Uruguay Full Year 2015: Suzuki spectacularly takes charge in market down 8%

Suzuki Celerio Uruguay September 2015Suzuki is the most popular manufacturer in Uruguay for the very first time in 2015.

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Despite sales up 2% to the strongest month of the year in December (5.370), the Uruguayan new car market is down for the second straight year in 2015 at -8% to just 49.420 registrations, falling back below the 50.00 annual unit-mark for the first time since 2010. Yet 2015 is a historic year in Uruguay it marks the first-ever crowning of Suzuki in the brands ranking thanks to sales up a spectacular 40% to 6.928 units and 14% share vs. 9.2% a year ago. Let me also stress that Suzuki sold a lonely 22 units in Uruguay just 10 years ago in 2005… Models data will follow shortly but halfway through 2015 Suzuki placed the Celerio at #1 and Alto at #2 in the sales charts. Perennial market leader Chevrolet (-12%) falls not just to #2 but to #3, also overtaken by Volkswagen (+20%)… Renault (+4%) outpaces Nissan (-15%) while Kia is up a spectacular 8 spots to #9 thanks to volumes up 71%.

Lifan X50 Uruguay 2015Lifan has already launched the X50 in Uruguay.

The Chinese, traditionally very strong in Uruguay, are hurt by leader Chery (-45%) not disclosing its sales for four of the last five months of the year and therefore falling behind BYD which stays #10 but drops 31%. Lifan on the other hand is up a flamboyant 41% to #14, knocking FAW (-31%) and Geely (-33%) over. Dongfeng (-11%) makes it six Chinese manufacturers in the Top 20, and overall they add up to 16.6% share vs. 21.8% in 2014.

Previous month: Uruguay November 2015: Fiat up 80% to 2nd place below Suzuki

Previous year: Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Two years ago (models): Uruguay Full Year 2013: Now with Top 10 best-selling models

Two years ago (brands): Uruguay (brands) Full Year 2013: One in 4 new cars is Chinese

Full Year 2015 Top 60 brands vs. Full 2014 figures below.

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Uruguay November 2015: Fiat up 80% to 2nd place below Suzuki

Fiat Nuevo Uno Way Uruguay November 2015Fiat Nuevo Uno Way

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No signs of improvement for new car sales in Uruguay, down another 12% year-on-year in November to 3.645 registrations, still slightly handicapped by Chery not publishing data. This score pulls the year-to-date total down 7% to 43.937 units. Suzuki follows the market at -11% to 13.8% share and celebrates one full year (12 consecutive months) in the Uruguayan pole position: the Japanese carmaker became #1 for the first time here in November 2014 and never looked back. Fiat on the other hand is up a whopping 81% to 12.3% share, potentially thanks to the arrival of the Nuevo Uno Way (pictured above) and very far above its 8% year-to-date level. Volkswagen (-8%), Chevrolet (-29%) and Nissan (-39%) lose ground, but Renault (+10%), Kia (+89%), Peugeot (+35%) and BYD (+9%) impress.

Previous month: Uruguay October 2015: Suzuki up 70% in market down 8

One year ago: Uruguay November 2014: Suzuki takes the lead

Full November 2015 Top 43 All-brands Ranking Table below.

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Uruguay October 2015: Suzuki up 70% in market down 8

Suzuki Celerio Uruguay September 2015The Celerio continues to help Suzuki to the top of the Uruguayan market.

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New car sales in Uruguay are down 8% year-on-year in October to 3.917 units, however this month the fall is accentuaed by the fact Chery did not communicate its sales figures for October. With Chery, the market should fall by just 5%. Year-to-date the picture is similar with sales down 7% to 40.292 units. Suzuki (+70%) and Volkswagen (+52%) defy the odds with spectacular year-on-year gains in a lukewarm market. Fiat is also up this month (+13%) but falls hard year-to-date (-24%), while Chevrolet and Nissan implode, both down 37%.

Previous month: Uruguay September 2015: Suzuki, Volkswagen and Fiat on top

One year ago: Uruguay October 2014: Chevrolet and Fiat back on top

Full October 2015 Top 40 All-brands Ranking Table below.

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Uruguay September 2015: Suzuki, Volkswagen and Fiat on top

Suzuki Celerio Uruguay September 2015Suzuki continues to lead the Uruguayan market, notably thanks to the Celerio.

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Nothing good coming from Uruguay this month: new car sales are down a harsh 15.5% year-on-year to 3.727 registrations, bringing the year-to-date total to 36.286 units, down 7% on 2014. Suzuki continues to dominate with 14.3% share, distancing Volkswagen (12.3%) and Fiat (10.1%) once again above Chevrolet (8.2%). Hyundai (+1 spot), Chery (+2%) and Kia (+5) progress and Chinese manufacturers account for a whopping 15.2% of the market, in line with the 15.7% they hold year-to-date and one of their highest share in the world.

