Indonesia February 2016: Honda BR-V confirms 2nd place

Honda BR-V Indonesia February 2016The Honda BR-V is #2 for the second month in a row in Indonesia. 

* See the Top 20 best-selling models by clicking on the title *

The Indonesian new car market stabilises in February at 88.236 registrations, down just 0.6% year-on-year and bringing the year-to-date total to 173.121 units, down 7% on the sale period in 2015. The Toyota Avanza continues its worrying freefall at -27% to just 10.1% market share. The main culprit: the all-new Honda BR-V, confirming the 2nd spot it snapped in January for its very first month of sales and adding 5.575 units for a 6.3% share. In the same segment, the Honda Mobilio is up 18% to #7, the Daihatsu Xenia down 4% to #10 and the Suzuki Ertiga up 18% to #12.

Mitsubishi Pajero Sport Indonesia February 2016The all-new Mitsubishi Pajero Sport is up to #8 overall in Indonesia this month. 

Below, the Toyota Kijang Innova takes advantage of its new generation with deliveries up 33% to 5.014 while the Daihatsu Ayla (+58%) outsells its twin the Toyota Agya (-10%) for the first time. The new generation Mitsubishi Pajero Sport shoots the nameplate up to a record 8th position overall with 3.115 units sold and 3.5% share. The Datsun GO+ is up 29% to #13, the Honda Brio Satya up 63% to #14 and the Toyota Fortuner up 95% to #16, also boosted by the new model.

One year ago: Indonesia February 2015: Honda HR-V up to world-best #5

Full February 2016 Top 20 models Ranking Table below.

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Indonesia January 2016: Honda BR-V instant blockbuster

Honda BR-V Indonesia January 2016. Picture courtesy Honda BR-V lands directly in 2nd place in Indonesia.

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After losing 16% over the Full Year 2015, the Indonesian new car market is down a further 10% in January to 84.885 registrations. Exactly two years ago, Honda launched the Mobilio MPV. After starting at #18 in January 2014, it went on to hit a record 10% market share in May of that year and 10.592 sales in March, becoming only the 2nd nameplate in Indonesian history to post five digit-monthly sales after the Toyota Avanza. The Mobilio ended 2014 in 2nd place (79.288 units), but dropped to 4th last year (48.927), having ranked #2 in the monthly Indonesian charts for a total of 9 times over the period – 8 in 2014 but just once in 2015. Priced relatively high, the Mobilio has been perceived as premium by Indonesian consumers.

Honda BR-V Indonesia January 2016Honda BR-V

After hitting the mark once again with the HR-V in 2015 (directly #8), Honda really zeroes in on the decade-long leader the Toyota Avanza with the BR-V, a compact SUV larger but priced below the HR-V and based on a Brio platform like the Mobilio. Considered both as an MPV and an SUV in Indonesia, the BR-V looks tough and capable and with the SUV wave currently engulfing everything on its wake it may just be what consumers need right now. The BR-V lands at a stunning 2nd place with 6.627 sales and 7.8% share just as the Avanza takes another hit with sales down 25% to 9.370 despite a facelift less than 6 months ago.

Toyota Kijang Innova Indonesia January 2016. Picture courtesy Toyota Kijang Innova is back on the Indonesian podium. Picture

After benefitting from various facelifts over its 12 year-career, the Toyota Kijang Innova finally gave way to an all-new second generation last November, and is boosted accordingly this month with deliveries up 49% year-on-year to 5.825, enabling the nameplate to rank inside the Indonesian podium for the first time since May 2014. Below, the Daihatsu Gran Max Pikap (-28%), Toyota Agya (-14%) and Suzuki Carry Pikap (-25%) suffer but the Suzuki Ertiga (+22%) and Daihatsu Ayla (+27%) are in great shape as is the Honda HR-V at #9. The Toyota Fortuner, also helped by a new model, re-enters the Top 20 thanks to deliveries ip 12%.

Previous post: Indonesia Full Year 2015: Toyota Avanza celebrates one decade at #1

One year ago: Indonesia January 2015: Daihatsu Gran Max #2, Honda HR-V in Top 20

Full January 2016 Top 20 models Ranking Table below.

