Senegal Full Year 2014: Toyota Hilux threatened by Mitsubishi L200

The Mitsubishi L200 holds a strong 8.5% market share in Senegal (2016 model pictured).

* See the Top 10 best-selling brands and models by clicking on the title *

Thanks to the CE Auto newsletter, we can share with you today exclusive data for Senegal over the Full Year 2014. New car sales in the country drop 8% year-on-year to 5.871 registrations. Thanks to sales down just a bit slower than the market, Toyota improves its market share to 22.1%, above Mitsubishi up a whopping 23% to 15.4% share and Ford up 14% to 11%. Citroen gains 3 spots on 2014 to #4, Peugeot is up 3-fold to #5 thanks to the 301 (#9) and Volkswagen up 23% to #8. Great Wall (#10) is the only Chinese carmaker in the Top 10. Model-wise, as expected in our previous updates the Toyota Hilux leads the way but its advantage over the #2 – the Mitsubishi L200 – is a meagre 21 units! The Ford Ranger makes the Senegalese podium 100% pickup truck, while the Mitsubishi Pajero, ASX and Renault Duster all find their way inside the Top 10.

Previous year: Senegal Full Year 2013: Toyota leads, Lifan in Top 10

Full Year 2014 Top 10 brands and models Ranking Tables below.