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Japan December 2014: Honda Grace lands directly at #10

Honda Grace Japan December 2014. Picture courtesy of Grace

After a very turbulent year the Japanese auto market ends 2014 on a positive note, ending 5 consecutive months of YOY declines up 2% in December. Kei sales are pulling the market up at a massive +18.5% in December. In the “traditional” models ranking, the big news this month is the debut of the Honda’s newest dedicated hybrid model, the Grace, at #10 with 5,138 sales. Mostly the same as the Fit-based sedan known in other parts of the world as the Honda City, the Grace is marketed as smaller version of its larger Accord and soon to be released Legend (Acura RLX) brothers. The Grace also now effectively replaces the now-discontinued Insight and will compete against the Toyota Corolla Axio.

Toyota Esquire Japan December 2014Toyota Esquire

After its significant debut last month the new Toyota Esquire climbs a further 4 spots to #7 with 5,712 units while the chart above remains unchanged since last month. The new Demio is again at #4 (7,419 sales) as its AWD model was released this month following the 2WD gasoline and diesel versions in the months prior. Further down the chart the Subaru Impreza (#16) and Forester (#26) both climb thanks to mid-cycle refreshed models going on sale the end of November, making it 3 Subarus in the Top 30 along with the Levorg at #22.

Suzuki Alto Japan December 2014Suzuki Alto

Over on the Kei car side, like in November the Daihatsu Tanto is not the best seller this month as it suffers from the recent arrivals of the new Wake (up to #9 and 9,354 sales) and the new generation Move climbing 7 spots on November to #3 and 16,361 sales. #1 goes to the Suzuki WagonR, whose sales (18,255 in December) have been energised the past several months due to the introduction of Suzuki’s “S-ene charge” technology. Suzuki also released this month the newest yet retro-styled Alto which climbs to #6 with 11,845 sales.

Previous month: Japan November 2014: Daihatsu Wake and Toyota Esquire land

One year ago: Japan December 2014: Honda Fit leads, Vezel lands at #25

Full December 2014 Top 30 models and Top 35 Kei cars Ranking Tables below.

Japan December 2014 – models:

1Toyota Aqua16,314-1%1
2Toyota Prius10,587-37%2
3Honda Fit8,772-61%3
4Mazda Demio7,419226%4
5Toyota Corolla6,318-39%5
6Nissan Note6,304-28%6
7Toyota Esquire5,712new11
8Honda Vezel5,375144%10
9Toyota Harrier5,347204%7
10Honda Grace5,138new
11Toyota Voxy5,00263%8
12Toyota Vitz4,724-7%9
13Toyota Noah4,16891%12
14Nissan Serena4,122-36%13
15Honda Freed3,918-9%16
16Subaru Impreza3,477-12%27
17Toyota Crown3,403-26%14
18Nissan X-Trail3,054-15%17
19Toyota Passo2,9956%15
20Suzuki Swift2,318-15%19
21Honda StepWGN2,3070%21
22Subaru Levorg2,166new18
23Honda Odyssey2,158-57%n/a
24Toyota Spade2,025-33%20
25Suzuki Solio1,997-3%22
26Subaru Forester1,87410%n/a
27Toyota Vellfire1,779-48%24
28Mazda Axela1,775-41%23
29Mazda CX-51,685-41%28
30Toyota Porte1,582-23%25

Japan December 2014 – Kei cars:

1Suzuki WagonR18,25524%1
2Daihatsu Tanto17,078-11%2
3Daihatsu Move16,36140%9
4Daihatsu Mira15,04437%4
5Honda N-BOX14,480-20%3
6Suzuki Alto11,84552%11
7Suzuki Spacia11,28320%6
8Nissan Dayz10,57424%5
9Daihatsu Wake9,354new10
10Suzuki Hustler8,919new8
11Honda N-WGN8,401-2%7
12Suzuki MR Wagon4,131157%17
13Mitsubishi eK3,48626%13
14Honda N-ONE2,031-70%14
15Suzuki Jimny1,63039%16
16Nissan Moco1,568-53%12
17Toyota Pixis Space1,259-45%15
18Subaru Stella915-45%19
19Mazda Flair795-30%20
20Suzuki Every Wagon731-41%21
21Daihatsu Copen623new25
22Mazda Flair Wagon589-57%22
23Subaru Pleo527-41%24
24Daihatsu Atrai498-19%27
25Mazda Flair Crossover485new18
26Honda Vamos3522%26
27Mazda Carol317-35%23
28Nissan NV100 Clipper Rio149-56%28
29Mitsubishi i-MiEV70-15%29
30Mazda Scrum Wagon61-36%31
31Subaru Dias48-19%32
32Mitsubishi Town Box45new30
33Honda Life27-96%33
34Mitsubishi Pajero Mini2n/a

Sources: JADA, JMVA

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