skip to Main Content

Spain 1987: Seat Ibiza in pole position for the first time

The Seat Ibiza tops its home sales charts for the first time in 1987.

Now with the Top 35 All-brands, Top 130 All-models, Top 25 All LCV brands and Top 55 All LCV models.

New car sales in Spain continue to gallop ahead with a 33.1% year-on-year surge in 1987 to a record 887.777 registrations. Renault (+15.3%) remains the most popular brand but keeps diving market share-wise at 22.3% vs. 25.8% a year ago. Ford (+43.1%), Opel (+30.3%), Seat (+27.8%) and Peugeot (+50.7%) ensure the Top 5 is unchanged on 1986. Fiat (+133.4%), Audi (+104.1%), Lancia (+98.9%) and Alfa Romeo (+90.5%) all post spectacular gains.

Model-wise, the top of the ranking is completely reshuffled and it’s a photo finish with the Top 5 models all fitting within one percentage point of market share. 3 years after its launch in 1984, the Seat Ibiza (+94.2%) almost doubles its sales year-on-year and leaps up 5 spots to grab the #1 spot for the first time in Spain. It distances the Opel Kadett (+80.7%), Renault 21 (+163.4%) up to #3 for its first full year in market, the Renault 11 (-19.1%) #1 for the past 3 years, the Peugeot 205 (+5.8%) and Renault Supercinq (+22.7%). The Ford Orion (+56.9%) and Fiesta (+56.1%) make themselves noticed in the tail end of the Top 10, the Peugeot 309 (+909.7%) is up to #11 for its first full year of sales, the Citroen AX lands directly at #14 and the Seat Marbella at #15.

Full Year 1987 Top 35 All-brands, Top 130 All-models, Top 25 All LCV brands and Top 55 All LCV models vs. Full Year 1986 figures below.

Spain 1987 – brands:

POSBRAND1987%/861986%POS
1RENAULT198,40722.3%15.3%172,00825.8%1
2FORD140,67715.8%43.1%98,29414.7%2
3OPEL126,52614.3%30.3%97,11414.6%3
4SEAT105,96511.9%27.8%82,92712.4%4
5PEUGEOT97,39411.0%50.7%64,6169.7%5
6CITROEN56,8596.4%59.9%35,5565.3%7
7VW51,2615.8%10.0%46,5897.0%6
8FIAT35,1444.0%133.4%15,0582.3%8
9ALFA ROMEO24,0692.7%90.5%12,6371.9%9
10ROVER13,1611.5%53.1%8,5951.3%11
11LANCIA7,5090.8%98.9%3,7750.6%14
12BMW7,2800.8%43.1%5,0890.8%12
13MERCEDES-BENZ5,9900.7%25.6%4,7680.7%13
14AUDI3,7420.4%104.1%1,8330.3%16
15VOLVO3,2530.4%23.5%2,6350.4%15
16TALBOT1,8930.2%-82.1%10,5841.6%10
17LADA1,8300.2%37.1%1,3350.2%17
18SKODA1,6170.2%35.0%1,1980.2%18
19WARTBURG1,1970.1%17.2%1,0210.2%19
20NISSAN8580.1%504.2%1420.0%23
21SAAB6760.1%51.6%4460.1%20
22TOYOTA4500.1%1025.0%400.0%25
23SUZUKI4200.0%new00.0% –
24MINI4100.0%new00.0% –
25JAGUAR4050.0%70.9%2370.0%22
26PORSCHE3280.0%-9.9%3640.1%21
27MITSUBISHI1600.0%83.9%870.0%24
28HONDA1130.0%new00.0% –
29MASERATI580.0%123.1%260.0%27
30INNOCENTI500.0%new00.0% –
31MAZDA300.0%new00.0% –
32FERRARI280.0%-3.4%290.0%26
33SUBARU70.0%new00.0% –
34MORGAN50.0%-28.6%70.0%28
35LOTUS50.0%-28.6%70.0%29

Spain 1987 – models:

