Italy Full Year 2015: Panda leads, Fiat 500X & Jeep Renegade superstars

Fiat 500X Jeep Renegade Italy 2015. Picture courtesy motorbox.comThe Fiat 500X and Jeep Renegade are remodelling the Italian car landscape. Picture motorbox.com

* Now updated with the Top 45 All-brands and Top 200 models *

Check out 60 years worth of Italian Historical Archives here *

* The December 2015 article has also been updated with the Top 180 models *

At last a frank improvement for new car sales in Italy for 2015: up 16% or 215.000 units to 1.574.872 registrations, the highest annual volume since 2011 (1.757.649). The Italian market is however still far from getting back to its average level of the last couple of decades, with 2015 sales equivalent to the level it reached back in 1984, but still lagging behind the 1993-1996 crisis years (see 37 year-data set below). A couple of elements confirm this is a true recovery year for Italy – unlike a rather artificial spike in 2014: Private sales grow faster than the market at +18% to 1.009.537 registrations, improving their market share from 62.4% to 63.7%, while rental sales are also up 18% to 311.352 units or 19.8% share (12.1% for lease and 7.6% for short-term rentals) and Company sales lag behind at +5% to 262.729 units. As a result, local manufacturers association UNRAE predicts another dynamic year in 2016 at +7% to 1.68m units.

Italy 1978-2015 – Annual sales:

Italy 1978 2015

Italy 2015 – Monthly sales detail by channel:

Italy 2015 12 Annual sales detail. Picture courtesy unrae.itSource: UNRAE

Fiat retains its throne at home, evolving similarly to the market at +17% to reach 20.9% share and 329.177 sales. Volkswagen is up just 8% to lose share to 7.6% and is one of only five manufacturers in the Top 40 to not post double-digit year-on-year gains in 2015, a testimony to the vigorous recovery the Italian new car market is currently experiencing. The other culprits are Lancia (+2%), Alfa Romeo (+8%), DS (+3%) and Chevrolet (-95%). The Top 7 best-selling brands are unchanged on 2014 with Ford (+19%) rounding up the podium followed by Renault (+16%), Opel (+18%), Peugeot (+18%) and Toyota (+8%). Nissan (+18%) is up 3 spots to #8, with other carmakers lodging impressive gains including Land Rover (+23%), Mitsubishi (+31%), Mazda (+36%), Smart (+52%), SsangYong (+61%), Lexus (+64%), Jaguar (+66%), Infiniti (+129%) and Jeep (+164%) thanks to the Renegade (see further down).

Fiat Panda Italy 2015The Fiat Panda holds onto its crown at home.

The Fiat Panda is the most popular nameplate in Italy for the 4th consecutive year with sales up a very impressive 21% to 126.306 and 8% share, the nameplate’s highest annual volume since 2010. The Panda outsells all carmakers bar Fiat in 2015. Thanks to heavy discounts, the Fiat Punto remains 2nd and manages to limit the damage to just -1% and a lowest-ever 3.6% share at 56.449 sales, just above the Lancia Ypsilon up 9% to 55.326 units and the Fiat 500L down 3% to 49.918. The Renault Clio is once again the best-selling foreigner in Italy: it gains one spot to break into the annual Top 5 for the first time in 12 years – since 2003. It distances the Ford Fiesta (+9%), VW Golf (+5%) and VW Polo (+17%) while the Fiat 500 is down 6% to 6th place.

Renault Clio Italy 2015First annual Top 5 ranking in 12 years for the Renault Clio in Italy.

The main event in the 2015 Italian models ranking is the thunderous landing of the Fiat 500X directly in 10th position, a ranking that should improve vastly in 2016 given the crossover broke onto the podium both in November and December. Its “twin” the Jeep Renegade shoots up to a stunning #17, by far the best-ever ranking achieved by a Jeep in Italy. The Renegade’s success was however tamed by the arrival of the 500X: it never matched the #10 spot hit back in December 2014, with a 2015 best of #13 in November.

Opel Mokka Italy 2015. Picture courtesy larevueautomobile.comThe Opel Mokka is inside the Top 15 in 2015. 