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Indonesia Full Year 2015: Toyota Avanza celebrates one decade at #1 in market down 16%

Toyota Avanza Indonesia 2015. Picture courtesy new Toyota Avanza launched in 2015.

* See the Top 12 best-selling models and Top 9 brands by clicking on the title *

After two consecutive 1.2m unit years, the Indonesian market underwent a harsh correction in 2015: down 16% to just 1.013.305 registrations. Market leader Toyota falls faster than the market but remains head and shoulders above the competition at 31.8% share. Sister brand Daihatsu increases its market presence in Indonesia thanks to sales down ‘just’ 9% to 167,808 and 16.6% vs. 15.3% in 2014. Thanks to the smashing success of the HR-V, by far the best-selling all-new nameplate of 2015 and directly landing at #8 (36.425 sales), Honda cements its third place at 15.7% share vs. 13.2% a year ago, with Suzuki and Mitsubishi both losing share at -21% each. Datsun shines in 6th place with sales up 43% in spite of a two-model lineup (GO and GO+), now outselling parent brand Nissan (-26%).

Honda HR-V Indonesia 2015. Picture courtesy blockbuster in Indonesia: the Honda HR-V 

Model-wise, if last year the Honda Mobilio gave traditional leader the Toyota Avanza a run for its money, in 2015 the Avanza returned to ultra-domination at 13.1% share despite sales down 18% to 133.153 and celebrates a full decade in pole position. The next-best thing is a surprise: the Daihatsu Gran Max Pikap manages to gain 2% to 58.121 units and is up two spots on its 2014 ranking. Despite a growing amount of poor quality reports, the Toyota Agya remains in third place (-15%), outpacing the Honda Mobilio down a devastating 38% and two ranks to #4. The Daihatsu Ayla is up two spots o #7 while the Honda HR-V is an instant blockbuster at #8. The Daihatsu Xenia (-29%) and Suzuki Ertiga (-30%) suffer despite a new model and a facelift respectively.

Previous month: Indonesia November 2015: Toyota Agya breaks share record

Previous year: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

Two years ago: Indonesia Full Year 2013: Toyota Avanza tops new record market

Full Year 2015 Top 12 models and Top 9 brands Ranking Tables below.

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Indonesia November 2015: Toyota Agya breaks share record

Toyota Agya Indonesia November 2015. Picture courtesy Agya. Picture

* See the Top 20 best-selling models and Top 5 brands by clicking on the title *

At 88.601 registrations, the Indonesian new car market seems to finally have bottomed out as this result is only 3% below November 2014 which was down 19% on a year earlier. The year-to-date total still stands at a paltry 923.212 units, down 18% on the same period in 2014. Toyota unsurprisingly leads the brands ranking year-to-date and has just crossed the 300.000 unit-mark at 300.317, holding almost one-third of the overall market. Daihatsu gains 1.5 percentage point of market share compared to its FY2014 score at 16.8% although Honda, gaining over 3 percentage points to 16%, is now breathing on its neck. Suzuki (12%) and Mitsubishi (11.5%) recede slightly.

Honda Brio Satya Indonesia November 2015. Picture courtesy Brio Satya. Picture

Model-wise, the Toyota Avanza is the leader once again but the ‘new generation effect’ is already puffing out with a low 14% market share for the nameplate this month. Reversely the Low Cost Green Car Toyota Agya breaks its market share record to a stunning 7.8% thanks to 6.850 sales. The Honda Brio Satya for its part delivers a ranking (#5), volume (3.736) and market share (4.3%) personal bests this month, frankly outselling the Daihatsu Ayla (#8). Note when adding the Brio ‘standard’ variant, Brio sales in Indonesia are just four units short off hitting 5.000 this month. The Toyota Rush (#7) and Yaris (#16) are also strong.

Previous month: Indonesia October 2015: Toyota Avanza leads, Datsun GO+ back up

One year ago: Indonesia November 2014: Honda Brio Satya hits record, market down 19%

Full November 2015 Top 20 models and YTD 2015 Top 5 brands below.

