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Japan March 2015: Mazda CX-3 up, Honda S660 lands

Mazda CX-3 Japan March 2015Mazda CX-3

* See the Top 55 brands, 30 regular cars, Top 36 All-kei cars & Top 15 imports by clicking on the title *

Analysis written in cooperation with Stephen Bloom.

After dropping by 15% in February, March Japanese new car sales reduce their fall slightly at -11% overall to 695,411 registrations. Mazda is the only domestic manufacturer to post a year-over-year increase at 1%, with Toyota and Honda both down 15%, Daihatsu down 2%, Nissan down 18% and Suzuki down 7%. Regular cars are down 13%, kei cars are down 8% and foreign models down 6%.

Toyota Alphard Japan March 2015. Picture courtesy response.jpToyota Alphard

In the regular model rankings, Toyota Aqua keeps its crown with 30,414 units, the first time in a year (since March 2014) that sales reached the 30,000 mark. The next 4 spots stay the same from last month, but the Honda Vezel up 23% jumps into #5. Mazda’s rival small crossover, the all-new CX-3, posts 5,503 units in its first full month climbing to #22. The new generation Vellfire is up 36% while its more conservatively styled twin Alphard is up 26% to #20. The Subaru Levorg is up 8 spots this month with 6,036 units, its second highest volume since debuting last spring.

Honda S660 Japan March 2015Honda S660

Over on the kei chart, the Honda N-Box is March’s best-selling nameplate edging out Toyota Aqua by 219 units and 30,633 sales. This includes the new N-Box Slash version that debuted in December. All in all, sales of Honda’s “N” series kei cars have now topped 1 million units, solidifying the brand’s place in this unique Japanese market. After nearly two decades since the Honda Beat was last produced, the S660 officially goes on sale April 2 after the concept was shown at the 2013 Tokyo Motor Show, therefore the 19 units registered in March are likely dealer demos. Adding to the diversification of the kei segment, Suzuki released this month the Turbo RS version of its popular Alto lifting sales to 15,788.

Mercedes-Benz C250, AMG Line, Avantgarde, Diamantsilber metallicMercedes C-Class

As is the case every quarter, we have access to the top-selling foreign models with the perennial champ VW Golf keeping the top spot despite sales down 30% to 8,386 units. In #2 again is the new generation Mercedes C-Class up 103% with an all-time best quarter score of 7,082 units. The Mercedes GLA also had its best quarter so far since debuting in Japan last summer at #7 and 2,076 sales. The new BMW 2 Series is up 12 spots to #8 with 1,884 units. Further down the ranking both the Mercedes B-Class and Fiat 500 make their reappearance at #18 and #20 respectively.

Previous month: Japan February 2015: Honda Jade and Mazda CX-3 land

One year ago: Japan March 2014: Toyota Voxy one in 7 models to break all-time records

One year ago (Kei cars): Japan Kei cars March 2014: Daihatsu Tanto above 30,000 sales!

Full March 2014 Top 55 brands, Top 30 regular cars, Top 30 Kei cars and Q1 Top 15 imports below.

Japan March 2015 – brands:

PosBrandMar-15%/14Feb
1Toyota182,18726.2%-15%1
2Honda103,40614.9%-15%2
3Daihatsu89,38112.9%-2%4
4Nissan84,81612.2%-18%3
5Suzuki83,39112.0%12%5
6Mazda34,4965.0%1%6
7Subaru28,3294.1%-2%7
8Mitsubishi16,3242.3%-17%8
9Isuzu10,8291.6%-9%9
10Hino9,2421.3%-1%12
11Mercedes9,0121.3%3%11
12Volkswagen8,8701.3%-14%10
13BMW6,5830.9%-10%15
14Mitsubishi Fuso6,3640.9%-14%14
15Lexus5,2900.8%-18%13
16Audi4,0050.6%-3%16
17Mini2,7290.4%46%17
18Volvo1,7870.3%-15%18
19UD Trucks1,5060.2%-18%19
20Peugeot8510.1%-6%24
21Renault8470.1%21%21
22Jeep8410.1%-13%20
23Porsche7230.1%2%23
24Fiat6520.1%-51%22
25Ford6260.1%-13%25
26Land Rover4360.1%3%26
27Alfa Romeo3130.0%-24%27
28Citroen2650.0%-39%28
29Maserati1660.0%-9%31
30Abarth1570.0%new29
31DS1470.0%new34
32Jaguar1370.0%-18%30
33Chevrolet1220.0%-25%32
34Cadillac1050.0%-27%33
35Chrysler980.0%-48%37
36Ferrari520.0%-48%35
37Bentley480.0%-2%42
38Lamborghini440.0%91%40
39Lotus400.0%-11%39
40Alpina270.0%-64%36
41Dodge240.0%-68%38
42Aston Martin190.0%-14%44
43Smart160.0%-87%41
44Rolls-Royce130.0%-41%43
45Hyundai100.0%-38%45
46Scania90.0%29%53
47McLaren80.0%-11%46
48GMC60.0%-25%47
49Rover40.0%0%49
50Lancia30.0%0%50
51Hummer20.0%0%54
52Morgan20.0%-50%51
53Buick20.0%100%
54MG10.0%-50%
55Saab10.0%n/a
56Opel10.0%n/a
Others370.0%131%