The SUV fever has continued to spread all across Italy, with the Opel Mokka up 36% to #15, the Renault Captur up 29% to #16, Kia Sportage up 26% to #25 and Ford Ecosport up 4-fold to #33 – even hitting a record #23 in November and making Italy the only market in Europe where Ford’s made-in-India SUV isn’t considered a flop. Notice also the Opel Corsa up 28%, Peugeot 308 up 93%, Hyundai i20 up 125%, Mini up 107% and the BMW 2 Series Tourer up to a class-leading #42 for its first full year in market. The Suzuki Vitara (#76) is the most popular all-new entrant for 2015, followed closely by the Hyundai Tucson (#78), Opel Karl (#81) and Land Rover Discovery Sport (#84) while the Renault Kadjar also manages to crack the 2015 Top 100 at #94.

Previous post: Italy December 2015: Fiat 500X stays on podium, Tucson & Kadjar up

Previous year: Italy Full Year 2014: Podium 100% Fiat for 2nd time in 15 years

Two years ago: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Full Year 2015 Top 45 All-brands and Top 200 models below.

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Italy December 2015: Fiat 500X stays on podium, Tipo in Top 50

Fiat 500X Italy December 2015. Picture courtesy largus.frThe Fiat 500X posts a second consecutive podium ranking at home.

* Now updated with the Top 44 All-brands and Top 180 models *

The Italian new car market finishes 2015 on a high: up a very dynamic 18% year-on-year in December to 109.395 registrations, lifting the annual total up 16% to 1.583.618 units. Home-grown behemoth Fiat frankly outpaces the market with sales up an outstanding 33% to 23.440 and 21.4% share, distancing Volkswagen (+13%), Renault (+33%), Ford (+25%) and Peugeot (+41%). Lancia and Hyundai are both up 5 spots on November to #8 and #9 respectively, with Mini (+32%), Honda (+40%), Land Rover (+41%), Lexus (+41%), Suzuki (+64%) and Mazda (+81%) among the other manufacturers posting spectacular gains.

Fiat Tipo Italy December 2015. Picture courtesy motorpad.itThe Fiat Tipo nameplate is back inside the Italian Top 50.

Model-wise, below the Fiat Panda (+22%) and Lancia Ypsilon (+24%) both showing great legs, the Fiat 500X shows it is here to stay at the highest level, lodging a second consecutive podium ranking at #3 and beating its market share record at 3.5% thanks to 3.832 sales. With the Fiat 500L up 32% to 4th place and the Fiat 500 up 49% to 8th, it’s a great month for the 500 family as a whole: up 126% year-on-year to 9.910 sales and 9.1% market share. Interestingly, this coincides with the gearing up of the Tipo nameplate, breaking back into the Top 50 at #45, and the imploding of the Punto, down 46% to a worst-ever 2.2% share and #10 ranking this month.

BMW X1 Italy 2015The BMW X1 almost lands into the Top 30 this month: a fantastic performance. 

Further down, notice also the Citroen C3 up 110% to #15, the Peugeot 308 up 151% to #20, the Hyundai Tucson up a further 5 spots on November to #22, the Renault Kadjar up 16 to #27, the Ford Ecosport up 137% to #30, the BMW X1 up 162% to #32 and the all-new Suzuki Vitara improving a further 7 ranks to #43.

Previous post: Italy November 2015: Fiat Tipo nameplate reappears after 20 years

Previous month: Italy November 2015: Fiat 500X on podium

One year ago: Italy December 2014: Jeep Renegade in Top 10, outsells Fiat 500

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Italy November 2015: Fiat Tipo nameplate reappears after 20 years

Fiat Tipo Italy November 2015. Picture courtesy quattroruote.itFiat Tipo. Picture Quattroruote.it

* See the Top 150 best-selling models here *

With detailed models data now available for Italy, we witness the reappearance of the Fiat Tipo nameplate at home for the first time since it was discontinued back in 1995. Under the 2016 Tipo nameplate hides in fact the Fiat Egea that is already a hit in Turkey where it’s manufactured (within the Top 20 in November). Pre-sales to dealerships before the official launch on December 5 lift the Tipo to #150 with 105 units, a ranking that will no doubt improve very significantly over the next few months, and then with the addition of the hatchback variant, a much more popular format in Italy, and most importantly the station wagon which should account for over half of the nameplate’s sales here.

