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Italy February 2015: Opel Mokka and Smart Forfour break records

March 7th, 2015 No comments

Smart Forfour Italy February 2015The Smart Forfour breaks into the Italian Top 20 in February.

* UPDATED with actuals – See the Top 45 All-brands and Top 50 models *

It is finally the end of the tunnel for the Italian new car market: after gaining 11% in January, sales are up an even more impressive 13% in February to 135,559 registrations, which brings the year-to-date total to 268,539 units, up 12% on 2014. If Fiat (+6%) and Volkswagen (-3%) underperform atop the brands ranking, 5 of the next 7 brands in the charts display explosive growth: Ford is up 24% to 7% share at #3, followed by Renault up 46% and Opel up 31% while Nissan is up 58% to #8, Lancia is up 18% to #9 and Peugeot is closer to the market at +14% to #6. Further down, notice Alfa Romeo and Dacia both up 19%, Hyundai up 27%, Volvo up 42%, Mitsubishi up 66%, Porsche up 70%, Lexus up 83% and Jeep up 4-fold on February 2014 thanks to the Renegade, delivering another outstanding 18th place this month.

Opel Mokka Italy February 2015The Opel Mokka lifts its Italian ranking record to #11.

In the models ranking, the Fiat Panda remains sovereign at 7.2% share despite sales down 2% on January 2014, and is followed by the Fiat 500L (+32%), Lancia Ypsilon (+27%), Fiat Punto (-26%) and Fiat 500 (+12%), making the Top 5 100% Italian. The Renault Clio is the best-selling foreigner once again, improving by 21% and dominating the Ford Fiesta and VW Polo. The Opel Mokka misses a historical Top 10 ranking by 209 sales, improving its Italian ranking record to #11 (previous best: #12 last October). The Nissan Qashqai (+29%), Renault Captur (+89%), Alfa Romeo Giulietta (+60%) and Dacia Duster (+36%) all deliver very strong performances in Italy this month.

BMW 2 Series Active Tourer Italy February 2015BMW 2 Series Active Tourer

Further down, the new generation Smart Forfour is up a splendid 18 spots on January to brilliantly crack the Top 20 at #19 with 1,680 sales and seems to have cannibalised the Fortwo so far, in great difficulty at #46 (-62%). The Fiat 500X is up two spots to a best-ever #21 with 1,612 sales and 1.2%, surprisingly still below its platform buddy the Jeep Renegade (#18), the Ford Ecosport is very solid again at #32, the Renault Twingo is up 13 spots on last month to #35 and the BMW 2 Series Active Tourer smashes its ranking record at #41 thanks to 967 units sold vs. just 783 for its rival the Mercedes B-Class…

Previous month: Italy January 2015: Fiat 500X lands at #23

One year ago: Italy February 2014: Fiat Panda hits highest share in one year

Full February 2015 Top 45 All-brands and Top 50 models below.

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Categories: Italy

Italy January 2015: Fiat 500X lands at #23

February 6th, 2015 No comments

Fiat 500X Italy January 2015. Picture courtesy largus.frFiat 500X

* UPDATED – See the Top 50 best-selling models and Top 45 All-brands *

A very encouraging start of the year in Italy with new car sales up 11% on January 2014 to 131,385 registrations. A large part of this growth is however due to sales to rental companies up a spectacular 54% year-on-year just as sales to private buyers, up just 2%, confirm the real stagnation of the market. As a result private sales represent 62.5% of overall sales in January, compared to 68% a year ago. Local institution Fiat dominates as usual an follows the market up 10% to 20.7% share above Volkswagen (+4%) while Ford (+26%), Renault (+27%), Opel (+30%) and Toyota (+23%) all lodge very impressive results. Audi is up to #9 with a strong 3.8% share, Jeep is up 5-fold to #17 and Porsche up 54% to #26.

