In 1997 the two best selling cars in Brazil reach levels they haven’t managed to beat since. In spite of the strong competition coming from the Fiat Palio, the VW Gol increases its sales by 1% on 1996 at 361,402 units, its best ever year in Brazil. In August 1997 it sells 34,964 units, its best-ever month in Brazil, still unbeaten to this day.
For its first full year of sales, the Fiat Palio delivers 290,820 units, an increase of 85% over 1996 and its best ever figure. It also beats its monthly volume record in April 1997 at 28,965 units, and becomes #1 for the first time in November 1997 for its 20th month of sale in Brazil. See the first 2 years of sales of the Palio compared to the Gol by clicking on ‘Read more’ below.
The Chevrolet Corsa Hatch stays 3rd with sales up 3% at 195,890, followed by the Fiat Uno, ‘killed’ by the Palio at -54% and 92,973 sales. Excellent performances of the Ford Fiesta (+65%), Chevrolet Vectra (+68%) and VW Parati (+61%).
Two all-new models enter the Top 10: the Ford Ka at #8 with 54,086 units and the Fiat Palio Weekend at #10 with 46,953 units.
Full Top 20 Ranking Table and 1996-1997 Gol-Palio monthly sales comparo below.