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Turkey Full Year 2014: Renault Fluence edges Fiat Linea out

Renault Fluence Turkey 2014First year in pole position for the Renault Fluence in Turkey.

* See the Top 42 All-brands, Top 263 All-models and Top 40 LCVs by clicking on the title *

New passenger car sales in Turkey suffers in 2014: down a harsh 12% to 587,331 registrations. Renault continues to be the most popular brand in the country, dropping less than the market at -7% to 90,027 deliveries and 15.3% share, above Volkswagen (-4%) also improving its share to 14.4%. Hyundai (-7%) is up 3 spots to #3, Fiat (-21%) up one to #4 while Opel (-30%) and Ford (-36%) crash down. The 3 premium Germans are in stunning shape in Turkey: BMW is up a splendid 26% to #9, Mercedes up 15% to #10 and Audi up 19% to #12. Notice also Skoda up 13%, Seat up 15%, Volvo up 21% and Jeep up 101%.

Fiat Linea Turkey 2014The Fiat Linea misses out on the #1 spot for 13 units.

Thanks to a record month of December (7,545 sales), the Renault Fluence edges the Fiat Linea out for the annual pole position, literally in the last hours of the year: 32,252 units vs. 32,239 for the Linea, for which it would have been the third consecutive year at #1. It is the first time the Fluence, produced locally in Bursa, tops the annual sales charts in Turkey or in any other country in the world, and the first time the best-selling vehicle in Turkey is a Renault since BSCB started following Turkish LCV sales in 2010. The Mégane was the #1 passenger car from 2004 to 2006 and the Symbol from 2007 to 2011.

Toyota Corolla Turkey 2014. Picture courtesy of Corolla

Boosted by the new generation, the Toyota Corolla is up 35% to leap onto the podium in third place with 23,464 sales, ahead of the Renault Clio (+2%) while the Renault Symbol tumbles down 27% to #5. This means the Top 5 best-selling nameplates in Turkey are all produced locally. The VW Jetta is up 3 spots to #6, the Hyundai i20 up 5 to #8 and the Dacia Duster is up 5 to #14 whereas the Ford Fiesta is down 50% and 10 spots to #15. Notice also the Skoda Octavia up 44% to #25 and the Audi A3 Sedan landing at an excellent 26th place for its first full year of sales. Turkey is the land of sedans after all…

Previous post: Turkey October 2014: Renault Clio and Fluence on top

One year ago: Turkey Full Year 2013: Fiat Linea #1 again, Renault Symbol up 70% to #2

Two years ago: Turkey Full Year 2012: Fiat Linea #1 for the first time

Full Year 2014 Top 42 All-brands and Top 263 All-models vs. Full 2013 figures below.

Full December 2014 Top 40 models below.

Full Year 2014 Top 20 LCV nameplates and December Top 15 below.

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