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Romania Full Year 2012: Dacia Logan #1 for 8th year in a row

January 12th, 2013 Leave a comment Go to comments

The 2nd generation Dacia Logan should help it increase its market share in 2013…

* See the Top 85 best-selling models and Top 50 All-brands by clicking on the title! *

The fall continues for the Romanian new car market: after hitting an all-time high of 343,080 registrations in 2008, it has been down ever since: -55% in 2009, -19% in 2010, -14% in 2011 and -19% in 2012 to 66,436 registrations, the weakest annual total in the country in potentially 20 years… No surprise in pole position: the Dacia Logan lodges its 8th year in a row in the lead and celebrated its 100th consecutive month atop the Romanian models ranking in December, meaning no interruption since its launch in September 2004. However with sales down 35% on 2011 to just 11,255 and 16.9% share, it delivers by far its weakest annual volume and market share, with its best scores remaining 96,037 units in 2006 and 41% share in 2005…

Dacia Duster. Picture by plushev, all rights reserved.

8 of the Top 10 best-selling models in Romania this year lose ground compared to 2011: the Skoda Octavia is #2 at -25%, followed by the Dacia Duster at -20% (but hitting its highest ever market share in the country in March at 10%), VW Golf at -24% and Ford Focus at -12%. The Ford Fiesta excels at #6, up 9 spots and 32% year-on-year, with the VW Jetta up 8 ranks and 5% to #8. Other great performers include the Suzuki SX4 up 61% to #14, VW Tiguan up 42% to #15, Hyundai Elantra up to #27, Kia Sportage up 53% to #29, Mercedes ML-Class up 45% to #31 and the Range Rover Evoque up to #41. Two all-new models appear in the Top 50: the Dacia Lodgy at #37 and VW Up! at #39.

Previous post: Romania December 2012: Dacia Lodgy and Dokker at world best

Previous year: Romania Full Year 2011: Dacia Logan at its lowest, Duster #3

Full Year 2012 Top 85 models and Top 50 All-brands Ranking Tables below.

Romania Full Year 2012 – brands:

Pos Brand 2012 % /11 2011 % Pos
1 Dacia 16,388 24.7% -31% 23,585 28.9% 1
2 Volkswagen 7,702 11.6% -12% 8,734 10.7% 2
3 Skoda 6,235 9.4% -18% 7,568 9.3% 3
4 Ford 5,054 7.6% 5% 4,815 5.9% 5
5 Renault 4,580 6.9% -33% 6,872 8.4% 4
6 Hyundai 3,068 4.6% 18% 2,591 3.2% 9
7 Opel 2,563 3.9% -44% 4,544 5.6% 6
8 Toyota 2,281 3.4% -17% 2,744 3.4% 8
9 BMW 2,215 3.3% 17% 1,888 2.3% 10
10 Audi 1,825 2.7% 23% 1,482 1.8% 14
11 Chevrolet 1,739 2.6% -41% 2,948 3.6% 7
12 Mercedes 1,655 2.5% 5% 1,578 1.9% 13
13 Peugeot 1,475 2.2% -7% 1,583 1.9% 12
14 Suzuki 1,399 2.1% 3% 1,356 1.7% 16
15 Nissan 1,234 1.9% -14% 1,434 1.8% 15
16 Fiat 997 1.5% -37% 1,594 2.0% 11
17 Kia 917 1.4% 40% 653 0.8% 20
18 Mitsubishi 733 1.1% -16% 876 1.1% 18
19 Land Rover 720 1.1% 88% 382 0.5% 24
20 Seat 618 0.9% -48% 1,195 1.5% 17
21 Citroen 600 0.9% -29% 847 1.0% 19
22 Honda 505 0.8% -10% 561 0.7% 21
23 Volvo 451 0.7% 7% 421 0.5% 23
24 Mazda 423 0.6% -20% 529 0.6% 22
25 Porsche 189 0.3% 59% 119 0.1% 28
26 Subaru 172 0.3% -10% 191 0.2% 26
27 Mini 143 0.2% -5% 150 0.2% 27
28 Jeep 135 0.2% 543% 21 0.0% 32
29 Alfa Romeo 110 0.2% -44% 196 0.2% 25
30 Jaguar 99 0.1% 183% 35 0.0% 31
31 Lexus 68 0.1% 19% 57 0.1% 29
32 Infiniti 25 0.0% 67% 15 0.0% 34
33 Lancia 23 0.0% -57% 53 0.1% 30
34 SsangYong 17 0.0% 55% 11 0.0% 37
35 Ferrari 12 0.0% 9% 11 0.0% 36
36 Proton 12 0.0% 1100% 1 0.0% 49
37 Lada 7 0.0% 250% 2 0.0% 43
38 Acura 7 0.0% -13% 8 0.0% 38
39 Bentley 7 0.0% 600% 1 0.0% 45
40 Saab 6 0.0% -63% 16 0.0% 33
41 Maserati 4 0.0% -67% 12 0.0% 35
42 Lamborghini 2 0.0% n/a 0 0.0%  -
43 Great Wall 2 0.0% -33% 3 0.0% 41
44 GMC 2 0.0% 100% 1 0.0% 48
45 Lotus 1 0.0% -67% 3 0.0% 39
46 Geely 1 0.0% -67% 3 0.0% 42
47 Daihatsu 1 0.0% n/a 0 0.0%  -
48 Morgan 1 0.0% n/a 0 0.0%  -
49 Dodge 0 0.0% -100% 3 0.0% 40
50 Cadillac 0 0.0% -100% 2 0.0% 44
51 Buick 0 0.0% -100% 1 0.0% 46
52 Chrysler 0 0.0% -100% 1 0.0% 47
53 Maybach 0 0.0% -100% 1 0.0% 50
54 Shuang Huan 0 0.0% -100% 1 0.0% 51

