Bulgaria March 2016: Nissan Qashqai leads market up 7%

Nissan Qashqai Bulgaria March 2016. Picture-courtesy-of-largus.fr.jpgThe Nissan Qashqai is #1 in Bulgaria in March.

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The Bulgarian new car market is up 7% year-on-year both in March to an estimated 2.871 registrations and year-to-date at 6.944 units. This month French carmaker Renault (+30%) overtakes its low-cost branch Dacia (-18%) but the latter stays well in control of Bulgarian year-to-date sales at 890 units and 12.8% (+16%) vs. 788 and 11.3% (+5%) for Renault. Nissan performs exceptionally well so far this year with sales up 61% in March and 52% year-to-date, placing the Qashqai atop the models charts above the Dacia Dokker – still by far the YTD leader though with 6.3% share. Audi (+39%), Volvo (+43%), Seat (+58%), Suzuki (+173%) and Fiat (+240%) also shine while in the models ranking the Ford Fiesta (#5), Renault Master (#8), Kangoo (#9) and Peugeot Partner (#10) perform particularly well in March.

Previous month: Bulgaria February 2016: Dacia Dokker sovereign, Toyota Hilux #5

One year ago: Bulgaria March 2015: Dacia Dokker leads, Lada Niva in Top 10

Full March 2016 Top 30 All-brands and Top 165 All-models below.

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Bulgaria February 2016: Dacia Dokker sovereign, Toyota Hilux #5

Dacia Dokker Stepway Bulgaria February 2016. Picture courtesy turbo.frThe Dacia Dokker remains the most popular vehicle in Bulgaria. Picture turbo.fr

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The Bulgarian new car market is in great shape at +15% in February to an estimated 2.177 registrations, lifting the year-to-date total to 4.073 units, up 7% on the same period in 2015. Firstly the usual caveat to Bulgarian data which are significantly skewed by re-exports to other European Union countries. A large portion of new deliveries never makes it to local roads – as much as 30% – thanks to Bulgaria displaying some of the lowest car prices in the EU. See here for more on this phenomenon. Despite sales down 3% on February 2015, Dacia remains the most popular manufacturer in the country with 12.2% share, ahead of parent brand Renault back up 70% to #2 and Toyota up 39% to #3. Skoda drops two spots to #4 and Volkswagen crumbles down 24% to #5. Nissan (+101%), Mazda (+110%) and Chinese carmaker and local assembler Great Wall (+130%) impress this month. Model-wise, the Dacia Dokker remains solidly installed in pole position with 6% share above the Skoda Octavia and Renault Captur, with the Nissan Qashqai shooting back up 12 spots on January to #4 and the Toyota Hilux up 15 to #5.

Previous month: Bulgaria January 2016: Dacia up 137% to hold 17.7% market share

One year ago: Bulgaria February 2015: 3 Dacias in Top 4

Full February 2016 Top 32 All-brands and Top 170 All-models below.

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Bulgaria January 2016: Dacia up 137% to hold 17.7% market share

Dacia Duster Bulgaria January 2016The Dacia Duster climbs onto the Bulgarian podium this month.

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The Bulgarian new car market is stable year-on-year in January at an estimated 1.896 registrations. Firstly the usual caveat to Bulgarian data which are significantly skewed by re-exports to other European Union countries. A large portion of new deliveries never makes it to local roads – as much as 30% – thanks to Bulgaria displaying some of the lowest car prices in the EU. See here for more on this phenomenon. Dacia surges 137% year-on-year to cement its leadership of the market at 336 sales and 17.7% share above Skoda (-14%), Volkswagen (-15%) and Toyota (-10%) while Peugeot gains 26% and Renault sinks at -58%. Notice also Land Rover up 150%, Honda up 62% and Suzuki up 90%. Model-wise, the Dacia Dokker is faithful to its throne, ahead of the Skoda Octavia, Dacia Duster and Renault Captur with the Peugeot 308 (+20), Ford Transit (+12) and Nissan X-Trail (+23) posting much higher rankings than their FY2015 levels.

Previous post: Bulgaria Full Year 2015: Dacia Dokker distances Qashqai and Captur

One year ago: Bulgaria January 2015: Renault Master surprise leader

Full January 2016 Top 30 All-brands and Top 150 All-models below.

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Bulgaria Full Year 2015: Dacia Dokker distances Qashqai and Captur

Dacia Dokker Bulgaria 2015. Picture courtesy of largus.frDacia Dokker

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The Bulgarian new car market is up a splendid 14% year-on-year to 29.675 registrations, with Dacia holding on to the brands top spot thanks to sales up 19% to 3.679 and 12.4% share. The French-Romanian manufacturer is followed this month by its parent brand Renault, up a spectacular 55% to 3.164 units and 10.7% share, overtaking Skoda (+28%), Volkswagen (+8%) and Toyota (+5%). Notice also Opel up 30%, Fiat up 24%, Suzuki up 114% and Lada up 257%. ‘Local’ manufacturer Great Wall is up 4% but down to #16 with 2% market share.

