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Europe October 2013: Skoda Octavia breaks into Top 5 for 1st time

Skoda Octavia Europe October 2013Skoda Octavia sales in Europe are up 46% year-on-year this month.

* See the Top 10 best-selling models and brands by clicking on the title! *

For the second month in a row, the European new car market is reassuringly up year-on-year at +5% in October to 1,049,596 registrations, reducing the year-to-date decline to just 3% at 10,428,545 units. As a reminder new car sales in Europe were down 5% year-on-year at end-August. Brand-wise, Volkswagen leads the dance by far at 12.8% market share ahead of Ford at 7.3% and Renault at 7%, up a shiny 13% on October 2012. Opel is up 6% to #5, Mercedes up 7% to #9 and Skoda up 24% to #10.

VW Golf Europe October 2013The VW Golf is up a whopping 31% year-on-year in Europe this month.

Unsurprisingly the VW Golf is the most popular model on the continent for the 43rd consecutive month thanks to 43,281 sales, up a huge 31% year-on-year and the only model above 25,000, 30,000, 35,000 and 40,000 sales this month… The Renault Clio is back up 2 spots on September to reach #2 for the 5th time in the last 9 months, up 6% to 24,500 units but remains #3 year-to-date below the Ford Fiesta. The VW Polo is back up 4 ranks to reclaim the #4 spot it holds year-to-date, the Peugeot 208 stays #6 but is down a surprisingly harsh 24% on October 2012 and the BMW 3 Series continues to shine, up 8% to #10.

1959 Skoda OctaviaWho would have thought the Octavia would rank #5 in Europe when it first launched in 1959?

But the best performance this month is delivered by the Skoda Octavia, breaking inside the European Top 5 for the very first time in the nameplate’s 17 year career: the Octavia name was re-launched in 1996 after a first generation was on sale between 1959 and 1971. The only other two times the Octavia managed to rank inside the European Top 10 were in January 2012 and last August when it both ranked #10. It is also the first time a Skoda ranks that high in Europe, with the only other model in the Czech manufacturer’s range to achieve a Top 10 finish being the Skoda Fabia reaching #10 in August 2008 and #8 in August 2009

Previous post: Europe: 1972-2012 more detailed Historical Data now available!

Previous month: Europe September 2013: VW Golf shines in market up 6%

One year ago: Europe October 2012: Peugeot 208 #3, Fiat Panda back in Top 10

Full October 2013 Top 10 models and brands Ranking Tables below.

Europe October 2013 – models:

PosModelOct/12Sep2013/12Pos2012
1VW Golf43,28131%1390,6885%11
2Renault Clio24,5006%4241,51619%35
3Ford Fiesta23,959-8%2246,098-7%22
4VW Polo21,416-6%8223,216-10%43
5Skoda Octavia19,24046%n/a135,714-12%1413
6Peugeot 20818,214-24%6207,83670%515
7Ford Focus17,5530%5194,020-7%76
8Opel Corsa16,641-10%3205,247-11%64
9Nissan Qashqai16,322-3%10177,392-1%88
10BMW 3 Series16,2218%7171,62019%912

Europe October 2013 – brands:

PosBrandOct/12Sep2013/12Pos2012
1Volkswagen134,8581%11,298,682-6%11
2Ford76,8860%2785,718-5%22
3Renault73,83113%4667,594-4%44
4Peugeot66,9251%6628,421-9%55
5Opel/Vauxhall63,0176%3696,523-3%33
6Audi58,9190%7593,524-3%66
7Citroen53,579-3%10512,397-12%97
8BMW51,7751%5538,4791%78
9Mercedes51,3717%8529,4175%89
10Skoda48,64424%11424,3961%12n/a

Source: JATO

Note: The European figures include the 28 European Union countries minus Bulgaria and Malta, plus Switzerland, Norway and Iceland.