Range Rover Evoque Italy January 2015. Picture courtesy largus.frThe Range Rover Evoque lifts its Italian ranking record to #25…

After a couple of months of timid dealership sales, the Fiat 500X makes its grand entrance in the Italian sales charts at #23 with 1,415 sales and 1.1% share, a score that is bound to improve drastically over the next months. The Fiat 500 family is in great shape at home in January with the 500L up 16% year-on-year and 4 spots on December to #2 and the 500 up another 12% on January 2014 and 6 ranks on last mont to #5 despite its old age. The Fiat Panda remains by far the most popular nameplate in the country and manages to outperform the market in January at +13% to 9,438 sales and 7.1% share.

Ford Ecosport Italy January 2015. Picture courtesy of largus.fr…while the Ford Ecosport brings it to #29.

Lots of movement in the models charts this month with the Range Rover Evoque beating its record ranking at a splendid #25 with 1,326 sales and 1% share (previous best: #32 in January 2013) as well as the Ford Ecosport up 33 spots on December to also smash its ranking record at #29 (previous best: #50 last October). Helped by the new generation, the Opel Corsa is up 54% to #11, the Nissan Qashqai is up 39% to #12, the Dacia Duster up 49% to #13, the Opel Mokka up 78% to #15 and both the Renault Captur and Kia Sportage up 50% to #15 and #18 respectively. Hero of last month, the Jeep Renegade lodges another incredible sales figure in January at #17 with 1,945 units finding a new home. Finally, notice the Smart Forfour confirming it is a new force to be reckoned with in Italy at #37 with 1,059 sales.

Previous post: Italy Full Year 2014: Now with Top 150 best-selling models

Original FY14 post: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Previous month: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

One year ago: Italy January 2014: Lancia Ypsilon and Fiat 500L shine

Full January 2015 Top 50 models and Top 45 All-brands below.

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Categories: Italy

Italy Full Year 2014: Now with Top 150 best-selling models

February 2nd, 2015 No comments

Mercedes GLA Italy 2014Mercedes GLA

* See the Top 150 best-selling models and Top 50 All-brands here *

After exploring the Top 50 models and All-brands for Italy over the Full Year 2014, we can now extend the scope to the Top 150 models, where we can list down the most popular all-new nameplates for the year. The Mercedes GLA comes first at #71 with 4,765 sales – it broke into the monthly Top 50 in December at #43, and is followed by the Jeep Renegade at #80 but #10 in December. The Ford Ecosport at #89 and the Peugeot 108 at #94 also make it into the 2014 Top 100. Further down, the VW Golf Sportsvan lands at #101, the Porsche Macan at #117, BMW 2 Series Active Tourer at #123 (up to #47 in December), Citroen C4 Cactus at #135, BMW X4 at #139 and Smart Forfour at #143 – but #28 in December.

Previous post: Italy December 2014: Now with Top 160 best-selling models

One year ago: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Two years ago: Italy 2012: Fiat Panda ends 18 years of Punto reign in worst market since 1979

Categories: Italy

Italy December 2014: Now with Top 160 best-selling models

February 2nd, 2015 No comments

Ford Mondeo Italy December 2014. Picture courtesy largus.frCan the new model revive Ford Mondeo sales in Italy?

* See the Top 160 best-selling models and Top 45 All-brands here *

As is the tradition on BSCB with a one month-delay I can share with you much more detail on the Italian models ranking. Beyond the familiar Top 50, the VW Golf Sportsvan is back up 28 spots on November to #56, the VW Passat up 22 to #60 thanks to the new model, the Ford Ecosport down 8 to #62, the BMW X4 up a further 12 ranks to a record #87, the Lexus NX breaks into the Italian Top 100 for the first time at #88 with 223 sales, the Ford Mondeo starts to see the effects of its relaunch, reappearing inside the Top 150 at #113 and the Great Wall Voleex makes a rare appearance at #153.

