World First Half 2017: Renault-Nissan becomes world’s largest carmaker

Renault Alaskan. Picture courtesy maciautos.com 

It’s official: mainly thanks to the addition of the Mitsubishi brand to an already crowded stable, the Renault-Nissan Alliance has become over the First Half of 2017 the largest carmaker in the world. The Renault Group has posted record sales over the period, up 10.4% to 1.879.000 units, Nissan Motor is up 5.6% to 2.894.488 and Mitsubishi up 2.4% to 494.303. At this stage, the Renault-Nissan Alliance includes the following brands: Renault, Dacia, Samsung and Lada for the Renault Group, Nissan, Infiniti, Venucia, Datsun and Mitsubishi For Nissan Motor.

Nissan Titan Warrior Concept 

Overall, the Renault-Nissan Alliance sold 5.268.079 cars over the first six months of 2017, up 7% year-on-year. This is more than any other automotive group in the world. The Volkswagen Group sold 5.155.600 units (+0.8%) while Toyota Motor sold 5.129.000 cars (+2.7%) and General Motors 4.7m cars. It’s the first time that the Renault-Nissan Alliance holds the worldwide top spot, having never ranked on the podium in any year prior (it was #4 in 2016). This historical result comes as Renault announced it had generated record operating profits €1.8bn over the period on revenues that are up 17% year-on-year to €29.5bn. The Financial Times quotes Carlos Ghosn, Renault chief executive, as saying: “These results are due to our product range renewal plan, our geographic expansion and the commitment of all our employees.”  The company’s operation in Russia, which had been heavily lossmaking, posted a profit of €3m for the six months.

Mitsubishi Outlander Datsun RediGOLada VestaInfiniti QX30Dacia SanderoSamsung SM6Venucia T90

First Half 2017: Complete Data for selected markets

The Toyota C-HR lands in third place among passenger cars at home in Japan. 

Below you will find the links to the First Half 2017 Special Reports:

World First Half 2017: Renault-Nissan becomes world’s largest carmaker

China First Half 2017: Market slows down growth from +9.2% to +1.6%

USA First Half 2017: Rogue, CR-V and RAV4 outsell Altima, Civic and Camry in crossover push

Europe First Half 2017: Best result in a decade but growth slows to 4.2%

Japan First Half 2017: Toyota C-HR storms into third place, Prius #1

Germany First Half 2017: Mercedes up, Volkswagen down but trusts Top 4

India First Half 2017: Top Five is 100% Maruti in record market up 8%

UK First Half 2017: Mercedes shines, places C-Class and A-Class in Top 10

UK First Half 2017: Now available with Top 150 models ranking (BSCB Exclusive)

Italy First Half 2017: Fiat Tipo lands in third place, teases Lancia Ypsilon for #2

France First Half 2017: Market lifted up 3% by tactical sales

Brazil First Half 2017: Sales rebound, Jeep Compass leads new SUV charge

Russia First Half 2017: First positive result in five year

Russia First Half 2017: Now available with All-models ranking (BSCB Exclusive)

– – –

Special Middle East section (in alphabetical order):

Bahrain First Half 2017: Land Cruiser and Prado top market down 34%

Iraq First Half 2017: Kia Frontier doubles sales to hold 32.9% of market

Jordan First Half 2017: Hyundai and Kia both climb above Toyota

Kuwait First Half 2017: Toyota Prado #1, Kia up 15%, market down 11%

Lebanon First Half 2017: Prado and Land Cruiser on top, Datsun shines

Oman First Half 2017: Nissan advances 123% in market down 8%

Qatar First Half 2017: Nissan Patrol and Navara shine in market down 22%

Saudi Arabia First Half 2017: Camry leads, Renault Koleos smashes in

Syria First Half 2017: Hyundai Tucson and Kia Sportage on top

United Arab Emirates First Half 2017: Nissan Patrol cements top spot

Yemen First Half 2017: Toyota holds 78.3% share in recovering market

World Full Year 2016: VW outruns Toyota to #1 despite dieselgate

Volkswagen China. Picture courtesy AP Photo/dapd, Nigel Treblin, File via finacnytrh.comThe Volkswagen Group has China to thank for its #1 rank worldwide.

Consult over 55 years worth of World Historical Data here

For the past decade, Volkswagen has obsessed about racing to the top of the worldwide sales charts, with the #1 world ranking being the center of its “Strategy 2018” plan that focuses on lifting volumes each year. Most analysts – including myself – thought this goal would have to be postponed for a while when the dieselgate emissions scandal erupted in September 2015. Yes it is now official. For the first time in its history, the Volkswagen Group is the world’s best-selling automaker, and this despite the “dieselgate” emissions scandal that has plagued it for over a year now. This is a ranking established with sales volumes, and 2016 saw the Volkswagen Group increase its worldwide sales by 3.8% to 10.312.400 units.

VW has managed to surf of the China sales boom without launching new SUVs. For how long? 

