX7061047%2195,0406%223216
208Scion FR-S605-35%2019,919-25%191171
209Toyota Venza602-73%18220,950-24%146126
210BMW X457217%2185,545203%220246
211Lexus LS534-38%2166,311-16%215197
212Honda Crosstour527-45%2048,491-22%198185
213Lincoln MKS52016%2216,406-11%213198
214Lexus LX51220%2452,992-16%241227
215Mercedes GLC505new274507new268
216Porsche Panamera4910%2314,729-13%226215
217VW CC475-24%2095,643-40%218192
218Mercedes CLS Class454103%2175,571-13%219208
219Jaguar XF454-9%2385,3745%221214
220Volvo S80449190%2491,7112%252252
221Jaguar F-Type43215%2264,19915%230226
222Lincoln MKT42512%2224,290-3%229221
223BMW 6 Series398-39%2306,685-17%211196
224VW Touareg397-31%1996,5513%212209
225Toyota Land Cruiser39423%2482,337-16%248241
226Nissan 370Z3819%2106,9102%207207
227Subaru BRZ376-8%2294,883-31%224202
228Mercedes M Class367-93%20732,220-22%11896
229Audi A8364-37%2284,566-12%228213
230Toyota Yaris348-45%21416,40241%164175
231Mercedes G Class33414%2363,07513%240242
232Mini Paceman33022%2641,670-14%253249
233Volvo V603284%2254,070-12%231220
234Hyundai Azera29910%2415,181-21%222206
235Porsche Cayman297-7%2323,3614%238237
236Mercedes SL Class296-23%2403,680-18%235219
237Porsche Boxster291-14%2442,888-23%242231
238Volvo XC70262-35%2204,6861%227217
239Mercedes SLK239-25%2153,892-11%233223
240Honda CR-Z23626%2342,757-17%244236
241Fiat 500L228-80%2377,555-31%205183
242Kia K900228230%2432,36291%247255
243Mazda5222-45%2338,310-23%199186
244Volvo V60 Cross Country222new2232,563new246
245Infiniti Q60206-75%2393,659-48%236201
246VW Eos2018%2272,751-14%245240
247Hyundai Equus198-13%2462,131-31%249238
248Chevrolet Caprice PPV196-32%2501,625-53%254233
249Jaguar XJ179-36%2353,404-14%237225
250Audi TT1761000%242929-19%262257
251Nissan Xterra169-84%22410,602-31%190164
252Chevrolet SS14841%2472,76216%243247
253Acura RLX120-47%2522,036-36%250239
254BMW i8118-6%2511,609305%255265
255Mercedes AMG GT118new2531,115new259
256BMW Z481-52%2541,576-21%256248
257Cadillac ELR67-57%255889-25%263256
258SRT (Dodge) Viper5011%258613-9%265261
259Volvo S60 Cross Country47new260183new275
260Alfa Romeo 4C4483%2576062425%266273
261Mercedes B Class41-79%2561,809302%251260
262Infiniti Q4038-96%2638,574-40%197167
263Nissan GT-R34-72%2591,021-20%260254
264Honda Insight30-89%2611,436-61%257228
265Toyota Mirai23new26257new279
266Dodge Avenger14-97%2651,193-98%25888
267Audi R810-80%266480-28%270263
268Scion iQ7-91%271480-75%269250
269Ram Cargo Van4-100%2683,184-68%239187
270Nissan Cube4-98%267930-74%261232
271Mitsubishi i-MiEV4-78%270106-42%276269
272Honda Ridgeline3-99%518-96%267173
273Mazda23-99%275296-98%271172
274Scion xD2-99%272786-89%264203
275Porsche 918 Spyder2-90%203256%274271
276Land Rover LR22-98%76-98%278235
277Toyota FJ Cruiser1-100%276226-98%273169
278Acura TL1-99%27788-99%277188
279Mercedes SLS AMG1-67%27829-87%283267

Source: Manufacturers via ANDC, GCBC

This Post Has 8 Comments
  1. 1. Toyota has been recalling 6,5 Mio vehicles for a possible short cicuit, affected by a faulty window switch.

    2. in Europe alone, Toyota and Lexus recall 1,8 Mio cars due to Takata Airbags, that might tear apart when the Airbag ignites. Nissan is affected by that also

    3. Fiat Chrysler is recalling 1 Mio cars due to Airbag problems and problems that might brakes that might extend the breaking distance.

    This is all happening while we speak here. And I do not have mention the proven deaths of the GM “ignition-key-gate” a few years ago….

    I’d still rather buy a VW, with a slightly higher Co2 and Nox Emission, than risking my life in these other crappy tin cans.

  2. Beside diesel-stop-sales there’s a second reason for the decline: the passat’s transition into the facelifted ’16 version, which hit dealerships during november. Nothing to worry about so far.

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