Renault Captur Bulgaria 2015. Picture courtesy of largus.frRenault Captur

The Dacia Dokker is the best-selling nameplate in Bulgaria for the third consecutive year, even outpacing the market with volumes up 30% to 1.586. It distances the Nissan Qashqai (+21%) and the Renault Captur up 70% to rank higher in Bulgaria (#3) than at home in France (#4). The Skoda Octavia (+11%) drops two spots to #2 while the Renault Clio IV (+53%) is up one to #5. The Skoda Fabia (+133%), VW Passat (+52%), Renault Master (+98%), Opel Corsa (+69%) and Nissan X-Trail (+245%) also impress. Assembled locally, the Great Wall Steed 5 is up 50% to break into the Top 20.

Great Wall Steed Bulgaria 2015.-Picture-courtesy-of-Top-GearThe locally-assembled Great Wall Steed 5 ranks #20 in Bulgaria this year. 

A caveat to these results is the fact that Bulgaria sales figures are skewed by re-exports to other European Union countries, with a large portion of new car sales in the country never making it to local roads – as much as 30% – thanks to Bulgaria displaying some of the lowest car prices in the EU. See here for more on this phenomenon.

Previous post: Bulgaria October 2015: Nissan Qashqai distances Dacia Dokker & Sandero

Previous year: Bulgaria Full Year 2014: Dacia Dokker tops again, Skoda Octavia #2

Two years ago (1): Bulgaria Full Year 2013: Now onto real sales data… (BSCB Exclusive)

Two years ago (2): Bulgaria Full Year 2013: Dacia Dokker surprise leader

Full Year 2015 Top 35 brands and Top 240 models vs. Full Year 2014 figures below.

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Bulgaria October 2015: Nissan Qashqai distances Dacia Dokker & Sandero

Nissan Qashqai Bulgaria October 2015The Nissan Qashqai is the best-selling new vehicle in Bulgaria in October.

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The Bulgarian new car market is up an estimated 11% year-on-year in October to 2.424 registrations, lifting the year-to-date total to 23.990 units, up a robust 12% on 2014. Dacia remains the most popular manufacturer with 12.3% share above Toyota (10.5%), Renault (10%), Skoda (8.4%) and Volkswagen (8%). This month the Nissan Qashqai leapfrogs all Dacia to install itself in pole position with 5.9% share above the Dacia Dokker (4.7%) – still comfortable leader year-to-date – and Sandero (3.4%). The Renault Captur jumps back up 11 spots on September to #4, the Toyota Aygo is up 10 to #11 vs. #33 year-to-date and the Great Wall Steed 5 reappears inside the Bulgarian Top 20.

A caveat to these results is the fact that Bulgaria sales figures are skewed by re-exports to other European Union countries, with a large portion of new car sales in the country never making it to local roads – as much as 30% – thanks to Bulgaria displaying some of the lowest car prices in the EU. See here for more on this phenomenon.

Previous month: Bulgaria September 2015: Dacia Dokker leads, Toyota Corolla up to #4

One year ago: Bulgaria October 2014: Skoda Octavia shines, Dacia Dokker #1 YTD

Full October 2015 Top 30 All-brands and Top 170 All-models below.

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Bulgaria September 2015: Dacia Dokker leads, Toyota Corolla up to #4

Toyota Corolla Bulgaria September 2015The Toyota Corolla is the 4th best-selling vehicle in Bulgaria this month.

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New car sales in Bulgaria are up a very dynamic 17% year-on-year in September to an estimated 2.408 registrations, lifting the year-to-date total to 21.566 units, up 12% on 2014. Dacia reigns supreme at 14% share above Skoda (11.6%), Toyota (8.9%) and Renault (8.1%) while Volkswagen is down three spots on August to #5 and Peugeot is up four to #6. Model-wise, the Dacia Dokker holds onto its throne with a strong 6.6% share, distancing the Skoda Octavia (5.6%) and Nissan Qashqai (4.9%) while the Toyota Corolla is up 24 spots on August to land at an outstanding 4th position.

Previous month: Bulgaria August 2015: Dacia Dokker and Sandero on top

One year ago: Bulgaria September 2014: Dacia Dokker and Duster lead the way

Full September 2015 Top 30 All-brands and Top 170 All-models below.

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Bulgaria August 2015: Dacia Dokker and Sandero on top

Dacia Sandero Bulgaria August 2015. Picture courtesy of largus.frDacia Sandero

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The Bulgarian new car market is down 5% year-on-year in August to an estimated 1.990 registrations, lifting the year-to-date total to 19.158 units, up 11% on 2014. Dacia keeps the reins of the market with 15.5% share this month (vs. 12.4% year-to-date), distancing Volkswagen (11.1%), Skoda (9.4%), Nissan (6.9%), Toyota (6.8%), Kia (6.3%) and Ford (6%). Renault tumbles down to #9 with just 5% share vs. #2 and 11.1% year-to-date. Model-wise, the Dacia Dokker (4.7%) and Sandero (4.5%) dominate, above the Nissan Qashqai, Skoda Fabia and Dacia Duster.

Previous month: Bulgaria July 2015: Dacia Dokker and Skoda Octavia on top

One year ago: Bulgaria September 2015: Dacia Dokker and Duster on top

Full August 2015 Top 30 All-brands and Top 160 All-models below.