POSBRANDMODEL1987%/861986%POS
1SEATIBIZA63,5237.2%94.2%32,7134.9%6
2OPELKADETT61,3996.9%80.7%33,9845.1%5
3RENAULTR2159,8686.7%163.4%22,7283.4%12
4RENAULTR1156,4006.4%-19.1%69,69110.4%1
5PEUGEOT20555,8466.3%5.8%52,7827.9%3
6RENAULTR554,1926.1%22.7%44,1816.6%4
7OPELCORSA53,4226.0%-1.7%54,3598.1%2
8FORDORION44,2905.0%56.9%28,2364.2%8
9FORDFIESTA41,9014.7%56.1%26,8424.0%9
10FORDESCORT36,5494.1%14.8%31,8334.8%7
11PEUGEOT30935,4914.0%909.7%3,5150.5%32
12VWPOLO25,8732.9%-0.1%25,9013.9%10
13CITROENBX25,2602.8%16.0%21,7733.3%13
14CITROENAX24,4932.8%new00.0% –
15SEATMARBELLA20,5802.3%new00.0% –
16FIATUNO19,1432.2%68.5%11,3631.7%17
17SEATMALAGA18,9812.1%-23.1%24,6673.7%11
18ALFA ROMEOALFA 3318,5042.1%145.9%7,5251.1%21
19RENAULTR915,8431.8%-2.2%16,1952.4%15
20FORDSIERRA15,0841.7%80.0%8,3801.3%19
21FIATREGATA14,2841.6%371.9%3,0270.5%34
22VWGOLF12,6321.4%196.5%4,2600.6%30
23RENAULTR48,3780.9%14.7%7,3051.1%22
24VWPASSAT8,0960.9%-29.5%11,4811.7%16
25OPELASCONA7,0140.8%19.7%5,8580.9%24
26PEUGEOT5056,0530.7%-27.0%8,2881.2%20
27BMW3-SERIES5,7600.6%42.5%4,0430.6%31
28ROVERROVER 2005,3320.6%58.9%3,3560.5%33
29CITROENVISA4,8080.5%-55.2%10,7431.6%18
30OPELOMEGA4,3880.5%734.2%5260.1%59
31VWSANTANA4,2270.5%-10.3%4,7150.7%28
32ROVERMONTEGO4,1320.5%45.8%2,8340.4%36
33ALFA ROMEOALFA 753,8630.4%37.3%2,8130.4%37
34RENAULTR253,0040.3%-39.4%4,9580.7%27
35FORDSCORPIO2,8530.3%-4.6%2,9900.4%35
36MERCEDES-BENZMID-SERIES2,6530.3%21.9%2,1760.3%38
37LANCIAPRISMA2,6040.3%210.0%8400.1%53
38MERCEDES-BENZ1902,5980.3%50.4%1,7270.3%42
39ROVERMETRO2,2530.3%45.0%1,5540.2%45
40LANCIAY102,2020.2%28.9%1,7080.3%43
41VOLVO300-SERIES2,1290.2%25.2%1,7010.3%44
42SEATPANDA1,9640.2%-90.1%19,8553.0%14
43TALBOTHORIZON1,8360.2%-69.7%6,0570.9%23
44LADARIVA1,8300.2%37.1%1,3350.2%46
45CITROENCX1,7450.2%-13.0%2,0060.3%39
46LANCIADELTA1,7120.2%595.9%2460.0%66
47FIATCROMA1,7050.2%197.6%5730.1%57
48SKODARAPID1,6170.2%35.0%1,1980.2%47
49AUDIAUDI 1001,5630.2%134.3%6670.1%55
50AUDIAUDI 801,5060.2%1095.2%1260.0%78
51ROVERROVER 8001,2430.1%639.9%1680.0%72
52WARTBURGWARTBURG1,1970.1%17.2%1,0210.2%48
53LANCIATHEMA9910.1%1.0%9810.1%49
54SEATRONDA9170.1%-82.9%5,3690.8%25
55BMW5-SERIES9170.1%2.0%8990.1%52
56ALFA ROMEOSPRINT8670.1%-8.6%9490.1%51
57NISSANBLUEBIRD8340.1%578.0%1230.0%81
58RENAULTR187180.1%-85.7%5,0060.8%26
59VOLVO700-SERIES6320.1%11.9%5650.1%58
60ALFA ROMEOALFA 906310.1%-34.8%9680.1%50
61MERCEDES-BENZS-CLASS5720.1%-6.7%6130.1%56
62BMW7-SERIES5590.1%521.1%900.0%88
63CITROEN2CV5150.1%3.4%4980.1%60
64TOYOTACELICA4500.1%4400.0%100.0%110
65SUZUKIN/K4200.0%new00.0% –
66MINIMINI4100.0%new00.0% –
67SAAB90003930.0%54.1%2550.0%65
68AUDIAUDI 903760.0%-53.1%8020.1%54
69JAGUARXJ-SERIES3670.0%184.5%1290.0%75
70SAAB9002830.0%48.2%1910.0%70
71VOLVO200-SERIES2680.0%-24.1%3530.1%63
72VWSCIROCCO2450.0%70.1%1440.0%73
73VOLVO400-SERIES2240.0%1300.0%160.0%103
74OPELMANTA2080.0%-10.7%2330.0%67
75ROVERMAESTRO2000.0%-2.9%2060.0%69
76VWJETTA1880.0%113.6%880.0%89
78AUDIAUDI 2001650.0%70.1%970.0%85
79PORSCHE9441470.0%-21.0%1860.0%71
80ALFA ROMEOALFA GTV1400.0%-52.4%2940.0%64
81AUDICOUPE1240.0%-3.9%1290.0%74
82HONDAPRELUDE1130.0%new00.0% –
83MERCEDES-BENZSEC990.0%-22.0%1270.0%76
84OPELSENATOR920.0%-25.8%1240.0%80
85PORSCHE911880.0%-9.3%970.0%86
86MITSUBISHICOLT690.0%187.5%240.0%98
87MERCEDES-BENZSL-CLASS680.0%-45.6%1250.0%79
88ALFA ROMEOSPIDER640.0%-5.9%680.0%91
89MITSUBISHISTARION620.0%34.8%460.0%94
90MASERATIMASERATI580.0%123.1%260.0%97
91INNOCENTIINNOCENTI500.0%new00.0% –
92PORSCHE924470.0%-13.0%540.0%93
93PORSCHE928460.0%70.4%270.0%96
94TALBOTSOLARA440.0%-99.0%4,5030.7%29
95BMW6-SERIES440.0%-22.8%570.0%92
96JAGUARV12/DOUBLE SIX380.0%-64.8%1080.0%83
97MAZDAN/K300.0%new00.0% –
98MITSUBISHIGALANT290.0%70.6%170.0%102
99FERRARIFERRARI280.0%-3.4%290.0%95
100NISSAN300 ZX240.0%new00.0% –
101CITROENGSA210.0%-79.6%1030.0%84
102CITROENLNA170.0%-96.1%4330.1%62
103TALBOTSAMBA130.0%-43.5%230.0%99
104AUDIQUATTRO80.0%-33.3%120.0%107
105FIATARGENTA60.0%-93.7%950.0%87
106SUBARUSUBARU XT50.0%new00.0% –
107PEUGEOT30540.0%-78.9%190.0%101
108MORGAN4/4 160040.0%-42.9%70.0%113
109FIATRITMO40.0%new00.0% –
110RENAULTR630.0%-99.8%1,9340.3%41
111OPELMONZA30.0%-96.0%750.0%90
112LOTUSEXCEL30.0%0.0%30.0%116
113LOTUSESPRIT20.0%-50.0%40.0%115
114FIATPANDA20.0%new00.0% –
115SUBARUJUSTY20.0%new00.0% –
116ROVERSD110.0%-99.8%4770.1%61
117MORGANMORGAN10.0%new00.0% –
118RENAULTGTA10.0%new00.0% –
119OPELREKORD00.0%-100.0%1,9550.3%40
120SEATSEAT 13100.0%-100.0%2090.0%68
121SEATFURA00.0%-100.0%1140.0%82
122NISSANCHERRY00.0%-100.0%190.0%100
123TOYOTASUPRA00.0%-100.0%150.0%104
124FORDGRANADA00.0%-100.0%130.0%105
125PEUGEOT60400.0%-100.0%120.0%106
126ALFA ROMEOALFETTA00.0%-100.0%110.0%108
127RENAULTFUEGO00.0%-100.0%100.0%109
128ALFA ROMEOGIULIETTA00.0%-100.0%90.0%111
129TOYOTAMR-200.0%-100.0%80.0%112
130TOYOTACOROLLA00.0%-100.0%70.0%114
131TALBOTN/K00.0%-100.0%10.0%117

