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Italy April 2015: Fiat 500X in Top 10

May 7th, 2015 No comments

Fiat 500X Italy April 2015The Fiat 500X is now among Italy’s 10 most popular nameplates.

* See the Top 44 All-brands and Top 50 models by clicking on the title *

The sky is getting clearer and clearer for the Italian car market, seeing is year-on-year growth accelerate once again in April: from +11% in January to +13% in February and +15% in March to +24% this month at 149.054 registrations, bringing the year-to-date total to 581.365 units, up 16% on 2014. Even more encouraging is the 28% year-on-year gain of private sales, outsmarting the market at last, returning to levels of 3 years ago at 90.467 sales and gaining two percentage share points on April 2014 at 60.2%. However local association UNRAE points out that this surge in private sales was triggered by particularly aggressive promotions during April and is not sustainable in the long term without government help in the form of tax reductions or scrappage schemes.

Renault Clio Italy April 2015. Picture courtesy of automobile-magazine.frRenault Clio

Local behemoth Fiat evolves very similarly to the market at +22%, thus holding onto a strong 21.8% market share, Volkswagen underperforms at #2 and 7.7% (+18%) and Renault soars 71% year-on-year to land in 3rd place with 7.2% share. Peugeot (+32%), Dacia (+62%), Smart (+67%), Seat (+72%), Volvo (+78%), Subaru (+85%), Lexus (+161%) and of course Jeep (+254%) also shine. Model-wise, the Fiat Panda continues to gain market share in pole position (+33%), the Fiat Punto enjoys a sudden regain of form (+29%) hitting #2, its best ranking so far in 2015, the Renault Clio (+83%) outsells both the Fiat 500 (-5%) and 500L (-21%) at #4, the latter two seemingly impacted by the tremendous success of the Fiat 500X, now inside the Top 10 at #10 with 3.256 units sold while the Jeep Renegade stabilises at #16 with 2.233 deliveries.

Previous post: Italy 1st Quarter 2015: Jeep Renegade & Fiat 500X shine in recovering market

Previous month: Italy March 2015: Now with Top 180 best-selling models

Original March post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy April 2014: Fiat 500L confirms #2 spot, passes Punto year-to-date

Full April 2015 Top 44 All-brands and Top 50 models below.

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Categories: Italy

Italy 1st Quarter 2015: Jeep Renegade and Fiat 500X superstars in recovering market

May 6th, 2015 No comments

Fiat 500X Jeep Renegade Italy March 2015. Picture courtesy motorbox.comThe Fiat 500X & Jeep Renegade both land inside the Italian Top 20 over the period.

* See the Top 180 best-selling models and Top 46 brands by clicking on the title *

After putting an end to 7 connective years of decline in 2014 with a shy 4% improvement, 2015 starts in a much more encouraging way: the Italian new car market is up 14% to 431,568 registrations. And even if this surge has a lot to do with sales to rental companies and dealerships – making it very artificial as it is the case in France, the growth rate makes Italy the fastest improving market among the Top 10 worldwide. Local fare Fiat is up a solid 11%, enabling to evolve roughly at the same market share level as a year ago (20.7%) and the rest of the Top 4 manufacturers is unchanged on Q1 2014: Volkswagen (+1%), Ford (+24%) and Renault (+26%) follow. Opel (+28%) overtakes Peugeot (+14%) to slip inside the Top 5, while Nissan (+32%) is up 3 spots to break into the Top 10 at #8. Notice also Dacia and Smart up 31%, Seat up 49%, Mitsubishi up 62%, Porsche up 63%, Lexus up 127% and Jeep up 4-fold.

Fiat Panda Italy March 2015The Fiat Panda is more than ever the dominant nameplate at home.

The Fiat Panda reinforces its leadership in the models ranking thanks to sales improving faster than the market at +17%, leading to a 7.6% market share. Below, the Fiat 500L (4%) and Lancia Ypsilon (3.6%) benefit from the crumbling down of the Fiat Punto (-16%) to take 2nd and 3rd spots respectively. The Fiat 500 rounds up the Top 5, while the Renault Clio and Ford Fiesta overtake the VW Golf and Polo to top the foreign models ranking. Italian car buyers are (even) more fond of small SUVs than the rest of Europe, and 2015 has increased this bias even further. The Opel Mokka more than doubles its sales year-on-year to reach #14, the Renault Captur is up 47% to #16, the Dacia Duster up 61% to #17 and the Kia Sportage up 38% to #22.