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Bulgaria July 2015: Dacia Dokker and Skoda Octavia on top

Dacia Dokker Bulgaria 2014. Picture courtesy of largus.frThe Dacia Dokker is the best-selling nameplate in Bulgaria in 2014.

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The Bulgarian new car market is up 30% year-on-year in July to 2.561 registrations, lifting the year-to-date total to an estimated 17.168 units, up 14% on 2014. Recently I wrote about the re-export practices of carmakers in a lot of Eastern European country (see STRATEGY: Renault champion of “fake” registrations), and Bulgaria is the poster child of re-exports. Our local correspondent Kaloyan Jelev estimate 22-24% of total new car sales in the country are re-exported towards other European Union countries. On top of this, Bulgaria does not make new registration data public, BSCB being the only website to exclusively publish it. This means every country manager can claim his brand is first in market, with Renault-Nissan currently claiming they hold 30% of the Bulgarian market (our data says 27%), however roughly half are directly re-exported, making the group the biggest re-export culprit in the country.

Great Wall Steed Bulgaria July 2015. Picture courtesy TopGear.co.ukLocally assembled, the Great Wall Steed ranks 10th in Bulgaria this month.

In fact, the study of the best-selling brands and cars in Bulgaria isn’t so much showing its consumers’ tastes, rather which manufacturers and models are most successful at being re-exported. In this context, Dacia leads the brands ranking with 10.9% above Renault (10.2%), Skoda (9.8%), Volkswagen (8.9%) and Kia (7.3%). After two months of Renault Captur domination, the Dacia Dokker reclaims the pole position it has been holding for the past two years with 5.4% share above the Skoda Octavia at 4% and the Renault Clio at 3.6%. The Kia Sportage surges 13 spots on June to #4, the VW Passat up 4 to #8 with 57 deliveries (very difficult to imagine more than 10 being “real” sales), the locally assembled Great Wall Steed holds its spot inside the Top 10 at #10, the Toyota RAV4 is up 24 ranks to #14, the Skoda Superb up 6 to #17, Peugeot 2008 up 38 to #22 and the Renault Fluence up 46 to #25.

Previous month: Bulgaria June 2015: Renault Captur confirms leadership

One year ago: Bulgaria July 2014: Ford Fiesta and Nissan Qashqai in control

Full July 2015 Top 30 All-brands and Top 170 All-models below.

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Bulgaria June 2015: Renault Captur confirms leadership

Renault Captur Bulgaria June 2015The Renault Captur is #1 in Bulgaria for the 2nd straight month.

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New car sales in Bulgaria are up a whopping 23% year-on-year in June to an estimated 3.220 registrations, lifting the year-to-date total to 14.607 units, up 11% on 2014. Renault overtakes its low-cost counterpart Dacia to take the lead of the brands ranking at 12.5% share vs. 9.3% for Dacia and is now threatening the French-Romanian brand for the year-to-date pole position at 1.763 units (+54%) vs. 1.788 (+8%). Volkswagen and Skoda round up the Top 4 as they have done so far in 2015. In the models ranking, the Renault Captur manages a 2nd consecutive (and ever) month on top thanks to 147 sales and 4.6% share above the Dacia Dokker, Kia Cee’d and Nissan Qashqai. Notice also the Great Wall Steed up 17 spots to #7, the Nissan X-Trail up 47 to #24 and the Lada Niva up 32 to #25.

Previous month: Bulgaria May 2015: First market to crown Renault Captur

One year ago: Bulgaria June 2015: Dacia Dokker back in charge

Full Top 30 All-brands and Top 178 All-models below.

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Bulgaria May 2015: First market to crown Renault Captur

Renault Captur Bulgaria May 2015. Picture courtesy of largus.frThe Renault Captur is the best-selling vehicle in Bulgaria this month.

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The Bulgarian new car market is up a very dynamic 13% year-on-year to an estimated 2.438 registrations in May, lifting the year-to-date total up 8% to 11.387 units. Sales data for Bulgaria is always to be taken with a pinch of salt as a significant part (a rumoured 30%) go straight to re-export to other European countries and never sees domestic roads. Brand-wise, Dacia continues to dominate with 13.7% but parent-brand Renault is ssnapping at its heels with a very strong 13.4% share in May. Volkswagen (10.4%) returns to the podium above Skoda, Ford (both at 8.4%) and Nissan (5.7%).

Over on the models ranking, we witness a world first this month in Bulgaria which becomes the first country in the world to crown the Renault Captur in a monthly ranking thanks to 156 sales and 6.4% share vs. 146 and 6% for the year-to-date leader: the Dacia Dokker. Again this performance may have been boosted by re-export sales. Notice also the Nissan Qashqai up to #3, the VW Passat up to #7, Peugeot 308 up to #9 and the Citroen C4 Cactus up to #31.

Previous month: Bulgaria April 2015: Renault/Dacia monopolises Top 4

One year ago: Bulgaria May 2014: Skoda Octavia takes the lead

Full May 2015 Top 30 All-brands and Top 165 All-models below.

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