Previous post: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Previous December post: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

One year ago: Italy December 2013: Now with Top 150 best-selling models

 

Categories: Italy

Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

January 13th, 2015 No comments

Fiat Panda Italy 2014. Picture courtesy of largus,frThe Fiat Panda is the best-seller at home for the third year running.

* See the Top 150 best-selling models and Top 50 All-brands by clicking on the title *

Yes the Italian market has bottomed out, registering its first year-on-year increase in 7 years at +4% to 1,359,616 registrations vs. 1,304,648 in ‘annus horribilus’ 2013. This is a very shy corner-turning year for Italy as we are still evolving at 35 year lows, with such weak registration levels not seen since the early eighties. One sure sign that demonstrates the Italian new car market is stuck in recession is the fact that the volume gains are led by rentals and sales to companies, representing 65% of the 2014 volume increase. The private sales ratio is down to 62.3%, the lowest in the history of automobile in Italy. In this dark context and in the absence of government measure to spike the market like scrappage schemes, UNRAE predicts a meagre improvement of 3% in 2015 to 1.4 million units.

Fiat 500L Italy 2014. Picture courtesy of largus.frFirst podium ranking for the Fiat 500L

Fiat remains master in command at home but improves slower than the market, resulting in a market share shrinking to 20.7% with 281,581 sales. Volkswagen and Ford freeze their ranking and share at #2 and 8.1% and #3 and 6.7% respectively, while Renault benefits from the success of the Clio (+23% and #1 foreigner at #6) and Captur (+78% to #16) to gain one spot and 24% on 2013 to 4th place. Peugeot (+13%), Toyota (+11%), Dacia (+41%), Mini (+10%) and Suzuki (+14%) also improve markedly in the Top 20. Further down, Skoda (+24%), Seat (+28%), Jeep (+94% thanks to the Renegade and Cherokee), Porsche (+51%) and Maserati (+379%) take off.

Lancia Ypsilon Italy October 2014. Picture courtesy of largus.frLancia Ypsilon

In the models ranking, the Fiat Panda ends an easy year at #1, holding the annual pole position for the third in a row thanks to sales up 3% to 104,352 units and 7.6%, the only nameplate in the peninsula with 6-digit sales figures. In the absence of any major novelty (whereas the model was refreshed in… India this year!), the Fiat Punto sinks 11% to its lowest-ever market share at 4.2% but manages to hold off both the Fiat 500L lodging its first annual podium ranking (+34%) and the Lancia Ypsilon (+10%) – hitting a best-ever #2 in September and October. The Fiat 500 (+7%) rounds up a Top Five 100% Italian for the second year in a row and the second time in 35 years, while the podium is 100% Fiat for only the 2nd time in the past 15 years along with 2008. 2014 also marks the first time the 500L is the 500 family’s best-seller at home, outselling the 500 over a Full Year for the first time. The 500L reign could be short-lived though with the 500X crossover hitting Italian dealerships in 2015…

Peugeot 2008 Italy 2014Peugeot 2008

Thanks to sales up 23%, the Renault Clio becomes the best-selling foreigner in Italy in 2014, ahead of the VW Golf, Ford Fiesta (both up 11%) and VW Polo (-1%), while the Toyota Yaris reclaims a spot in the Top 10 (+14%). The Peugeot 2008 wins the small crossover battle at #15 with deliveries up an astounding 178% to 18,783 for its first full year, beating the Renault Captur (+78%), Dacia Duster (+93%) and Opel Mokka (+113%) with all aforementioned nameplates delivering fantastic results. Notice also the Peugeot 308 up 106% to #39 and the Citroen C4 Picasso up 123% to #40.

Previous post: Italy December 2014: Jeep Renegade in Top 10!

One year ago: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Two years ago: Italy 2012: Fiat Panda ends 18 years of Punto reign in worst market since 1979

Full Year 2014 Top 150 models and Top 50 All-brands Ranking Tables below.