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Indonesia October 2015: Toyota Avanza leads, Datsun GO+ back up

Toyota Avanza Indonesia October 2015. Picture courtesy Avanza. Picture

* See the Top 20 best-selling models by clicking on the title *

No sign of improvement for the Indonesian new car market, down another 16% year-on-year in October to 88.609 registrations, pulling the year-to-date total to 853.292 deliveries, down 18% on 2014. The Toyota Avanza, with the help of its new generation, continues its one-MPV-show at 15.080 sales and 17.% market share, 3 times the level of the #2, the Daihatsu Gran Max Pikap strong at 4.900 units and 5.5%. The Honda Mobilio is down one spot on September to #3 but maintains itself above its year-to-date level at 5.4% share while the Suzuki Carry Pikap at #4 and 5% share confirms light commercial vehicles are resisting the market recession much better than passenger cars are. At #5, the Toyota Agya is only one percentage point above its twin the Daihatsu Ayla, the Honda Brio Satya and Honda HR-V post very solid results, the Datsun GO+ is back up just outside the Top 10 and the Toyota Hilux continues to climb the Indonesian ladder now that the new generation has spread across the country’s dealerships.

Previous month: Indonesia September 2015: Toyota Avanza resumes ultra-domination

One year ago: Indonesia October 2014: Datsun GO+ just outside Top 10 again

Full October 2015 Top 20 models below.

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Indonesia September 2015: Toyota Avanza resumes ultra-domination

Toyota Avanza Indonesia September 2015. Picture courtesy Toyota Avanza sells four times that of the next best-selling nameplate.

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The Indonesian new car market is stuck in recession with September sales down 9% year-on-year to 93.038 units, pulling the year-to-date total down 17% on 2014 at 764.683 deliveries. Boosted by its new generation,  the Toyota Avanza resumes its implacable domination of the market, selling over four times that of any other nameplate in Indonesia at 16.332 units and 17.6% share this month vs. 3.970 and 4.3% for the #2, the Honda Mobilio. The Daihatsu Gran Max Pikap (#3) and Xenia (#4) are both holding strong, with the Toyota Agya dropping one spot to #5. The Honda HR-V stays inside the Indonesian Top 10 thanks to 2.959 sales and the Toyota Hilux jumps back inside the Top 15 at #14 and 2.211 units, lifted by the new model.

Previous month: Indonesia August 2015: New Toyota Avanza and Daihatsu Xenia dominate

One year ago: Indonesia September 2014: Datsun GO+ 114 sales off Top 10

Full September 2015 Top 20 models Ranking Table below.

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Indonesia August 2015: New Toyota Avanza and Daihatsu Xenia dominate

Toyota Grand New Veloz Indonesia August 2015. Picture courtesy Grand New Veloz

* See the Top 10 best-selling passenger cars by clicking on the title *

In a depressed market, the launch of the new generation of Indonesia’s best-seller in mid-August is shaking the sales charts up a little. Dubbed by Toyota the Grand New Avanza and Grand New Veloz (for the upscale trim pevioysly known as Avanza Veloz), the new model pushes Avanza nameplate up to 16.344 units in August, its highest monthly result in almost two years, since the 19.013 deliveries of November 2013.

Daihatsu Great New Xenia Indonesia August 2015. Picture courtesy gaikindo.or.inDaihatsu Great New Xenia

For its part the Daihatsu Xenia (or “Great New Xenia”) shoots back up to the #2 passenger car spot with 4.941 sales, a position it hasn’t held since October 2012. The Honda Mobilio (4.746) and Suzuki Ertiga (3.656) are outsold for now, with Honda placing three additional nameplates in the Top 10: the Jazz, Brio Satya and HR-V

Previous post: Indonesia 1st Half 2015: Pickups winners in market down 18%

Previous monthly ranking: Indonesia June 2015: Honda Mobilio and Toyota Innova recover

One year ago: Indonesia August 2014: Market back on track

Full August 2015 Top 10 passenger cars Ranking Table below.

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Indonesia 1st Half 2015: Pickups winners in market down 18%

Daihatsu Gran Max Pickup Indonesia June 2015. Picture courtesy abruk.comThe Daihatsu Gran Max Pikap is up 24% and 3 spots to 2nd place overall.