Opel Mokka Italy March 2015. Picture courtesy of autobild.deOpel Mokka sales are up 111% year-on-year in Italy.

But the big event occurring over the start of 2015 is that landing of two locally produced twin baby SUVs inside the Top 20. The Jeep Renegade takes the brand to unheard-of heights and has become the first Jeep to crack the monthly Italian Top 50, Top 20 and Top 10 (last December)… It ranks #18 in Q1 2015 with 6,035 sales and 1.4% and may have peaked out now that the Fiat 500X is gearing up: breaking into the Top 20 for the first time in March at #19, also earning a #19 ranking over Q1 2015. Simply because it is Fiat-branded, the 500X should be outselling the Renegade for the remainder of their respective careers, and a long-term Top 10 spot for the 500X would mean all three 500 declinations (500, 500L and 500X) are among Italy’s 10 most popular nameplates.

Previous post: Italy March 2015: Now with Top 180 best-selling models

Original March post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full Q1 2015 Top 180 models and Top 46 brands vs. Full Q1 2014 figures below.

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Categories: Italy

Italy March 2015: Now with Top 180 best-selling models

May 4th, 2015 No comments

Mini Italy March 2015. Picture courtesy automoto.itThanks to the 5-door variant, the Mini hatch now outsells the countryman in Italy.

* See the Top 180 best-selling models by clicking on the title *

As is the tradition on BSCB, just before April figures come through we can give you a more detailed models ranking for Italy. The first change is official splits for the Mini Hatch and Mini Countryman showing a momentous shift: once heavily skewed towards the Countryman model, Mini sales are now roughly even between the two nameplates, with the Hatch narrowly outselling the Countryman for the first time in years this month at 1.131 units (#38) vs. 1.092 (#40). The other surprise is the very fast progression of the Land Rover Discovery Sport, now in its third month in market and already cracking the Top 100 at #83 with 465 sales.

Previous post: Italy March 2015: Fiat 500X now inside Top 20

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full March 2015 Top 180 models ranking below.

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Categories: Italy

Italy March 2015: Fiat 500X now inside Top 20

April 9th, 2015 No comments

Fiat 500X Italy March 2015. Picture courtesy largus.frThe Fiat 500X now ranks 19th at home in Italy.

* NOW UPDATED with Top 50 models actuals and Top 45 All-brands *

New car sales in Italy accelerate their growth in March: up 15% to 162,369 registrations after +13% in February and +11% in January. The year-to-date total now stands at 431,568 units, up 14% on 2014. Brand-wise, Fiat improves slightly faster than the market at +16% resulting in a strong 21.3% share, while Ford (+23%) and Opel (+26%) are frankly catching up on Volkswagen (+1%), now fragile #2. Other big gainers include Peugeot (+23%), Kia (+27%), Smart (+34%), Dacia (+43%), Seat (+96%), Porsche (+71%), Lexus (+170%) and Jeep (+250%) thanks to the Renegade, back up two spots on February to #16.

Ford C-Max Italy March 2015Ford C-Max

The Fiat Panda impresses with sales up 40% on March 2014 to 13,359 units and 8.3% share for a very comfortable pole position, four percentage points above its closest rival the Fiat 500L down 1% to 7,002 sales and 4.3%. The Top 5 is 100% Italian once again with the Lancia Ypsilon at #3, the Fiat 500 at #4 and the Fiat Punto dropping below 3% market share for the first time in the nameplate’s 22 year-career at a miserable 2.9%. The Renault Clio remains the best-selling foreigner at #6, the Opel Corsa is up 57% to #9 thanks to the new model, the Opel Mokka is up 101% to #14, the Dacia Duster up 115% to #17, Ford C-Max up 46% to #20, the Peugeot 308 up 145% to #23 and the Mercedes C-Class up 136% to #40. Finally, notice the Fiat 500X breaking into its home Top 20 for the first time at #19 with 2,149 sales and 1.3% share.