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Categories: Italy

Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

January 13th, 2015 No comments

Jeep Renegade Italy December 2014. Picture courtesy of auto-moto.comJeep Renegade

* See the Top 160 best-selling models and Top 45 All-brands by clicking on the title *

The Italian new car market continues to stabilise in December, up 3% year-on-year to 92,920 registrations which brings the final 2014 total to 1,370,952 units, up 5% on the hellish year that was 2013. Fiat recedes by 2% and drops below 20% share at 19.2%, ahead of Volkswagen (-4%) while Renault takes off with sales up a fantastic 28% to third place and 6.5% share. In the top 10, Peugeot (+11%), Toyota (+12%) and Hyundai (+14%) also shine. Further down, Dacia (+32%), Smart (+82%), Skoda (+38%) and Seat (+44%) impress.

Fiat Freemont Italy December 2014Fiat Freemont – no need to rebadge anymore?

But the real big event of the month in Italy is Jeep increasing its sales fivefold year-on-year to #15 with 2,308 units and 2.5% share, single-handedly lifted by the new Renegade, up 15 spots on an already incredible November score to break into the Italian Top 10 at #10 with 1,806 sales and 1.9%. This performance breaks so many records it’s hard to know where to start. Firstly, it demonstrates that Italian car buyers have now well and truly realised that Jeep is owned by Fiat and therefore Italian by adoption. This is a crucial mindset change as it means there may not be any need to rebrand Chrysler models to Fiat to make them successful here anymore (see the Fiat Freemont, a rebadged Dodge Journey).

SMART FORFOURFirst Italian Top 30 ranking for the new Smart Forfour…

Indeed, never before had a Jeep ranked inside the Italian Top 50, and the Renegade is now storming in amongst the country’s 10 most popular nameplates. It also surfs on the compact SUV wave that has gripped Italy, but it’s like the Renegade has instantly become the surf coach, with the Nissan Qashqai (#14), Opel Mokka (#15), Renault Captur (#16), Dacia Duster (#17), Peugeot 2008 (#18) and Mini Countryman (#23) standing back to watch. It is very hard to forecast how high the Renegade can go as this is the first time a ‘homemade’ small SUV hits Italian shores. Amazingly, the Jeep Renegade also outsells the Fiat 500 this month, and the big question mark now is how the Renegade’s early success will impact the career of its twin the Fiat 500X. On paper the 500X should be far more successful at home, but the Renegade could benefit from the first entrant’s advantage and keep the lead at least over the next 6 months.

BMW 2 Series Active Tourer Italy December 2014. Picture courtesy of largus.fr…and first Top 50 ranking for the BMW 2 Series Active Tourer

In other news, the Renault Clio reclaims the title of best-selling foreigner in December at #4, the Hyundai i10 shines at #20, the Smart Fortwo is boosted by its new generation back up 20 spots on October to #22, its 4-door companion the Smart Forfour storms into the Top 30, up 65 ranks on last month to #28, the Mini remains #38 and both the Mercedes GLA (#43) and the BMW 2 Series Active Tourer (#47) break into the Italian Top 50 for the first time.

Previous post: Italy November 2014: Now with Top 175 best-selling models

Previous month: Italy November 2014: Jeep Renegade shoots up to #25

One year ago: Italy December 2013: First Top 20 ranking for the Mini Countryman

Full December 2014 Top 160 models and Top 45 All-brands below.

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Categories: Italy

Italy November 2014: Now with Top 175 best-selling models

January 2nd, 2015 No comments

smart forfour, BR W453, 2014The Smart Forfour lands directly inside the Italian Top 100 in November.