Romania Full Year 2012 – models:

Pos Model 2012 % /11 2011 % Pos
1 Dacia Logan 11,255 16.9% -35% 17,380 21.3% 1
2 Skoda Octavia 3,973 6.0% -25% 5,313 6.5% 2
3 Dacia Duster 3,581 5.4% -20% 4,460 5.5% 3
4 VW Golf 1,942 2.9% -24% 2,541 3.1% 5
5 Ford Focus 1,870 2.8% -12% 2,115 2.6% 7
6 Ford Fiesta 1,870 2.8% 32% 1,422 1.7% 15
7 Renault Symbol 1,626 2.4% -44% 2,884 3.5% 4
8 VW Jetta 1,399 2.1% 5% 1,335 1.6% 16
9 Skoda Fabia 1,389 2.1% -8% 1,518 1.9% 11
10 Opel Astra 1,321 2.0% -38% 2,134 2.6% 6
11 VW Passat 1,234 1.9% -26% 1,661 2.0% 9
12 Dacia Sandero 1,050 1.6% -40% 1,736 2.1% 8
13 Chevrolet Aveo 935 1.4% -42% 1,613 2.0% 10
14 Suzuki SX4 920 1.4% 61% 572 0.7% 29
15 VW Tiguan 849 1.3% 42% 597 0.7% 26
16 Renault Fluence 825 1.2% -43% 1,442 1.8% 14
17 Renault Megane 811 1.2% -13% 932 1.1% 18
18 Hyundai i20 764 1.1% 23% 619 0.8% 24
19 VW Polo 739 1.1% -51% 1,495 1.8% 13
20 Hyundai ix35 729 1.1% 20% 606 0.7% 25
21 Toyota Yaris 623 0.9% -45% 1,123 1.4% 17
22 Opel Corsa 611 0.9% -59% 1,501 1.8% 12
23 Renault Clio 586 0.9% -28% 814 1.0% 19
24 Skoda Superb 586 0.9% 0% 585 0.7% 28
25 Hyundai i30 575 0.9% -21% 729 0.9% 20
26 Nissan Qashqai 515 0.8% -19% 634 0.8% 23
27 Hyundai Elantra 492 0.7% n/a n/a n/a n/a
28 Chevrolet Cruze 454 0.7% -33% 675 0.8% 22
29 Kia Sportage 451 0.7% 53% 295 0.4% 53
30 Ford Mondeo 451 0.7% 22% 371 0.5% 42
31 Mercedes ML Class 448 0.7% 45% 309 0.4% 51
32 Opel Insignia 424 0.6% -41% 715 0.9% 21
33 Nissan Juke 414 0.6% -15% 486 0.6% 31
34 Toyota Auris 408 0.6% -14% 474 0.6% 32
35 VW Touareg 403 0.6% -3% 417 0.5% 35
36 BMW X5 391 0.6% -3% 404 0.5% 36
37 Dacia Lodgy 381 0.6% new 0 0.0%  -
38 Ford Kuga 376 0.6% 7% 352 0.4% 45
39 VW Up! 368 0.6% new 0 0.0%  -
40 Toyota Avensis 362 0.5% 18% 306 0.4% 52
41 Range Rover Evoque 359 0.5% n/a n/a n/a n/a
42 BMW 5 Series 351 0.5% 318% 84 0.1% 73
43 BMW X3 351 0.5% n/a n/a n/a 65
44 Toyota Aygo 347 0.5% -10% 386 0.5% 38
45 BMW X1 342 0.5% 1% 339 0.4% 47
46 BMW X6 319 0.5% -4% 331 0.4% 49
47 Peugeot 308 317 0.5% -17% 380 0.5% 40
48 Mitsubishi ASX 314 0.5% -17% 378 0.5% 41
49 Audi A4 313 0.5% -13% 358 0.4% 44
50 Suzuki Swift 308 0.5% -9% 338 0.4% 48
51 Mercedes GLK Class 305 0.5% n/a n/a n/a n/a
52 Audi Q5 300 0.5% n/a n/a n/a n/a
53 Peugeot 508 300 0.5% n/a n/a n/a n/a
54 Seat Ibiza 293 0.4% -50% 591 0.7% 27
55 Mercedes C Class 288 0.4% -20% 360 0.4% 43
56 Peugeot 208 279 0.4% new 0 0.0%  -
57 BMW 3 Series 253 0.4% n/a n/a n/a n/a
58 Audi A6 243 0.4% n/a n/a n/a n/a
59 Toyota RAV4 235 0.4% n/a n/a n/a n/a
60 Seat Leon 232 0.3% -50% 467 0.6% n/a
61 Honda Civic 232 0.3% n/a n/a n/a n/a
62 Mitsubishi Outlander 231 0.3% n/a n/a n/a n/a
63 Fiat Linea 228 0.3% n/a n/a n/a n/a
64 Audi A3 217 0.3% n/a n/a n/a n/a
65 VW Caddy 216 0.3% n/a n/a n/a n/a
66 Audi Q3 207 0.3% n/a n/a n/a n/a
67 Chevrolet Spark 200 0.3% -60% 500 0.6% 30
68 Fiat Panda 187 0.3% -54% 404 0.5% 37
69 Fiat 500 186 0.3% -57% 434 0.5% n/a
70 Renault Twingo 179 0.3% n/a n/a n/a n/a
71 Audi A5 164 0.2% n/a n/a n/a n/a
72 Ford Fusion 160 0.2% -49% 313 0.4% 50
73 Volvo XC60 159 0.2% n/a n/a n/a n/a
74 Kia Cee’d 158 0.2% -25% 212 0.3% 60
75 Kia Rio 157 0.2% n/a n/a n/a n/a
76 Honda CR-V 151 0.2% n/a n/a n/a n/a
77 Toyota Land Cruiser 148 0.2% n/a n/a n/a n/a
78 Nissan Micra 142 0.2% n/a n/a n/a n/a
79 Porsche Cayenne 139 0.2% n/a n/a n/a n/a
80 Mazda CX-5 135 0.2% new 0 0.0%  -
81 VW CC 126 0.2% new 0 0.0%  -
82 Dacia Dokker 117 0.2% new 0 0.0%  -
83 Hyundai i10 115 0.2% n/a n/a n/a n/a
84 Citroen C3 109 0.2% n/a n/a n/a n/a
85 Volvo S40 103 0.2% n/a n/a n/a n/a