Previous post: Italy February 2015: Now with the Top 175 best-selling models

Previous month: Italy February 2015: Opel Mokka and Smart Forfour break records

One year ago: Italy March 2014: Fiat 500L up to #2, above Punto for the first time

Full March 2015 Top 45 All-brands and Top 50 models below.

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Italy February 2015: Now with Top 175 best-selling models

April 9th, 2015 No comments

Land Rover Discovery Sport Italy February 2015Land Rover Discovery Sport

* See the Top 175 best-selling models by clicking on the title *

After a couple months hiatus, the detailed Italian models ranking returns to BSCB – with one month delay, we are exploring February figures now. Beyond the familiar Top 50, the Citroen C4 Cactus points its bonnet at #54 with 703 sales, the Nissan Pulsar is up to a record #80 with 422 units, the Land Rover Discovery Sport is up to #127, the Kia Sorento up to #134 and the Suzuki Vitara lands at #150 with 79 deliveries for its first month in market. The complete Top 175 is available below.

Previous post: Italy February 2015: Opel Mokka and Smart Forfour break records

One year ago: Italy March 2014: Now with the Top 160 best-selling models

Full February 2015 Top 175 models Ranking Table below.

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Categories: Italy

Italy February 2015: Opel Mokka and Smart Forfour break records

March 7th, 2015 No comments

Smart Forfour Italy February 2015The Smart Forfour breaks into the Italian Top 20 in February.

* UPDATED with actuals – See the Top 45 All-brands and Top 50 models *

It is finally the end of the tunnel for the Italian new car market: after gaining 11% in January, sales are up an even more impressive 13% in February to 135,559 registrations, which brings the year-to-date total to 268,539 units, up 12% on 2014. If Fiat (+6%) and Volkswagen (-3%) underperform atop the brands ranking, 5 of the next 7 brands in the charts display explosive growth: Ford is up 24% to 7% share at #3, followed by Renault up 46% and Opel up 31% while Nissan is up 58% to #8, Lancia is up 18% to #9 and Peugeot is closer to the market at +14% to #6. Further down, notice Alfa Romeo and Dacia both up 19%, Hyundai up 27%, Volvo up 42%, Mitsubishi up 66%, Porsche up 70%, Lexus up 83% and Jeep up 4-fold on February 2014 thanks to the Renegade, delivering another outstanding 18th place this month.

Opel Mokka Italy February 2015The Opel Mokka lifts its Italian ranking record to #11.

In the models ranking, the Fiat Panda remains sovereign at 7.2% share despite sales down 2% on January 2014, and is followed by the Fiat 500L (+32%), Lancia Ypsilon (+27%), Fiat Punto (-26%) and Fiat 500 (+12%), making the Top 5 100% Italian. The Renault Clio is the best-selling foreigner once again, improving by 21% and dominating the Ford Fiesta and VW Polo. The Opel Mokka misses a historical Top 10 ranking by 209 sales, improving its Italian ranking record to #11 (previous best: #12 last October). The Nissan Qashqai (+29%), Renault Captur (+89%), Alfa Romeo Giulietta (+60%) and Dacia Duster (+36%) all deliver very strong performances in Italy this month.

BMW 2 Series Active Tourer Italy February 2015BMW 2 Series Active Tourer

Further down, the new generation Smart Forfour is up a splendid 18 spots on January to brilliantly crack the Top 20 at #19 with 1,680 sales and seems to have cannibalised the Fortwo so far, in great difficulty at #46 (-62%). The Fiat 500X is up two spots to a best-ever #21 with 1,612 sales and 1.2%, surprisingly still below its platform buddy the Jeep Renegade (#18), the Ford Ecosport is very solid again at #32, the Renault Twingo is up 13 spots on last month to #35 and the BMW 2 Series Active Tourer smashes its ranking record at #41 thanks to 967 units sold vs. just 783 for its rival the Mercedes B-Class…

Previous month: Italy January 2015: Fiat 500X lands at #23

One year ago: Italy February 2014: Fiat Panda hits highest share in one year

Full February 2015 Top 45 All-brands and Top 50 models below.

