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Russia June 2015: Lada Granta reclaims #1 spot at record 10% share

Lada Granta Russia June 2015The Lada Granta hits its best-ever market share at home this month.

* See the Top 53 All-brands and Top 25 models by clicking on the title *

The Russian new car market reduces its fall slightly in June to a still very harsh -30% at 140.161 registrations, bringing the year-to-date total to 782.094 units, down an abysmal 36% on 2014. Like last month, we witness a consolidation of the market with the Top 3 manufacturers over-performing: Lada is down 12% to 18.8% share, Kia is down 18% to 9.9% and Hyundai is down 22% to 9.3%, all 3 adding up to 38% share vs. just 32% a year ago. Below, Renault (-39%), Toyota (-35%) and Volkswagen (-39%) tumble down while Nissan (-26%) stays afloat somewhat. GAZ is down just 1% in 8th place, while UAZ continues to surf on the SUV craze and is once again the only mass manufacturer to gain ground year-on-year at +13% to #11 and 2.8% share vs. #16 and 1.7% a year ago. Notice also Lexus 2% and Porsche down just 8%. At the other end of the scale, we have Jeep (-79%), Ssangyong (-75%), Great Wall (-73%), Citroen (-66%), Opel, Peugeot and Subaru (-65%).

Lada 4x4 Urban Russia June 2015. Picture courtesy zr.ruLada 4×4 sales are up 23% year-on-year in June.

In the models ranking, after being outsold by the Hyundai Solaris last month and knocked down to 2nd place for the third time in the past 7 months, the Lada Granta is back with a vengeance, up year-on-year for the first time in 2015 at +8% to 14.031 sales and a record 10% share, smashing its previous best of 8.9% reached last March. With the Hyundai Solaris down 12% and the Kia Rio actually up 3%, the Top 3 best-sellers hold a combined 22.4% market share vs. just 16.2% a year ago, demonstrating that the market consolidation we are witnessing in the brands ranking is also occurring among the favourite models in the country – a typical trait of markets in crisis where buyers opt for the safer option of trusted nameplates.

Nissan X-Trail Russia June 2015. Picture courtesy zr.ruThe Nissan X-Trail is up 106% year-on-year thanks to the new model.

Outside the podium, the only models registering year-on-year gains in the Top 25 are all SUVs. If the Renault Duster is back in the segment lead despite sales down 43% on a year ago, the Lada 4×4 is up a fantastic 23% to 3.023 sales and #8, the Toyota RAV4 is up 2% to #10, the Nissan X-Trail up 106% to #13 thanks to the new generation and the UAZ Patriot up 17% to #21. Notice also the Toyota Camry up 5 spots on May to #9, the Nissan Almera back up 9 ranks to #11 and the Mitsubishi Outlander posting a 2nd consecutive month within the Top 25 at #24.

Previous month: Russia May 2015: Hyundai Solaris outsells Lada Granta, Nissan X-Trail surges to #5

One year ago: Russia June 2014: Skoda Rapid lands in deteriorating market

Full June 2015 Top 53 All-brands and Top 25 models below.

Russia June 2015 – models:

PosModelJun-15%/14May2015%/14PosFY14
1Lada Granta14,03110.0%8%263,5738.1%-11%11
2Hyundai Solaris9,2476.6%-12%153,7026.9%-3%22
3Kia Rio8,9886.4%3%342,6885.5%-10%33
4VW Polo4,4783.2%-17%820,6212.6%-36%58
5Lada Largus4,2033.0%-40%619,6562.5%-44%96
6Renault Logan3,8712.8%-26%1020,3642.6%-18%67
7Renault Duster3,4452.5%-43%920,3052.6%-51%74
8Lada 4×43,0232.2%23%1119,7242.5%6%812
9Toyota Camry3,0162.2%-6%1415,2802.0%-6%1017
10Toyota RAV42,9932.1%2%714,3521.8%-24%1113
11Nissan Almera2,6281.9%-30%2014,3191.8%-43%1210
12Lada Kalina2,5721.8%-34%420,8812.7%-41%45
13Nissan X-Trail2,4251.7%106%510,5061.3%-10%2027
14Renault Sandero2,2841.6%-18%1313,4681.7%-29%1514
15Chevrolet Niva2,1141.5%-21%1713,7611.8%-34%1411
16Datsun on-DO2,0101.4%new1513,9491.8%new1350
17Skoda Octavia1,9961.4%-35%2210,9991.4%-43%1915
18Kia Cee’d1,9691.4%-30%249,7151.2%-27%2220
19Lada Priora1,9581.4%-34%1913,4211.7%-46%169
20Skoda Rapid1,8621.3%-20%1812,1851.6%185%1734
21UAZ Patriot1,6171.2%17%218,3291.1%7%2333
22Kia Sportage1,5111.1%-28%169,8341.3%-34%2119
23Mazda CX-51,5041.1%-27%n/a7,8801.0%-31%2425
24Mitsubishi Outlander1,4501.0%-7%12n/an/an/an/a22
25Hyundai ix351,3821.0%-56%n/a11,4691.5%-37%1816