Source: www.drpciv.ro

Categories: Romania
  1. Madalina
    January 24th, 2013 at 17:53 | #1
    Reply | Quote

    The source we use it’s the same only that I use the last page of the statistic called ‘tip; extensie’ and by counting them separatly I can tell how many Sedans or MCV were registered.
    If you look at Dacia you will notice that some of them start with SD and then continue with B (those are Sandero), some with K (those are MCV), some with H (Duster), J (Logdy) and finally L for Dacia Logan Sedan. Figures will not always coincide, they are not very accurate, but the rule always works al least to make a difference between MCV and Sedan.
    It is true that in Romania MCV are mainly used in commercial purpose, but in its VAN version, but, unfortunatly, old Pick-ups still exist on the market and are intensivly used.
    I don’t know the statistics for France….
    Hope the informations will help, best wishes! Everybody here says ‘hy’ :)

    • matgasnier
      January 26th, 2013 at 09:31 | #2
      Reply | Quote

      Hello Madalina,
      Thank you very much for this and hello to your team!
      Best,
      Matt

  2. Madalina
    January 22nd, 2013 at 20:49 | #3
    Reply | Quote

    Actually, it’s not really 100 in a row :) … only if you consider registrations for both MCV an Sedan versions of Dacia Logan. If taken separatly, which is how I do at work (considering that MCV is a Light Utility Vehicle meanwhile the Sedan version is a Personal Vehicle), in March 2012 Duster was the best sold model. Anyway, it’s a very nice comment and I will quote you. Logan is indeed a real succes in Romania ever since its launch.

    • matgasnier
      January 22nd, 2013 at 21:39 | #4
      Reply | Quote

      Wow thanks so much for this info Madalina – love it!
      Am I wrong in assuming that a significant part of MCV sales still go to private buyers? In France where I used to live almost all private sales are actually MCV versions not the sedan?
      Do you have access to a Logan versions split for Romania each month?
      Thanks again,
      Matt

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