The German group has benefited from the continued recovery of the European market, even though it trailed the average growth there with just +4%, and managed to stabilise in North America (+0.8%) mainly thanks to Audi. But the main reason why VW is the largest carmaker in the world this year is a 12% gain in China – surfing on the tax breaks for smaller-engine vehicles but here too trailing the country’s overall growth – to 3.982.200 sales. This is almost as much as VW’s sales in Europe as a whole (4.206.500) and it means roughly 40% of the Volkswagen Group’s worldwide sales are dependent on the good health of one country.

The Kodiaq will boost Skoda sales further up in 2017. 

Brand wise, the Volkswagen brand ends the year just below 6 million units and a reasonable 2.8% growth rate, one point below Audi at +3.8% to 1.871.300 sales which places the brand as #3 in the luxury race below Mercedes and BMW. Porsche (+5.6%) and Skoda (+6.8%) do even better while Seat (+2.6%) marks a pause but should be revived this year by the first annual sales of the new Ateca SUV. All the while Skoda will enjoy a boost from the Kodiaq that will also enter production in China.

The C-HR will boost Toyota’s worldwide sales in 2017. 

In contrast, Toyota Motor reported global sales of 10.175.000 units in 2016 (+0.2%), and global production of 10.213.486 units, both figures below Volkswagen’s for the first time. These figures include the Lexus, Daihatsu and Hino brands. 2016 puts an end to four consecutive years of worldwide domination for Toyota, which took the crown for the first time in 2008 when it ended General Motors 77-year reign as the world’s largest automaker. It was interrupted by GM in 2012 when production was disrupted by natural disasters in Japan and Thailand. Toyota’s worldwide strategy differs from Volkswagen which is focused mainly on volumes. Indeed, Toyota’s profit was more than double Volkswagen’s during the six months through September, according to data compiled by Bloomberg.

Seat will benefit from the Ateca’s first full year of sales in 2017.

There are a lot of uncertainties regarding the evolution of global sales for both manufacturers. According to Automotive News USA, Toyota must contend with possible trade tensions as U.S. President Donald Trump pressures foreign automakers to make more cars and trucks in the U.S. If this doesn’t affect VW as much as their US volumes are much smaller, the German carmaker, meanwhile, faces decelerating demand in China as the tax reduction expires and new crossovers are still a fair way from entering dealerships. Toyota is launching the C-HR small crossover in every corner of the globe in this start of 2017 which, if successful, could give the manufacturer a significant sales boost, especially in China where it trails Volkswagen as well as a handful of other Asian manufacturers such as Hyundai and Honda.

* Full Year 2016 Reports * 105 markets available

Wuling Hongguang S1 China 2016The Wuling Hongguang posts a 4th straight year at #1 in the world’s largest car market: China. 

This article is the portal to all Full Year 2016 Reports, you can find below all updates already live. This list is added in real time as more updates get published.

See the Full Year 2015 Reports for 136 markets here

See the Full Year 2014 Reports for 134 markets here

See the Full Year 2013 Reports for 108 markets here

All markets available in alphabetical order:

Algeria Full Year 2016: Import quotas bring market to standstill

Argentina Full Year 2016: Toyota Hilux takes control for the first time

Australia Full Year 2016: Toyota Hilux first ever “ute” to lead annual sales

Australia Full Year 2016: Exclusive State by State rankings available

Austria Full Year 2016: VW Golf celebrates 40 consecutive years at #1

Azerbaijan Full Year 2016: Lada 4×4 new leader in market down 47%

Bahrain Full Year 2016: Toyota Land Cruiser and Prado on top

Belarus Full Year 2016: VW Polo leads for 4th year, Renault Kaptur in Top 10

Belgium Full Year 2016: VW Golf back to #1, Hyundai Tucson on podium

Bosnia & Herzegovina Full Year 2016: Skoda Octavia and VW Golf on top

Botswana Full Year 2016: Toyota Hilux leads, Land Cruiser Pickup up 60% to #2

Brazil Full Year 2016: Chevrolet takes control in market down 20%

Bulgaria Full Year 2016: Dacia Dokker and Nissan Qashqai dominate again

Canada Full Year 2016: Ford F-Series at peak in 4th straight record year

Chile Full Year 2016: Chevrolet Sail resumes domination, Hyundai #1 brand

China Full Year 2016: Tax cut boosts market up 14% to 28 million sales

China LCV Full Year 2016: Wuling Mini Truck leads, pickups up 11%

Colombia Full Year 2016: Renault keeps momentum, places Sandero #1

Croatia Full Year 2016: VW Golf leads, Ford Focus and Suzuki Vitara up

Cyprus Full Year 2016: VW Golf resists, Ford Focus and Hyundai Tucson shine

Czech Republic Full Year 2016: 4 Skodas in Top 4 for the first time

Denmark Full Year 2016: Peugeot 208 ends VW Up reign in record market

Ecuador Full Year 2016: Great Wall soars 11% to #5 in market down 22%

Egypt Full Year 2016: Hyundai takes control in market down 40%

England (UK) Full Year 2016: First podium for the VW Golf

Estonia Full Year 2016: Skoda Octavia reclaims top spot

Europe Full Year 2016: Volkswagen flat, Renault up in highest market in 9 years

Europe Full Year 2016: Discover the Top 385 models and Top 60 brands

Finland Full Year 2016: Skoda Octavia on top, Opel Astra up 180%

France Full Year 2016: Private sales under 50% for the first time

Germany Full Year 2016: Volkswagen down, Mercedes up, strongest market this decade

