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After ending a record series of 43 consecutive months of year-on-year gains in October, the UK market is immediately and reassuringly back into positive territory with November sales up 4% to 178.876, bringing the year-to-date total to a record 2.453.426 units. This month Ford (+13%) is under attack from Vauxhall (+26%) at 21.597 sales vs. 20.945 after the latter posted a particularly weak result in October.
But the big news is Volkswagen turning off: down a harsh 20% to 7.2% share vs. 8.5% so far in 2015 now that sales take into account vehicles ordered after its emission scandal broke on September 18, but also various stop-sales effective on diesel models affected. All other brands of the Volkswagen Group drop: Audi (-4%), Skoda (-11%), Seat (-24%) and even Porsche (-1%). UK consumers are however not shunning diesel engines outside of the VW Group with the market share for this fuel type stable at 51.2% vs. 45.9% for petrol.
Volkswagen is now threatened by BMW for 4th place at 12.958 sales vs. 11.963, while Mercedes gains 13% to land in 6th place, overtaking Nissan (-18%). But the winner this month in the UK brands ranking is Land Rover, almost doubling its sales year-on-year (+94%) to historically break into the Top 10 for the first time in BSCB memory – and most probably ever – at #9 with 6.535 sales and 3.7%. The closer Land Rover came to a Top 10 ranking before was in March 2013 (#11). Notice also Dacia (+41%), Jaguar (+66%), Jeep (+121%), Smart (+442%), MG (+46%) and Ssangyong (+99%) all posting spectacular gains.
In the models ranking, the Ford Fiesta holds onto the pole position for just 559 units at 7.826 (+2%) vs. 7.267 (+50%) for he Vauxhall Corsa while the Ford Focus (+1%) reclaims its segment lead off the VW Golf (-20%) at #3. The hero of the month is the Vauxhall Mokka: after missing out on 4th consecutive Top 10 ranking by just one unit in October, the star crossover breaks into the UK overall Top 5 for the very first time at #5 with 3.928 units, beating its previous ranking record (#6) established last December. The Vauxhall Insignia is up 11 ranks on last month to reach its best ranking since March at #8 and the Vauxhall Astra is back inside a Top 10 it left last month for the first time in over a decade.
Previous month: UK October 2015: First year-on-year decline in record 43 months
One year ago: UK November 2014: VW Golf #2, Mercedes C-Class in Top 10
Full November 2015 Top 10 models and Top 40 brands Ranking Tables below.