This Post Has 57 Comments
  1. @ Ian

    I think you misunterstood me.. I reject polemic such polemic views anti whatever views. I just tried to explain the reasons for the PSA troubles (which are mainly structural). I know that their cars are far better than what some people use to say.. They are heavily increasing sales in China as well and reducing their dependency on the European market (almost 60% of sales is huge). The Iran sanctions affected their sales als well (almost 400.000 cars).

    Let’s hope they can make the turnaround soon.

  2. I am sure Peugeot will come back. They are going to solve their problems and will have more sales in asia and south-america. Also the european market seems to grow again. They brought out attractive new models like 208, 2008 and 308.

  3. @oli
    I worked in Libya in the 1990s and travelled several times through Egypt and Tunisia, every other car seemed to be a Peugeot 504, they seemed to be indestructible they were very well bult, well engineered and very reliable, Peugeot at one time was the car of Africa, sadly they have lost out to the Japanese and Koreans, but they are doing well with the 301 in Algeria so maybe the future could be very good. I agree that Peugeot currently has its problems, but their sales from January to October here in the UK were 92,878 with a 4.76% market share (not exactly chicken feed), the predicted market for the whole of 2013 is 2.25 million which would give Peugeot sales of about 107,000. Peugeot may be down but they are definitely not out. Please no more anti French, anti Italian or anti anybody sentiment.

  4. Everybody knows the reasons for PSA bad times, but itookashi ^^
    It has nothing to do with quality of the models sold by the group, but – as many people who know the industry very well – PSA has missed the internationalize its sales. As the European market is down and PSA sells around 60% there, they are in troubles, of course. Furthermore, it still produces too many cars in cost intensive France.

    The 208 is at least as good as the Polo (and would do far better if many customers wouldn’t move to 2008), the new 308 at least as good as the Golf and the Renault Clio ist doing better ytd than the Polo.
    Finally, only Audi is doing better (so far) than Citroen. Mercedes and BMW are behind.

    Itookashi, who lacks even basic information and who is not able to control his anti French emotions, should try to avoid such remote diagnosis and disgrace.

  5. @alle
    You are kidding right? Octavia quality is at least 2 grades higher than Renault, and a much nicer place to be. It’s top of the class, and beats the parent VW Golf regularly here in the UK. I like the current crop of Renaults, but please, they are still a long way from reaching the quality of Skodas.

  6. @Sonico

    @Sonico
    Wonderful, I had a beautiful holiday with my partner on the Amalfi Coast in the summer, friendly people, sun, great food and of course wine. Mazda seem to be increasing sales in Europe, they are bringing out some good models, I have always thought they should be doing better.

  7. @England
    Don’t be shy Itookashi, please tell us where you are from, you sound Japanes, I am sure you are not, England is obviously from England, Bryan I think is from Portugal, Todor I am not sure where you are from, is Sonico from Italy?, I am British (English), come on please let us know.

  8. @AndyT

    @J77
    Seat is one of the few manufacturers to experience increasing sales this year in Europe, UK (the second largest market) sales alone are up by 15.25%, therefore increasing market share, the Leon won the Auto Express Car of The Year award, a huge increase also in the biggest market, Germany, also in the Irish market sales are zooming, so in my humble opinion, Seat is doing pretty well all over Europe.

  9. @itookashi

    Even the VW officials admit the poor reliability of the VW vehicles and their terrible result in the USA, you’re even more fanatic than the VW CEO. All the Americans that i know say that VW sucks. I don’t agree with them but it’s a fact that, in USA, VW has a terrible fame.

    Chrysler is a luxury brand. Chrysler 200 starts at 21,795$. VW is a cheap brand, Jetta starts at 16,720$.

    VW has 12 models in their catalog, Chrysler has only 4. That’s normal that VW sells more than Chrysler in the USA. Dodge and Jeep alone sell more than VW.

    The VW sales in the USA are really bad even the VW CEO admits it! That’s a fact.

    In regards to the Renault history in the USA, you show one more time your completely ignorance and your hateful about France. You don’t know so you invent a fictional history in your mind. If you hate French people so much, then you shouldn’t be here because this site is ruled by a French person.

