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San Marino Full Year 2013: Audi edges past Volkswagen to rank #1

Audi A7 San Marino 2013Audi A7

* See the Top 30 best-selling brands by clicking on the title! Thanks Rutger *

San Marino, also romantically called the Most Serene Republic of San Marino, is a 61km2 enclave surrounded by Italy, home to 30,000 inhabitants. In 2013 the San Marino new car market is down 14% year-on-year after declining by 18% in 2012… Big event atop the brands ranking: premium Audi manages to edge past its mass-market counterpart Volkswagen, albeit by just one sale: up 2% to 186 units and 17.2% share vs. 185 and 17.1% for Volkswagen, down a harsh 22% on 2012… This makes San Marino one of only a few markets in the world (with Monaco notably) where Audi sells more than Volkswagen. Fiat remains third at 13% share, followed by Suzuki, Opel and Toyota.

Previous post: San Marino 6 months 2013: Fiat teases Volkswagen for #1 spot

Previous year: San Marino Full Year 2012: Volkswagen and Audi grab 1/3 of the market

Full Year 2013 Top 30 brands Ranking Table below.

San Marino Full Year 2013:

PosBrand2013%H1/122012%Pos
1Audi18617.2%32%18314.5%2
2Volkswagen18517.1%1-22%23818.8%1
3Fiat14113.0%22%13810.9%3
4Suzuki726.7%4-8%786.2%4
5Opel545.0%7-4%564.4%5
6Toyota/Lexus494.5%82%483.8%7
7Renault484.4%566%292.3%12
8BMW383.5%69%352.8%10
9Land Rover323.0%9-26%433.4%8
10Seat262.4%12-53%554.4%6
11Mercedes232.1%14-18%282.2%13
12Lancia232.1%11109%110.9%22
13Ford211.9%17-48%403.2%9
14Citroen201.9%15-38%322.5%11
15Hyundai181.7%10-14%211.7%16
16Peugeot171.6%13-29%241.9%15
17Kia141.3%18-7%151.2%19
18Mitsubishi90.8%16-68%282.2%14
19Jeep90.8%2280%50.4%26
20Porsche80.7%20-60%201.6%17
21Subaru80.7%190%80.6%24
22Honda80.7% –60%50.4%25
23Volvo70.6%23-59%171.3%18
24Nissan70.6% –-53%151.2%20
25Alfa Romeo70.6%21-50%141.1%21
26Maserati20.2% –n/a00.0% –
27Mini10.1% –-89%90.7%23
28Ferrari10.1% –-67%30.2%28
29Jaguar10.1% –0%10.1%29
30Smart00.0% –-100%40.3%27
 –Others413.8% –-31%594.7% –

Source: www.statistica.sm

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