Over the First Half of 2016, Mercedes-Benz cements its newly-reclaimed worldwide luxury lead with sales up a stunning 12.1% year-on-year to 1.006.619 units. By comparison, BMW gains 5.8% to 986.557 deliveries and Audi is up 5.6% to 953.200. If Mercedes manages to hold the lead until the end of 2016, it would be the first time since 2005 the Munich-based manufacturers wins the worldwide luxury race, an objective it had set itself to reach by 2020. June data gives a different order with BMW in the lead at 189.097 (+9.7%) ahead of Mercedes at 188.444 (+11.1%) and Audi at 169.000 (+7.4%). Source: Manufacturers
* See the Top 1382 best-selling cars in the world by clicking on the title *
Our traditional Full Year worldwide models ranking is finally here for 2015, and once again it is exclusive to BSCB. Thanks to the launch of 94 new nameplates and the addition of almost 200 Chinese commercial vehicles, the number of nameplates accounted for this year shoots up to 1.382 vs. 1.116 a year ago, so for the first time in the four years this chart has been published we can upgrade from a Top 1000 to a Top 1400 worldwide models – please bear with us while we work on making this a Top 1500 for 2016. This ranking is the result of the compilation of official sales data for 135 markets as well as manufacturers data shared by carmakers directly with BSCB. It was created with the help of Austin Rutherford. As we did for the 2014 ranking, complete notes are included in the table so it is clear what variants are included for each model, as often a car can be sold under various names and/or brands depending on the region of the world. The aim is to make it easier to gauge what really are the best-selling cars in the world in 2015.
For the 11th consecutive year, the Toyota Corolla is the best-selling vehicle in the world in 2015 with just under 1.5 million units delivered. It is the only nameplate to cross the million annual sales mark, an illustration of the insurmountable margin it has over all other nameplates sold on the planet. Even when removing Auris and Scion iM sales (sold as Corolla hatch in some markets), the Corolla adds up to 1.339.000 units, the official figure communicated by Toyota. Note that over 100.000 Japanese Corolla – now a completely different model – are accounted for separately. While it threatened the Corolla for the #1 spot both in 2012 and 2013, the Ford Focus suffers from its half-replacement by the Escort in China and is down 19% to fall to #5 overall with 828.700 sales. The VW Golf snaps the #2 worldwide spot thanks to sales up 3% to 950.200, and is followed by the Ford F-Series (921.800) and Hyundai Elantra (913.200).
Below, the VW Polo (+4%), Toyota Camry (-2%), Renault Logan/Sandero (-2%) follow while the Nissan Sylphy (+13%) breaks into the worldwide Top 10 at #9 and the VW Passat rounds up the Top 10 with over 733.000 sales. One rank below, we witness a coup in the booming SUV segment: thanks to fantastic scores in China and North America, the Nissan X-Trail (aka Rogue) is up 47% to overtake the Honda CR-V and become the best-selling SUV in the world with just under 710.000 sales. The CR-V is at 695.500, ahead of the Toyota RAV4 (669.300), Ford Kuga (634.200) and Hyundai ix35/Tucson (580.600). However, Honda can console itself with the outstanding welcome reserved to the HR-V, up 4-fold on 2014 to an astounding 540.100 worldwide sales, 45% coming from China where it is sold as the Vezel and XR-V. It ranks #6 SUV and #19 overall.
The largest market in the world, China is having a larger impact on the worldwide models ranking each year. Proof: among the Top 30 worldwide best-sellers, only 6 models sold less than 100.000 units there: the Chevrolet Silverado, Ram Pickup and Toyota Hilux (all three are unavailable in China), the Suzuki Swift, Ford Fiesta and Honda Civic. Despite sales down 13% to 660.700, the Wuling Hongguang remains the best-selling Chinese nameplate in the world but steps out of the Top 10 to #16. The Haval H6 follows at #45 and the Baojun 730 at #56. The best-selling luxury vehicle in the world is the Mercedes C-Class (+34%), overtaking the BMW 3 Series (-7%), with the BMW 5 Series (-7%) and Mercedes E-Class (-11%) in tow.