The Tipo nameplate launched back in January 1988 in Italy and was an instant huge sales success with 22.150 units reached in March 1988 alone, 112.243 over the first six months of 1988, 217.410 over the Full Year 1988 and 262.520 in FY 1989. In December 1988 the Tipo stood at 13.8% market share at home, just below the Uno (16%). It then quickly lost steam at -29% in 1990, -33% in 1991, -7% in 1992, -30% in 1993 and -44% in 1994 to fall outside the Top 10. The Tipo was replaced in 1995 by the Bravo/Brava duo. While the 2016 Tipo has no chance of reaching the early career figures of its ancestor, this is a very significant launch for the Italian brand at home as it will test its capacity to (re)build a range aside from the Fiat 500 family.

Full November 2015 Top 150 models Ranking Table here.

Italy November 2015: Fiat 500X on podium

Fiat 500X Italy November 2015. Picture courtesy quattroruote.itFirst ever podium ranking for the Fiat 500X at home.

* NOW UPDATED with the Top 150 best-selling models and Top 45 brands *

Spectacular 23.5% year-on-year improvement for Italian new car sales in November to 134.021 units, lifting the year-to-date total up 15.5% or almost 200.000 sales to 1.464.747. That would put a smile on the face of many Italian dealers and salespeople. Like last month, Fiat outpaces its home market with sales up a fantastic 30% to 27.860 for a 20.8% market share, while the Top 7 best-selling carmakers are absolutely identical to the year-to-date ranking. Below Fiat we find Volkswagen, also gaining more ground than the market at +28%, Ford (+30%), Renault (+29%), Opel (+13%), Peugeot (+23%) and Toyota (-3%). Mercedes shoots up 31% to 8th place overall vs. #11 so far in 2015, Citroen is up 42%, Jeep up 67%, Smart up 74%, Land Rover up 58% and Mazda up 66%.

Ford Ecosport Italy November 2015. Picture courtesy of largus.frThe Ford Ecosport is about to break into the Italian Top 20.

Model-wise, the big event this month is the first ever podium ranking of the Fiat 500X, shooting up three spots on October to land at a stunning third place thanks to 4.604 sales and 3.4% share, only outsold by the Fiat Panda (7.3%) and Punto (3.8%) and making the podium 100% Fiat for only the third time this year after January (Panda-500L-Punto) and May (Panda-Punto-500L). The Lancia Ypsilon is relegated to #4 but the Renault Clio (+27%) stays at #5 and remains the most popular foreigner above the Ford Fiesta (+10%), VW Polo (+31%) and Golf (+34%) both outpacing the Italian market despite the diesel scandal. The Fiat 500 (+38%) is finally feeling the benefits of its facelift and reclaims a spot inside the Top 10, the Jeep Renegade is up 4 to #13, the Citroen C3 more than doubles its sales to #18, the Ford Ecosport breaks its ranking record for the 2nd consecutive month at #23 and the Hyundai Tucson shines again at #27. The Opel Karl (#41), Renault Kadjar (#43) and Suzuki Vitara (#50) stay strong.

Previous month: Italy October 2015: Hyundai Tucson and Renault Kadjar shoot up

One year ago: Italy November 2014: Jeep Renegade shoots up to #25

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Italy October 2015: Hyundai Tucson & Renault Kadjar shoot up

Renault Kadjar Italy October 2015. Picture courtesy largus.frFirst Top 40 ranking for the Renault Kadjar in Italy.

* NOW UPDATED with the Top 180 best-selling models and Top 45 brands *

New car sales in Italy step up 8% year-on-year in October to 134.008 registrations, lifting the year-to-date total to 1.336.368 units, up 15% or 170.000 deliveries on the same period last year. Fiat frankly outpaces its home market at +16% thanks to very dynamic performance from the Panda (+22%), Punto (+48%) and 500X at #6 and despite disappointing showings from the 500L (-40%) and 500 (-31%). Volkswagen is back up to 2nd place overall but down 6% above Ford (+10%), Renault and Opel. German luxury carmakers are in great shape: Audi (+19%), Mercedes (+29%) and BMW (+27%) all rank higher this month than in 2015 so far, delivering the strongest year-on-year gains in the Top 15. Further down, notice Jeep up 102% thanks to the Renegade (#17) and Smart up 115% thanks to Fortwo relaunch (+70%) and the return of the Forfour.