Greece Full Year 2016: Toyota Yaris #1, Nissan Micra on podium

Greenland (Denmark) Full Year 2016: Mitsubishi Outlander likely leader

Gulf Cooperation Council Full Year 2016: Toyota Hilux reigns supreme

Hungary Full Year 2016: Suzuki resumes domination after 8 year-lull

Iceland Full Year 2016: Toyota Yaris resumes domination, Kia Sportage shines

India Full Year 2016: The year Renault cracked the Indian market

Indonesia Full Year 2016: Toyota Avanza leads, Calya lands at #3

Iran Full Year 2016: Saipa Pride & Peugeot 405 lead, Brilliance H330 in Top 10

Iraq Full Year 2016: Kia Frontier and Sportage outsell Toyota Hilux

Ireland Full Year 2016: Hyundai Tucson signs historic win

Israel Full Year 2016: Kia Sportage first ever crossover to lead charts

Italy Full Year 2016: 6 Italian models in Top 7 for the first time in 32 years

Japan Full Year 2016: Toyota Prius returns to #1 spot after 3 year-hiatus

Jordan Full Year 2016: Toyota Land Cruiser takes control, market down 27%

Kazakhstan Full Year 2016: Toyota takes control of market down 52%

Kenya Full Year 2016: Toyota Hilux only 10 units above Isuzu KB

Kuwait Full year 2016: Toyota Prado and Camry top market down 26%

Latvia Full Year 2016: Nissan Qashqai and Skoda Octavia top market up 15%

Lebanon Full Year 2016: Toyota Prado snaps top spot

Lesotho Full Year 2016: Toyota Hilux ultra-dominant, Fortuner up to #3

Liechtenstein Full Year 2016: Volkswagen AG places 10 nameplates in Top 12

Lithuania Full Year 2016: Fiat 500 ultra-dominant, 500X in Top 5

Luxembourg Full Year 2016: VW Golf leads, BMW X1 up to 4th place

Malawi Full Year 2016: Toyota at 46.7% share, Hilux and Land Cruiser lead

Malaysia Full Year 2016: Perodua hits record share in market down 13%

Malaysia Full Year 2016: Models data now available (BSCB Exclusive)

Malta Full Year 2016: Toyota Aygo and Yaris top rental-biased market

Martinique (France) Full Year 2016: Peugeot and 208 reclaim #1 spots

Mauritius Full Year 2016: Nissan topples Toyota in market up 9%

Mexico Full Year 2016: Record market pounces up 18.6% above 1.6m units

Moldova Full Year 2016: Dacia Logan resists Hyundai Tucson assault

Monaco Full Year 2016: Mercedes takes off, Porsche on podium

Morocco Full Year 2016: Dacia places entire range in Top 7 in record market

Namibia Full Year 2016: Toyota Hilux, Ford Ranger and Isuzu KB in the lead

Netherlands Full Year 2016: VW Golf holds off Renault Clio for 50 sales

New Caledonia (France) Full Year 2016: Dacia Duster ends 7 years of Ford Ranger domination

New Zealand Full Year 2016: Ford Ranger repeats in third straight record year

Northern Ireland (UK) Full Year 2016: Hyundai Tucson and Renault Kadjar in Top 10

Norway Full Year 2016: VW Golf #1, Mitsubishi Outlander and BMW i3 shine

Oman Full Year 2016: Toyota Hilux overtakes Land Cruiser Pickup to #1

Pakistan Full Year 2016: Toyota Corolla tops market down 10%

Philippines Full Year 2016: Toyota Vios leads, Fortuner shines in 7th consecutive record year

Poland Full Year 2016: Opel Astra catches up with Skoda Octavia, Fabia

Portugal Full Year 2016: Renault Clio, Peugeot 208 top market up 16%

Puerto Rico (USA) Full Year 2016: Toyota Yaris outpaces Corolla to #1

Qatar Full Year 2016: Toyota Land Cruiser towers above competition

Rep of Macedonia Full Year 2016: Dacia Duster snaps top spot

Romania Full Year 2016: Dacia Logan leads strongest market this decade

Russia Full Year 2016: Hyundai Solaris ends 45 years of Lada domination

San Marino Full Year 2016: Volkswagen and Audi add up to 30% share

Saudi Arabia Full Year 2016: First ever crown for the Hyundai Accent

Scotland (UK) Full Year 2016: Vauxhall Corsa leads, Astra up 20%

Serbia Full Year 2016: Fiat 500L leads, Opel Astra on podium

Singapore Full Year 2016: Honda takes control thanks to Vezel parallel imports

Slovakia Full Year 2016: Skoda Fabia leads, Hyundai Tucson and Suzuki Vitara shine

