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Australia October 2015: New generation pushes Toyota Hilux to #1

Toyota Hilux Australia October 2015Bullseye: the new generation Toyota Hilux leads the Australian market for its 1st month on sale.

* See the Top 50 All-brands and Top 287 All-models by clicking on the title *

Record pace is adhered to in October in Australia with new car sales up 3% year-on-year to 94.321 registrations, the 2nd biggest October result in history below just 2012. This lifts the year-to-date total to an all-time high record-breaking 957.152 units after 10 months, up 4% on the same period in 2014 and on schedule to break the previous annual record of 1.136 million deliveries set in 2013. Toyota keeps the lead of the brands ranking despite sales down 2% to 16.964 units and 18% share but its’s Korean manufacturer Hyundai that shines again, up two spots on September to a stunning 2nd spot overall thanks to deliveries up 7% to 9.003 for a 9.5% market share. Note that exactly one year ago Hyundai climbed to #2 overall for the first time, it has since repeated this feat three times including this month. Mazda is knocked down to #3 even though it improves 24% on a year ago, making the Australian brands podium 100% Asian for the 8th time in the past 12 month.

Ford Ranger Australia October 2015Boosted by the new model, the Ford Ranger hits an all-time high #4 in Australia in October.

Homegrown Holden is down to #4 in spite of sales up 7%, Ford (-4%) and Nissan (+4%) eclipse Mitsubishi (+8%) and, somewhat tellingly given its recent woes, Volkswagen posts the largest drop in the Top 10 at -6% in 8th position. Honda (+24%), Kia (+36%), Audi (+26%) and Isuzu (+40%) all take off whereas for once Mercedes (-17%) tumbles down – admittedly on a particularly high base in October 2014 – as does Jeep, down a devastating 43% to #17. Further down, Volvo more than doubles its volume year-on-year, Porsche is up 78%, Jaguar up 52% and Chinese light commercial manufacturer LDV is up 44% thanks to the addition of the new G10 van. At the other end of the scale, Fiat and Citroen are down 43%, Dodge down 62%, Chery down 83%, Smart down 84% and Great Wall down 94% as the last units are being cleared off after a dispute between Great Wall in China and its Australian importer Ateco.

LDV G10 Ausrtralia September 2015. Picture courtesy steps: Chinese manufacturer LDV is up 44% this month in Australia with 105 sales.

Fresh from the launch of its new generation in late September, the Toyota Hilux brilliantly takes the lead of  the Australian models ranking with 3.339 sales and 3.5% share. Local website quotes Toyota’s executive director sales and marketing Tony Cramb: “4×4 Hilux variants have achieved their best October sales with overall Hilux demand trending higher than the company had expected. Toyota dealers took more than 4.000 new Hilux orders during the month, our dealers are already writing orders for delivery into 2016.” It is the first time since last May that the Hilux tops the Australian sales charts and only the third time in the past 30 months. The Toyota Corolla (-14%) is a close second and increases the gap with the Mazda3 for the title of Australia’s best-selling nameplate in 2015 at 35.174 units vs. 32.095.

Mitsubishi Outlander Australia October 2015Mitsubishi Outlander

After leading the charts in July and September, the Hyundai i30 posts another strong month in third place overall with 2.669 deliveries. It would be #1 again if the 756 Elantra sedan sales were added. The Ford Ranger is unaffected by the new Hilux launch: it even gains one spot on September to reach a record 4th position with 2.597 units sold. The Mazda CX-5 cements its leadership of the SUV segment with sales up a whopping 28% to 2.037 at #8. VW Golf sales are stable despite Dieselgate at #9, the Nissan X-Trail is up 9 spots on September to #11, the Hyundai Accent is up 17 to #13, the Mazda CX-3 posts another very solid score at #15 and #4 SUV, the Mitsubishi Outlander is up a further four ranks on last month to #17 vs. #33 year-to-date thanks to its facelift and the Honda HR-V is back up 10 spots to #24.

Toyota Fortuner Australia October 2015The Toyota Fortuner lands in Australia with a splash.

The newly launched Hyundai Tucson is up 19 ranks on September to #33 but hardly dents the ix35’s performance (-7%), the Toyota Fortuner brilliantly lands directly at #77 for its very first appearance in the Australian sales charts, already outselling the Ford Everest up 16 ranks to #82.

Previous month: Australia September 2015: Hyundai i30 leads for 2nd time in 4 months

One year ago: Australia October 2014: Ford Ranger inside Top 5 for the first time

Full October 2015 Top 50 All-brands and Top 287 All-models below.

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