* See the Top 20 models & Top 25 brands by clicking on the title! Thanks Mum+Dad *
Thanks to my dear Mum and Dad who are travelling in the region and managed to get their hands on Peruvian car magazine Automas, I can share with you sales data for this market that had not seen such detail in almost a decade on BSCB! And the first observation is that the Peruvian new car market is absolutely and definitely booming, lodging a 4th consecutive all-time record year and first time above 200,000 annual registrations at 201,326 units, up 6% on 2012 (including heavy commercial vehicles). Brand-wise, Toyota is king of the Peruvian roads with sales up 15% to 38,045 units for a 18.9% share, above Hyundai at 13.4% and Kia up 19% to 10.9% share. Notice JAC up 80% to #10, Mazda up 68% to #11, Ford up a huge 90% to #13 and Lifan up 73% to #22.
Thanks to the new generation launched during the year, the Toyota Yaris reclaims the overall pole position (it was #2 after 9 months) with 12,419 sales and 6.2%, passing the Toyota Hilux at 11,821 units and 5.9%. The Chevrolet Sail delivers an impressive 22% gain this year to rank #3 with 6,072 sales and 3%, just above the Kia Picanto and Rio while the Hyundai Accent is up 17% to #6. Notice also the Toyota RAV4 up 49% to #11, the Hyundai Eon at #18, Renault Duster at 1,250 sales, the Chery Tiggo at 756, Great Wall Haval H3 at 731 and Wingle at 628.
Previous year: Peru Full Year 2012: Toyota Yaris leads in record market
Full Year 2013 Top 20 models and Top 25 brands Ranking Tables below.