* See the Top 150 best-selling models and Top 20 brands by clicking on the title! *
The Soccer World Cup definitely has had a noxious effect on new car sales in Brazil so far: June sales are down a painful 17% year-on-year to 250,655 registrations, bringing the year-to-date total to 1,582,634 units, down 7% on 2013. Brand-wise, the Top 4 manufacturers all fall sharply: Fiat remains #1 but is down 20%, Volkswagen and Chevrolet follow, both at -22% and Ford is down 24%. Hyundai goes against the trend in a big way: up 19% to 19,189 sales, while Renault (-12%), Toyota (-2%), Honda (-16%) and Nissan (-2%) all outperform the market. Further down, notice Audi up an unbelievable 121% to 1,102 sales and Mercedes up 10% to 1,053 units.
We have already had our lot of surprises this year in the models ranking, among them the Fiat Strada taking the overall lead in March, and this month is no different in Brazil: the Fiat Palio is the best-selling vehicle in the country for the first time in 7 years and only the 5th time in the past 20 years! Previous times were in November 1997, September 06, October 06 and August 07… The Palio sells 14,080 units for a 5.6% market share, stable year-on-year, while the VW Gol is down a devastating 42% to 13,167 units and 5.2%. This shows two things: 1. the Palio has not suffered from its ‘budget’ previous gen being discontinued at the end of last year whereas the Gol has, 2. the Gol is being cannibalised by the Up which continues its progression at #14 with a best-ever 6,225 sales, almost 50% of the Gol sales this month (vs. 38% in May)…
18 months after their respective launches, both the Chevrolet Onix and the Hyundai HB20 resume their ascension to the top, with both models up 13% year-on-year which corrected with the market evolution corresponds in fact to a 36% increase. The Onix even jumps onto the overall podium for the very first time in third place thanks to 10,994 sales and 4.4% share. The HB20 for its part is up to #6 at 9,528 units and 3.8%, its best ranking since April 2013. Further down, the Fiat Uno (-54%) and VW Fox (-51%) crumble down, while the Chevrolet Prisma is up 25% year-on-year and 3 ranks on May to land in 9th place, the nameplate’s best ranking in at least 4 years.
Previous month: Brazil May 2014: Renault Sandero up to best-ever 6th place
One year ago: Brazil June 2013: Chevrolet Onix and Hyundai HB20 pause
Full June 2014 Top 150 models and Top 20 brands Ranking Tables below.