* NOW UPDATED with the Top 125 best-selling models – Click on title to see *

After four four consecutive record years between 2010 and 2013 when the record annual tally doubled from 603.774 sales (2008) to 1.229.902 (2013), the Indonesian new car market marked a pause in 2014 at -2% and so far 2015 is looking rather nightmarish with sales down a harsh 18% over the first 6 months to just 525.479. Traditionally the staple of the Indonesian car landscape, MPVs are hit particularly hard with the Toyota Avanza down 30% – albeit staying in pole position by far, the Daihatsu Xenia down 16%, Toyota Kijang Innova down 28%, Suzuki Ertiga down 38% and the Honda Mobilio down a horrendous 55%. The Low Cost Green Cars do not fare much better: although remaining in third place overall, the Toyota Agya is down 21% while its town the Daihatsu Ayla is down 26% to #8.

Honda HR-V Indonesia January 2015. Picture courtesy Honda HR-V ranks 9th so far in Indonesia in 2015.

In fact, preventing the market from sliding further down are light pickups: more frequent in rural areas away from bustling mega-cities or touristy spots. The Daihatsu Gran Max Pikap is even up 24% on a year ago to gain 3 spots and land in 2nd place overall with 32.500 sales and the Suzuki Carry Pikap is up 2% to #4. New for 2015, the Honda HR-V arrives at a brilliant 9th spot with over 16.000 sales, however the hype seems to have passed already: it is down to #15 in June.

Toyota Limo Taxi Indonesia 2014. Picture courtesy pandawataksiThe Toyota Limo Taxi makes its first official appearance in the Indonesian ranking.

Notice also the Honda Brio Satya up 30% to #11, the Toyota Yaris up 5% to #15 and the Datsun GO+ at #16. Just outside the familiar Top 20, the Nissan X-Trail jumps up from #34 in FY 2014 to #22, the Toyota Limo Taxi – a low-cost Vios tailored for taxi use – officially appears in the Indonesian ranking for the first time at #33 and just under 3.000 deliveries, the Mazda2 leaps up 12 spots on 2014 to #36 and the Ford Ecosport already drops 7 to #42. In the luxury aisle, the Mercedes C-Class dominates at #47 above the BMW 3 Series (#62) and Mercedes E-Class (#65).

Previous post: Indonesia June 2015: Honda Mobilio and Toyota Innova recover

FY 2014 update: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

One year ago: Indonesia June 2014: Honda Mobilio above 10,000 sales again

Full H1 2015 Top 125 models Ranking Table vs. Full H1 2014 figures below.

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Indonesia June 2015: Honda Mobilio and Toyota Innova recover

Honda Mobilio Indonesia August 2014. Picture courtesy of zigwheels.comThe Honda Mobilio is back up to 4th place in June.

* See the Top 15 best-selling models by clicking on the title *

Another painful result for the Indonesian new car market in June: down 27% year-on-year to just 79.781 registrations, pulling the year-to-date total down 18% to 525.479 units. The Toyota Avanza is stuck at historically low levels at 6.945 sales and 8.7% share vs. 12% year-to-date, with the Low Cost Green Car Toyota Agya now getting dangerously close at 5.474 units and 6.9%. Below the Daihatsu Gran Max Pikap (5.9%), the Honda Mobilio (+3 spots on May) and Toyota Kijang Innova (+1) climb back up the ladder, as does the Honda Brio Satya up a further two ranks to #7 vs. #11 year-to-date. Reversely, the Honda HR-V has well and truly consumed its honeymoon with Indonesian consumers, down to #15 vs. #9 so far in 2015.

Previous post: Photo Report: The cars and horse carriages of Gili and Bali, Indonesia

Previous month: Indonesia May 2015: Toyota Avanza freefalls in lowest May in 4 years

One year ago: Indonesia June 2014: Honda Mobilio above 10,000 sales again

Full June 2015 Top 15 models Ranking Table below.

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Photo Report: The cars & horse carriages of Bali and Gili, Indonesia

1. Gili Air Transport 1Gili Air Transport

It has been over two years since our last Photo Report in Bali, Indonesia, so an update is overdue. This time we also push to the Gili islands and get a glimpse of Lombok. A few things have changed in Bali since my last visit: a brand-new airport and some pretty impressive highways along the East coast of the island, but most strikingly it seemed to me that Bali was slowly but surely losing itself in the race for more and more tourism. The traditional Balinese hospitality has eroded, every single interaction with locals seems to be profit-motivated and, as I didn’t spend any time in Ubud this year, it seems any glimpse of authenticity has left the island for good.

