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Mexico 1995: Nissan overtakes Volkswagen for #1 in imploding market (-70.4%)

The Nissan Tsuru holds 14.6% share of the Mexican market in 1995.

Complete and utter debacle for the Mexican new car market in 1995, hit full frontal at -70.4% to just 171.284 units. Nissan (-67.5%) bypasses Volkswagen (-79%) to become the most popular brand in Mexico for what is believed to be the first time. Ford (-70.2%) remains at #3 while Chevrolet (-66%) overtakes Dodge (-72.6%) to rank #4. Plymouth (-46.1%) and Mercury (-49.4%) resist the best in the Top 10. Model-wise, the Nissan Tsuru/Sentra (-74.6%) holds onto the top spot with 14.6% share, easily distancing the VW Beetle (-80.9%) while the Chevrolet Cavalier (-60.3%) is up 4 spots to land on the podium. The Nissan Pickup (-42.7%) is up 7 ranks to #5, the Chrysler Neon (-56.6%) is up two to #8 and the Dodge Stratus lands directly at #10.

Previous post: Mexico 1994: Nissan Tsuru back on top, Chevrolet Joy and Chrysler Neon start with a bang

Full Year 1995 Top 20 All-brands and Top 95 All-models below.

Mexico 1995 – brands:

PosMake1995%/931994%Pos
1Nissan42,13524.6%-67.5%129,45022.3%2
2Volkswagen33,84919.8%-79.0%160,84627.8%1
3Ford20,96012.2%-70.2%70,33612.1%3
4Chevrolet20,85412.2%-66.0%61,28910.6%5
5Dodge17,09010.0%-72.6%62,43910.8%4
6Mercury10,9396.4%-49.4%21,6333.7%7
7Chrysler9,7445.7%-61.4%25,2154.4%6
8Oldsmobile3,9542.3%-66.5%11,7952.0%8
9Plymouth2,6321.5%-46.1%4,8860.8%11
10Mercedes-Benz2,1211.2%-71.3%7,3941.3%9
11BMW1,7371.0%-57.2%4,0550.7%13
12Jeep1,6601.0%-62.8%4,4630.8%12
13Dina1,2010.7%-81.0%6,3071.1%10
14GMC5040.3%53.7%3280.1%18
15Honda4200.2%n/a00.0%  –
16Cadillac3930.2%-67.7%1,2180.2%16
17Pontiac3490.2%-88.8%3,1060.5%15
18Kenworth3400.2%-90.3%3,5190.6%14
19Lincoln2560.1%-57.9%6080.1%17
20Volvo940.1%-31.4%1370.0%19
  –Others470.0%-76.4%1990.0%  –

Mexico 1995 – models:

