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Italy March 2014: Fiat 500L up to #2, above Punto for first time

April 5th, 2014 7 comments

Fiat 500L Italy March 2014. Picture courtesy of automobile-magazine.frThe Fiat 500L is up to an all-time high #2, a level the 500 has never reached.

* NOW UPDATED with actuals for the Top 50 best-selling models and Top 44 All-brands! *

After 44 consecutive months of year-on-year decline, the Italian car market seems to now have got its mojo back: March marks the third time in a row sales are growing year-on-year at +5% and 140,115 registrations. The year-to-date total now stands at 379,157 units, up 6% on 2013. Brand-wise, Fiat evolves like the market at +4% and 29,565 sales, above Volkswagen (stable) and Ford (-2%). Renault is up a spectacular 58% on March 2013 in 4th place, Opel up 23%, Dacia up 22%, Volvo up 27% and Skoda up 43%.

Fiat Seicento Italy March 2014The Fiat Seicento was #2 in August 2003.

This month the Italian models ranking steps into another dimension: below traditional leader the Fiat Panda, the Fiat 500L beats the Punto for the very first time, and not by a little margin: 7,076 sales and 5.1% (both records) vs. 5,142 and 3.7% for the Punto – its new lowest ever market share and first time ever below 4%. After dropping to #2 for the first time ever in September 2005 and to #3 in September 2008 this is only the 2nd time ever the Punto is down to #3 since the nameplate’s launch in November 1993!

Fiat 500 Italy March 2014. Picture courtesy of www.autobild.deThe Fiat Nuova 500 only ranked #2 once: in September 2008.

In fact, in the last 10 years, only 3 times did a model other than the Fiat Panda/Punto managed to rank inside the Italian monthly Top 2: in December 2007 (Toyota Yaris), September 2008 (Fiat 500) and March 2010 (Ford Fiesta). Which means a #2 ranking is rare even for a Fiat, with the Nuova 500 only reaching it once (Sept 08) in its 7 year-history, and before that, the last time another Fiat reached that level being August 2003 (Seicento).

The analysis continues below.

Previous post: Italy February 2014: Now with Top 160 best-selling models!

Previous Photo Report: Italy March 2014: Napoli Photo Report

Previous month: Italy February 2014: Fiat Panda hits highest share in one year

One year ago: Italy March 2013: Fiat 500L up to #4, outsells 500!

Full March 2014 analysis, Top 50 models and Top 44 All-brands Ranking Tables below.

Read more…

Categories: Italy

Italy February 2014: Now with Top 160 best-selling models!

April 1st, 2014 No comments

Toyota Verso Italy February 2014. Picture courtesy of largus.frToyota Verso is up 74 spots on January to land at #61 this month.

* See the Top 160 best-selling models by clicking on the title! Thanks Paolo *

Thanks to Paolo and Italian car magazine Quattroruote I can share with you the Top 160 best-selling models in Italy for February, just in time before the March 2014 figures pop up. We’ve already covered the Top 50, so let’s look below at what surprises this month offers us: boosted by the new model, the Toyota Verso is up a spectacular 74 spots on last month to #61 with 484 sales, the Kia Picanto is up 20 ranks to #72, the BMW 4 Series up 33 to break into the Italian Top 100 for the first time at #77, the Citroen C4 up 48 to #83, Skoda Rapid up 53 to #102 and the BMW 2 Series breaks into the Top 150 for the first time at #132 with 108 units.

Previous post: Italy March 2014: Napoli Photo Report

Previous February post: Italy February 2014: Fiat Panda hits highest share in one year

Previous month:  Italy January 2014: Now with the Top 160 best-selling models!

Full February 2014 Top 160 models Ranking Table below.

Read more…

Categories: Italy

Italy March 2014: Napoli Photo Report

March 22nd, 2014 9 comments

Fiat Panda Napoli March 2014Fiat Panda in Napoli, Italy

* See the Full Photo Report by clicking on the title! *

Last time I visited Italy was in August 2013 in Vintimiglia, and there the Fiat 500 was so omnipresent in the streets that I called the Photo Report  ”a Fiat 500-mania”. This weekend I have the honour of visiting Napoli, in the South of the country, and the car landscape is totally different. For once, there are nearly no Fiat 500s to be seen! This struck me as soon as I came out of the airport and continued the entire day. In 24 hours, I only managed to spot nine (9!) new generation Fiat 500 in the whole of Napoli, and two old gens! This is extraordinary, given the new 500 has now been on sale (and very successfully so!) in the country for almost a decade.