Japan March 2015 – models (regular vehicles):

PosModelMar-15/14Feb2015 YTDPosFY14
1Toyota Aqua30,414-2%173,17011
2Toyota Prius18,605-34%242,93323
3Honda Fit17,047-47%340,68832
4Nissan Note13,966-19%434,41146
5Honda Vezel10,64023%1023,59187
6Toyota Vitz10,498-12%822,76598
7Mazda Demio9,98383%726,826516
8Toyota Voxy9,542-20%525,19565
9Toyota Corolla9,263-41%624,39474
10Nissan Serena8,241-25%921,612109
11Toyota Vellfire8,18436%1513,7441822
12Toyota Noah7,945-19%1117,9201210
13Nissan X-Trail7,911-13%1317,2971313
14Toyota Harrier7,70210%1218,6621111
15Subaru Impreza7,170-26%1715,1441517
16Toyota Passo6,9454%1614,7311614
17Honda Freed6,497-1%1814,5901712
18Subaru Levorg6,036May-142611,3132025
19Toyota Esquire5,928Oct-141416,15514n/a
20Toyota Alphard5,82226%259,6472529
21Suzuki Swift5,5302%2311,3102120
22Mazda CX-35,503Feb-15298,00927
23Toyota Crown5,178-30%1912,1021915
24Suzuki Solio4,691-2%2210,5112423
25Toyota Spade4,507-33%2010,9402221
26Honda Grace4,155Dec-142410,83223n/a
27Subaru Forester3,833-38%n/a7,8532828
28Mazda Axela3,764-52%n/a8,4742619
29Subaru Legacy3,19732%307,35529n/a
30Toyota Porte3,180-28%n/a7,0103027

Japan March 2015 – models (Kei cars):

PosModelMar-15/14Feb2015 YTDPosFY14
1Honda N-BOX30,63315%169,49912
2Nissan Dayz23,551-10%259,20024
3Daihatsu Tanto26,297-14%356,72831
4Daihatsu Move19,5833%446,61847
5Honda N-WGN17,536-27%539,66355
6Suzuki Alto15,78845%735,13269
7Suzuki WagonR14,631-32%634,97173
8Daihatsu Mira13,863-35%830,98786
9Suzuki Hustler12,37773%1028,867910
10Suzuki Spacia10,738-30%925,963108
11Daihatsu Wake9,730Nov-141122,7961116
12Mitsubishi eK9,1477%1218,4891211
13Honda N-ONE4,1151%149,0771313
14Nissan Moco2,903-50%138,3741412
15Subaru Stella2,983-8%156,2631517
16Toyota Pixis2,452-48%165,3011614
17Suzuki Jimny1,9344%184,2421718
18Mazda Flair1,442-40%193,6851819
19Mazda Flair Wagon1,365-38%203,5161920
20Mazda Carol1,284-1%173,0702024
21Suzuki Every Wagon1,5941%213,0432121
22Mazda Flair Crossover1,205-10%222,8712223
23Suzuki MR Wagon1,121-53%242,4392315
24Daihatsu Copen945Jun-14232,3782426
25Subaru Pleo1,033-56%252,3092522
26Daihatsu Atrai Wagon649-53%261,7482625
27Honda Vamos449-49%271,2052727
28Nissan NV100 Clipper Rio41419%288062828
29Mazda Scrum Wagon29543%324032930
30Mitsubishi Town Box17217%293313034
31Mitsubishi i-MiEV60-54%302253131
32Subaru Dias Wagon61-66%311413233
33Honda Life4-100%33293329
34Honda S66019Apr-15new1934new
35Mitsubishi i1n/a3423536t
36Suzuki Palette10%3913638t

Japan Q1 2015 – models (foreign imports only):

PosModelQ1 2015/14Q4FY14
1VW Golf8,386-30%11
2Mercedes C-Class7,082103%23
3Mini5,45329%32
4VW Polo4,37122%45
5BMW 3 Series3,382-40%54
6Audi A33,08813%66
7Mercedes GLA-Class2,07629-May1020
8BMW 2 Series1,8841-Oct20n/a
9VW up!1,864-30%119
10Mercedes E-Class1,827-40%138
11BMW 1 Series1,816-37%910
12Mercedes A-Class1,803-54%87
13Mercedes S-Class1,792-20%1413
14VW Beetle1,762-23%712
15Volvo 40 Series1,615-37%1211
16Audi A41,385-21%1514
17Volvo 60 Series1,385-1%1915
18Mercedes B-Class1,313-27%n/a18
19Mercedes CLA-Class1,218-5%1619
20Fiat 500/500C1,104-34%n/a16

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