There are 94 all-new nameplates making their very first appearance in this 2015 Annual Worldwide ranking. The most successful of all is the Wuling Hongguang V, launched in January 2015 and posting almost 200.000 sales for its first run. A testimony of the fact that China is just evolving in a different dimension altogether, this smashing start has been deemed lukewarm at home, given the success of previous launches from the brand. Note the Ford Escort – a nameplate resuscitated exclusively for China – misses out on the title for most successful all-new model due to a launch in late 2014 but soars to 214.363 sales for its first full year nevertheless. Most of the next most popular all-new launches worldwide come from China: the Baojun 560 (145.007), GAC Trumpchi GS4 (131.016) distance the Mazda CX-3 (85.575), Brilliance V3 (75.293) and Venucia T70 (63.195). Then, we have the Renault Kadjar (54.353), Daihatsu Wake (53.411) and Ssangyong Tivoli (50.965).
The entire Top 1382 ranking is available below the jump – click on “Read more” below.
Three years ago: World Full Year 2012: Discover the Top 1000 best-selling models
Full Year 2015 Top 1382 worldwide best-sellers vs. Full Year 2013 and 2014 figures below.
The much talked-about emissions scandal that has been plaguing Volkswagen since last September prevented it to claim its very first worldwide sales crown in 2015, ending the year at 9.9 million sales vs. 10.15 for Toyota and 9.8 for General Motors. But First Quarter 2016 results show that the VW crowning may have just been delayed by one year despite the on-going scandal. Thanks to strong demand in China and Western Europe, the Volkswagen Group sees its Q1 sales improve by 0.8% to 2.51 million units. In contrast, Toyota has been hit by a series of production disruptions including earthquakes and an explosion at an affiliate factory which means ther worldwide volumes are down 2.3% to 2.46 million vehicles. In third place, General Motors also declines despite very strong results in China, at -2.5% to 2.36 million units.
This is the illustration of how limited the effect of the scandal has been on VW’s worldwide sales, beyond the mechanical effect of stop-sale orders such as in the U.S. Month after month, market after market we at BSCB have studied in detail the potential sales effect of Volkswagen’s emission scandal as taking the pulse of the auto industry is what we pride ourselves with. It has now been over six months since it came to the world’s knowledge that the company had rigged 11 millions of its vehicles with emissions-cheating devices, and our extensive research across the world has shown that a large majority of markets has responded with either slightly sub-par growth levels such as in Europe, or indifference such as in China where almost no model is affected by the cheating devices.
In select markets the sales effect has been drastic such as in Japan where the Volkswagen brand plunged by as much as 48% last October and has been toppled from the #1 foreign brand throne by Mercedes, and South Korea where VW sales are still down 25% in March. It is to be noted that these markets do not have a large amount of vehicles affected by the rigging device and recalls will be low. By and large, the amount of vehicles affected isn’t in correlation with the drop in sales, indicating that consumers are not overly worried with the technical implications of the emissions scandal. Instead, it’s the overall trust towards the brand that is dented in the markets that have penalised VW. Volkswagen has also particularly suffered in the U.S. with declines larger than the diesel models stop-sale orders should have triggered, but the brand’s position there was already precarious way before the scandal broke. In Germany, customers have rallied behind the brand to limit its decline to 4% so far in 2016 in a market up 4.5%.
Interestingly, it is the Volkswagen brand that has been mainly affected by the scandal, in case there was a visible effect at all. Audi, Porsche, Seat and Skoda, although also involved with cheating devices, have for the most part seen no detrimental sales effect at all (except once again in Japan for Audi). Speaking with many VW Group car owners, BSCB has found that because this device does not pose a life-threatening situation, current vehicle owners do not see the cheat as overly significant, and it doesn’t alter in any notable way their relationship with Volkswagen. This is very important in the long term as VW is working hard to regain the trust they have lost during the past 6 months. In fact, the more dangerous situation coming up for the manufacturer now is the lingering of the scandal and its continuous presence in the press. Even though the population tends to not completely understand what VW has done wrong, a months or years-long litany of negative press will definitely have an impact on the brand image. And VW has not been particularly fast nor cooperative in resolving the crisis in the briefest delays.