Previous Italy Photo Report: Italy August 2013: It’s a Fiat 500-mania – Photo Report

Fiat 500L Napoli March 2014bFiat 500L and Vesuve in Napoli, Italy

I can venture a few reasons for this absence, and the main one could simply be a practical one. Yes the streets of Napoli can sometimes be as tiny as they were in Ventimiglia, and that should be a boost, however cars are way more battered here than they were close to the French border. In fact it is a challenge to, pardon the pun, spot a spotless car. Whether they are new or old, cars in Napoli ‘have lived’ and you can witness it by the amount of scratches that adorn their robe. Would you want to throw a (relatively) overpriced Fiat 500 in this wilderness? Me neither… In the same vein, the 500L is very rare here: I only spotted 4 of them all day, including one taxi.

Lancia Ypsilon Napoli March 2014Lancia Ypsilon

The second observation that hit me as soon as I started driving around in Napoli was the very high occurrence of the last two generations of Fiat Panda. If in Vintimiglia I was surprised at how few Panda I saw, in Napoli they are ruling the streets and I would say have ruled the sales charts since the introduction of the 2nd generation of the model in 2004, judging by the constant flow of them in circulation. Finally an Italian city that is faithful to the country’s models ranking I report every month!

Smart Fortwo Napoli March 2014Smart Fortwo

Napolitano observation #3: the Smart Fortwo is everywhere. I will even go as far as saying it could threaten the Fiat Panda for the Napoli pole position some months! Yep, that much. There were some streets where 3 or 4 Smart Fortwo parked next to each other were a normal occurrence today… And it’s fair to say that sadly none of them has survived without a dent so far… The smaller the better seems to be the mojo for Napolitano car buyers!

Peugeot 208 Napoli March 2014Peugeot 208

Ok I’ll say it, the third best-selling model in Napoli after the Fiat Panda and Smart Fortwo should not be the Fiat Punto but be the Lancia Ypsilon. I saw comparatively way more of them here than I did in Vintimiglia, and all generations of the model which indicate its success has been going on for a while. Now here’s a paradox: you can argue the Lancia Ypsilon is almost as ‘pretty’ as the Fiat 500 and should shy away from getting its hands dirty in Napoli. Not so.

Napoli street 2 March 2014Napoli street scene

Another fascinating observation when it comes to the Napoli car landscape is the clearly higher proportion of foreign cars, notably French ones. Easy explanation here: Napoli is relatively far away from the ‘heart’ of the Italian car production world in Torino and Milano, and the moral attachment to buying national could be less strong here. The Peugeot 208 is a strong favourite, which is somewhat surprising given its national ranking. I would have expected the Ford Fiesta or Renault Clio instead. Another very successful foreigner is, astonishingly, the Ford C-Max, which I saw everywhere today in its latest generation.

Fiat Punto Napoli March 2014Three generations of Fiat Punto in Napoli, Italy

The Punto heritage (#1 nationally from 1998 to 2011) is clearly visible in Napoli, with various generations of the model still very present in the streets as pictured above, but it is also clear that this heritage is fading out and giving way to the Panda.

Napoli street March 2014Smiling locals and a Smart Fortwo, two of the local staple in Napoli.

Fiat 500 Napoli March 2014This is my biggest surprise in Napoli. This is one of only 9 Fiat 500 spotted in 24 hours!

The Napoli Photo Report continues below.

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Categories: Italy

Italy February 2014: Fiat Panda hits highest share in one year

March 7th, 2014 2 comments

Fiat Panda Italy February 2014. Picture courtesy of largus.frFiat Panda

* See the Top 50 best-selling models and Top 44 All-brands by clicking on the title! *

The Italian new car market enjoys a third consecutive month of year-on-year gain in February, up a splendid 8% to 119,117 registrations, which bring the year-to-date total to 238,223 units, up 6% on 2013. The entire Top 5 best-selling models are unchanged vs. January, led by the Fiat Panda at 9,963 sales and 8.4%, its strongest share since the 8.8% it reached exactly one year ago in February 2013. The Fiat Punto follows at 5.2% ahead of the Lancia Ypsilon, Fiat 500L and Fiat 500. The VW Golf is up one spot to #6 and the VW Polo is up two to #7.