Indonesia Bali Gili mapBali / Gili map – click on the picture to enlarge 

2. Daihatsu Xenia Bali June 2015bDaihatsu Xenia in Bali – June 2015

Proof in point: I got myself into a very heated argument with one of our taxi drivers that had no intention to honour our agreed itinerary and had no qualms raising its voice towards tourists. Caution Bali: your tourism success is starting to inflate your ego to dangerous proportions, and very soon you might be shocked to discover that you are no longer one of the world’s favourite holiday destinations. Happily, it was a single incident and a couple of other taxi drivers helped me understand the Indonesian car market a lot better.

3. Toyota Kijang Daihatsu Xenia Bali June 2015Toyota Kijang and Daihatsu Xenia in Padang Bai, Bali.

Let’s start with the Gili islands, forming part of the Lombok larger island and located a 1h30 boat ride east from Padang Bai in Bali. When speaking with Balinese locals, they all make it very clear that the Gili island are not part of Bali – which is correct: it’s supposed to be more dangerous, less interesting etc. I see what you did there, just trying to keep our Australian dollars in Bali. The truth is, mainly because all motorised vehicles are banned on the three islands (Gili Trawangan, Gili Meno and Gili Air), the atmosphere is widely different in Gili than it is in Bali. Another influencing fact is that the dominant religion in Gili (as well as the rest of Indonesia) is Islam whereas Balinese are in majority Hindu.

4. Toyota Avanza Bali June 2015cToyota Avanza in Bali

I hear you shout already: why on earth would I spend some time in Gili if all vehicles are banned? That’s a very good point but even prolific bloggers like myself need to take a break sometimes… As a result of the ban, horse carriages rule the roost in the Gili islands, galloping at good speed in the middle of pedestrians without much care. I closely missed getting knocked out by a couple of carriages during my 5-day stay there and was surprised no one got injured in my vicinity as the carriages sometimes seem to operate with no inclination to avoid anyone. Not hearing the sound of a car, scooter or motorbike for five days was a very relaxing experience however.

Gili Air Transport 3Gili Air Transport

A short boat trip to Gili Meno – almost uninhabited – and Gili Air – much less developed than Gili Trawangan – confirmed that horses do the main transport job in this region of the world. A nice touch: horse carriages in Gili Trawangan are painted in yellow and called Janur Indah and in blue in Gili Air where they all fall under the brand “Gili Air Transport”. I couldn’t help but smile at the idea of this blog anachronistically existing at a time when only horse carriages were available: how would I classify the best-sellers then? Would it be the horse or the carriage?


8. Toyota Avanza Bali June 2015eToyota Avanza skewer in Kitamani near Mount Batur, Bali

Back to Bali for a thorough analysis of the car landscape. As we noticed during the last Bali Photo Report in 2012, the more touristy areas are Toyota Avanza/Daihatsu Xenia territory, by far the favourite choice to taxi tourists around. These two twin nameplates sometimes account for up to one in every second cars in coastal areas where tourism is by far the main source of revenue, namely towns like Padang Bai or Amed, tourism ports to the Gili islands. According to Kadek Wir, a very friendly taxi driver with a distinct passion for cars, the Toyota Avanza is even more successful in Bali than in the rest of Indonesia because of the particularly touristy nature of the island compared to the remainder of the country, and despite a significantly higher tax lifting its price to 225 million rupiah (US$16.800) vs. 200 million ($14.900) elsewhere in Indonesia.