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Categories: Italy

Italy January 2015: Fiat 500X lands at #23

February 6th, 2015 No comments

Fiat 500X Italy January 2015. Picture courtesy largus.frFiat 500X

* UPDATED – See the Top 50 best-selling models and Top 45 All-brands *

A very encouraging start of the year in Italy with new car sales up 11% on January 2014 to 131,385 registrations. A large part of this growth is however due to sales to rental companies up a spectacular 54% year-on-year just as sales to private buyers, up just 2%, confirm the real stagnation of the market. As a result private sales represent 62.5% of overall sales in January, compared to 68% a year ago. Local institution Fiat dominates as usual an follows the market up 10% to 20.7% share above Volkswagen (+4%) while Ford (+26%), Renault (+27%), Opel (+30%) and Toyota (+23%) all lodge very impressive results. Audi is up to #9 with a strong 3.8% share, Jeep is up 5-fold to #17 and Porsche up 54% to #26.

Range Rover Evoque Italy January 2015. Picture courtesy largus.frThe Range Rover Evoque lifts its Italian ranking record to #25…

After a couple of months of timid dealership sales, the Fiat 500X makes its grand entrance in the Italian sales charts at #23 with 1,415 sales and 1.1% share, a score that is bound to improve drastically over the next months. The Fiat 500 family is in great shape at home in January with the 500L up 16% year-on-year and 4 spots on December to #2 and the 500 up another 12% on January 2014 and 6 ranks on last mont to #5 despite its old age. The Fiat Panda remains by far the most popular nameplate in the country and manages to outperform the market in January at +13% to 9,438 sales and 7.1% share.

Ford Ecosport Italy January 2015. Picture courtesy of largus.fr…while the Ford Ecosport brings it to #29.

Lots of movement in the models charts this month with the Range Rover Evoque beating its record ranking at a splendid #25 with 1,326 sales and 1% share (previous best: #32 in January 2013) as well as the Ford Ecosport up 33 spots on December to also smash its ranking record at #29 (previous best: #50 last October). Helped by the new generation, the Opel Corsa is up 54% to #11, the Nissan Qashqai is up 39% to #12, the Dacia Duster up 49% to #13, the Opel Mokka up 78% to #15 and both the Renault Captur and Kia Sportage up 50% to #15 and #18 respectively. Hero of last month, the Jeep Renegade lodges another incredible sales figure in January at #17 with 1,945 units finding a new home. Finally, notice the Smart Forfour confirming it is a new force to be reckoned with in Italy at #37 with 1,059 sales.

Previous post: Italy Full Year 2014: Now with Top 150 best-selling models

Original FY14 post: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Previous month: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

One year ago: Italy January 2014: Lancia Ypsilon and Fiat 500L shine

Full January 2015 Top 50 models and Top 45 All-brands below.

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Categories: Italy

Italy Full Year 2014: Now with Top 150 best-selling models

February 2nd, 2015 No comments

Mercedes GLA Italy 2014Mercedes GLA

* See the Top 150 best-selling models and Top 50 All-brands here *

After exploring the Top 50 models and All-brands for Italy over the Full Year 2014, we can now extend the scope to the Top 150 models, where we can list down the most popular all-new nameplates for the year. The Mercedes GLA comes first at #71 with 4,765 sales – it broke into the monthly Top 50 in December at #43, and is followed by the Jeep Renegade at #80 but #10 in December. The Ford Ecosport at #89 and the Peugeot 108 at #94 also make it into the 2014 Top 100. Further down, the VW Golf Sportsvan lands at #101, the Porsche Macan at #117, BMW 2 Series Active Tourer at #123 (up to #47 in December), Citroen C4 Cactus at #135, BMW X4 at #139 and Smart Forfour at #143 – but #28 in December.

Previous post: Italy December 2014: Now with Top 160 best-selling models

One year ago: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Two years ago: Italy 2012: Fiat Panda ends 18 years of Punto reign in worst market since 1979

Categories: Italy

Italy December 2014: Now with Top 160 best-selling models

February 2nd, 2015 No comments

Ford Mondeo Italy December 2014. Picture courtesy largus.frCan the new model revive Ford Mondeo sales in Italy?

* See the Top 160 best-selling models and Top 45 All-brands here *

As is the tradition on BSCB with a one month-delay I can share with you much more detail on the Italian models ranking. Beyond the familiar Top 50, the VW Golf Sportsvan is back up 28 spots on November to #56, the VW Passat up 22 to #60 thanks to the new model, the Ford Ecosport down 8 to #62, the BMW X4 up a further 12 ranks to a record #87, the Lexus NX breaks into the Italian Top 100 for the first time at #88 with 223 sales, the Ford Mondeo starts to see the effects of its relaunch, reappearing inside the Top 150 at #113 and the Great Wall Voleex makes a rare appearance at #153.