  10. @itookashi
    Who cares about norway or sweden????? These 2 countires are so unimportant for car industry!! Look how much cars were sold per year in this 2 countries…most important car markets in europe are germany, france, italy, UK, spain ( I don’t take russia into this “europe-car market”).

  11. Bryan :
    @itookashi
    Renault had a lot of sucess in USA in the 80s. Renault sold more Alliances/Encores than VW sold Rabbits/Jettas.
    Renault only withdraw from the US market because they sold AMC to the Chrysler Group after the assassination of the Renault CEO at the time, Georges Besse.
    During the Renault legacy, AMC built the newest and most-advanced automotive assembly plant in North America at the time.
    North American market has always been a dificult market for the European brands.
    Americans say bad things about all the brands except the Japanese and the Koreans.
    VW has a terrible fame of unreliablie cars in USA. Even Kia and Hyundai sell more than VW.
    So, VW sucks because Americans don’t like their cars?

    What are you talking about. The case is simple – if Renaults were a good quality cars this brand hadn’t to escape from the USA – even after they sold AMC to the Chrysler. They were very cheap so this is the reason why people have bought them, but the reliability was terrible so people stopped buying this cars very quickly, and Renault lost huge money for a warranty repair. At the same time Renault had a big quality troubles (as always) in Europe. They were almost a bankrupt.

    And VW? VW brand sells in USA more cars than Chrysler 🙂 I think it needs time when VW’s range will have more cars only for US market than today, and then VW’s sales will grow up…

  12. @itookashi

    Renault had a lot of sucess in USA in the 80s. Renault sold more Alliances/Encores than VW sold Rabbits/Jettas.

    Renault only withdraw from the US market because they sold AMC to the Chrysler Group after the assassination of the Renault CEO at the time, Georges Besse.

    During the Renault legacy, AMC built the newest and most-advanced automotive assembly plant in North America at the time.

    North American market has always been a dificult market for the European brands.

    Americans say bad things about all the brands except the Japanese and the Koreans.

    VW has a terrible fame of unreliablie cars in USA. Even Kia and Hyundai sell more than VW.

    So, VW sucks because Americans don’t like their cars?

  13. Bryan :
    @itookashi
    No 4 motion? Do you know what is the 508 HYbrid4 and the 3008 HYbrid4?
    And PSA don’t have V6 petro engines because they don’t need to. PSA isn’t present in the market where this type of engine is massively consumed: USA&Canada.
    You’re such a terrible troll.

    Wow what a 4 motion :-)) This is quasi 4 motion and only in one car configuration. Almost no one buy this cars.
    PSA/Renault don’t have V6 petrol engines not because they don’t need to, but because people didn’t want to buy french cars with this type of engines. So they had to stopped production.

  14. @carman
    VW Group’s (or Toyota’s recalls) “problems” are nothing compared to fatal reputation and problems french cars makers. People all over the world know that french cars are reliability disaster – PSA and Renault had to escaped from the North America. French brands lost market for years and now PSA is a bankrupt and Renault exist only because of the cash from Nissan’s profits. Nissan’s global sales is about 2 million cars more than Renault brand sales….
    French automakers are II league in world car industry – they are players only in southern Europe and on poor markets in north Africa, Russia or Columbia. That’s are facts.
    Where are french cars (compared to VW&Toyota) in rich Norway or Sweden?

  15. @itookashi

    No 4 motion? Do you know what is the 508 HYbrid4 and the 3008 HYbrid4?

    And PSA don’t have V6 petro engines because they don’t need to. PSA isn’t present in the market where this type of engine is massively consumed: USA&Canada.

    You’re such a terrible troll.

