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Portugal January 2014: BMW #1 brand, Mercedes A-Class at #4!

Mercedes A Class Portugal January 2014. Picture courtesy of largus.frMercedes A-Class

* See the Top 33 All-brands and Top 200 All-models by clicking on the title! Thanks Antonio *

New car sales in Portugal enjoy their 7th consecutive month of year-on-year growth in January, and once again we are talking about a very sizeable gain: up 32% to 9,260 registrations. More than ever German premium brands are en vogue here, and in actual fact we are witnessing a historical event this month in Portugal: BMW becomes the most popular brand in the country thanks to 947 sales and 10.2%, beating Renault (902 units), Volkswagen (901) and Peugeot (880) while Mercedes is up to a huge 9.2% share with 852 sales at #5 and Audi up to 7.1% thanks to 656 units sold at #6… All in all, the 3 German premium brands hold a gigantic 26.5% market share in January in Portugal!

BMW 4 Series Portugal January 2014. Picture courtesy of largus.frBMW 4 Series

This is reflected in the models ranking: below the Renault Clio (4.8% share), VW Golf (4.4%) and Peugeot 208 (3.9%) we find the Mercedes A-Class up to a best-ever 4th place thanks to 350 sales and 3.8% share! Then we have the BMW 3 Series at #5 and 3.7%, the BMW 1 Series at #6 and 3% and the Audi A3 at #7 and 2.5%!

Mercedes CLA Portugal January 2014Mercedes CLA

Other great performers in Portugal this month include the Mercedes E-Class up to #12 vs. #28 over the Full Year 2013, the BMW 5 Series up 29 spots on December to #15, the Peugeot 2008 at #18, Seat Leon at #25, Dacia Logan at #38, Mercedes CLA up 15 to #39, Range Rover Evoque up 17 to #41 and the BMW 4 Series breaking into the Top 50 for the first time in any European country at #48 with 53 sales and 0.6%.

Previous post: Portugal Full Year 2013: Renault Clio #1 for the first time in 5 years

Previous month: Portugal December 2013: Toyota Auris and Ford Focus shine

One year ago: Portugal January 2013: Mercedes up 70% in stable market

Full January 2014 Top 33 All-brands and Top 200 All-models Ranking Table below.

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