9. Toyota Avanza Lombok June 2015Another one in Pamenang port, Lombok

A quick glance at the port of Pamenang in Lombok from our boat on the way from the Gili islands to Amed in Bali confirmed this observation: an overwhelming domination of the two generations Toyota Avanza and Daihatsu Xenia. However our driver Kadek was driving a Suzuki APV, also extremely frequent on Bali roads and certainly ranking much higher than the 26th spot it commended nationally in 2014. I wondered whether the diminished popularity had something to do with the launch of the Suzuki Ertiga: apparently not. The Ertiga is much smaller – seeing one next to an APV removes any doubt about this, and therefore unadapted to tourist transportation. It has mainly been snapped up by private buyers since its launch almost 3 years ago. The explanation for decreasing APV sales is elsewhere…

12. Suzuki APV driver Bali June 2015Driver Kadek Wir and his Suzuki APV

Launched over ten years ago in 2004, the Suzuki APV has only had a slight facelift since, which for the untrained eye makes it virtually the same vehicle. Tourists (yes, us) seem to congregate towards newer vehicles. The Avanza has received a very visible facelift back in late 2011, and is due for another one soon, making it harder for owners of the first generation to get good taxi business. Seems basic, but makes sense. APV owners on the other hand don’t really have the need to renew their fare as it has looked the same for the past 10 years so tourists cant make the difference between a shiny-new one and a 10 year-old one, as long as it is well maintained. Hence decreasing APV sales.

5. Suzuki Carry Bali June 2015Suzuki Carry in Kitamani near Mount Batur, Bali

11. Suzuki APV Pikap Bali June 2015Suzuki APV Pikap near Mount Batur, Bali

Once we drive past the coast towards the centre of the island – our trip went to Kitamani near Mount Batur, the main volcano in Bali, the car landscape changes drastically, as it is now composed of vehicles used for the internal day-to-day running of the country, not so much for touristic needs. The Suzuki Carry Pikap and Mitsubishi T120 Pikap rule the roads, justifying their Top 10 national sales rankings. The Suzuki APV and APV Pikap are also more frequent. Also interestingly as it is the first time that I explore this part of the island, there are still a lot of old Toyota Kijang, the first vehicle produced in Indonesia for Indonesian businesses by the Japanese manufacturer.

6. Toyota Agya Bali June 2015Toyota Agya in Kitamani near Mount Batur, Bali

Almost absent from the coast, the twins Toyota Agya and Daihatsu Ayla become a lot more frequent inside the island, a testimony to their private buyer base. However the numbers are nowhere near the #3 spot (Agya) and #10 (Ayla) the two models hold nationally, indicating their Indonesian success should have a lot more to do with much bigger cities like the capital Jakarta. Worryingly though, roughly one year after their initial Indonesian launch, the Agya/Ayla tandem is already racking up a pretty negative quality reputation. Our driver Kadek citing one member of his family that replaced his Honda Jazz by a Toyota Agya, only to have to get it fixed repeatedly. In a pragmatic country like Indonesia, unreliable cars are simply not an option and Toyota Motor is taking a risk. We’ll come back to Honda shortly.

10. Hino Truck Bali June 2015Hundreds of these green Hino trucks and trawling the centre of Bali.

The centre of the island is ripe with construction sites and roadwork, all catered for by bright green Hino trucks, recognisable from a fair distance and strolling the tiny mountain road at high speed.

7. Honda Fit Bali June 2015Honda Fit in Padang Bai, Bali

A fascinating insight into the Indonesian car buyer’s mind shows that Honda is considered a premium marque at the same level as BMW or Mercedes, with the difference that the latter German brands are much harder to get fixed and therefore get depreciated a lot quicker. Who would have thought? It explains the plateauing of the Honda Mobilio in the sales charts, as this vehicle is almost exclusively destined to a wealthy private consumer base, not the taxi companies that have pushed the Toyota Avanza to the top of the sales ranking. In this context, the Avanza and Mobilio actually don’t compete with each other as they target vastly different buyers (for usage and price), and as such here was never really any chance the Mobilio would toppled the Avanza to become Indonesia’s best-seller. Switching from any Japanese brand to a Honda is a step up in Indonesia.

Volkswagen 181 Safari Jeep Bali June 2015VW 181 Safari Jeeps from 

Lastly, let’s mention the fun and multicoloured VW 181 Safari Jeeps from tour operator, one Datsun GO spotted near Ubud, one GO+ spotted near Kuta and a handful of Honda HR-V already driving around wealthier Ubud and Seminyak. The Toyota Hilux in Indonesia are almost exclusively single cab in both 2wd and 4wd variants.

The Photo Report continues below.

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