The biggest threat Volkswagen is facing is therefore, in our view, not so much the potentially changed perception of the brand by general consumers, but more so the cost of innumerable law suits launched by various governments around the world. By cheating on emissions levels, Volkswagen has committed what is seen in some legislations as a criminal act linked to tax evasion. If you are a regular BSCB reader, you will know that in some countries – such as the Netherlands until last year – the purchase of an eco-friendly car triggers very significant government subsidies that can go as far as reducing the amount of tax a car buyer is paying over the five years following the purchase of a car. This means that dozens of governments around the world have paid Volkswagen extremely large sums of money on the basis of specific emissions figures. Righting this wrong is what is currently endangering Volkswagen: the company lodged a $4.6 billion loss recently solely on the basis of the scandal, and has had to slash its R&D spending in most worldwide markets except China.
As a result, the world map is now much clearer for the Volkswagen Group: the emissions scandal may result in less new models outside China which will handicap the Group in the long term but also an even stronger focus on the Chinese market to retain its dominant and very profitable position there. VW Group recently announced a very ambitious plan for China: the introduction of 10 SUVs and crossovers and 15 EVs and plug-in hybrids by 2020. Volkswagen will also reportedly create a brand to fight GM’s Baojun in the Chinese rural market from 2018 onwards. This low-cost brand has been in the making for quite some time though and most analysts including myself are getting rather impatient. Also, judging by the lack of truly significant new models Volkswagen exhibited at this week’s Beijing Auto Show, these grand plans are all talk for now. More on this in our Beijing coverage shortly.
In the luxury segment, although not really affected by the scandal Audi is gaining less ground worldwide than its two main competitors BMW and Mercedes. Over the First Quarter, Audi sales are up 4% to 455.750 vs. 478.743 for BMW (+6%) and 483.487 for Mercedes (+13%). Mercedes has declared it wants to overtake BMW by 2020, a goal it may hit early due to the popularity of all-new models including the GLC SUV, said Automotive News Europe. However March results showed BMW in the lead: the Munich-based brand topped the 200.000 mark in a single month for the first time in its history at 201.352 units (+3%), distancing Mercedes at 198.921 (+8%) and Audi at 186.100 (+4%). This result was achieved thanks to particularly string sales of the 2 Series (+56% in Q1 to 43.657) and X1 (+68% to 51.002) while the 7 Series flagship was up 20% to 10.588 thanks to the new model.
Almost a month ago on March 31, Tesla unveiled the much hyped Model 3, an all-electric four-door compact sedan that will slot well below the Model S and X in the manufacturer’s lineup. It will be priced from US$35.000 up with an autonomy of 200 miles and is the first realistically affordable car Tesla is launching, in essence the ‘make or break’ car for Tesla which relies on its mass volume of sales to become a sustainable car company. The pre-order figures it generated surprised all worldwide analysts included myself. A Time survey before the unveiling showed that conventional wisdom was on 55.000 pre-orders in the first 72 hours. Instead, the Model 3 reached that figure in a couple of hours, hitting 180.000 pre-orders in 24 hours, 276.000 in 48 hours, 325.000 in 72 hours and over 400.000 by now, representing potential sales of over US$14 billion. (Update: This figure was amended to 373.000 on May 19)
These pre-orders are US$1.000 refundable deposits, so they don’t equate to fully purchased cars, merely an “expression of interest”. Still, it makes the Model 3 the most pre-ordered vehicle in the history of automobile and the fastest one to reach 400.000, by far. Precedent record-holders would typically peak at 100.000 in the first month with much smaller deposits, such as the Dacia Logan during its launch in Iran a little less than a decade ago. Needless to say this is also a record for an all-electric car. All-time sales of highway capable plug-in electric cars since 1890 stand at 1 million units: the Model 3 has reached almost half this in less than a month. The electric car sales record holder is the Nissan Leaf (200.000) with the Chevrolet Volt in third (106.000). In second place, Tesla has sold roughly 120.000 Model S since launch, so Model 3 orders equate almost four times that.
In order to honour these sales, Tesla will essentially need to become a different car company altogether. Until now a disruptive niche player, it has been valued like a tech company. At roughly US$33 billion, its market capitalisation has nothing to be ashamed of compared to behemoths Ford ($51b) and General Motors ($46b), which each sell in two days what Tesla sell in one year… As for Fiat Chrysler FCA it could actually be absorbed by Tesla, valued at “just” $10 billion. Yet Tesla has never made a profit. Even if Model 3 sales will likely be spread across two to three years, it would put Tesla at a worldwide sales level comparable to Acura (205.000 sales in 2015), Infiniti (215.000) or Porsche (225.000) and looking at American brands, well above Lincoln (120.000) and potentially teasing Cadillac (278.000). In other words, among well established luxury brands.