POSBRANDMODEL1995%/941994%POS
1NISSANTSURU/SENTRA24,96314.6%-74.6%98,38717.0%1
2VWBEETLE14,8308.7%-80.9%77,69913.4%2
3CHEVROLETCAVALIER10,4196.1%-60.3%26,2594.5%7
4FORDF-SERIES8,9655.2%-75.0%35,8016.2%4
5NISSANPICKUP8,8355.2%-42.7%15,4212.7%12
6VWJETTA8,1174.7%-79.0%38,7166.7%3
7DODGERAM7,8024.6%-71.2%27,0734.7%6
8CHRYSLERNEON6,8914.0%-56.6%15,8912.7%10
9NISSANCHASIS6,3443.7%-58.9%15,4342.7%11
10DODGESTRATUS6,3293.7%new00.0% –
11FORDESCORT6,2923.7%-56.0%14,3112.5%13
12MERCURYMYSTIQUE6,0423.5%49.3%4,0480.7%26
13CHEVROLETSUBURBAN5,4593.2%-37.6%8,7431.5%17
14VWDERBY4,7872.8%71.4%2,7930.5%33
15VWGOLF4,3342.5%-85.0%28,9005.0%5
16OLDSMOBILECIERA3,8282.2%-65.2%10,9941.9%15
17MERCURYGRAND MARQUIS3,5522.1%-46.4%6,6331.1%20
18PLYMOUTHVOYAGER2,0341.2%-58.4%4,8860.8%24
19VWEUROVAN1,7801.0%-86.0%12,7372.2%14
20CHRYSLERCIRRUS1,6240.9%new00.0% –
21CHEVROLETS-101,5840.9%25.5%1,2620.2%41
22JEEPGRAND CHEROKEE1,4970.9%-64.4%4,2000.7%25
23CHEVROLETJOY/SWING1,4040.8%-92.0%17,5103.0%9
24FORDMUSTANG1,3360.8%-75.1%5,3670.9%23
25FORDRANGER1,3080.8%new00.0% –
26MERCEDES-BENZN/K1,2600.7%-82.6%7,2591.3%19
27DODGEINTREPID1,2350.7%-63.3%3,3620.6%31
28DINAN/K1,2010.7%-81.0%6,3071.1%22
29NISSANSENTRA1,0280.6%n/a00.0% –
30FORDWINDSTAR9620.6%7.6%8940.2%48
31MERCURYSABLE9120.5%-11.6%1,0320.2%45
32BUICKCENTURY8960.5%-73.4%3,3730.6%30
33FORDEXPLORER7840.5%-37.5%1,2540.2%42
34FORDN/K7370.4%-68.1%2,3090.4%36
35MERCEDES-BENZC-CLASS7270.4%new00.0% –
36CHEVROLETCAMARO6960.4%new00.0% –
37DODGERAM WAGON6450.4%63.7%3940.1%54
38DODGERAMCHARGER6080.4%-81.7%3,3220.6%32
39CHEVROLETBLAZER5980.3%-26.6%8150.1%49
40PLYMOUTHBREEZE5980.3%new00.0% –
41GMCN/K5040.3%53.7%3280.1%56
42CHRYSLERCONCORDE4930.3%-79.9%2,4500.4%34
43NISSANMAXIMA4910.3%396.0%990.0%69
44BUICKREGAL4430.3%-35.0%6820.1%51
45MERCURYCOUGAR4330.3%-81.9%2,3900.4%35
46HONDAACCORD4200.2%new00.0% –
47CHEVROLETP MODEL3940.2%-80.5%2,0170.3%38
48CADILLACDEVILLE3930.2%-67.7%1,2180.2%44
49CHRYSLERLHS/NEW YORKER3850.2%-57.4%9040.2%47
50KENWORTHN/K3400.2%-90.3%3,5190.6%29
51FORDCLUB WAGON3010.2%54.4%1950.0%64
52BMW3-SERIES2660.2%new00.0% –
53NISSANLUCINO2540.1%new00.0% –
54DODGEDAKOTA2430.1%new00.0% –
55CHEVROLETLUMINA VAN2400.1%new00.0% –
56CHRYSLERN/K2290.1%-94.0%3,7950.7%27
57DODGESPIRIT2280.1%-98.7%18,1443.1%8
58NISSANALTIMA2200.1%new00.0% –
59PONTIACFIREBIRD1920.1%-90.9%2,1010.4%37
60JEEPWRANGLER1630.1%-38.0%2630.0%60
61PONTIACBONNEVILLE1570.1%-84.4%1,0050.2%46
62LINCOLNMARK VIII1450.1%-57.2%3390.1%55
63CHRYSLERLEBARON SEDAN1220.1%-90.1%1,2290.2%43
64MERCEDES-BENZE-CLASS1200.1%n/a00.0% –
65LINCOLNTOWN CAR1110.1%-58.7%2690.0%59
66FORDTHUNDERBIRD1040.1%-94.7%1,9460.3%39
67VOLVON/K940.1%-31.4%1370.0%67
68FORDAEROSTAR920.1%-94.3%1,6220.3%40
69BMW7-SERIES910.1%new00.0% –
70OLDSMOBILE88800.0%-73.4%3010.1%57
71N/KN/K470.0%-76.4%1990.0%63
72FORDECONOLINE470.0%-70.4%1590.0%65
73OLDSMOBILESILHOUETTE460.0%-90.8%5000.1%52
74BMW8-SERIES410.0%new00.0% –
75CHEVROLETTRACKER320.0%-92.4%4210.1%53
76FORDM-450320.0%-79.2%1540.0%66
77CHEVROLETCARGO VAN250.0%-91.1%2820.0%58
78MERCEDES-BENZS-CLASS80.0%-72.4%290.0%71
79MERCEDES-BENZSL-CLASS50.0%-95.2%1040.0%68
80SCANIAN/K50.0%new00.0% –
81CHEVROLETCORVETTE30.0%-98.7%2240.0%61
82VWPASSAT10.0%0.0%10.0%75
83MERCEDES-BENZG-WAGEN10.0%new00.0% –
84DODGESHADOW00.0%-100.0%10,1251.7%16
85MERCURYTOPAZ00.0%-100.0%7,5301.3%18
86FORDGHIA00.0%-100.0%6,3241.1%21
87CHEVROLETS-10 BLAZER00.0%-100.0%3,7560.6%28
88CHRYSLERPHANTOM00.0%-100.0%7290.1%50
89CHRYSLERNEW YORKER00.0%-100.0%2170.0%62
90NISSAN300ZX00.0%-100.0%990.0%70
91DODGEVIPER00.0%-100.0%190.0%72
92NISSANICHI VAN00.0%-100.0%100.0%73
93MERCEDES-BENZ500E00.0%-100.0%20.0%74

Source: Manufacturers

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