Hyundai i10 Italy February 2014. Picture courtesy of largus.frHyundai i10

It’s below that we can witness more movement in the sales charts: the Peugeot 2008 loses the SUV crown to the Nissan Qashqai by dropping 3 spots on January to a still very impressive #16, the Audi A3 is up 5 ranks to #17, passing its archenemy the Mercedes A Class in the process, the Dacia Duster is back inside the Top 20 for the first time since June 2012, the Mini Countryman is up two spots to an excellent 22nd place, the Hyundai i10 up 7 to #23 thanks to the new model, the Toyota Aygo in runout mode and up 30 ranks to #25 and the Citroen C4 Picasso smoking hot at #34, up 12 spots on January.

Previous post: Italy January 2014: Now with the Top 160 best-selling models!

Previous month: Italy January 2014: Lancia Ypsilon and Fiat 500L shine

One year ago: Italy February 2013: VW Golf up to #3 in worst February in 34 years

Full February 2014 Top 50 models and Top 44 All-brands Ranking Tables below.

Read more…

Categories: Italy

Italy January 2014: Now with Top 160 best-selling models!

March 1st, 2014 1 comment

Range Rover Sport Italy January 2014. Picture courtesy of largus.frThe Range Rover Sport is up to #67 in Italy this month.

* See the Top 160 best-selling models by clicking on the title! *

Thanks to Paolo and Italian car magazine Quattroruote I can share with you the Top 160 best-selling models in Italy for January, just in time before the February 2014 figures pop up. Beyond the familiar Top 50, let’s notice the Skoda Octavia up 28 spots on December to #58, the Range Rover Sport up 25 to a brilliant 67th position given its price, the Seat Leon up 34 to #72, Mercedes CLA up 21 to #77, Nissan Note up 5 to #80 and BMW 4 Series up 10 to #110. Finally, let’s congratulate Maserati on an astounding performance of the Ghibli, selling 107 units in a single month which is more than its FY2013 total (76) and earns it a spot inside the Top 150 at #137!

Previous post: Italy January 2014: Lancia Ypsilon and Fiat 500L shine

Previous month: Italy December 2013: First positive month since May 2010

Previous month (Top 150): Italy December 2013: Now with Top 150 best-selling models!

One year ago: Italy January 2013: Fiat 500L improves again in dire market

Full January 2014 Top 160 models Ranking Table below.

Read more…

Categories: Italy

Italy January 2014: Lancia Ypsilon and Fiat 500L shine

February 7th, 2014 4 comments

Fiat 500L Italy January 2014. Picture courtesy of quattroruote.itFiat 500L

* NOW UPDATED with actuals for the Top 50 best-selling models and Top 45 brands! *

After lodging an excruciating 44 consecutive months of year-on-year decline up until last December, the Italian new car market manages a 2nd month in a row in positive in January: up 3% to 118,727 registrations. Below the usual Fiat Panda (7.1%) and Punto (4.9%), the Lancia Ypsilon hits its 2nd best market share in 3 years (below the 4.5% it reached last April) at 4.4% thanks to 5,188 sales, and the Fiat 500L is back to #4 with 4,526 units and 3.8%, its highest market share so far, also reached last August. The Fiat 500 at #5 makes the Top 5 100% Italian once again, with the Renault Clio the best-selling foreigner at #6.

Citroen C4 Picasso Italy January 2013. Picture courtesy of quattroruote.itThanks to the 2nd generation, the Citroen C4 Picasso returns inside the Italian Top 50 this month.

Other great performers this month in Italy include the Peugeot 2008 reclaiming the advantage over its archenemy the Renault Captur at #13 with 1,873 sales and 1.6% share vs. #23 and 1.1%, the Dacia Sandero up 3 spots on December to #14, Dacia Duster up 15 to #21, the Audi A3 up 10 to #22, Opel Mokka up 18 to an all-time high #28, Audi Q3 up 26 to #31, Chevrolet Trax up 23 to a record #36, Peugeot 308 up 23 to #43 and the Citroen C4 Picasso up 25 to #46. Brand-wise, Fiat logically dominates at 21% share but down 4% year-on-year, while Volkswagen (+10%), Ford (+12%) and especially Peugeot (+30%) and Renault (+28%) all lodge significant year-on-year gains.

Previous post: Italy Full Year 2013: Top 5 all-Italian for the first time in 30 years

Previous month: Italy December 2013: Mini Countryman inside the Top 20 for the first time in first positive month since May 2010

One year ago: Italy January 2013: Fiat 500L improves again in dire market

Full January 2014 Top 50 models and Top 45 brands Ranking Tables below.