Tesla will need to drastically ramp up its production but the company’s track record has shown this may be an issue. With initial production and deliveries announced for the end of 2017, such high pre-order figures mean people who ordered their vehicles in the past month could be waiting until 2020 to get it. That’s when refund figures could potentially start to soar. In April Tesla announced they missed their target for first quarter 2016 results at 14.000 sales vs. 16.000 because of “how much technology” they put in the Model X SUV. If Tesla struggled to deliver 16.000 vehicles because of technological hiccups, it’s hard to imagine how they can possibly spit out 400.000 units of an equally highly innovative car. Tesla will need to completely change the way they operate to achieve this, and do it fast.
But before any Model 3 is delivered to happy customers, the mere fact that it reached record levels of pre-orders is an extremely significant milestone in the history of automobile and its potential shift towards electric vehicles. Until now, the hot spots for alternative fuel vehicles – the high volumes being mainly hybrids and mainly sold by Toyota – have been locations where their success is almost entirely spurred by government measures that make is advantageous to buy an eco-friendly car: Japan, California and Norway. Until now consumers have not purchased electric or hybrid cars because they wanted to but by and large because they were pushed to. The Model 3 changes this.
Before the Model 3 unveiling on March 31, people were camping outside of Tesla dealerships to earn the right to pre-order it for $1.000 once the booking was open. Some had been lining up two or three days in advance. This is a pent-up demand frenzy that is normally reserved to new Apple products which don’t even compare in price. Also extremely significant is the fact that Tesla doesn’t spend any money on marketing. So Elon Musk has managed to create an incredible amount of desirability for an electric car, something that no manufacturer had managed to achieve before.
This shows us for the first time in the history of automobile that there is a real demand for a cool electric car. Even if the Model 3 get scrapped for lack of funds (worst case scenario), it will act as a trigger for the largest manufacturers in the world such as Volkswagen, General Motors or even Toyota to start thinking about offering an affordable electric car in their lineup. GM is already on its way with the Bolt, a $30.000 all-electric compact hatch with a 200 mile range that should hit US dealerships before the end of 2016.
* See all 21 market-topping brands in the world by clicking on the title *
After the #1 models in 178 markets, for the first time on BSCB we share with you the #1 best-selling brands in 178 markets around the planet, a list topped by Toyota with an estimated 91 wins vs. “just” 20 for archenemy Volkswagen. Ford (9), Suzuki (8), Hyundai and Renault (7) follow. Note this is not a reflection of the highest worldwide sales volumes which are the subject of a separate report, only how many countries a specific brand ranks #1 in. If no FY2015 data is available, the most recent data is used, and for about 50 countries (mostly in Africa) the #1 spot is estimated based on thorough observations of the streets of those countries via local BSCB contacts and/or recent YouTube videos.
By topping this ranking, Japanese carmaker Toyota is in line with its #1 worldwide spot, however it surprises with the amount of markets it’s ranking #1 in at a staggering 91. Looking into this tally by geographic location shows a hegemony that spreads across the entire planet: 40 wins are in Africa, 16 in Asia, 11 in America, 9 in Oceania, 8 in the Middle-East and 6 in Europe. Even when removing markets where Toyota’s pole position is estimated, we arrive to 52 official wins, over 2.5 times what any other manufacturer in the world has been able to score in 2015. Archenemy Volkswagen comes second with a – ‘meagre’ in comparison – 20 markets, including 18 in Europe, the other two being China and Argentina. Its budget brand Skoda catches five wins of its own, unsurprisingly all in Eastern Europe.
In third place, Ford boosts its total to 9 victories thanks to wins in smaller markets such as American Samoa, Haiti, New Caledonia and Tahiti, on top of some very significant ones such as the U.S. and the U.K. The 4th place of Japanese carmaker Suzuki is a very interesting one: along India and Sri Lanka where it is sold as its subsidiary brand name Maruti Suzuki, and its sphere of influence (Bhutan, Nepal, Pakistan), we now find two American countries (Uruguay where it ranked #1 for the very first time in 2015, and Bolivia) as well as one African market (Angola), a testimony to the growing success of its ultra-low cost Alto and Celerio lineup.