* See the Top 175 best-selling models by clicking on the title *

As is the tradition on BSCB I can now give you more detail about the Italian models ranking for November with data expanding from the usual Top 50 available early in the month up to the Top 175. As mentioned in my previous Italy November 2014 article, the BMW 2 Series Active Tourer just misses out on its very first Italian Top 50 ranking, up 41 spots on October to #55, one rank below the Ford Ecosport down 4 to #54. Further down, the Citroen C4 Cactus is up 4 spots to #79, the Smart Forfour lands directly at #93, the Nissan Pulsar breaks into the Top 100 for the first time, up 39 ranks to #96, the BMW X4 is stable at #99 (-1), the Lexus NX is up 29 spots to #103 and the Suzuki Celerio appears at #141.

Previous post: Italy November 2014: Jeep Renegade shoots up to #25

Previous month: Italy October 2014: Now with the Top 175 best-selling models

One year ago: Italy November 2013: Now with the Top 150 best-selling models!

Full November 2014 Top 175 models Ranking Table below.

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Categories: Italy

Italy November 2014: Jeep Renegade shoots up to #25

December 8th, 2014 No comments

Jeep Renegade Italy October 2014The Renegade lifts Jeep’s Italian sales up 247%

* UPDATED See the Top 45 brands and Top 50 models actuals by clicking on the title *

Encouraging signs for new car sales in Italy, up 5% year-on-year in November to 109,106 deliveries, tellingly lifted by private sales up 7% and bringing the year-to-date total to 1.277.435 units, also up 5% on 2013. Let’s not get ahead of ourselves, we are still evolving at historically low levels in Italy as 2013 was the weakest annual figure in 34 years (since 1979). The Italian car park has in fact been getting older: from an average age of 7.5 years in 2006 to 9.5 years today. Without any government support, UNRAE predicts Italian new car sales will not grow by more than 2.5% in 2015. Reversely, used cars are outperforming new cars by a 3.5-to-1 ratio and also growing faster: +7% to 372.943 sales in November.

Renault Captur Italy November 2014. Picture courtesy of quattroruote.itThe Renault Captur reaches its best-ever ranking in Italy this month.

Brand-wise, the Top 8 is identical to the YTD ranking, with Fiat (19.9%) and Volkswagen (7.3%) in the lead and Renault (+40%), Opel (+15%) and Toyota (+14%) the biggest gainers among them. Jeep is up a mammoth 247% on November 2013, Maserati up 204%, Lexus up 185%, Dacia is up 55%, Seat up 42%, Mini up 33% and Hyundai up 31%. In the models ranking, below the Fiat Panda stronger than ever at 8.3% share, the Fiat Punto reclaims the #2 spots it holds YTD thanks to sales actually up 25% year-on-year to 5,468 and 5% share, while the Lancia Ypsilon rounds up the podium but still ranks #4 YTD below the Fiat 500L down to #5 this month. The Ford Fiesta is in great shape at #4 and best-selling foreigner, the Fiat 500 is weak at #10 and the Renault Captur is up to a best-ever #11, only 221 sales off its first Top 10 Italian ranking.

Mini Countryman Italy November 2014The Mini Countryman still accounts for two-thirds of all Mini sales in Italy.

Below, things get a little agitated in the small SUV segment: while the Opel Mokka (#14) and Peugeot 2008 (#19) continue to deliver very solid results month after month and the Mini Countryman (#20) accounts for two thirds of the brand’s sales, they now have to deal with another contestant: the Jeep Renegade is up 31 spots on October to shoot up to a very impressive #25 ranking – already the highest position ever reached by a Jeep in Italy after only two full months of sales! This bodes extremely well for the Fiat 500X, built on the same platform, which should appear inside the Italian Top 10 very shortly. Finally, other great performers include the Audi Q3 up 11 spots on October to #32, the Peugeot 108 up 20 to #34 and the BMW 2 Series Active Tourer already almost inside the Top 50 at 566 sales.

Previous post: Italy October 2014: Now with the Top 175 best-selling models

Previous month: Italy October 2014: Lancia Ypsilon confirms record #2 spot

One year ago: Italy November 2013: Peugeot 2008 passes Renault Captur to #12

Full November 2014 Top 45 brands and Top 50 models Ranking Tables below.