Spain 1987 – LCV brands:

POSBRAND1987%/861986%POS
1RENAULT50,31027.7%31.2%38,35927.5%1
2NISSAN35,04719.3%43.5%24,41917.5%3
3CITROEN33,11318.2%31.2%25,24818.1%2
4SEAT16,3609.0%-2.2%16,72812.0%4
5MERCEDES-BENZ10,2345.6%8.7%9,4156.8%5
6SUZUKI6,9783.8%6.8%6,5364.7%6
7FORD6,8033.7%132.7%2,9242.1%9
8LAND ROVER4,9822.7%3.6%4,8083.5%7
9IVECO3,7222.0%72.8%2,1541.5%10
10ENASA3,4011.9%9.1%3,1162.2%8
11PEUGEOT1,9781.1%40.0%1,4131.0%11
12FIAT1,9591.1%41.2%1,3871.0%12
13LADA1,6620.9%50.8%1,1020.8%13
14OPEL1,5670.9%301.8%3900.3%14
15LDV9420.5%217.2%2970.2%15
16TOYOTA4990.3%1034.1%440.0%21
17MITSUBISHI4290.2%81.8%2360.2%18
18ARO4170.2%228.3%1270.1%19
19WARTBURG3950.2%67.4%2360.2%16
20VW3560.2%50.8%2360.2%17
21N/K2890.2%new00.0% –
22MAN1330.1%22.0%1090.1%20
23DAIHATSU130.0%new00.0% –
24ISUZU60.0%new00.0% –
25MAZDA40.0%new00.0% –