Korean Hyundai follows with seven wins including two in America, two in the Middle East, two in Asia and one in Europe (Rep of Macedonia). Its sister brand Kia has four wins of its own, including three in the Middle-East. French manufacturer Renault also has seven wins: on top of its home country France, its dependency Martinique as well as neighbour Belgium, Renault also wins in Portugal, Belarus, Algeria and Tunisia. To its total can be added the four wins of its low-cost brand Dacia (in Bulgaria, Moldova, Morocco and at home in Romania). At a somewhat surprising 8th rank we find General Motors’ main brand Chevrolet with a total of four wins, three of them in South America on top of, interestingly, Egypt. Fiat’s market domination has narrowed to just three victories: at home in Italy, in Brazil and in Lithuania thanks to re-exports. Uz-Daewoo, Lada and Peugeot also score three wins.
Previous year (models): World Full Year 2014: Discover the #1 models in 177 markets
Two years ago (models): World Full Year 2013: Discover the #1 models in 160 markets
See below for the Full Year 2015 list of 21 top ranking brands and where they are #1, with world maps for the 6 most successful manufacturers.
* See all 61 market-topping nameplates in the world by clicking on the title *
It’s that time of the year!
Today we can share with you the #1 best-selling nameplates in 178 markets around the planet, a list topped once again by the Toyota Hilux with an estimated 42 pole positions worldwide. This list is exclusive to BSCB, you won’t find it anywhere else. To refresh your memory you can see the 2014 Report here. Note this is not a reflection of the highest worldwide sales volumes which will be the object of another report very shortly, only how many countries a specific model ranked #1 in. If no FY2015 data is available, the most recent data is used, and for about 50 countries (mostly in Africa) the #1 spot is estimated based on thorough observations of the streets of those countries via local BSCB contacts and/or recent YouTube videos.
In 2015 Toyota places 10 different nameplates in pole position in at least one country in 2015 (vs. 9 in 2014: the Tacoma makes its entrance), with no less than 87 markets having a Toyota as their best-selling nameplate, nearly half of all worldwide markets. As it has been the case for a dozen years now, the Toyota Hilux is the one model ranking #1 the most often with an estimated 42 countries falling under its spell this year (2014: 45, 2013: 35, 2012: 31). A caveat to this figure is the fact that 27 out of these 42 winning markets are located in Africa where the volumes are still extremely low, and 22 are estimated wins. However even when ditching the estimates the Toyota Hilux is still the most prolific winner with 21 countries officially conquered (2014: 19, 2013: 8).
Once again the Toyota Corolla holds the second spot in this ranking with 13 wins including 8 confirmed (vs. 4 in 2013), welcoming one of its production hubs, Turkey, in its list. The Toyota Land Cruiser improves to third overall with an estimated 11 wins including 6 confirmed spanning Africa, the Middle-East, Asia and Oceania. Note this figure also includes the LC70 pickup variant, estimated to be the best-seller in very small African markets such as Chad, Mali, Somalia and South Sudan where the military, United Nations and NGOs are virtually the only purchasers of new vehicles. The VW Golf follows but drops two countries vs. last year to 10, still all in Europe and including 9 confirmed – Albania being the wild card.
The Ford Ranger improves to 6 wins including 4 confirmed (vs. 4 and 2 in 2014), taking the lead for the first time in Cambodia and New Zealand. The Skoda Octavia sheds 3 countries to fall to 6 as well, all confirmed and all in Europe. We then have three nameplates each winning 5 markets worldwide. The Dacia Logan adds Ukraine to its existing list composed of Romania, Moldova, Algeria and Morocco, while the Renault Clio keeps France, Portugal and Slovenia but also benefits from overseas French territories being counted separately (#1 in French Guiana and Martinique).
A very interesting development is the Suzuki Alto starting to spread its hegemony outside of India and its sphere of influence (Sri Lanka, Bhutan) and into South America (Uruguay) and Africa (Angola). The Toyota Prado and Yaris follow with 4 wins each, one confirmed for the Prado and 3 for the Yaris. All other nameplates win less than four markets worldwide. Note no Chinese nameplate leads any market outside China in 2015 (there were three in 2014).
Previous year: World Full Year 2014: Discover the #1 models in 177 markets
Two years ago: World Full Year 2013: Discover the #1 models in 160 markets
See below for the Full Year 2015 list of 61 top ranking models and where they are #1.