Read more…

Categories: Italy

Italy December 2013: Now with Top 150 best-selling models!

February 2nd, 2014 1 comment

Suzuki S-Cross Italy December 2013. Picture courtesy of quattroruote.itSuzuki S-Cross

* See the Top 150 best-selling models by clicking on the title! *

Thanks to Paolo and Quattroruote I can share with you the Top 150 best-selling models in Italy for December, just in time before the January 2014 figures. Highlights beyond the Top 50 (which we covered already) include the Suzuki S-Cross up 14 spots on November to #72, the Mercedes E-Class up 27 to #73, the Mercedes GLK strong again at #82 vs. #100 over the full year, the Abarth 500 up 34 to #97 and the BMW 4 Series up 29 to #120.

Full December 2013 Top 150 models Ranking Table below.

Read more…

Categories: Italy

Italy Full Year 2013: Fiat Panda leads, Fiat 500L lands in 5th place, Top 5 All-Italian for the first time in 30 years!

January 10th, 2014 5 comments

Fiat 500L Italy 2013. Picture courtesy of largus.frThe Fiat 500L ranks 5th for its first full year in market at home.

* NOW UPDATED with actuals for the Top 50 best-selling models and Top 46 All-brands! *

* Check out Italian Historical Data spanning the 1956-2013 period here! *

* NEW: Check out the Top 10 models for LCV, rentals, company and private cars here! *

It’a dark year for new car sales in Italy, after losing 15% in 2011 and 19% in 2012, the market drops by a further 100,000 units or 7% in 2013 to 1,310,949 registrations, the weakest annual figure in 34 years (since 1979). However, there could be a light at the end of the tunnel, with new registrations up year-on-year for the first time in 42 months (!) in December, and UNRAE predicting a meagre 2% growth for 2014 at 1.335 million units. In this sombre context, the Fiat Panda easily keeps its crown in spite of sales down 14% to 101,672 units and 7.8% share, while the Fiat Punto is testing new lows: down 20% to 63,984 sales and 4.9%, its lowest ever annual volume and first time below 5% share at year-end. The Punto dropped to lowest ever 4.4% in March4.3% in September and 4.2% in November. Its replacement by a 5 door 500 cannot come soon enough.

Fiat Panda Italy 2013. Picture courtesy of largus.frThe Fiat Panda enjoys a 2nd consecutive year atop the Italian sales charts.

Below the Lancia Ypsilon (+5%) and Fiat 500 (-6%) stable at #3 and #4, the Fiat 500L is the most spectacular performer of 2013, landing directly at #5 for its first full year in market with 38,229 sales and 2.9% share, and it could climb higher (podium?) in 2014 as it beat its little sister the 500 each and every month of the 2nd half of the year. This means the entire Top 5 is 100% composed of Italian models, and if this seems like a formality to you, you would be wrong: it has not happened in almost 30 years! Back to 1984 to be precise, when the Fiat Uno led the way with over 20% share, followed by the Panda, Regata, Ritmo and Autobianchi A112! A different world altogether: the Top 5 added up to just under 46% of the market back then, vs. 22% today.

Fiat Regata Italy 1984The last time the Italian Top 5 was 100% Italian, the Fiat Regata was the third best-seller…

In 6th place, the VW Golf reclaims the title of best-selling foreigner thanks to 33,712 sales, ahead of the Renault Clio (+38%), Ford Fiesta (-21%), VW Polo (-2%) and Peugeot 208, up a shy 37% for its first full year of sales. It is the first time since 2004 (Ford Focus) that the Ford Fiesta is not the #1 foreigner and the first time since 1999 that the Golf is crowned.

VW Golf Italy 2013. Picture courtesy of roadandtrack.comThe VW Golf is the best-selling foreigner in Italy for the first time since 1999.

