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Australia 1991: Toyota becomes #1 carmaker for the first time

Toyota Camry Australia 1991Toyota is #1 in Australia for the first time in 1991

* See the Top 15 brands and Top 50 models by clicking on the title *

Very tough year for new car sales in Australia, down 17% year-on-year to 514.566 registrations, the worst annual result since the disastrous 1987 and the 2nd weakest total in exactly 20 years, since 1972. It’s a historical year however, the first one a Japanese manufacturer manages to top the Australian annual brands sales charts: Toyota is down 14% but snaps the top spot for the first time with 110.578 sales and 21.5% vs. 106.109 and 20.6% for Ford (-24%) which had been #1 in Australia since 1982 without interruption. It was a no surprise victory, with Toyota astonishingly ranking #1 every single month of the year whereas before 1991 it had only achieved one single monthly pole position: in October 1990.

1991 Holden Commodore

Mitsubishi (-11%) reclaims the 4th spot overall from Nissan (-29%), Mazda (-2%) and Daihatsu (+11%) camp on their positions, Subaru overtakes Honda for #8 and Hyundai returns inside the Top 10 thanks to sales up a fantastic 44% to a record 10.188 – the first time a Korean manufacturer sells 5-digit annual figures in Australia. In the luxury race, BMW (4.219) annihilates Volvo (2.624) and Mercedes (2.007).

Ford EA Falcon

For the first time I can share with you a full annual Top 50 models ranking including commercial vehicles and 4WDs thanks to David, showing the Holden Commodore in pole position for the third year in a row at 10.1% share vs. 9.5% for the Ford Falcon. The entire Top 9 best-sellers display double-digit decline rates, and below the Ford Laser at #3, the Toyota Camry manages to pass the Mitsubishi Magna for #4 overall. The Daihastu Charade bucks the trend with sales up 14% to break into the annual Australian Top 10 for the first time and the Hyundai Excel up a fantastic 44% hits a best-ever #13 in 1991.

Previous year: Australia 1990: Holden Commodore takes the advantage

Next year: Australia 1992: Ford Falcon passes Commodore for 191 units!

Full Year 1991 Top 15 brands and Top 50 models Ranking Tables below.

Australia 1991 – brands:


Australia 1991 – models:

1Holden Commodore52,18610.1%-19%64,32310.4%1
2Ford Falcon49,1149.5%-17%58,9679.6%2
3Ford Laser28,1895.5%-14%32,7495.3%3
4Toyota Camry27,6725.4%-12%31,6215.1%5
5Mitsubishi Magna27,3235.3%-14%31,8085.2%4
6Toyota Corolla26,2275.1%-13%29,9814.9%6
7Nissan Pulsar20,1613.9%-27%27,5774.5%7
8Toyota Hilux12,9352.5%-11%14,5722.4%8
9Nissan Pintara11,8192.3%-14%13,6882.2%9
10Daihatsu Charade9,4771.8%14%8,3071.3%12
11Toyota Land Cruiser9,0951.8%n/an/an/an/a
12Mitsubishi Lancer8,7841.7%18%7,4371.2%16
13Hyundai Excel8,3381.6%44%5,7880.9%19
14Subaru Liberty8,1381.6%56%5,2210.8%n/a
15Holden Rodeo7,6981.5%n/an/an/an/a
16Holden Barina7,2491.4%-10%8,0361.3%13
17Toyota Land Cruiser Pick-up6,7171.3%n/an/an/an/a
18Mazda 6266,6341.3%-17%8,0351.3%14
19Nissan Patrol6,0951.2%n/an/an/an/a
20Mitsubishi Pajero5,8361.1%n/an/an/an/a
21Honda Civic5,7121.1%12%5,1180.8%n/a
22Mazda 3235,6771.1%-5%5,9531.0%18
23Holden Apollo5,6631.1%-36%8,8681.4%11
24Mitsubishi Triton4,7570.9%n/an/an/an/a
25Toyota Lexcen4,7550.9%-47%8,9071.4%10
26Mitsubishi Express4,6940.9%n/an/an/an/a
27Toyota Hiace4,5940.9%n/an/an/an/a
28Nissan Navara4,4980.9%n/an/an/an/a
29Mazda 1214,4560.9%n/an/an/an/a
30Suzuki Swift4,2740.8%n/an/an/an/a
31Holden Nova4,2420.8%-34%6,4321.0%17
32Ford Fairlane/LTD3,7350.7%-35%5,7600.9%20
33Daihatsu Applause3,6110.7%n/an/an/an/a
34Ford Ute3,5450.7%n/an/an/an/a
35Ford Corsair3,4710.7%-55%7,6311.2%15
36Holden Ute3,4430.7%n/an/an/an/a
37Ford Econovan3,3640.7%n/an/an/an/a
38BMW 3 Series3,3320.6%n/an/an/an/a
39Toyota Tarago3,2250.6%5%3,0660.5%n/a
40Toyota 4Runner3,1720.6%n/an/an/an/a
41Subaru L-Series3,0360.6%n/an/an/an/a
42Toyota Celica2,9940.6%-39%4,8720.8%n/a
43Toyota Cressida2,8290.5%n/an/an/an/a
44Honda Accord2,7050.5%-11%3,0360.5%n/a
45Subaru Brumby2,4160.5%n/an/an/an/a
46Ford Maverick2,3620.5%n/an/an/an/a
47Ford Courier2,3470.5%n/an/an/an/a
48Suzuki Vitara2,2800.4%n/an/an/an/a
49Holden Statesman/Caprice2,1450.4%-34%3,2440.5%n/a
50Ford Telstar1,9720.4%-55%4,4230.7%n/a

Source: Car Australia, Paxus, VFACTS, many thanks to David for sharing tmodels data.

This Post Has One Comment
  1. 1991 was indeed an awful year, due to the recession, and consequently very high unemployment. Sales were actually higher in 1973 (571,858) than they were in 1991!

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