* NOW UPDATED with actuals for the Top 20 models and Top 10 brands! See title. Thanks Eddy *
A while ago I published an article describing how General Motors was trying to challenge Toyota’s supremacy in Indonesia by launching the Chevrolet Spin locally. Latest sales figures show encouraging results. In June, the Indonesian new car market celebrates one year since the first 6 figure-sales month: June 2012 broke a new record at 101,743 registrations. Since then, the market has passed that milestone 6 more times, establishing a new all-time record in October 2012 at 106,806 units. It looks like we are in for another record year in Indonesia: June is up 1% to 104,265 units and the 6 month tally stands at 601,952 sales, up a very healthy 12% on 2012.
Toyota and Daihatsu put together hold over 50% of the Indonesian car market so far in 2013, while Suzuki lodges a stellar month in June at #2 and 14.9% and places the Ertiga at a fantastic 2nd place for the third time in the last 5 months with 6,555 sales and 6.3%. But the big event is the taking off of Chevrolet: thanks to 1,703 Chevrolet Spin sold this month – earning it a spot in the Top 20 for the first time ever at #18, the American car maker simply lodges its best-ever volume in the country at 2,043 units. The year-to-date total is up 82% on 2012 at 4,728 sales. Now let’s not get ahead of ourselves: this still only represents 2% and 0.8% market share respectively. But it is nevertheless enough to break all Chevrolet’s records here as the brand has had a confidential presence in Indonesia since its arrival in 1938.
Notice also the Toyota Avanza selling a traditionally massive 18,094 units in June, making it the first model to ever break the 100,000 sales mark halfway through the year at 103,489 sales and 17.2% share.
Previous month: Indonesia May 2013: Nissan Livina and Honda Freed shine
Full June 2013 Top 20 models and Top 10 brands Ranking Table below.