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Italy Full Year 2013: More detailed data now available!

Fiat Ducato Italy 2013The Fiat Ducato is the best-selling LCV in Italy (2014 model shown).

* See the Top 10 best-selling LCVs, rentals, private and company cars by clicking on the title! *

Better late than never! Thanks to Flavio and UNRAE I can share with you more detail about the Italian market for the Full Year 2013, with a Top 10 models ranking for LCVs, rentals, company cars and private purchases. 117,608 new Light Commercial Vehicles found a buyer in 2013, a harsh 11% drop over 2012 and the lowest annual LCV figure since 1985. The Fiat Ducato keeps the lead with a round 10% market share and in spite of sales down 14% to 11,708 units. In fact the Top 4 is unchanged on 2012 with the Fiat Doblo (-25%), Iveco Daily (-9%) and Fiat Fiorino (-8%) following. The Fiat Panda is up 14% to #5 and the Ford Transit up 3% to #6.

Audi A4 Avant Italy 2013No less than 50% of all Audi A4 registered in Italy in 2013 are rental cars.

In an overall passenger car market down 7% on 2012 to 1,304,451 registrations (the lowest annual score since 1978), rentals are down 8% to 233,559 units, sales to companies are down 6% to 238,093 and private sales down 7% to 832,799, each category roughly holding onto its market share. The Fiat Panda is king of rental cars even though its rental/total ratio is only 23%, it is followed by the Fiat 500L at a strong 38% and the Fiat 500 at 33%. Other strong rentals include the Alfa Romeo Giulietta at 36% ratio, the BMW 3 Series at 41%, Ford Focus at 39% and Audi A4 at a huge 50% of its total sales for the year…

Fiat Bravo Italy 201357% of Fiat Bravo sold in Italy in 2013 were purchased by companies.

Interestingly, the Fiat Punto is up 33% to take the lead of company cars. However keep in mind that ‘sales to companies’ include demo cars and dealership registrations, which could indicate that the stock of Punto has been piling up at Italian dealerships throughout 2013 – and this would make sense given the nameplate’s sales freefall at home. Notice also the Fiat 500 up 37% to #4, the Lancia Ypsilon up 69% to #5 and the Fiat Bravo at #9 with a massive 57% company car ratio over its total sales in the country.

Ford Fiesta Italy 2013The Ford Fiesta has a Private Sales ratio of 91% in Italy.

As far as private sales (PS) are concerned, the ranking reflects perfectly what can be seen in Italian streets. The only non-supermini in the Top 10 is the VW Golf at #8, all the rest are small cars! The Fiat Panda and Punto logically lead the way, however the Ford Fiesta nearly stole the #2 spot off the Punto this year with 30,176 private sales (-15%) vs. 30,200 (-25%). The Fiesta is at 91% PS ratio, the Citroen C3 at 89%, VW Polo at 87%, Renault Clio at 78% and Toyota Yaris at 89%.

Previous post: Italy July 2014: Fiat Punto, Renault Clio and Dacia Duster surge

Previous FY 2013 post: Italy Full Year 2013: Fiat Panda leads, 500L lands in Top 5

Full Year 2013 Top 10 LCV, rentals, private & company cars Ranking Tables below.

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