Hyundai Tucson Italy October 2015. Picture courtest autoexpress.co.ukThe Hyundai Tucson is up to #25 in Italy this month.

In the models ranking, the VW Polo and Renault Clio return to #4 and #5 respectively after being kicked out of the Top 10 last month, the Dacia Duster is back up 9 spots to #16, the Citroen C3 is up 70% year-on-year to #18, the Peugeot 308 up 76% to #23, the Nissan Micra up 79% to #26 and the VW Passat up 140% to #32. A handful of recently launched SUVs are starting to make waves in Italy: the Hyundai Tucson is up a further 8 ranks on September to break into the Top 25 and the Renault Kadjar is up 20 spots to land at #37. The Ford Ecosport also shines, up 82% year-on-year and 11 ranks on September to hit its highest ever ranking in Italy so far at #28. Finally the BMW 2 Series Active Tourer stays above its archenemy the Mercedes B-Class both this month (982 sales vs. 976) and year-to-date (7.674 vs. 7.461) while both the Opel Karl (#43) and Suzuki Vitara (#46) manage to remain within Italy’s 50 most popular nameplates.

Previous post: Italy September 2015: Now with Top 180 models

Previous month: Italy September 2015: Fiat Panda hits 10.5% share, highest in 25 years

One year ago: Italy October 2014: Lancia Ypsilon confirms record #2 spot

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Italy September 2015: Now with Top 180 models

Renault Kadjar Italy September 2015. Picture courtesy largus.frRenault Kadjar

* See the Top 180 best-selling models by clicking on the title *

As is the tradition on BSCB, we now have access to a lot more detail for the Italian new car market, just before October figures come through. We learn that the Renault Kadjar is getting dangerously close to a Top 50 ranking at #57, the Mazda CX-3 gains a further five spots on August to #94, the Land Rover Discovery Sport is up 12 to #112, the Jaguar XE up 30 to #113 and the Ssangyong Tivoli up 13 to #133. We welcome four newcomers in the Top 180: the Mercedes GLC at #118, the Mercedes GLE at #124, the Subaru Levorg at #174 and the Ford Mustang at #179.

Previous post: Italy September 2015: Fiat Panda hits 10.5% share, highest in 25 years

Previous month: Italy August 2015: 2 Series Active Tourer is BMW’s best-seller

One year ago: Italy September 2014: Now with the Top 150 best-selling models

Full September 2015 Top 180 models Ranking Table below.

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Italy September 2015: Fiat Panda hits 10.5% share, highest in 25 years

Fiat Panda Italy September 2015Fiat Panda sales are up 57% year-on-year at home in September.

* NOW UPDATED with the Top 45 All-brands and Top 50 models actuals – See title *

Note: August data has now been updated with the Top 160 models.

Another encouraging result for new car sales in Italy, up 17% year-on-year in September to 131.052 registrations, pulling the year-to-date total up 15% or almost 160.000 units on the same period a year ago to 1.201.563. Domestic king Fiat outperforms the market at +24% to 27.372 deliveries, holding on to its 2015 market share at 21%. Ford (+14%) overtakes Volkswagen (-1%) for 2nd place with Opel (+26%) solidly installed in 4th position above Peugeot (+17%), Renault (+12%) and Toyota (+15%). Mercedes shoots up 25% on September 2014 and 7 spots on August to a splendid 8th place with just under 4% market share, Audi is up 19% to #9 and BMW up 20% to #11, meaning the three German luxury brands all outperform the overall market and gain market share. Dacia (+38%), Porsche (+46%), Mazda (+60%), Smart (+131%), Jeep (+253%) and Jaguar (+261%) all take off.

Lancia Ypsilon Italy September 2015. Picture courtesy of largus.frThe Lancia Ypsilon is #2 in September.