Slovenia Full Year 2016: Renault Clio leads, Captur in Top 5

South Africa Full Year 2016: Toyota Hilux sovereign in market down 11%

South Korea Full Year 2016: Hyundai Porter first LCV to #1

Spain Full Year 2016: Renault, Seat Leon win in market pushed by rentals

Swaziland Full Year 2016: Isuzu KB reclaims pole position off Toyota Hilux

Sweden Full Year 2016: #1 car not a Volvo for the first time in 54 years

Switzerland Full Year 2016: VW Golf snatches last minute 23rd win

Syria Full Year 2016: Kia Frontier tops market down 36%

Taiwan Full Year 2016: Toyota Corolla, RAV4 and Yaris reign, CMC Veryca up

Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

Tunisia Full Year 2016: Isuzu D-Max and Kia Rio superstars

Turkey Full Year 2016: Fiat Egea already in the lead in record market

Uganda Full Year 2016: Toyota Hilux and Mitsubishi L200 on top

UK Full Year 2016: Second annual record in a row despite Brexit

UK Full Year 2016: Discover the Top 150 best-selling models (BSCB Exclusive)

Ukraine Full Year 2016: Kia Sportage takes the lead in recovering market (+41%)

United Arab Emirates Full Year 2016: Toyota Land Cruiser takes control

Uruguay Full Year 2016: Fiat takes control in market down 8%

USA Full Year 2016: Incentives lift market to second straight record

Venezuela Full Year 2016: Ford last man standing in market down 83%

Vietnam Full Year 2016: Toyota Vios leads market above 300.000 units

Wales (UK) Full Year 2016: Fiesta leads, Ford Kuga up

World Full Year 2016: Volkswagen #1, outpaces Toyota despite “dieselgate”

Yemen Full Year 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

Discover Exclusive H1 2016 Reports for the Top 15 worldwide markets

Ford F-150 Raptor USA June 2016The Ford F-Series tops the US and Canadian markets so far in 2016. 

You will find below the links to exclusive H1 2016 Reports for the Top 15 markets in the world:

World: World H1 2016: Mercedes closer to topple BMW for the first time since 2005

1. China (12.800.000): China H1 2016: Tax cut, SUV wave spur 8% gain to record 12.8m

2. USA (8.644.920): USA H1 2016: Is this the first soft landing in a decade?

-. Europe (7.510.836): Europe H1 2016: Volkswagen down to lowest share in 6 years

3. Japan (2.547.345): Japan H1 2016: Mitsubishi victim of fuel economy scandal

4. Germany (1.733.839): Germany H1 2016: Volkswagen down 1% in market up 7%

5. UK (1.420.636): UK H1 2016: Record volume but Brexit brings cloudy horizon, UK H1 2016 – LCV

6. India (1.413.386): India H1 2016: Renault Kwid instant blockbuster, hurts Maruti Alto

7. France (1.102.442): France H1 2016: Dacia Sandero triumphs with private buyers

8. Italy (1.040.842): Italy H1 2016: Fiat tightens grip on home market up 19%

9. Canada (990.727): Canada H1 2016: Pickups and SUVs boost market to record high

10. Brazil (951.206): Brazil H1 2016: Fall accelerates to -25%, Chevrolet takes charge

11. South Korea (929.255): South Korea H1 2016: Samsung SM6 instant blockbuster

12. Mexico (721.898) : Mexico H1 2016: Kia stuns in fast and furious market

13. Russia (672.140): Russia H1 2016: Hyundai Solaris takes charge in market down 14%

14. Spain (626.756): Spain H1 2016: Opel surprise leader in market back to 2008 level

15. Australia (598.140): Australia H1 2016: Hyundai i30 takes charge in record market

Bonus:

Latin America (2.6m): Latin America H1 2016: Discover the Top 100 best-selling models

Iran (555.745): Iran H1 2016: Exclusive production and sales data available

World First Half 2016: Mercedes closer to topple BMW for 1st time since 2005

Mercedes GLC Australia April 2016A revamped SUV lineup is helping Mercedes-Benz regain the #1 luxury spot worldwide. 

Over the First Half of 2016, Mercedes-Benz cements its newly-reclaimed worldwide luxury lead with sales up a stunning 12.1% year-on-year to 1.006.619 units. By comparison, BMW gains 5.8% to 986.557 deliveries and Audi is up 5.6% to 953.200. If Mercedes manages to hold the lead until the end of 2016, it would be the first time since 2005 the Stuttgart-based manufacturer wins the worldwide luxury race, an objective it had set itself to reach by 2020. June data gives a different order with BMW in the lead at 189.097 (+9.7%) ahead of Mercedes at 188.444 (+11.1%) and Audi at 169.000 (+7.4%). Source: Manufacturers

BSCB Exclusive: Discover the Top 1400 best-selling cars in the world

Toyota Corolla China July 2015. Picture courtesy of auto.ifeng.comThe Toyota Corolla is the best-selling car in the world – 28% of its sales come from China. 

