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World 2013: One in every 2.5 Rolls Royce sold in China

Rolls Royce Phantom Pinnacle Travel Collection Beijing 2014. Picture courtesy of driving.caRolls-Royce presented the $1.6m Phantom Pinnacle Travel Collection in Beijing this week.

* Click on title to see the Global, China and US sales of 6 luxury manufacturers! *

Global, China and US sales of luxury manufacturers are a rare find so I trust you’ll enjoy this…

According to an April 22 China Daily article, China accounted for a staggering 39% of Rolls Royce global sales in 2013. The British manufacturer, who presented the Phantom Pinnacle Travel Collection at the Beijing Auto Show – rumoured to go for at least $1.6 million, delivered a 4th consecutive year of record Global sales at 3,630 units, up 1.5% on 2013. China sales however were up 11% over the period to reach an all-time high 1,400 units, or 1 in every 2.5 Rolls-Royce sold worldwide! Rolls-Royce added 7 new dealerships in China last year, extending its coverage to 20 cities across the country.

2014 Maserati Quattroporte2013 Maserati sales were up a huge 334% in China to represent 25% of the brand’s Global sales.

Whereas the overall Chinese market grew 14% in 2013, paradoxically most luxury brands lost ground due to more restrictive government measures on luxury buying. Bentley dropped 2.8% to 2,191 sales (22% of Global sales), Ferrari was at -5.5% to 554 units and Lamborghini down a harsh 16.7% to 267 sales due to a delivery shortage of Gallardos, the most popular Lamborghini model in China. Only Porsche (+19.9%) and most spectacularly Maserati, up a whopping 334% year-on-year, saw their results improved last year in China.

Lamborghini Aventador China 2013. Picture courtesy of Lamborghini sales were down 16.7% in 2013. Temporary set-back?

This doesn’t deter Andrea Baldi, Lamborghini China head: “Super sports cars currently only hold about 0.1% of the passenger car segment in China, whereas this figure is 1 to 2% in Western countries. So the potential is there.” As for Ferrari, the Chinese decline is in line with Global sales (-5.4%) and the manufacturer’s aim to reduce sales to maintain the brand’s luxury status and increase the cars’ value. Bentley’s Chinese decline can be attributed to the Flying Spur model change: zero delivers for the first 9 months but 927 during Q4, while the Continental GT improved by 46% year-on-year. China loves luxury, and is set to become the world’s largest market in this segment as well within the next 5 years. Source: China Daily

Full Year 2013 Global, China and US sales for 6 luxury manufacturers below.

Full Year 2013 figures:

BrandGlobal/12China/12China ShareUSA/12USA Share
This Post Has 2 Comments
  1. Marc – you’re not looking at the whole picture. The reason the Chinese can afford to buy these luxury cars is because they live in tiny shoebox apartments, so they have more income to go towards their car than their home. The Chinese are accustomed to this, so they have no issue living in a cramped 2 bedroom apartment and having a Rolls parked outside. Now, if Americans wanted to live in those same cramped conditions, many more would probably have the spare cash to buy a Rolls too, but they don’t because they value having a nice, spacious large home in the quiet suburbs, over having an expensive car and living in a dirty polluted cramped city.

  2. Very interesting comparison between sales of luxury brands in China and United States. The first is the last major communist country in the world, the second is the most emblematic capitalist country in the world history. It’s almost incredible to see that more Rolls Royce are sold in the communist country… Finally, the French humorist Coluche was right in his own comparison: “The capitalism is the exploitation of men by men, the communism is the opposite”.

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