Model-wise, the Fiat Panda is going from strength to strength, improving by a massive 58% on September last year to 13.720 sales and 10.5% share, the first time since October 2012 (10.3%) the Panda crosses the symbolic 10% market share milestone, and the nameplate’s highest share in 25 years, since 1989! This is the highest market share reached by any model in Italy since December 2007 when the Fiat Punto hit the same figure in December 2007. In terms of volume, this month is the strongest for the Panda since March 2010 (17.141). Despite sales down 13%, the Lancia Ypsilon overtakes the Fiat Punto to rank #2 in September and the Ford Fiesta (+2 spots on August) dislodges the VW Golf (-1) to become the most popular foreigner.

Fiat 500X Italy September 2015The Fiat 500X ranks at a best-ever #7 this month.

Rare occurrence, the entire Fiat 500 family is kept outside the Top 5: the 500L (-10%) is down one spot to #6, the 500X is up 8 to equal its best-ever ranking at #7 and the 500 is down 6 to a very weak #15 spot – the generation changeover affecting sales a lot more than Fiat would have wanted – and potentially one of the explanations for the exceptional strength of the Fiat Panda. Let’s also salute the strong performances of the Toyota Yaris (+33%), Opel Corsa (+47%), Opel Mokka (+33%), Citroen C3 (+36%), Renault Captur (+123%), Smart Fortwo (+85%) and Peugeot 308 (+91%).

Hyundai Tucson Italy September 2015. Picture courtesy autocar.co.ukThe Hyundai Tucson lands at #33.

In the newcomers aisle, the Hyundai Tucson shoots up 28 ranks to frankly break into the Top 50 for its first full month in market at #33 with 1.063 sales, the Opel Karl improves again: up 9 spots on August to a best-ever #35, the BMW 2 Series Active Tourer remains the brand’s best-seller in Italy at #41 and the Suzuki Vitara also breaks into the Italian Top 50 for the first time at #47 with 804 deliveries.

Previous month: Italy August 2015: 2 Series Active Tourer is BMW’s best-seller

One year ago: Italy September 2014: Lancia Ypsilon up to record second place

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Italy August 2015: 2 Series Active Tourer is BMW’s best-seller

BMW 2 Series Active Tourer Italy August 2015. Picture courtesy largus.frThe BMW 2 Series Active Tourer shoots up to #36 in Italy in August.

* NOW UPDATED with actuals for the Top 160 models and Top 45 brands *

Traditionally the slowest month of the year by far, August sees the Italian new car market uo 10.5% year-on-year to a still minuscule 59.556 registrations. The year-to-date total now stands at 1.069.939 units, up 15% or 140.000 deliveries on the same period last year. Brand-wise, Fiat (+4%) and Volkswagen (+5%) gain less ground than the market as opposed to Ford (+22%), Opel (+27%) and Peugeot (+13%). Renault is down 11% to 5th place above Lancia (+12%) and Toyota (+27%). Other great gainers include Citroen (+17%), BMW (+18%), Alfa Romeo (+37%), Jeep (+216%) and Smart (+123%).

Alfa Romeo MiTo Italy July 2015Freak month for the Alfa Romeo MiTo: up 159% to #18.

The models ranking is surprisingly stable with the Fiat Panda (-7%), Punto (-4%) and Lancia Ypsilon (+18%) on top. The VW Golf (+5%) outpaces the Ford Fiesta (+13%) and Renault Clio (-17%) to claim the title of best-selling foreigner while the Fiat 500L (#5) and 500 (#9) are still below their year-to-date levels. Notice the Peugeot 208 (+39%), Opel Corsa (+38%), Toyota Yaris (+63%) and Citroen C3 (+50%) lodging impressive year-on-year gains, the Opel Mokka very solid at #14 and the Fiat 500X dropping 8 spots on June to #15, only 155 units above its platform twin the Jeep Renegade at #17.

Opel Karl Italy August 2015. Picture courtesy autobild.deThe Opel Karl breaks into the Italian Top 50 this month.

The Alfa Romeo Mi.To surges 159% on July 2014 and 33 spots on July to land at a cool #18, the Ford Ka doubles its sales year-on-year to #34 and the BMW 2 Series Active Tourer takes off 14 ranks to a record #35 with 466 sales, becoming BMW’s best-seller in Italy and now outselling its archenemy the Mercedes B-Class year-to-date at 5.826 units vs. 5.642. Among recent launches, the Opel Karl brilliantly breaks into the Italian Top 50 for its third month on sale in the country, up 20 spots on July to #45 and the Suzuki Vitara misses out on doing exactly that for a mere 11 units at #51.