  16. @itookashi
    VW group cars are so unreliable (Audi, Skoda, Seat etc) and so many statistics are confirming this more and more. Big DSG problems all over the wolrd, massive Multitronic problems since years, heavy braking problems since years and they are not competent enough to solve it, electronic problems etc etc. This cars are so expensive and in the same way so unreliable!! More and more people understand now that VW is only living from good marketing and good reputaion in the past but now they have so many problems and in north america, south america and europe they are losing more than market-average, only in asia they are still growing, but asians will soon undersatnd too that they are spending to much money for unreliable full of defect cars

  17. @itookashi
    Both Skoda brand and Octavia model were not in the top 10 in sep. This looks like tactical sales, not real sales, while Renault sales are consistent, and strong. And if you look in detail, Octavia lost one rank en 2013. 14 vs 13. With a poor 135000 sales, to compare with the Clio 241000 sales (+2 ranks), or 208 : 208000 sales (+10 ranks).

  18. Bryan :
    @Todor
    First of all, Peugeot-Citroen is the second biggest European automaker

    It means nothing. VW brand sells more cars in Europe than the whole PSA group… Even expensive premium brands (Audi, BMW, Mercedes) sell more cars in Europe than cheap and ugly Citroen…
    PSA is a midget in a global auto industry. And PSA is a bankrupt because almost no one buys its cars… Look at the Peugeot 208 – it’s a fresh car on the market and what a big drop in october (-24%).
    French cars have terrible reliability opinion so they must be much cheaper than germans and japanese automotive brands. But because of poor opinion french cars have terrible depreciaction. Look at the prices of used Golfs, Corollas compare to C4 or Megane from the same year of production….

    PSA even don’t offer a modern automatic gear transmission in their cars… PSA even don’t offer a modern automatic gear transmission in their cars… No V6 petrol engine in middle class sedans, no 4 motion… You could have this everything in Skoda Superb, or you can have 4 motion in compact Octavia… French cars are really, really poor…

  19. @Todor
    Fiat is here over the average and Audi(VW group is under the average) so this confirms the strong unreliabilty of VW group cars…
    The problem of Fiat is not anymore the poor quality like in the past, but the missing new models they need in some categories.(regarding reliability the yhave overtaken by far VW group cars and alot of statistics are showing and confirming this

  20. @Bryan
    That’s right, FIAT has a better reliability than VW group (VW, Seat, Skoda…) I am sure VW propaganda is very efficient, but for how long when you see the massive failures registered recently?

  21. @alle
    I agree with you. Renault & PSA have better chassis than VAG for sure and more comfy cars. In matter of reliability VW, and worst Audi, are far behind. But overall, VAG has such a crazy price policy. Their cars are too expensive, even Skoda is a too expensive brand for what it is. Better to buy a Dacia, you get better value for money.

  22. @itookashi
    Have you ever driver Octavia and compared it to Renault PSA cars?

    Octavia is very simple, the quality of interior is much lower and it is MUCH louder then e.g. Megane or such.

    Octavia is good but nothing more.

  23. @Todor

    There a lot of reliability studies and the majority of them report different results. In this one, FIAT is ranked the 7th best brand in United Kingdom.

    Engine reliability – top 10 brands according to Warranty Direct

    1. Honda (failure rate: 1 in 344)
    2. Toyota (failure rate: 1 in 171)
    3. Mercedes-Benz (failure rate: 1 in 119)
    4. Volvo (failure rate: 1 in 111)
    5. Jaguar (failure rate: 1 in 103)
    6. Lexus (failure rate: 1 in 101)

    7. FIAT (failure rate: 1 in 85)

    http://www.telegraph.co.uk/motoring/news/9815860/German-cars-lose-out-in-reliability-survey.html

    In my opinion, people shoud buy what they like because nowadays all the cars are good and very well-tested before being released to the public.

  24. @Todor
    “I have to admit that VW build really quality cars”

    Funny you say this few days after a massive recall for many failures : 2.6 millions cars… And if you add 600.000 more (DSG failures in China, Japan, Australia etc…) Then you should make your concern with the poor VW reliability.

  25. @itookashi The same boring troll, again. No mister troll, Renault is doing great : +13% and everybody know that is making you nervous. Seriously, you should stop to pollute this site with your 12 years old mentality. Go get a toy and have fun with, mom is waiting you now, and dad is tired.