* See the Top 50 largest car markets in the world by clicking on the title *
This is the first of three exhaustive updates on the worldwide new vehicle market in 2015. Full Year 2015 sales figures are now available for 145 countries/markets in the world. Below the jump you will find the Top 50 largest markets in the world, however please note – as it was the case last year – this ranking classifies countries based on their overall vehicle sales. That’s Passenger Cars and Commercial Vehicles, including Light, Medium and Heavy ones, putting all countries on a level-playing field, as some countries traditionally report monthly PC car sales only and other overall sales.
China remains the #1 market in the world in 2015. Picture Wolfgang Manousek.
For the 6th consecutive year, worldwide new vehicle sales hit an all-time record, however the growth pace decelerates significantly this year at +2% vs. +3.2% in 2014 to 89.677.983 units. At this rate, worldwide sales could hit the symbolic 100 million barrier in 2020. Already the dominant region in the world, Asia/Oceania/Middle East is also the most dynamic this year at +3.2% to 43.85m sales, accounting for 49% of the worldwide marketplace. America is up just 0.4% to 25.23m (NAFTA up 6.2% contrasting with Central & South America crumbling down 20%), Europe is up 2% to 19.04m (European Union +10% but handicapped by Russia at -38%). Finally, Africa is stuck at a weak 1.55million units (-9%) however market data is largely unreliable for this continent.
Like in 2014, Vietnam is the fastest-growing market in the Top 50. Picture Davidlohr Bueso
Looking into the ranking by country, the Top 2 markets in the world both hit record highs in 2015: China continues to reign supreme with sales up 5% to 24.6m despite a sluggish summer while U.S. sales beat a 15 year-old record at 17.47m, up 6% on 2014. Hit by tax increases on kei-cars and a stagnant economy, Japan sales are down 9% to 5.05m. Below, Germany (+5%), India (+8%) and the UK hitting a record 3.06m sales (+8%) all overtake struggling Brazil down 27% to just 2.57m units, returning to its 2007 level. Similarly, France (+6%), Canada (+3% to a record 1.94m), South Korea (+6%) and Italy (+16%) all bypass Russia down a devastating 38% to 1.6m sales.
Pakistan comes second at a splendid +56%. Picture courtesy Wasif Malik
Catching up on lost ground since the global recession, Spain is the fastest-growing market in the Top 20 at +29% (1.28m), followed by Turkey up 25% and reaching a seven-digit sales figure for the first time at 1.01m deliveries. Other markets hitting an all-time record in 2015 include Mexico (1.35m), Australia (1.16m), Saudi Arabia (879.704), Malaysia (666.674), the Philippines (323.968), the Czech Republic (260.070), Denmark (245.484), Pakistan (229.688, up 56%) and Vietnam (209.804, up 57%), the latter two above 200.000 annual sales for the first time in history. We welcome Ireland (+31%) and New Zealand (+17%) in the Top 50, whereas Kazakhstan (-40%) and Ecuador (-31%) are kicked out.
Full Year 2015 vs. 2014 Top 50 largest car markets and Full data for 145 countries below.
This article is the portal to all Full Year 2015 Reports, you can find below all updates already live. More are added each week, so be sure to check back here often!
Top 10 World markets:
All markets available in alphabetical order:
Toyota Motor Corp. remains the best-selling manufacturer in the world in 2015 and for the 4th consecutive year, becoming the only company to deliver more than 10 million vehicles this year as the Volkswagen Group backed off as a result of its emissions scandal. Global sales for Toyota Motor, including its Hino and Daihatsu units, are down 0.8% to 10.15 million vehicles whereas Volkswagen is down 2% to 9.9 million units including its MAN and Scania heavy truck brands. General Motors for its part is up 0.2% to 9.8 million, another very close finish on the overall podium this year.
Volkswagen led the way halfway through the year but had to give up the top spot to the Japanese manufacturer as it got embroiled in its biggest crisis so far, being forced to halt sales of diesels in some markets such as the U.S. and scrambling to repair some 11 million cars. The Volkswagen brand is down 5% to 6.254m units, overtaken by the Ford brand (6.514m), while Audi is up 4%, Skoda and Seat up 2% and Porsche up 19%. To make it five consecutive wins, Toyota has bought the rest of its 51% share in Daihatsu, in a move to strengthen its position in emerging markets, notably South-East Asia.