Previous post: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Previous December post: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

One year ago: Italy December 2013: Now with Top 150 best-selling models

 

Categories: Italy

Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

January 13th, 2015 No comments

Fiat Panda Italy 2014. Picture courtesy of largus,frThe Fiat Panda is the best-seller at home for the third year running.

* See the Top 285 best-selling models and Top 50 All-brands by clicking on the title *

Yes the Italian market has bottomed out, registering its first year-on-year increase in 7 years at +4% to 1,359,616 registrations vs. 1,304,648 in ‘annus horribilus’ 2013. This is a very shy corner-turning year for Italy as we are still evolving at 35 year lows, with such weak registration levels not seen since the early eighties. One sure sign that demonstrates the Italian new car market is stuck in recession is the fact that the volume gains are led by rentals and sales to companies, representing 65% of the 2014 volume increase. The private sales ratio is down to 62.3%, the lowest in the history of automobile in Italy. In this dark context and in the absence of government measure to spike the market like scrappage schemes, UNRAE predicts a meagre improvement of 3% in 2015 to 1.4 million units.

Fiat 500L Italy 2014. Picture courtesy of largus.frFirst podium ranking for the Fiat 500L

Fiat remains master in command at home but improves slower than the market, resulting in a market share shrinking to 20.7% with 281,581 sales. Volkswagen and Ford freeze their ranking and share at #2 and 8.1% and #3 and 6.7% respectively, while Renault benefits from the success of the Clio (+23% and #1 foreigner at #6) and Captur (+78% to #16) to gain one spot and 24% on 2013 to 4th place. Peugeot (+13%), Toyota (+11%), Dacia (+41%), Mini (+10%) and Suzuki (+14%) also improve markedly in the Top 20. Further down, Skoda (+24%), Seat (+28%), Jeep (+94% thanks to the Renegade and Cherokee), Porsche (+51%) and Maserati (+379%) take off.

Lancia Ypsilon Italy October 2014. Picture courtesy of largus.frLancia Ypsilon

In the models ranking, the Fiat Panda ends an easy year at #1, holding the annual pole position for the third in a row thanks to sales up 3% to 104,352 units and 7.6%, the only nameplate in the peninsula with 6-digit sales figures. In the absence of any major novelty (whereas the model was refreshed in… India this year!), the Fiat Punto sinks 11% to its lowest-ever market share at 4.2% but manages to hold off both the Fiat 500L lodging its first annual podium ranking (+34%) and the Lancia Ypsilon (+10%) – hitting a best-ever #2 in September and October. The Fiat 500 (+7%) rounds up a Top Five 100% Italian for the second year in a row and the second time in 35 years, while the podium is 100% Fiat for only the 2nd time in the past 15 years along with 2008. 2014 also marks the first time the 500L is the 500 family’s best-seller at home, outselling the 500 over a Full Year for the first time. The 500L reign could be short-lived though with the 500X crossover hitting Italian dealerships in 2015…

Peugeot 2008 Italy 2014Peugeot 2008

Thanks to sales up 23%, the Renault Clio becomes the best-selling foreigner in Italy in 2014, ahead of the VW Golf, Ford Fiesta (both up 11%) and VW Polo (-1%), while the Toyota Yaris reclaims a spot in the Top 10 (+14%). The Peugeot 2008 wins the small crossover battle at #15 with deliveries up an astounding 178% to 18,783 for its first full year, beating the Renault Captur (+78%), Dacia Duster (+93%) and Opel Mokka (+113%) with all aforementioned nameplates delivering fantastic results. Notice also the Peugeot 308 up 106% to #39 and the Citroen C4 Picasso up 123% to #40.

Previous post: Italy December 2014: Jeep Renegade in Top 10!

One year ago: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Two years ago: Italy 2012: Fiat Panda ends 18 years of Punto reign in worst market since 1979

Full Year 2014 Top 285 models and Top 50 All-brands Ranking Tables below.

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Categories: Italy