Samoa Full Year 2014: Toyota Hilux and Hiace dominate
The Toyota Hilux is the best-selling vehicle in Samoa in 2014.
* See the Top 7 All-brands and Top 10 All-Toyota models by clicking on the title *
Samoa, formerly known as Western Samoa, became independent from New Zealand in 1962. It composes the western part of the Samoan Islands, the Eastern part being American Samoa. According to Wikipedia, the two main islands of Samoa are Upolu where the capital city Apia and the Faleolo International Airport are located, and Savai’i, one of the biggest islands in Polynesia. The Samoan Islands were was called “Navigator Islands” by European explorers before the 20th century because of the Samoans’ seafaring skills. Samoa is home to 194.320 inhabitants and 278 new light vehicles found a buyer here in 2014.
Cross Island Road – Samoa (Picture via Kasuhisa Fujita You Tube)
Samoa location (Picture courtesy Wikipedia)
Toyota dominates the Samoan market with an iron first and over 50% share, above Ford (25.9%) and Hyundai (19.1%). The Hilux is the best-selling nameplate in the archipelago followed closely by the Hiace. Ford is currently running a marketing campaign in Samoa offering 500 tala (US$200) if customers test drive a Ford Ranger and still decide to go with the ‘other guy’ (namely the Toyota Hilux). Listen to the Ford Samoa ad below.
Full Year 2014 Top 7 All-brands and Top 10 All-Toyota models below.