Russia June 2015 – brands:

PosBrandJun-15%/14May2015%/14PosFY14
1Lada26,41618.8%-12%1140,68618.0%-27%11
2Kia13,9289.9%-18%376,2159.7%-19%32
3Hyundai12,9899.3%-22%280,14410.2%-11%24
4Renault9,9867.1%-39%457,1167.3%-41%43
5Nissan8,9166.4%-26%550,5526.5%-39%55
6Toyota8,4956.1%-35%647,0726.0%-38%66
7Volkswagen6,7694.8%-38%736,5884.7%-46%77
8GAZ6,1154.4%-1%923,4263.0%-26%911
9Chevrolet4,7123.4%-40%1322,6832.9%-65%118
10Skoda4,4053.1%-44%1128,0433.6%-33%89
11UAZ3,9072.8%13%1019,2072.5%-2%1315
12Mercedes3,8162.7%-18%1222,9822.9%-3%1016
13Datsun3,2442.3%new1418,4582.4%new1434
14Ford3,0232.2%-33%1513,6501.7%-56%1612
15Mitsubishi2,7482.0%-50%819,3592.5%-50%1210
16BMW2,1511.5%-34%1614,5101.9%-21%1518
17Audi2,0071.4%-33%1712,1551.6%-32%1819
18Mazda1,9871.4%-52%2112,5391.6%-47%1714
19Daewoo1,7351.2%-45%1910,3571.3%-57%1917
20Lexus1,6081.1%2%189,4551.2%8%2027
21Opel1,5831.1%-65%209,0541.2%-73%2113
22Land Rover8770.6%-54%225,7360.7%-45%2222
23Lifan8370.6%-51%234,6330.6%-54%2321
24Volvo7950.6%-54%353,3950.4%-58%2631
25Geely7040.5%-46%243,8230.5%-59%2428
26Honda7020.5%-36%302,2880.3%-79%3724
27Mercedes Vans6310.5%-7%293,1610.4%-3%2735
28Peugeot5840.4%-65%282,8240.4%-77%3223
29Suzuki5380.4%-62%312,6800.3%-73%3326
30Citroen4790.3%-66%272,8290.4%-74%3125
31Porsche4790.3%-8%252,5690.3%18%3439
32SsangYong4760.3%-75%373,0900.4%-73%2820
33Chery4490.3%-62%262,5040.3%-73%3529
34Subaru4450.3%-65%363,5420.5%-57%2530
35Infiniti4200.3%-37%322,9790.4%-32%3036
36Fiat3740.3%-43%381,8820.2%-49%3838
37Great Wall3190.2%-73%332,3550.3%-71%3632
38Volkswagen Vans3100.2%-69%343,0450.4%-54%2933
39Jeep1470.1%-79%401,2180.2%-69%3937
40Cadillac1300.1%18%394640.1%-34%4144
41Mini1200.1%-25%416870.1%-15%4041
42Dongfeng980.1%new454080.1%new44
43Jaguar840.1%-41%444170.1%-51%4343
44Isuzu550.0%17%483020.0%69%4650
45Acura520.0%-40%473340.0%-3%4546
46Changan510.0%-36%462220.0%-51%4845
47Smart500.0%61%432500.0%60%4753
48Brilliance420.0%35%424570.1%151%4249
49BAW310.0%-59%501390.0%-79%4947
50Haima270.0%-68%511150.0%-65%5048
51JAC100.0%-82%491130.0%-14%5152
52Chrysler30.0%-79%53240.0%-69%5354
53Foton20.0%100%54130.0%18%5559

Source: AEB

This Post Has One Comment
  1. There is an important point to learn from the above data. Two Korean brands, KIA and Hyundai have been performing consistently even during such a crisis. If you check data of 2008-2009 for Russia, it can be seen that these two brands brazened the worst crisis of 2008. These two brands provide value for money and almost similar quality as that of any other Japanese, European or American brands offer, which makes it popular even during a crisis. The cost of owning the vehicles of these brands are much cheaper than any other Japanese, European or American brands which is another reason for their popularity during the crisis.

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