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UK 1986-1987: Ford Escort, Fiesta and Sierra on podium

Ford Escort

* See the Top 15/20 best-selling models by clicking on the title! Many thanks to Florian *

In 1986 and for the first time since 1981, Ford monopolises the podium, and does so again in 1987. The 3 best selling cars in Britain stay the same over the period. The Ford Escort is UK’s best seller for the fifth and sixth year in a row, reaching a best ever 178,001 sales in 1987. The Ford Fiesta MKII is up one spot to #2, passing the 150,000 mark for the first time in 1987 with what remains to this date its highest ever annual volume at 153,453 units, and the Ford Sierra re-enters the podium at #3 both years.

Ford Fiesta

The Austin Metro and Vauxhall Cavalier exchange positions at #4 and #5, the Vauxhall Astra is stable at #6 and the Austin Montego stays in the Top 8. Two models appear in the Top 10 for the first time, both in 1987: the Rover 200 is 9th that year, and the Peugeot 205 is #10 and best selling foreign model.

1986 Top 15 and 1987 Top 20 Ranking Tables: see ‘Read more’ below the Austin Montego pic.

Austin Montego

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New Zealand 1987: Holden Commodore reclaims lead off Corolla

Holden Commodore New Zealand 1987

* See the Top 10 best-selling models by clicking on the title *

Contrary to neighbour Australia where the Ford Falcon is ultra-dominant with 15.3% of the market, in New Zealand the Holden Commodore is the best-selling nameplate for 1987, and with 9.888 sales this year it hits the highest annual tally for any model since 1973. This way the Commodore reclaims the top spot that was held for the past 3 years by the Toyota Corolla, with the Ford Falcon rounding up the podium. The Mitsubishi Mirage, Ford Laser and Mitsubishi Sigma are other strong sellers in the country.

Full Year 1987 Top 10 models Ranking Table below.

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Australia 1987: Ford Falcon hits all-time high 15.3% share

1987 Ford Falcon

* See the Top 15 best-selling models and brands by clicking on the title *

Annus horribilus for the Australian new car market in 1987: after falling 24% in 1986 it is down a further 15% to just 451,829 registrations, the lowest annual total in 18 years, since the 449.701 units sold in 1968. Ford is ultra-dominant, holding a mammoth 31% of the Passenger Car market vs. 22% for Holden and 14% for Toyota, and 28.6% of the overall market thanks to sales down just 10%. Holden (-10%) overtakes Toyota (-25%) in the general ranking at 18.7% share vs. 18.1%, while Mitsubishi (-17%), Mazda (-39%) and Suzuki (-29%) crumble down. Nissan (#5) and Honda (#7) improve their share in a very concentrated market where only 7 manufacturers hold more than 1% market share.

Who else but one year-old Hyundai do we find in 10th position of the 1987 brands charts with 4.351 Excel sold for a 1% share, placing the model at #15 overall. A tremendous achievement for the Korean manufacturer. In line with the exceptional strength of Ford this year, the Falcon hits its all-time high market share in 1987 at 15.3% vs. 11.8% for the Holden Commodore and 7% for the Mitsubishi Magna up to third place. To these 15.3% may also be added the 1.5% commanded by the Ford Fairlane (#11). Notice the Toyota Camry/Corona overtaking the Corolla at #5 and the Nissan Pintara/Skyline up to #7 for its first full year in market.

Previous post: Australia 1982-1986: Ford Falcon reigns

Next post: Australia 1988-1989: The start of the real ‘Falcadore’ era

Full Year 1987 Top 15 brands and models Ranking Tables below.

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Czechoslovakia 1977-1987: Skoda 105/120/130 dominates sales

1984 Skoda 120

Following on from the 100/110, the Skoda 105/120 takes the lead of the sales ranking in Czechoslovakia in 1977 and for a whole decade, having been restyled in 1984, also the year when the 130 was added to the range.

Fore more details on the Skoda 105/120 see here, on the Skoda 130 see here.

More pictures: click on ‘Read more’ below.

1977 Skoda 120

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Europe 1983-1987: 2nd gen VW Golf takes the lead

No official data for European car sales over the period, only the name of the best-seller: the VW Golf, taking advantage of the launch of its 2nd generation in 1983, climbs onto the top European spot and keeps it that way for at least 5 years until 1987.

If you have access to official car sales data for Europe over this period and before please make sure to get in touch!

France 1987: Renault Supercinq & Peugeot 205 fight it out

Renault Supercinq

* See the Top 100 best-selling models by clicking on the title! Thanks to STAC & Vavon *

New record for the French car market: up 10% year-on-year it reaches 2,106,529 registrations, its highest annual volume ever. 1987 is the year the fight for the first place between the Renault Supercinq and the Peugeot 205 was the closest. The Renault Supercinq finished the year #1 again with 239,660 sales and 11.4% share, peaking at 12.7% in October and December and holding the #1 spot 5 times out of 12.

Peugeot 205

The Peugeot 205 is only 0.5% share or 9,000 units below, the closest gap between the two models. It was #1 at half-year but ends up 1987 in 2nd place with 230,318 sales and 10.9% share, holding the #1 spot 7 times out of 12, peaking at 12.9% in August. Very solid first full year of sales for the Renault 21 at #3 and 176,605 units for a 8.4%, it was #3 every single month of the year.

Peugeot 309

Below the Citroen BX at 5.7% share, the Peugeot 309 delivers its best year in 5th place with 114,802 sales and 5.4%, hitting its highest share ever in March at 7.5%. The Citroen AX breaks into the Top 10 for its first full year of sales at #7 and 91,163 units (4.7%), it ranked 4th in November and December.

