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Russia 6 months 2013: Market transformation continues

Lada Granta 2107 Russia June 2013The Lada Granta has replaced the Zhiguli in the hearts of Russian consumers.

* See the Top 25 best-selling models and Top 56 All-brands by clicking on the title! *

Those who hoped the Russian new car market would cross the 3 million annual-unit mark in 2013 to become the #1 European market will have to wait: after almost 3 years of uninterrupted growth, new car sales in Russia have come to a halt this year and are down 6% on 2o12 halfway through the year to 1,333,314 units. The models ranking continues to undergo a radical and fascinating transformation: whereas two years ago the Top 4 best-sellers were all Ladas (Kalina, Zhiguli, Priora and Samara), there is now only one in the Top 4 and 3 in the Top 10. The Lada Granta is the new Russian favourite with 84,261 sales and 6.3% share, up 87% on 2012 which is when it launched. The Hyundai Solaris is up one spot to #2 thanks to sales down just 2% to 57,009 units for an improved 4.3% share.

Renault Duster Russia June 2013Renault Duster

The Kia Rio is up 3 spots on last year to round up the podium, gaining 5% to 44.236 sales and 3.1%. The big star of the period in Russia is the Renault Duster: launched in early 2012, it is up to a fantastic 4th place over the period at 40,710 units and 3.1%, way above the traditional category leader the antediluvian Lada 4×4, down 17% to #15. #1 last year, the Lada Kalina is down a horrendous 45% to #5, hopefully the new model launched in June will revert this trend somehow. Record showing for the VW Polo, down 2% for up to #6 and reaching a best-ever #5 for a couple of month over the period.

Kia Rio Russia June 2013The Kia Rio is on the Russian podium for the first time in the history of the nameplate.

The Lada Largus, none other than a rebadged previous gen Dacia Logan MCV, is the most popular (and only) all-new model in the Top 25, landing directly at #11 with 24,702 sales. Other great performers in Russia over the period include the Toyota RAV4 up 43% to #16, Kia Sportage up 6 spots and 5% to #19, Kia Cee’d up to #22 and Hyundai ix35 up 17% to #24. Brand-wise, Lada drops from 17.8% to 17% share, Renault stays #2 at 7.8% while both Kia and Hyundai gain one spot to #3 and #4, passing Chevrolet. Geely is up 87% to #25 and Great Wall up 77% to #27.

Previous post: Russia June 2013: Lada Granta beats volume and share records

One year ago: Russia 6 months 2012: Lada loses grip on models ranking

Full 6 months 2013 Top 25, 2011-2013 Top 10 models and Top 56 All-brands Ranking Tables below.

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