* See the Top 1382 best-selling cars in the world by clicking on the title *

Our traditional Full Year worldwide models ranking is finally here for 2015, and once again it is exclusive to BSCB. Thanks to the launch of 94 new nameplates and the addition of almost 200 Chinese commercial vehicles, the number of nameplates accounted for this year shoots up to 1.382 vs. 1.116 a year ago, so for the first time in the four years this chart has been published we can upgrade from a Top 1000 to a Top 1400 worldwide models – please bear with us while we work on making this a Top 1500 for 2016. This ranking is the result of the compilation of official sales data for 135 markets as well as manufacturers data shared by carmakers directly with BSCB. It was created with the help of Austin Rutherford. As we did for the 2014 ranking, complete notes are included in the table so it is clear what variants are included for each model, as often a car can be sold under various names and/or brands depending on the region of the world. The aim is to make it easier to gauge what really are the best-selling cars in the world in 2015.

VW Golf World 2015. Picture courtesy of largus.frThe VW Golf leaps to #2 worldwide in 2015. 

For the 11th consecutive year, the Toyota Corolla is the best-selling vehicle in the world in 2015 with just under 1.5 million units delivered. It is the only nameplate to cross the million annual sales mark, an illustration of the insurmountable margin it has over all other nameplates sold on the planet. Even when removing Auris and Scion iM sales (sold as Corolla hatch in some markets), the Corolla adds up to 1.339.000 units, the official figure communicated by Toyota. Note that over 100.000 Japanese Corolla – now a completely different model – are accounted for separately. While it threatened the Corolla for the #1 spot both in 2012 and 2013, the Ford Focus suffers from its half-replacement by the Escort in China and is down 19% to fall to #5 overall with 828.700 sales. The VW Golf snaps the #2 worldwide spot thanks to sales up 3% to 950.200, and is followed by the Ford F-Series (921.800) and Hyundai Elantra (913.200).

Nissan X-Trail World 2015. Picture courtesy autocosmos.comThe Nissan X-Trail overtakes the Honda CR-V to become the best-selling SUV in the world. 

Below, the VW Polo (+4%), Toyota Camry (-2%), Renault Logan/Sandero (-2%) follow while the Nissan Sylphy (+13%) breaks into the worldwide Top 10 at #9 and the VW Passat rounds up the Top 10 with over 733.000 sales. One rank below, we witness a coup in the booming SUV segment: thanks to fantastic scores in China and North America, the Nissan X-Trail (aka Rogue) is up 47% to overtake the Honda CR-V and become the best-selling SUV in the world with just under 710.000 sales. The CR-V is at 695.500, ahead of the Toyota RAV4 (669.300), Ford Kuga (634.200) and Hyundai ix35/Tucson (580.600). However, Honda can console itself with the outstanding welcome reserved to the HR-V, up 4-fold on 2014 to an astounding 540.100 worldwide sales, 45% coming from China where it is sold as the Vezel and XR-V. It ranks #6 SUV and #19 overall.

Mercedes C Class World 2015. Picture courtesy aolcdn.comThe Mercedes C-Class is the best-selling luxury vehicle in the world in 2015. 

The largest market in the world, China is having a larger impact on the worldwide models ranking each year. Proof: among the Top 30 worldwide best-sellers, only 6 models sold less than 100.000 units there: the Chevrolet Silverado, Ram Pickup and Toyota Hilux (all three are unavailable in China), the Suzuki Swift, Ford Fiesta and Honda Civic. Despite sales down 13% to 660.700, the Wuling Hongguang remains the best-selling Chinese nameplate in the world but steps out of the Top 10 to #16. The Haval H6 follows at #45 and the Baojun 730 at #56. The best-selling luxury vehicle in the world is the Mercedes C-Class (+34%), overtaking the BMW 3 Series (-7%), with the BMW 5 Series (-7%) and Mercedes E-Class (-11%) in tow.

Wuling Hongguang V World 2015. Picture courtesy auto.sohu.comThe Wuling Hongguang V is the most popular new launch worldwide in 2015. 

There are 94 all-new nameplates making their very first appearance in this 2015 Annual Worldwide ranking. The most successful of all is the Wuling Hongguang V, launched in January 2015 and posting almost 200.000 sales for its first run. A testimony of the fact that China is just evolving in a different dimension altogether, this smashing start has been deemed lukewarm at home, given the success of previous launches from the brand. Note the Ford Escort – a nameplate resuscitated exclusively for China – misses out on the title for most successful all-new model due to a launch in late 2014 but soars to 214.363 sales for its first full year nevertheless. Most of the next most popular all-new launches worldwide come from China: the Baojun 560 (145.007), GAC Trumpchi GS4 (131.016) distance the Mazda CX-3 (85.575), Brilliance V3 (75.293) and Venucia T70 (63.195). Then, we have the Renault Kadjar (54.353), Daihatsu Wake (53.411) and Ssangyong Tivoli (50.965).