The Fiat Uno is now the best-selling foreign model in France at #9 with 60,189 sales and 2.9%, up 37% year-on-year. It is followed by the VW Golf (+35%), Opel Corsa (+12%), Ford Fiesta (+7%) and Escort (+14%). The best-selling Japanese model is the Mazda 323 at #37 with 9,730 sales (+18%).

Previous year: see the 1986 France Top 100 best-selling models here.

Full Year 1987 Top 100, Monthly Top 10 Ranking Tables and all model sales below.

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Germany 1984-1987: New gen takes Golf sales to record levels

VW Golf

* See the Top 100 best-selling models by clicking on the title! – Thanks to Florian for the data *

Launched in 1983, the second generation VW Golf takes the nameplate’s sales to record levels in Germany: it goes up to 260,229 sales in 84, 298,175 in 85, 371,382 in 86 and 378,856 units in 1987, the highest annual volume ever achieved by a single model in Germany, beating the 348,929 sales of the VW Beetle in 1961.

Opel Kadett

The same happens to the Opel Kadett, #2 all through the period but getting a real boost in 86 thanks to the new generation: the nameplate passes the 200,000 sales mark for the first time that year at 236,120 units and improves again in 87 at 239,929 sales. The Opel Kadett is therefore only the fourth model in the German automobile history to sell over 200,000 units in a single year after the VW Beetle, VW Golf and Mercedes W123…

Mercedes 190

Launched in 1982, the Mercedes 190 is an instant hit and climbs onto the German podium at #3 in 84 with 106,121 sales, improving to 122,751 in 85, then slowing down to #5 in 86 and 87, replaced on the podium by its big brother the Mercedes 200/300 at 145,568 units in 86 and 147,493 in 87. The BMW 3 Series is the first BMW model to sell over 100,000 units in a single year in Germany at 101,692 sales in 84 (#4), improving to 109,511 in 86 (#6) and maintaining itself at 104,978 in 87 (#7).

BMW 3 Series

Other successful models over the period are the VW Passat, #4 in 85 and 86, the Audi 80, #4 in 87, the Opel Ascona, #5 in 84, the Ford Sierra, #7 in 84 and 85 and the Ford Escort, #7 in 87. Foreign models reach rankings not seen since the early seventies and the Renault 4: the Fiat Uno and Peugeot 205 alternate as best-sellers, with the Uno leading in 84 (#18) and 87 (#14 with 53,049 sales) and the 205 best-seller in 85 (#17) and 86 (#13 at 55,714 units). Mazda is very strong again, with the 626 staying in the Top 20 all through the period and the 323 peaking at #18 in 87.

Full Year 1984 to 1987 Top 100 Ranking Tables below.

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USA 1987: Ford places F-Series, Escort and Taurus in Top 4

Ford Escort USA 1987Ford Escort

* NOW UPDATED with the Top 226 best-selling models! Click on title to see *

1987 is an excellent year for Ford. The American manufacturer places the F-Series in pole position once again thanks to sales up 1% to 550,125 units, the Escort in 2nd place and #1 Passenger Car at 392,360 sales (-2%) and the Taurus up 7 spots and 35% on 1986 to #4 with 354,971 units. Reversely, there is now only one Chevrolet inside the US Top 5 vs. 3 in 1986: the C/K pickup down 7% to 375,867 sales and remaining in third position. The Chevrolet Cavalier (-14%) and Celebrity (-25%) are out.

Hyundai Excel USA 1987The Hyundai Excel ranks 9th for its 2nd year in market!

They are replaced by the Honda Accord in the Top 5: up two spots and 3% on 1986 to #5 with 334,876 units. The Japanese manufacturer makes history this year by placing a ‘foreign’ model inside the US Top 5 for the first time, although a majority of Accords are produced locally these days. Another big milestone passed this year is Hyundai placing its Excel in the Top 10: up a spectacular 56% and 15 ranks to #9 and 263,610 sales for only its 2nd year in market… Further down, notice the Nissan Sentra up 4 spots to #12, the Chevrolet Corsica/Beretta landing at #15 for its first full year of sales in the US and the Toyota Camry up 14 to #17.

Full Year 1987 Top 226 models Ranking Table below.

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Denmark 1983-1987: Ford & Opel on top, Toyota & Mazda follow

Opel is the most popular brand in Denmark in 1987

* See the Top 10 best-selling brands by clicking on the title! Many thanks to Bill *

Thanks to Bill I can now share with you for the first time on BSCB new car sales information about Denmark for the eighties. Previous oldest data was for 1992, but there is now a Top 10 brands for 1983 and 1987. The Danish new car market progresses nicely over the period, going from 116,238 registrations in 1983 to 124,097 in 1987. Ford is in the lead in 1983 with 17,253 sales and 14.8%, potentially thanks to the Escort, but passes the relay to Opel at 17,955 units and 14.5% in 1987, possibly helped by the new generation Kadett.

The Japanese are already strong in Denmark at the time: Mazda ranks #3 in 1983 with 12,616 sales and 10.9% and is down to #4 in 1987 while Toyota is #4 in 1983 and up to #2 in 1987 with 14,808 units and 11.9% share and Nissan is #6 in ’83. Notice also Skoda #5 in ’83, Volkswagen up from #8 in ’83 to #5 in ’87, Fiat stable at #7 both years and Lada at #9 in ’83.

Most recent Danish post: Denmark October 2012: VW Up! just under 10%, Skoda Citigo #2!

Next post: Denmark 1992/1993: Opel Astra and Toyota Carina dominate

Full Year 1983 and 1987 Top 10 brands Ranking Tables below.

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