Previous month: Uruguay August 2015: Suzuki leads, Fiat up to 11% share

One year ago: Uruguay September 2014: BYD best-selling Chinese at #8

Full September 2015 Top 40 All-brands below.

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Uruguay August 2015: Suzuki leads, Fiat up to 11% share

Fiat Uno Way Uruguay August 2015. Picture courtesy carplace.uol.com.brFiat is up to third place overall in Uruguay in August.

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The Uruguayan new car market is stuck in recession with sales down 15% year-on-year in August to 3.584 units, bringing the year-to-date total to 32.653 units, down 6% on 2014. Suzuki confirms it is the new uncontested leader in the country with another strong month at 14.5% market share, distancing Volkswagen at 11.7% while Fiat is up one spot thanks to a very vigorous 392 units and 10.9% share. Chevrolet, #1 only last year, drops under 10% of the market to a paltry fourth position. Citroen jumps 5 spots on July to #9 with 4.2% vs. 2.3% so far this year and Geely is back up 10 ranks to #13. As a whole, Chinese carmakers hold 16% of the Uruguayan market in August as well as year-to-date.

Previous month: Uruguay July 2015: Suzuki holds strong in pole position

One year ago: Uruguay August 2014: Suzuki remains in 2nd place with 10.8%

Full August 2015 Top 40 brands Ranking Table below.

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Uruguay July 2015: Suzuki holds strong in pole position

Suzuki Celerio Uruguay 2014Suzuki is the new king of the Uruguayan market.

* See the Top 40 All-brands Ranking Table below *

No improvement in sight for the new car sales in Uruguay, down 14% year-on-year in July to 3.816 registrations, bringing the year-to-date total to 29.033 units, down 5% on 2014. Suzuki remains the most popular choice in Uruguay with 584 sales and 15.3% above Volkswagen at 542 units and 14.2% while Chevrolet slips down further in third place at just 401 deliveries and 10.5%. Fiat stays at #4 with a market share two percentage points above its year-to-date level at 8.2%, Chery is back up 7 spots to #8 and 4.7%, leading the Chinese charge above BYD (#12), FAW (#15), Lifan (#16), Great Wall (#17) and Dongfeng (#18). Overall, Chinese manufacturers hold 15% of the Uruguayan market in July vs. 17.6% year-to-date.

Previous post: Uruguay 1st Half 2015: Suzuki Celerio and Alto on top

Previous month: Uruguay June 2015: Suzuki leads, VW overtakes Chevrolet year-to-date

One year ago: Uruguay July 2014: Suzuki #2, only 4 units below Chevrolet

Full July 2015 Top 40 All-brands Ranking Table below.

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Uruguay 1st Half 2015: Suzuki Celerio and Alto on top

Suzuki Alto K10 Uruguay June 2015. Picture courtesy topspeed.inThe Suzuki Alto is the 2nd best-selling nameplate in Uruguay so far in 2015.

* See the Top 12 best-selling models and Top 10 commercials by clicking on the title *

Thanks to www.autodata.com.uy and www.autoanuario.com.uy, we can now share with you the 12 most popular nameplates in Uruguay for the First Half of 2015 as well as the Top 10 commercials for the same period, a first on BSCB. The Suzuki Celerio, leader over the FY 2014, holds onto the pole position thanks to 1.438 sales and a much improved 5.7% share (it held 3.8% of the market in 2014) but it is now accompanied by the new Suzuki Alto in 2nd place and 1.017 units, giving Suzuki the Top 2 spots. The VW Saveiro and Gol follow, justifying Volkswagen’s 2nd place in the overall brands ranking, while the Chery QQ (#5) and BYD F0 (#10) make it two Chinese nameplates inside the Top 10.

Previous post: Uruguay June 2015: Suzuki leads, VW overtakes Chevrolet year-to-date

Previous year: Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Full H1 2015 Top 12 models and Top 10 commercials below.

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Uruguay June 2015: Suzuki leads, Volkswagen overtakes Chevrolet YTD

VW Gol Uruguay 2014Volkswagen is now the #2 brand in Uruguay in 2015 below just Suzuki.

* See the Top 42 All-brands ranking by clicking on the title *

New car sales in Uruguay are still stuck in double-digit negative territory in June at -14% to 4.016 registrations, bringing the year-to-date total to 25.217 units, down 3% on 2014. Suzuki confirms it is Uruguay’s new favourite manufacturer with 566 sales and 14.1% but thanks to 534 deliveries and 13.3% share, Volkswagen overtakes Chevrolet to the #2 year-to-date spot at 2.770 units and 11% vs. 2.749 and 10.9%. Fiat is up 3 spots on May to #4, Nissan remains #5 and Renault is down two ranks to #6. Chinese manufacturers, led by BYD (#12), Chery (#15), FAW (#16), Lifan (#17), Geely (#18), Great Wall (#19), are particularly weak this month at 11.7% vs. 18.1% year-to-date.

