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Brazil 1997: VW Gol and Fiat Palio at their highest

Fiat Palio

In 1997 the two best selling cars in Brazil reach levels they haven’t managed to beat since. In spite of the strong competition coming from the Fiat Palio, the VW Gol increases its sales by 1% on 1996 at 361,402 units, its best ever year in Brazil. In August 1997 it sells 34,964 units, its best-ever month in Brazil, still unbeaten to this day.

For its first full year of sales, the Fiat Palio delivers 290,820 units, an increase of 85% over 1996 and its best ever figure. It also beats its monthly volume record in April 1997 at 28,965 units, and becomes #1 for the first time in November 1997 for its 20th month of sale in Brazil. See the first 2 years of sales of the Palio compared to the Gol by clicking on ‘Read more’ below.

Fiat Palio Weekend

The Chevrolet Corsa Hatch stays 3rd with sales up 3% at 195,890, followed by the Fiat Uno, ‘killed’ by the Palio at -54% and 92,973 sales. Excellent performances of the Ford Fiesta (+65%), Chevrolet Vectra (+68%) and VW Parati (+61%).

Two all-new models enter the Top 10: the Ford Ka at #8 with 54,086 units and the Fiat Palio Weekend at #10 with 46,953 units.

Full Top 20 Ranking Table and 1996-1997 Gol-Palio monthly sales comparo below.

VW Gol/Fiat Palio sales over 1996-1997:

MonthVW Gol unitsPosFiat Palio unitsPos
Jan-9621,49010 –
Feb-9626,45010 –
Mar-9628,78310 –
Apr-9626,42512,43910
May-9631,65016,6214
Jun-9627,329110,4784
Jul-9632,722120,3672
Aug-9634,767124,1362
Sep-9634,197122,3892
Oct-9631,612122,9962
Nov-9631,485126,8602
Dec-9629,814120,6092
Jan-97n/an/an/an/a
Feb-9728,897122,2002
Mar-9730,930126,5812
Apr-9734,009128,9652
May-9732,073128,2952
Jun-9732,833124,5632
Jul-9733,254120,6522
Aug-9734,964124,7212
Sep-9732,668126,7152
Oct-9731,630127,2772
Nov-9719,950221,3131
Dec-9718,810114,2102

Brazil Full Year 1997:

PosModel199797/961996Pos
1VW Gol361,4021%356,7241
2Fiat Palio290,82085%156,9304
3Chevrolet Corsa Hatch195,8903%190,4623
4Fiat Uno92,973-54%203,2494
5Ford Fiesta89,12465%54,0596
6Chevrolet Vectra83,44868%49,6797
7VW Parati55,01161%34,10411
8Ford Ka54,086new0 –
9VW Kombi47,628n/an/a –
10Fiat Palio Weekend46,953new0 –
11Ford Escort39,603-35%60,7125
12VW Santana35,538-14%41,1349
13VW Saveiro32,2656%30,30012
14Chevrolet Kadett31,195-25%41,4638
15Fiat Tempra28,087-19%34,50210
16Chevrolet S-1027,639-4%28,90013
17Ford Escort SW23,169n/an/a –
18Chevrolet Corsa Sedan21,580n/an/a –
19VW Polo Classic17,099n/an/a –
20Fiat Fiorino Furgao14,751n/an/a –

Source: Quatro Rodas

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