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Australia August 2013: Mazda3 #1, Toyota RAV4 hits all-time high

Toyota RAV4 Australia August 2013. Picture courtesy of RAV4

* See the Top 15 best-selling models and Top 46 All-brands by clicking on the title! *

As predicted last month, the proposed changes to the fringe benefit tax (FBT) pending the September 7 Prime Minister election have slowed the Australian new car market, down 0.2% year-on-year in August to 93,336 registrations. The FBT change makes it harder to save on tax through novated leases, and as a result some businesses have stalled the purchase of new cars, with light commercials down 23% on August 2012 (see a view on FBT changes here). However the year-to-date sales total is evolving at record levels for now, up 4% on 2012 to 757,282 units.

MY2014 Mazda 34 more months until the all-new Mazda3 arrives in Australia…

Just when we thought the Toyota Corolla was moving towards an effortless first year in pole position (check out Australia: Could 2013 be the year of the Toyota Corolla?), the cards are redistributed once again! Boosted by Mazda’s annual M-day promotion and now in full run-out mode before the new generation comes in next January, the Madza3 delivers none other than its highest monthly volume and share so far in 2013 at 4,188 sales and 4.5%, up 40% year-on-year and relegating the Corolla to #2 at 3,681 units and 3.9%. With the Toyota Hilux hit full frontal by the FBT changes (-29% at #3), the Mazda3 is back up to #2 year-to-date with 27,729 sales vs. 28,596 for the Corolla… Which of the two do you think will win the 2013 race? Comment on here to let us know.

Holden Commodore Australia August 2013Holden Commodore

The Holden Commodore is 75 units short of reclaiming a spot on the Australian podium, a feat it has not managed since March 2012. It ranks 4th for the 2nd month running but already sees its score curb: from 2,827 sales and 3.1% (+18%) last month to 2,809 and 3% (+15%)… Is this all the new Commodore has to offer? At the other end of the scale, the Ford Falcon hits its lowest-ever monthly volume for the 5th time this year, down 58% on August 2012 to a paltry 573 sales – it is now outsold by the Toyota 86 at 753 units this month (Falcon chronology: Jan 778, Apr 717, May 707, July 594).

Mazda CX-5 Australia August 2013. Picture courtesy of Mazda CX-5 is above 2% share in Australia for the first time this month.

The Toyota Camry at #7 makes it 3 locally-produced models in the Top 7 for the 2nd month in a row. The Mazda CX-5 is above 2% share for the first time at 2.1% thanks to 1,914 sales, ranking at a best-ever #8, also reached last May. Helped by the new generation, the Toyota RAV4 is up 64% year-on-year to land at #9 with 1,780 sales and 1.9%, all-time ranking and share highs for the 20-year old nameplate in Australia. Finally, notice the record months of the Jeep Grand Cherokee at 1,319 units and 1.4% (potentially #17) and the Mercedes C-Class at 1.153 sales and 1.2%, potentially inside the Top 20 for the first time ever.

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Previous month: Australia July 2013: Holden Commodore at highest in 16 months

One year ago: Australia August 2012: Toyota Hilux leads for 5th time, Mazda CX-5 in Top 10

Full August 2013 Top 15 models and Top 46 All-brands Ranking Tables below.

Australia August 2013 – models:

2Toyota Corolla3,6813.9%25%128,5963.8%13
3Toyota Hilux2,8843.1%-28%326,5773.5%32
4Holden Commodore2,8093.0%15%415,9372.1%84
5Hyundai i302,5522.7%20%619,8242.6%46
6Holden Cruze2,3692.5%-10%517,3392.3%55
7Toyota Camry2,2812.4%7%714,4771.9%97
8Mazda CX-51,9142.1%14%1113,6451.8%1117
9Toyota RAV41,7801.9%64%1210,9401.4%1619
10Holden Colorado1,7171.8%9%1011,4941.5%1417
11Hyundai ix351,6921.8%52%1412,7131.7%1330
12Ford Ranger1,6891.8%4%814,0331.9%1013
13Nissan Navara1,4881.6%-26%1616,4482.2%58
14Ford Focus1,4811.6%20%1313,4081.8%1210
Mitsubishi Triton1,3711.5%-2%916,1912.1%711
Jeep Grand Cherokee1,3191.4%n/a187,3201.0%n/a33
Holden Captiva71,2551.3%-16%n/an/an/an/a32
Toyota Prado1,2351.3%-5%n/an/an/a1815
Mercedes C Class1,1531.2%n/an/an/an/an/an/a
Subaru Forester1,0781.2%n/an/an/an/an/a22
Toyota Yaris1,0401.1%-30%199,8001.3%199
Nissan Dualis1,0261.1%-22%n/a9,4801.3%n/a24
Subaru XV8620.9%10%n/an/an/an/a35
Ford Territory8340.9%-39%n/a9,3091.2%n/a20
Toyota Land Cruiser8220.9%-3%n/an/an/an/a33
Hyundai i208130.9%-40%158,3611.1%n/an/a
Toyota 867530.8%newn/an/an/an/an/a
Toyota Aurion6550.7%n/an/a4,0500.5%n/a37
Holden Commodore Ute5850.6%n/an/an/an/an/a56
Ford Falcon5730.6%-58%n/a6,2370.8%n/a21

Australia August 2013 – brands:

17Isuzu Ute705n/a176,533n/a1719
19Land Rover589n/a185,755n/a1818
22Great Wall378n/a234,600n/a1917
23Alfa Romeo371n/a241,409n/a2834
24Volvo Car370n/a223,460n/a2221
39Aston Martin10n/a3968n/a4240
45Rolls-Royce3n/a –9n/a4747

Source: FCAI, (1), (2)

This Post Has 5 Comments
  1. What’s a Proton? Always ranked 30+ but still hanging there. Impressed but scared to get one though.. trade in and spareparts.. guess it’s going to be awful!

  2. FIAT-Chrysler Group sold 3400+ cars, That will move it above Honda & Subaru to No 9th. That is a fantastic leap in rankings – thanx to the Jeep, FIAT and Alfa. Wonder whats the contribution of the very competetively priced FIAT Freemont, I guess its still to stretch it legs fully.

  3. I am truly amazed by his FBT. I understand that it has subsidized employees through their income tax to lease a car?
    That is the exact opposite of The Netherlands, where employees are taxed heavily when an employer pays for their leases. Up to 25% of the new-car price is added to their calculated income, which means with the current tax rates (up to 52%), on a 4 year lease you would pay over half the car’s price just in taxes!
    Fuel-sipping cars are taxed much less (14% or even 0% for EV’s), that’s why fuel economy is such a huge (if not the only) factor in which cars sell well.

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