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Iran 2005: Peugeot and Saipa hold 72% of market, Paykan discontinued

The Saipa Pride sells over 340.000 units in Iran in 2005.

It’s an 11th straight record year for the Iranian new car market in 2005, up 10.1% year-on-year to 962.886 units. Peugeot (+31.4%) confirms it is the most popular brand in market, lurching to a record 36% share while Saipa (+40.4%) also reaches a new share record at 35.6%, easily overtaking a freefalling Iran Khodro (-42.7%) as the legendary Paykan (-84.6%) is discontinued. Zamyad (+26.7%) at 4.8% of the market is the only additional brand holding over 1.7% share. 2005 sees the arrival of the first Chinese brand on the Iranian market: Chery, selling 2.610 units. Volkswagen also lands at #11 and 4.396.

Peugeot remains the #1 brand in the country.

The Saipa Pride (+40.6%) celebrates three consecutive years as the country’s favourite vehicle, now selling 2.5 times the amount of the #2 and reaching an outstanding 35.5% share thanks to a record 342.000 sales. Never had a single model sold that many units in a year in Iran. #1 brand Peugeot places 3 models in the Top 4 with the 405 (+30.2%), RD (+71.9%) and 206 (-8.3%) in tow while the Peugeot Pars (+76.4%) ranks 7th. The Paykan Pickup (+196.6%) sees a sales surge as it sedan variant is discontinued after 38 years and becomes the brand’s best-seller above the struggling Samand (-24.1%).

Full Year 2005 Top 20 All-brands and Top 30 All-models vs. Full Year 2004 figures below.

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