Spain 1987 – LCV models:

POSBRANDMODEL1987%/861986%POS
1RENAULTEXPRESS36,30520.0%49.1%24,35017.5%1
2CITROENC1529,41716.2%32.2%22,24816.0%2
3NISSANVANETTE12,7867.0%47.5%8,6696.2%5
4SEATTERRA12,1236.7%new00.0% –
5RENAULTR411,5976.4%-6.0%12,3378.9%4
6NISSANTRADE11,5536.4%47.4%7,8395.6%6
7MERCEDES-BENZMB1008,2284.5%62.2%5,0733.6%9
8NISSANPATROL7,9124.4%33.9%5,9094.2%8
9SUZUKISJ/SAMURAI6,9783.8%6.8%6,5364.7%7
10FORDTRANSIT5,3833.0%164.5%2,0351.5%13
11LAND ROVERLAND ROVER4,1672.3%-5.9%4,4263.2%10
12IVECODAILY3,6782.0%88.5%1,9511.4%14
13CITROENC252,5501.4%59.7%1,5971.1%17
14SEATTRANS2,4301.3%-83.4%14,65610.5%3
15RENAULTTRAFIC2,3951.3%43.2%1,6721.2%16
16ENASAJ42,1791.2%-21.6%2,7812.0%11
17NISSANL352,1101.2%48.6%1,4201.0%19
18FIATDUCATO1,9591.1%41.2%1,3871.0%20
19PEUGEOTJ51,6780.9%49.8%1,1200.8%22
20LADANIVA1,6620.9%50.8%1,1020.8%23
21MERCEDES-BENZT11,5450.9%6.9%1,4451.0%18
22SEATMARBELLA1,4460.8%new00.0% –
23OPELKADETT1,4270.8%265.9%3900.3%26
24FORDFIESTA1,4200.8%59.7%8890.6%24
25CITROENDYANE1,1450.6%-12.3%1,3050.9%21
26ENASAEKUS9280.5%new00.0% –
27LAND ROVERCLASSIC RR8150.4%113.4%3820.3%27
28TOYOTALAND CRUISER 904950.3%1025.0%440.0%42
29LDV4004490.2%new00.0% –
30MITSUBISHIPAJERO/SHOGUN4290.2%81.8%2360.2%33
31ARON/K4170.2%228.3%1270.1%38
32WARTBURGWARTBURG3950.2%67.4%2360.2%32
33NISSANL603910.2%11.1%3520.3%29
34LDVSHERPA3360.2%13.1%2970.2%30
35VWT33310.2%56.9%2110.2%36
36PEUGEOT2052960.2%1.4%2920.2%31
37NISSANL452950.2%28.3%2300.2%34
38N/KN/K2890.2%new00.0% –
39MERCEDES-BENZMB902840.2%-88.6%2,4921.8%12
40ENASA2171930.1%-13.1%2220.2%35
41SEATRONDA1870.1%-50.5%3780.3%28
42SEATPANDA1740.1%-89.7%1,6941.2%15
43MERCEDES-BENZT21730.1%-56.5%3980.3%25
44LDV2001570.1%new00.0% –
45OPELCORSA1400.1%new00.0% –
46MANG-SERIES1330.1%22.0%1090.1%40
47ENASA4151010.1%-10.6%1130.1%39
48IVECOZETA440.0%-78.3%2030.1%37
49VWLT250.0%0.0%250.0%43
50RENAULTMASTER130.0%new00.0% –
51DAIHATSUROCKY/FOURTRAK130.0%new00.0% –
52ISUZUTROOPER60.0%new00.0% –
53MERCEDES-BENZG-WAGEN40.0%-42.9%70.0%44
54PEUGEOT504 PICKUP40.0%300.0%10.0%45
55MAZDAE-SERIES40.0%new00.0% –
56TOYOTALAND CRUISER 10040.0%new00.0% –
57CITROENMEHARI10.0%-99.0%980.1%41

Source: Manufacturers

Leave a Reply

Back To Top