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Categories: Italy

Italy October 2014: Now with the Top 175 best-selling models

December 1st, 2014 No comments

Fiat 500X Italy October 2014Fiat 500X

* See the Top 175 best-selling models by clicking on the title. Thanks Paolo *

As is the tradition on BSCB I can now give you more detail about the Italian models ranking for October. As usual, a lot of movement outside the familiar Top 50. But first actual splits for the Mini brand gives us the Countryman at #25 with 1,160 sales and the Mini up a fantastic 24 spots on September to break into the Top 50 at #34 thanks to the new generation and the addition of a 5-door variant. The Peugeot 108 is up a further 14 ranks to #54, the Jeep Renegade is up a very impressive 63 spots to land in 56th position with 628 sales, only 55 units away from its first Top 50 ranking in the country!

The Fiat 500X, based on the same platform, for its part makes its very first appearance at home at #172 with 57 sales. Notice also the Nissan Note up 21 ranks to #59, the Citroen C4 Cactus up 5 to #83, the Porsche Macan up 15 to #94, the BMW X4 breaking into the Italian Top 100 for the first time at #98, the Lexus NX making its first appearance inside the Top 150 at #132 and the Nissan Pulsar down 3 spots to #135.

Previous post: Italy October 2014: Lancia Ypsilon confirms record #2 spot

Previous month: Italy September 2014: Now with the Top 150 best-selling models

One year ago: Italy October 2013: Now with the Top 150 best-selling models

Full October 2014 Top 175 models Ranking Table below.

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Categories: Italy

Italy October 2014: Lancia Ypsilon confirms record #2 spot

November 7th, 2014 No comments

Lancia Ypsilon Italy October 2014. Picture courtesy of largus.frLancia Ypsilon

* NOW UPDATED with Top 50 models actuals and Top 46 brands! *

The Italian new car market is up an encouraging 10% year-on-year in October to a still shy 123,171 registrations, bringing the year-to-date total to 1,167,683 units, up 4% on 2013. The Fiat Panda is once again the most popular vehicle in the country thanks to 10,179 sales and 8.3% share, well above its 7.5% YTD level. Whereas the 11 year-old nameplate had never managed to rank higher than #3 before last month, the Lancia Ypsilon hits a 2nd consecutive month at a record 2nd place thanks to 4,961 sales and 4% share, while the Fiat 500L is back up two spots on September to round up the podium at #3 and 3.5%. After peaking at 5.1% share back in August, the free fall resumes for the soon-to-be-discontinued Fiat Punto, reaching its lowest-ever ranking at 3% in October. This is the 4th time this year that the Punto breaks this unenviable record after hitting 3.7% in March, 3.6% in April and 3.2% in May.

Opel Mokka Italy October 2014. Picture courtesy of omniauto.itThe Opel Mokka breaks its Italian monthly volume, ranking and share this month.

Outside the Top 10, the Opel Mokka breaks the 2,000 monthly unit mark for the very first time at 2,211 sales, also hitting a best-ever #12 ranking and record 1.8% market share. The small SUV is the brand’s best-seller in Italy this month above the Corsa at #17. Notice also the Renault Captur back up 23 ranks on September to a record #13, the Dacia Duster up 12 to #15, the Toyota Aygo at #25 vs. #38 YTD, the Renault Twingo at #32, Toyota RAV4 at #34, Citroen C1 up 38 ranks to #44 and the Ford Ecosport breaking into the Italian Top 50 for the first time at #49.

Previous post: Italy September 2014: Now with the Top 150 best-selling models

Previous month: Italy September 2014: Lancia Ypsilon up to record second place

One year ago: Italy October 2013: Renault Captur and Peugeot 2008 both in Top 20

Full October 2014 Top 50 models and Top 46 brands Ranking Tables below.

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Categories: Italy