The entire Top 1382 ranking is available below the jump – click on “Read more” below.

See also:

World Full Year 2015: Toyota best-selling manufacturer as VW backs off

World Full Year 2015: Total sales data available for 145 countries

World Full Year 2015: Discover the #1 models in 178 countries

World Full Year 2015: Toyota #1 in 90 markets vs. 20 for Volkswagen

Previous year: World Full Year 2014: Discover the Top 1000 best-selling cars

Two years ago: World Full Year 2013: Discover the Top 1000 best-selling models

Three years ago: World Full Year 2012: Discover the Top 1000 best-selling models

Full Year 2015 Top 1382 worldwide best-sellers vs. Full Year 2013 and 2014 figures below.

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World 1st Quarter 2016: Volkswagen back above Toyota despite scandal

Cracked-Volkswagen-logo. Picture courtesy autotribute.comNot so broken after all: Volkswagen Group 

The much talked-about emissions scandal that has been plaguing Volkswagen since last September prevented it to claim its very first worldwide sales crown in 2015, ending the year at 9.9 million sales vs. 10.15 for Toyota and 9.8 for General Motors. But First Quarter 2016 results show that the VW crowning may have just been delayed by one year despite the on-going scandal. Thanks to strong demand in China and Western Europe, the Volkswagen Group sees its Q1 sales improve by 0.8% to 2.51 million units. In contrast, Toyota has been hit by a series of production disruptions including earthquakes and an explosion at an affiliate factory which means ther worldwide volumes are down 2.3% to 2.46 million vehicles. In third place, General Motors also declines despite very strong results in China, at -2.5% to 2.36 million units.

Toyota CH-R World 2016Toyota needs to launch the C-HR fast if it wants to retain the worldwide crown in 2016. 

This is the illustration of how limited the effect of the scandal has been on VW’s worldwide sales, beyond the mechanical effect of stop-sale orders such as in the U.S. Month after month, market after market we at BSCB have studied in detail the potential sales effect of Volkswagen’s emission scandal as taking the pulse of the auto industry is what we pride ourselves with. It has now been over six months since it came to the world’s knowledge that the company had rigged 11 millions of its vehicles with emissions-cheating devices, and our extensive research across the world has shown that a large majority of markets has responded with either slightly sub-par growth levels such as in Europe, or indifference such as in China where almost no model is affected by the cheating devices.

VW TDI rangeVolkswagen’s TDI range is the one mainly affected by the cheating devices.

In select markets the sales effect has been drastic such as in Japan where the Volkswagen brand plunged by as much as 48% last October and has been toppled from the #1 foreign brand throne by Mercedes, and South Korea where VW sales are still down 25% in March. It is to be noted that these markets do not have a large amount of vehicles affected by the rigging device and recalls will be low. By and large, the amount of vehicles affected isn’t in correlation with the drop in sales, indicating that consumers are not overly worried with the technical implications of the emissions scandal. Instead, it’s the overall trust towards the brand that is dented in the markets that have penalised VW. Volkswagen has also particularly suffered in the U.S. with declines larger than the diesel models stop-sale orders should have triggered, but the brand’s position there was already precarious way before the scandal broke. In Germany, customers have rallied behind the brand to limit its decline to 4% so far in 2016 in a market up 4.5%.

Audi A4 Germany March 2016. Picture courtesy autobild.deAudi sales haven’t been affected by the scandal at all…

Interestingly, it is the Volkswagen brand that has been mainly affected by the scandal, in case there was a visible effect at all. Audi, Porsche, Seat and Skoda, although also involved with cheating devices, have for the most part seen no detrimental sales effect at all (except once again in Japan for Audi). Speaking with many VW Group car owners, BSCB has found that because this device does not pose a life-threatening situation, current vehicle owners do not see the cheat as overly significant, and it doesn’t alter in any notable way their relationship with Volkswagen. This is very important in the long term as VW is working hard to regain the trust they have lost during the past 6 months. In fact, the more dangerous situation coming up for the manufacturer now is the lingering of the scandal and its continuous presence in the press. Even though the population tends to not completely understand what VW has done wrong, a months or years-long litany of negative press will definitely have an impact on the brand image. And VW has not been particularly fast nor cooperative in resolving the crisis in the briefest delays.

Porsche Cayenne Macan China September 2015…neither have Porsche sales.

The biggest threat Volkswagen is facing is therefore, in our view, not so much the potentially changed perception of the brand by general consumers, but more so the cost of innumerable law suits launched by various governments around the world. By cheating on emissions levels, Volkswagen has committed what is seen in some legislations as a criminal act linked to tax evasion. If you are a regular BSCB reader, you will know that in some countries – such as the Netherlands until last year – the purchase of an eco-friendly car triggers very significant government subsidies that can go as far as reducing the amount of tax a car buyer is paying over the five years following the purchase of a car. This means that dozens of governments around the world have paid Volkswagen extremely large sums of money on the basis of specific emissions figures. Righting this wrong is what is currently endangering Volkswagen: the company lodged a $4.6 billion loss recently solely on the basis of the scandal, and has had to slash its R&D spending in most worldwide markets except China.