  26. @Todor

    First of all, Peugeot-Citroen is the second biggest European automaker and they build very good cars. I have had 3 Peugeot from the 80s until now and all of them were great cars.

    PSA provides their engines and shares their tecnhology with the best and the biggest automakers in the World, such as BMW, Ford, Mitsubishi, Toyota, Volvo, Mazda, FIAT, Suzuki, etc, etc..

    Faurecia (a French and a PSA parent company) build the interior of the German luxury brands such as Mercedes, Audi, Porsche and BMW.

    PSA is a Major Automotive Group so i fully disagree with you.

    Second, you talk bad things about FIAT, but in that consumers satisfation report, FIAT is well above the average 😉

    Chrysler Group had reliability troubles long before the FIAT took them over 😉

    All the automakers have decent produts and are very important for the auto industry, i don’t understand why some people bash auto companies from certain origins.

    Let’s just enjoy cars wherever they come from and stop the bashing.

  27. I’m from a country that doesn’t produce cars. Well if you don’t count Great Wall, but they are Chinese, so no. So I’m not tendentious, but I have opinion. I don’t like VW, but not because they don’t produce good cars, but because of their origin. Although I have to admit that VW build really quality cars. On the other hand the best French manufacturer seems to be Renault – may be it’s because of the partnership with Nissan or because of Carlos Ghosn, I don’t know. Peugeot and Citroen have big troubles, the same situation with FIAT-Chrysler. Just look at this: (second picture)
    http://www.autoblog.com/2013/11/18/jaguar-ousts-lexus-atop-j-d-power-2013-sales-satisfaction-index/

    Ram, Jeep, Dodge, Chrysler last four. The same situation with FIAT in Europe. They have to do something as fast as they can, because pretty soon will be too late.

  28. FIAT must quickly replace the old FIAT Punto and FIAT Bravo with small SUVs or crossovers like the Juke and the Qashqai. The new Panda hasn’t been so sucessful like the old one.

    FIAT has to readapt to the European market! Europeans want SUVs and big wagons more than anything else.

  29. Bryan :
    The result of the Octavia don’t surprise me, Octavia is a good family car with plenty of space for a small price. Nowadays, Skoda has better cars than Fiat or Vauxhall/Opel.

    and better than PSA and Renault

  30. The result of the Octavia don’t surprise me, Octavia is a good family car with plenty of space for a small price. Nowadays, Skoda has better cars than Fiat or Vauxhall/Opel.

  31. @frank stevens
    You’re so right, maybe the Uno was not the World No.1 but Fiat was surely fighting for the title of bestseller in Europe.
    Let’s be fair and concede that Italy, traditionally Fiat’s strongest continental market, has lost power and from the 2million market it used to be, has shrunk to 1.4m; but I think the main problem is that their quality issues destroyed the brand reputation, maybe even more than they actually deserved.
    Plus, let’s consider that the Uno was much more competitive against the AX, 205, Polo or Fiesta at the time, then the Punto is now against the current compacts. Let’s not forget that the Tipo was still selling quite well, while the Bravo is virtually non-existant, and this is the result.

  32. Amazing News: 3 cars from VW Group in top five, Peugeot 208 poor sales and no Citroen in top 10 the most popular models in Europe.

    Europe – VW’s kingdom

  33. Astonishing to think that circa twenty-five years ago Fiat ruled Europe, with the Uno being World No.1 at! Where are they now?

  34. Astonishing to think that twenty-five years ago Fiat ruled Europe, with the Uno being World No.1 at! Where are they now?

  35. So only Nissan Qashqai in top 10 and no Japanese manufacturer in top 10, pretty sad considered the fact that Japanese are very strong all the reast of the world.

  36. The Octavia ranking at #5 is an impressive achievement, and am I correct if I say that it should also be the first time Skoda is ranking within the Top 10 as a manufacturer?

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