In third place, General Motors owes its third consecutive year of record global sales to its Chinese operations where it outpaced Volkswagen Group to rank #1 overall at 3.612.653 deliveries (+5%) vs. 3.548.600 (-3%). If the Chevrolet brand crumbles by 7% worldwide partly due to its retreat from Europe, Buick is lifted 9% by China, GMC is up a very healthy 11%, but it’s the Chinese-only entry level Baojun brand that enables GM to stay in positive worlwide this year, accounting for an additional 300.000 units in 2015 thanks to the tremendous success of the 730 MPV and 560 crossover (pictured above).
The Renault-Nissan alliance gains a timid 0.8% to hit a record 8.53m deliveries, with Nissan Motor up 2% to 5.42m vehicles and the Renault Group up 3% to 2.8m sales compensating a 30% drop at Avtovaz (Lada). Brand-wise, Nissan ends the year just below 5 million sales, cementing its 4th place overall below Toyota, Ford and Volkswagen, Renault is up 2% to 2.17m units, Dacia continues to improves at +8% and 550.920 sales, China-only Venucia is up 9% to 124.000 deliveries and recently relaunched Datsun posts a still very models 86.000 units in four major markets (Russia, Indonesia, India and South Africa).
Hyundai-Kia follows in 5th place in the Global Groups ranking for 2015 with stable sales at 7.88m but declining profits. Hyundai is the 5th best-selling brand in the world at 4.96m sales while Kia ranks #9 at 2.92m. Ford posts the largest year-on-year gain among the Top 10 Groups in the world by far: up 5% to 6.63m sales and its namesake brand outpaces Volkswagen to rank #2 overall with 6.51m units sold.
In 7th place we find FCA Fiat-Chrysler Automobile: behind Sergio Marchione’s tranquil confidence hide stagnating – albeit more profitable – worldwide sales at 4.6m units. A very momentous change of balance is happening right before our eyes at FCA: while Fiat sales plummet 12% to 1.67m vehicles, handicapped by horrendous scores in Latin America, the Jeep brands keep posting outlandish growth rates: +21% to 1.3m units in 2015.
In the luxury race, BMW celebrates 11 consecutive years in the #1 spot but is now under intense pressure from Mercedes, jumping from #3 in 2014 to #2 this year. Sales of BMW-branded cars are up 6% or exactly 100.000 units year-on-year to 1.91m, while Mercedes-branded vehicles are up a whipping 13% to 1.87m, outpacing Audi up just 5% to 1.8m. Note all three brands lodge all-time record years in 2015. In the case of Mercedes this is the 5th record year in a row, and the German luxury manufacturer benefitted from very strong gains in China where it surged 33% to 373.459 sales.
This post will be updated as more manufacturers report 2015 sales. If you have access to 2015 data that has not yet appeared here, please ensure to send it through in the comments section of the article.
Previous year (brands): World Full Year 2014: Toyota still #1, BMW leads luxury sales
Previous year (markets): World Full Year 2014: Total sales data now available for 144 countries
Previous year (models): World Full Year 2014: Discover the Top 1000 best-selling models
Full Year 2015 Top 15 Groups and All available Brands Rankings vs. Full 2014 figures below.
Sales by region for Volkswagen Group, General Motors, Renault Group and PSA Peugeot-Citroen below.
* See the 2014 sales of Toyota Hilux in its Top 25 countries by clicking on the title *
Today we shine the light on the Toyota Hilux, holding the title for most #1 rankings in the world in 2014 at an estimated 45 countries. Among official data, we have detailed the Top 25 countries where the star pickup truck racked up the highest volume. Note this table only shows official data, some countries may be missing if they haven’t made official data available for the Toyota Hilux. Unsurprisingly, production base Thailand comes in first place despite sales down a harsh 30% to just under 145.000 units. Saudi Arabia, Brazil, Australia, South Africa and Argentina follow. The Hilux is building a lot of its success on enormous popularity in the Middle-Eastern: in addition to Saudi Arabia (68.278 sales), Oman (23.538), the United Arab Emirates (20.098) and Kuwait (11.555) are among its top countries. In Europe, the UK leads the way with 8.318 sales above Russia and France.
This is a new sales angle we are exploring at BSCB: analysis by model. Would you want to see more of it, If so, which countries? Would more detailed analysis of the trends affecting different countries for the same model be something useful to you? Please tell us in the comments section.
Full Year 2014 Top 25 Toyota Hilux countries below.