Thailand Pick-ups May 2012: Toyota Hilux above 40% share

Toyota Hilux

* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *

Pick-up sales in Thailand is now a monthly fixture on BSCB, because it is a very good indication of the future success of these vehicles worldwide, straight from the country where they are all produced and available first. The Toyota Hilux and Isuzu D-Max have been dominating the ranking by far for years, and this month the Hilux takes a marked advantage over its archenemy by selling an enormous 19,534 units in a single month for a 41.1% market share, nearly 10 percentage points above the D-Max at 15,093 sales and 31.8%.

Year-to-date the Hilux leads with 88,750 units in 5 months for a 39.6% market share ahead of the D-Max at #2 with 71,411 sales and 31.9%. In both rankings the Mitsubishi Triton is #2 but while it reached an excellent 12% market share last month it is down to 9.3% in May vs. 11.4% year-to-date. The Chevrolet Colorado takes a breather this month after seeing its share grow all through 2012, down to 7.5% and 3,553 units.

Previous month: Thailand Pick-ups April 2012: Chevy Colorado & Mitsu Triton up

Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold

Full May 2012 Top 8 Ranking Table below.