The Toyota Hiace is the most popular vehicle in Samoa in 2018.
Samoa corresponds to the western part of the Samoan Islands, the Eastern part being American Samoa. It is home to 192.342 inhabitants, with the two main islands being Upolu – hosting the capital city Apia and the Faleolo International Airport – and Savai’i, one of the biggest islands in Polynesia.
New car sales in Samoa soar 13.9% year-on-year in 2018 to 443 registrations. Toyota (+22%) comfortably outpaces the market to see its share improve to 41.3% vs. 38.6% a year ago, leaving Ford (+3.3%) and Hyundai (+12.8%) well below at 28.7% and 27.8% respectively. Whereas the Ford Ranger was estimated to top the Samoan models ranking over the past few years, a 68.2% surge pushes the Toyota Hiace in the lead in 2018 with 16.7% share, while the Hilux’s stable sales see its share thaw to 12.9%.
Previous year: Samoa Full Year 2018: Toyota down, Ford and Hyundai up
Full Year 2018 Top 5 All-brands and Top 8 All Toyota models vs. Full Year 2017 figures below.