Baojun 560 China July 2015bVW (still) plans to launch a brand to compete with GM’s Baojun in China. 

As a result, the world map is now much clearer for the Volkswagen Group: the emissions scandal may result in less new models outside China which will handicap the Group in the long term but also an even stronger focus on the Chinese market to retain its dominant and very profitable position there. VW Group recently announced a very ambitious plan for China: the introduction of 10 SUVs and crossovers and 15 EVs and plug-in hybrids by 2020. Volkswagen will also reportedly create a brand to fight GM’s Baojun in the Chinese rural market from 2018 onwards. This low-cost brand has been in the making for quite some time though and most analysts including myself are getting rather impatient. Also, judging by the lack of truly significant new models Volkswagen exhibited at this week’s Beijing Auto Show, these grand plans are all talk for now. More on this in our Beijing coverage shortly.

Mercedes GLC Japan March 2016. Picture coutesy autoc-one.jpBut Mercedes is heading towards the worldwide luxury crown in 2016. 

In the luxury segment, although not really affected by the scandal Audi is gaining less ground worldwide than its two main competitors BMW and Mercedes. Over the First Quarter, Audi sales are up 4% to 455.750 vs. 478.743 for BMW (+6%) and 483.487 for Mercedes (+13%).  Mercedes has declared it wants to overtake BMW by 2020, a goal it may hit early due to the popularity of all-new models including the GLC SUV, said Automotive News Europe. However March results showed BMW in the lead: the Munich-based brand topped the 200.000 mark in a single month for the first time in its history at 201.352 units (+3%), distancing Mercedes at 198.921 (+8%) and Audi at 186.100 (+4%). This result was achieved thanks to particularly string sales of the 2 Series (+56% in Q1 to 43.657) and X1 (+68% to 51.002) while the 7 Series flagship was up 20% to 10.588 thanks to the new model.

World Full Year 2015: Toyota #1 in 91 markets vs. 20 for Volkswagen

Toyota Avanza Indonesia 2015. Picture courtesy itoday.co.idToyota is #1 in an estimated 91 markets around the world, including Indonesia (above). 

* See all 21 market-topping brands in the world by clicking on the title *

After the #1 models in 178 markets, for the first time on BSCB we share with you the #1 best-selling brands in 178 markets around the planet, a list topped by Toyota with an estimated 91 wins vs. “just” 20 for archenemy Volkswagen. Ford (9), Suzuki (8), Hyundai and Renault (7) follow. Note this is not a reflection of the highest worldwide sales volumes which are the subject of a separate reportonly how many countries a specific brand ranks #1 in. If no FY2015 data is available, the most recent data is used, and for about 50 countries (mostly in Africa) the #1 spot is estimated based on thorough observations of the streets of those countries via local BSCB contacts and/or recent YouTube videos.

VW Amarok Argentina November 2015Volkswagen is #1 in 20 markets, including Argentina where it assembles the Amarok (above). 

By topping this ranking, Japanese carmaker Toyota is in line with its #1 worldwide spot, however it surprises with the amount of markets it’s ranking #1 in at a staggering 91. Looking into this tally by geographic location shows a hegemony that spreads across the entire planet: 40 wins are in Africa, 16 in Asia, 11 in America, 9 in Oceania, 8 in the Middle-East and 6 in Europe. Even when removing markets where Toyota’s pole position is estimated, we arrive to 52 official wins, over 2.5 times what any other manufacturer in the world has been able to score in 2015. Archenemy Volkswagen comes second with a – ‘meagre’ in comparison – 20 markets, including 18 in Europe, the other two being China and Argentina. Its budget brand Skoda catches five wins of its own, unsurprisingly all in Eastern Europe.

Ford F-Series World 2015. Picture courtesy youtube.comFord is victorious in ten markets worldwide including the U.S. and the U.K. 

In third place, Ford boosts its total to 9 victories thanks to wins in smaller markets such as American Samoa, Haiti, New Caledonia and Tahiti, on top of some very significant ones such as the U.S. and the U.K. The 4th place of Japanese carmaker Suzuki is a very interesting one: along India and Sri Lanka where it is sold as its subsidiary brand name Maruti Suzuki, and its sphere of influence (Bhutan, Nepal, Pakistan), we now find two American countries (Uruguay where it ranked #1 for the very first time in 2015, and Bolivia) as well as one African market (Angola), a testimony to the growing success of its ultra-low cost Alto and Celerio lineup.

Renault Logan Belarus June 2015. Picture courtesy ruh.byRenault wins in seven markets, and Dacia in four. 

