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Japan 2007: 37th year of Corolla domination (it’s the last one)

Toyota Corolla

* See the Top 30 best-selling models by clicking on the title! *

The effect of the new generation on Toyota Corolla’s sales in Japan are rather short-lived: from +24% in January, the year-on-year variation slips into negative as early as August. Nevertheless the Corolla was #1 10 (consecutive) months out of 12, and with 147,069 sales up 3%, it is the best selling car in Japan again this year, a feat it has achieved  in 37 out of the last 38 years. 2007 is to this date the last year the Toyota Corolla managed to top the Japanese sales ranking.

Honda Fit

The Toyota Vitz is solid all year round and clocks up 121,377 sales, up 3%. The Honda Fit takes the 3rd spot with 116,561 units (+15%), a figure that doesn’t reflect the impressive sales surge the model enjoyed at the launch of the 2nd generation in November: +147% at 18,138 units that month and +144% at 18,719 units in December compared to 9,958 for the Corolla…

Enjoying the benefits of a light facelift, the Toyota Passo (aka Daihatsu Sirion) climbs to 4th place with 80,015 sales (+11%), passing the Nissan Serena, stable at #5, and the Toyota Estima, down two spots at #6. The Toyota Voxy and Noah, two versions of a boxy SUV revamped this year, both do very well, ranking respectively #7 at +16% and #10 at +12%. The Voxy peaked at #4 in August.

Toyota Voxy

The Mazda Demio new generation breaks into the Top 10 in 8th place with 65,507 sales, peaking at #5 in July. Notice the excellent progression of the Toyota Prius: without the help of any restyling, it divides its ranking by two, going from #22 in 2006 to #11 in 2007, its sales improving by 20% at 58,315 units.

You can check every monthly Top 30 for 2007 here.

Previous year: Japan 2006: New generation enables Corolla to keep the lead

Next year: Japan 2008: Honda Fit crowned

Full Year 2007 Top 30 Ranking Table below.

Japan Full Year 2007:

PosModel200707/062006Pos
1Toyota Corolla147,0693%143,1761
2Toyota Vitz121,3773%117,6412
3Honda Fit116,56115%101,7933
4Toyota Passo80,01511%72,0999
5Nissan Serena77,544-4%80,9015
6Toyota Estima74,234-22%95,6264
7Toyota Voxy73,45716%63,54614
8Mazda Demio65,5079%60,08616
9Nissan Tiida62,239-10%69,34812
10Toyota Noah61,06412%54,28318
11Toyota Prius58,31520%48,56822
12Honda Stream57,35139%41,13126
13Toyota Wish56,787-27%78,1427
14Toyota Crown56,455-20%70,83310
15Honda StepWGN55,800-29%78,2166
16Nissan Note55,659-20%69,86311
17Suzuki Swift52,937-1%53,70219
18Toyota Ractis52,885-29%74,9758
19Toyota Alphard52,236-21%66,19913
20Nissan Cube51,846-9%57,06917
21Toyota Mark X47,1922%46,29823
22Nissan March45,693-9%50,31621
23Toyota bB38,396-39%62,96415
24Subaru Legacy38,265-27%52,10820
25Toyota Premio38,19619%32,01634
26Toyota Porte36,777-8%39,93527
27Toyota Isis36,658-19%45,19624
28Toyota Sienta35,033-10%38,97028
29Subaru Impreza34,01331%26,04342
30Toyota Harrier33,9232%33,12833

Source: JADA

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