Further down, the Mercedes A-Class is up 75% to a splendid 17th place with 15,539 sales, the Citroen C3 Picasso is more than doubling its 2012 sales to #19, the Dacia Sandero up 67% to #20 (reaching a best-ever #12 in August), VW Up! up 51% to #21, Mini Countryman up 62% to #22, BMW 3 Series up 9 spots to #23, Audi A3 up 98% and 40 ranks to #26 and the Kia Sportage up 32% and 20 spots to #28. The Renault Captur is the best-selling all-new model, landing at #33 with 10,379 sales and peaking at #14 in October and December, ahead of the Opel Mokka at #41 and the Peugeot 2008 at #58 but peaking at a fantastic #12 above the Peugeot 208 in November

Previous post: Italy December 2013: Mini Countryman inside the Top 20 for the first time in first positive month since May 2010

One year ago: Italy 2012: Fiat Panda ends 18 years of Punto reign in worst market since 1979

Two years ago: Italy 2011: An Alfa Romeo in the Top 10 for the first time since 1990!

Full Year 2013 Top 50 models and Top 46 All-brands Ranking Tables below.

Read more…

Categories: Italy

Italy December 2013: Mini Countryman inside Top 20 for first time in first positive month since May 2010!

January 10th, 2014 3 comments

Mini Countryman Italy December 2013Mini Countryman

* NOW UPDATED with the Top 150 best-selling models and Top 45 All-brands! *

* The Full Year 2013 Report is here! *

After 42 consecutive month of year-on-year decline, finally the drought is broken and the Italian new car market gain a shy 0.8% in December to 89,590 registrations, bringing the final 2013 total to 1,310,949 units, down 7% on 2012. Very stable models ranking this month: the entire Top 5 best-sellers are almost identical to last month’s, with the Fiat Panda in the lead at 7.6% share followed by the Fiat Punto (4.3%), Lancia Ypsilon (4.1% – its highest share since last April), Ford Fiesta and Fiat 500L once again beating its lil sis the Fiat 500 at 3.2% vs. 2.8%.

VW Up Italy December 2013VW Up!

Outside the Top 10, the Peugeot 208 is back above its SUV brother the 2008 at #12 vs. #15 and the Renault Captur is back up 3 spots to #14, meaning both the Captur and 2008 are inside the Italian Top 15 for the first time. Record-breaking performance for the Mini Countryman, brewing into the Top 20 for the very first time at #19 with 1,154 sales and 1.3% while the VW Up! is up 5 ranks on November to hit #20 thanks to 1,148 units.

Maserati Ghibli Italy December 2013Maserati Ghibli

Further down, notice the Hyundai i10 up 17 to #29, the Toyota Auris very strong again at #34 vs. #53 over the full year, the BMW X1 up 19 to #43 and in the brands ranking Maserati is up a gargantuan 411% year-on-year this month with 46 sales including 35 Maserati Ghibli which add up to 76 over the Full Year.

Previous post: Italy: 1974-1978 More detailed Historical Data now available!

Previous month (full ranking): Italy November 2013: Now with the Top 150 best-selling models!

Previous month: Italy November 2013: Peugeot 2008 passes Renault Captur to #12

One year ago: Italy December 2012: Fiat 500L up to #6, Renault Clio at 10-year high

Full December 2013 Top 150 models and Top 45 All-brands Ranking Tables below.

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Categories: Italy

Italy: 1974-1978 more detailed Historical Data now available!

January 2nd, 2014 No comments

Alfa Romeo Alfasud L Italy 1977The Alfa Romeo Alfasud was the 5th most produced car in Italy in 1977.

* See the direct links to these 4 new Historical Data posts below! *

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Thanks to Andrea, I can now share with you detailed data for the 1974-1976 period in Italy which had been a little dusty until now. Full models and brands rankings are now available in intermediary rankings!

Italy 1974: Fiat 127 takes the lead, Autobianchi A112 up to #4

Italy 1975: Fiat 127 above 20% share, Fiat 131 lands at #5, VW Golf appears

Italy 1976: Renault 5 first foreigner to break into Top 5 in at least 20 years

Italy 1977-1978: Fiat 127 still on top, Fiat Ritmo lands

Lancia Beta Italy 1975The Lancia Beta ranked #13 over the first 3 months of 1975 in Italy.

Witness the continuous reign of the Fiat 127, above 20% share in 1975, the gearing up of the Fiat 131 to #2 most produced model in 1978, the Autobianchi A112 camping at #4 in 1974 and 1975, the Lancia Beta flirting with the Top 10 over the period and the Renault 5 breaking into the Top 5 in 1976, a first for a foreign model since potentially the VW Beetle, or even ever which enabled Renault to grab the #2 brand spot that year. Notice also the first appearance of the legendary VW Golf in the Italian Top 20 in 1975 and the 5th place of the Alfa Romeo Alfasud in the 1977 Italian production rankings.

Categories: Italy