Korean Hyundai follows with seven wins including two in America, two in the Middle East, two in Asia and one in Europe (Rep of Macedonia). Its sister brand Kia has four wins of its own, including three in the Middle-East. French manufacturer Renault also has seven wins: on top of its home country France, its dependency Martinique as well as neighbour Belgium, Renault also wins in Portugal, Belarus, Algeria and Tunisia. To its total can be added the four wins of its low-cost brand Dacia (in Bulgaria, Moldova, Morocco and at home in Romania). At a somewhat surprising 8th rank we find General Motors’ main brand Chevrolet with a total of four wins, three of them in South America on top of, interestingly, Egypt. Fiat’s market domination has narrowed to just three victories: at home in Italy, in Brazil and in Lithuania thanks to re-exports. Uz-Daewoo, Lada and Peugeot also score three wins.

Models post: World Full Year 2015: Discover the #1 models in 178 markets

Previous year (models): World Full Year 2014: Discover the #1 models in 177 markets

Two years ago (models): World Full Year 2013: Discover the #1 models in 160 markets

See below for the Full Year 2015 list of 21 top ranking brands and where they are #1, with world maps for the 6 most successful manufacturers.

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World Full Year 2015: Discover all the #1 models in 178 countries

Toyota Hilux World 2015. Picture courtesy autodeft.comThe Toyota Hilux is the best-seller in an estimated 42 countries this year.

* See all 61 market-topping nameplates in the world by clicking on the title *

It’s that time of the year!

Today we can share with you the #1 best-selling nameplates in 178 markets around the planet, a list topped once again by the Toyota Hilux with an estimated 42 pole positions worldwide. This list is exclusive to BSCB, you won’t find it anywhere else. To refresh your memory you can see the 2014 Report hereNote this is not a reflection of the highest worldwide sales volumes which will be the object of another report very shortly, only how many countries a specific model ranked #1 in. If no FY2015 data is available, the most recent data is used, and for about 50 countries (mostly in Africa) the #1 spot is estimated based on thorough observations of the streets of those countries via local BSCB contacts and/or recent YouTube videos.

Toyota Corolla World 2015. Picture courtesy of zr.ruThe Toyota Corolla tops an estimated 15 countries.

In 2015 Toyota places 10 different nameplates in pole position in at least one country in 2015 (vs. 9 in 2014: the Tacoma makes its entrance), with no less than 87 markets having a Toyota as their best-selling nameplate, nearly half of all worldwide markets. As it has been the case for a dozen years now, the Toyota Hilux is the one model ranking #1 the most often with an estimated 42 countries falling under its spell this year (2014: 45, 2013: 35, 2012: 31). A caveat to this figure is the fact that 27 out of these 42 winning markets are located in Africa where the volumes are still extremely low, and 22 are estimated wins. However even when ditching the estimates the Toyota Hilux is still the most prolific winner with 21 countries officially conquered (2014: 19, 2013: 8).

Toyota Land Cruiser PNG 2014The Toyota Land Cruiser is leader in 11 nations, including Papua-New Guinea. 

Once again the Toyota Corolla holds the second spot in this ranking with 13 wins including 8 confirmed (vs. 4 in 2013), welcoming one of its production hubs, Turkey, in its list. The Toyota Land Cruiser improves to third overall with an estimated 11 wins including 6 confirmed spanning Africa, the Middle-East, Asia and Oceania. Note this figure also includes the LC70 pickup variant, estimated to be the best-seller in very small African  markets such as Chad, Mali, Somalia and South Sudan where the military, United Nations and NGOs are virtually the only purchasers of new vehicles. The VW Golf follows but drops two countries vs. last year to 10, still all in Europe and including 9 confirmed – Albania being the wild card.

Ford Ranger World 2015The Ford Ranger upgrades to 6 wins vs. 4 a year ago. 

The Ford Ranger improves to 6 wins including 4 confirmed (vs. 4 and 2 in 2014), taking the lead for the first time in Cambodia and New Zealand. The Skoda Octavia sheds 3 countries to fall to 6 as well, all confirmed and all in Europe. We then have three nameplates each winning 5 markets worldwide. The Dacia Logan adds Ukraine to its existing list composed of Romania, Moldova, Algeria and Morocco, while the Renault Clio keeps France, Portugal and Slovenia but also benefits from overseas French territories being counted separately (#1 in French Guiana and Martinique).

Suzuki Alto 800 World 2015The Suzuki Alto spreads its hegemony into South America and Africa in 2015. 

A very interesting development is the Suzuki Alto starting to spread its hegemony outside of India and its sphere of influence (Sri Lanka, Bhutan) and into South America (Uruguay) and Africa (Angola). The Toyota Prado and Yaris follow with 4 wins each, one confirmed for the Prado and 3 for the Yaris. All other nameplates win less than four markets worldwide. Note no Chinese nameplate leads any market outside China in 2015 (there were three in 2014).

Previous year: World Full Year 2014: Discover the #1 models in 177 markets

Two years ago: World Full Year 2013: Discover the #1 models in 160 markets

See below for the Full Year 2015 list of  61 top ranking models and where they are #1.

This content is for 1 Year members only.
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