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Japan May 2013: Toyota Prius catches up on Aqua YTD

Toyota Prius Japan May 2013. Picture courtesy of autoc-one.jpToyota Prius

* See the Top 30 best-selling models by clicking on the title! Many thanks to Stephen *

The corner is not turned yet for Japanese new car sales, back down 7% year-on-year in May to 219,099 registrations, in spite of imports up 25% after gaining 35% in April. The year-to-date total now stands at 1,374,119 units, down 11% on 2012. The fact that import sales are growing goes against instinct as a weaker yen makes them more expensive, however the explanation could be that buyers of imported cars anticipate the yen will get even weaker and are buying their dream car now before their price gets out of hand. The Toyota Prius has well and truly resumed its reign atop the Japanese models ranking, selling 18,513 units this month (-11%) vs. just 14,175 for the Toyota Aqua (-29%). The Prius is now only 1,389 sales behind the Aqua year-to-date and if it continues at this rate it should pass it next month to reclaim the pole position it has held over the last 4 years.

Subaru Forester Japan May 2013. Picture courtesy of autoc-one.jpSubaru Forester

After 8 consecutive months spent in third position, the Nissan Note finally cracks and is down one spot to #4 but still up 116% to 9,351 sales, passed by the Honda Fit up one rank to #3 in spite of sales down 35% year-on-year to 9,419 units. The Toyota Crown brilliantly maintains itself in 5th place thanks to 6,925 sales, up 236% on May 2012 and the nameplate’s highest ranking in the country in over 5 years, since April 2008 when it also reached #5. The Toyota Corolla is down one rank to #8 but up 42% year-on-year, the Subaru Impreza is inside the Top 10 for the 6th time in the last 9 months at #10, the Subaru Forester is up 459% yoy to rank #13 again, the nameplate’s 2nd best-ever monthly ranking in the country below the #11 it reached last December and the Mazda Atenza (aka Mazda6) is up 1677% yoy to #25.

Previous month: Japan April 2013: Toyota Prius back on top

One year ago: Japan May 2012: Toyota Aqua only 600 sales behind the Prius

Full May 2013 Top 30 Ranking Table below. Japan May 2013:

PosModelMay/12Apr2013Pos2012
1Toyota Prius18,513-11%1110,65321
2Toyota Aqua14,175-29%2112,04212
3Honda Fit9,419-35%460,00243
4Nissan Note9,351116%371,12837
5Toyota Crown6,925236%541,693626
6Nissan Serena6,314-10%842,90856
7Toyota Vitz5,873-25%638,87475
8Toyota Corolla5,70342%733,92388
9Honda Freed4,291-47%931,81594
10Subaru Impreza3,691105%1023,7051113
11Toyota Vellfire3,550-31%1120,6541410
12Toyota Spade3,344new1221,9351229
13Subaru Forester3,275459%1316,76818n/a
14Toyota Passo3,194-16%1519,0941512
15Mazda Demio3,174-39%1721,1841311
16Suzuki Swift3,072-23%1417,4901715
17Honda StepWGN3,025-47%1626,979109
18Mazda CX-52,9291%2415,6991924
19Toyota Alphard2,568-40%1814,2562317
20Toyota Voxy2,521-26%1917,1401614
21Toyota Noah2,4461%2214,1412222
22Toyota Estima2,3674%2314,3602020
23Toyota Porte2,332293%2114,25321n/a
24Suzuki Solio2,313-33%2013,7652421
25Mazda Atenza2,2741677%2810,723n/an/a
26Nissan March2,14213%2713,0762519
27Toyota Ractis2,104-27%2612,0092616
28Nissan Cube1,846-20%2910,930n/a18
29Toyota Wish1,825-44%2511,8872723
30Toyota Sienta1,655-37%309,894n/a27

Source: www.jada.or.jp, The Truth About Cars

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