Previous post: Italy July 2015: Now available with Top 180 best-selling models

Previous month: Italy July 2015: Fiat 500X up to #7, best-seller in the 500 family

One year ago: Italy August 2014: Punto’s last gasp? Opel Mokka breaks records

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Italy July 2015: Now available with Top 180 best-selling models

Opel Karl Italy July 2015For its 2nd month, the Opel Kark is getting closer to the Italian Top 50.

* See the Top 180 best-selling models by clicking on the title *

As is the tradition on BSCB we now have access to more detailed Italian data thanks to Paolo and Quattroruote Magazine. Firstly a final figure for the Mini Countryman (#34) taking an impressive advantage over the new generation Mini (#61) despite the arrival of the 5-door variant for the latter. The Peugeot 108 is up 15 spots on June to #46, the BMW 2 Series Active Tourer holds itself inside the Top 50 at #49 and is now only one unit below its archenemy the Mercedes B-Class year-to-date at 5.357 vs. 5.358. Among recent launches, notice the Suzuki Vitara up 4 ranks on June to #60, the Opel Karl up 15 spots on its launch ranking to #65, the Land Rover Discovery Sport down 8 to #75, Mazda CX-3 up 14 to #120, Renault Espace down two to #116, the Hyundai Tucson landing at #121, the Jaguar XE down two to #143, the Renault Kadjar down 40 to #173 and the Ssangyong Tivoli down 23 to #176.

Previous post (1): Photo Report: The cars of Ventimiglia, Northern Italy

Previous post (2): Italy July 2015: Fiat 500X up to #7, best-seller in the 500 family

Previous post (3): Italy 1st Half 2015: SUV craze energises market up 15%

Previous month: Italy June 2015: Now available with Top 180 best-selling models

One year ago: Italy July 2014: Now available with Top 150 best-selling models

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Photo Report: The cars of Ventimiglia, Northern Italy

3. Lancia YpsilonLancia Ypsilon in Ventimiglia, Italy – August 2015.

* See the full Photo Report by clicking on the title – Click on any picture to enlarge *

I was lucky enough to do a quick drive across the French border into Ventimiglia in Italy, to check out what the car landscape had become there since the last update I shared with you two years go. At the time I was impressed by the amount of Fiat 500 roaming the streets. This year the outstanding element about the local car park is that… it hasn’t changed. It really seemed like all the cars I saw today were already present during my last visit two years ago. Simple explanation: the Italian new car market has been running on empty for a the most part of the past two years, with new car sales at their lowest level in 40 years.

2. Lancia DeltaLancia Delta in Ventimiglia, Italy – August 2015.

So the same observations I did two years ago are sill valid now. The only major difference would be an increased amount of Lancia Ypsilon, seemingly particularly successful in this part of the country and fighting the Fiat 500 for the title of most popular model in Ventimiglia. A reasonable amount of Lancia Delta are still present on the streets even though the nameplate’s sales have all but stopped nationwide. The current gen Fiat Panda is still surprisingly scarce despite its #1 national ranking, the Renault Captur is off to a great start and I spotted a couple of Jeep Renegade and new generation Citroen C1.

1. Fiat 500Fiat 500 and Lancia Ypsilon in Ventimiglia, Italy – August 2015.

4. Fiat PandaFiat Panda and Doblo in Ventimiglia, Italy – August 2015.

5. Renault CapturGuarding her Renault Captur like a Boss in Ventimiglia, Italy – August 2015.

6. Ventimiglia street sceneVentimiglia street scene

7. Citroen C1Citroen C1 in Ventimiglia, Italy – August 2015.

8. Dacia SanderoDacia Sandero in Ventimiglia, Italy – August 2015.

9. Fiat 500LFiat 500L in Ventimiglia, Italy – August 2015.

10. Jeep RenegadeThe Jeep Renegade is already part of the Ventimiglia car landscape.

Previous Italy Photo Report: Italy August 2013: It’s a Fiat 500-mania – Photo report

The Full Photo Report (25 pictures) continues below. 

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