Previous month: Uruguay May 2015: Suzuki cements leadership

One year ago: Uruguay June 2014: Surprise – Fiat takes the lead

Full June 2015 Top 42 All-brands Ranking Table below.

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Uruguay May 2015: Suzuki cements leadership

Suzuki Celerio Uruguay May 2015. Picture courtesy autoexpress.co.ukSuzuki Celerio

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The Uruguayan new car market is down a harsh 17% year-on-year in May to 3.834 registrations, pulling the year-to-date total into negative territory at 21.201 units, down 1% on 2014. Suzuki cements its newfound leadership thanks to 621 sales and 16.2% market share vs. 14.9% year-to-date, with the entire Top 4 delivering higher market shares than their 2015 levels: Volkswagen at 12.3%, Chevrolet at 11.9% and Renault at 6.9%. Peugeot is up 4 spots on April to #6 with 5.3% share vs. 3.6% so far this year, while the Chinese (18.6% of the overall market) are led by BYD (4.1%), Lifan, FAW (both at 2.5%), Geely (2.4%), Chery (1.9%), Dongfeng (1.5%) and Chana (1%).

Previous post: Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Previous month: Uruguay April 2015: Suzuki and Volkswagen on top

One year ago: Uruguay May 2014: Suzuki on podium

Full May 2015 Top 43 All-brands Ranking Table below.

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Uruguay Full Year 2014: Chevrolet #1, Suzuki Celerio best-seller

Suzuki Celerio Uruguay 2014Uruguay is the first country in the world to crown the Suzuki Celerio

* Now updated with the Top 10 best-selling models *

* See the Top 55 All-brands and Top 10 models by clicking on the title *

The Uruguayan new car market struggles in 2014, down 8% year-on-year to 52,678 registrations. Chevrolet keeps the lead of the brands ranking despite sales down a very harsh 27% to 6,353 units and 12.1% – down for 25% share in 2010. This year’s winner is without a doubt Suzuki, increasing its deliveries by an excellent 50% year-on-year to 4,937 and 9.4% share in 2nd place vs. 5th and 5.8% in 2013, thanks to the arrival of the new generation Celerio which has become in the space of one year the best-selling nameplate in the country. Suzuki has also been very reactive in its Uruguayan product launches, for example making the new generation Alto K10 available here only two months after its launch in India where it is imported from. As a result Volkswagen (-23%), Fiat (-7%) and Nissan (-18%) all lose one spot whereas Renault (+16%) is up three to #6.

BYD New F3 Uruguay 2014. Picture courtesy of autoblog.com.uyThe BYD F3 is the 7th best-selling nameplate in Uruguay in 2014.

One of the particularities of the Uruguayan car market is exceptional strength of Chinese manufacturers, holding 22.2% of the market in 2014 (vs. 23.1% in 2013) which is a world-best outside China. No less than 24 Chinese carmakers appear in the 2014 Uruguay sales charts out of 55 brands in total. Chery is the most popular once again but sees its sales drop 20% to #8, whereas BYD almost doubles its deliveries to #10 (+93%), ahead of FAW (#12), Geely (#14), Lifan (#18), Great Wall (#19), Dongfeng (#21), JAC (#22), Chana (#23) and Gonow (#26). These are not insignificant as a brand like BYD outsells Ford, Toyota, Citroen, Mitsubishi and Kia here…

VW Gol Uruguay 2014The VW Gol is the #2 best-seller in Uruguay.

Thanks to www.autodata.com.uy and www.autoanuario.com.uy I can now share with you the 10 most popular nameplates in Uruguay for the Full Year 2014 and it paints a completely different picture year-on-year. Boosted by the new generation, the Suzuki Celerio sees its sales rocket up almost 3-fold to 2.014 units, enough to top the overall sales charts above the VW Gol and Suzuki Swift. Leader in 2013, the Chevrolet Spark tumbles down to #5 this year, while the Chery QQ is the best-selling Chinese model in Uruguay once again at #4 with 2.9% market share, followed by the BYD F3 at #7 and the BYD F0 at #8, both at 2% share.

One year ago (models): Uruguay Full Year 2013: Now with Top 10 best-selling models

One year ago (brands): Uruguay (brands) Full Year 2013: One in 4 new cars is Chinese

Full Year 2014 Top 55 All-brands and Top 10 models vs. Full 2013 figures below.

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