Romania 2009: Logan at 24%, Sandero #2
Dacia Sandero
The Romanian market did one thing in 2009: it crashed to the ground, going from 324,080 sales in 2008 to 147,962 (-55%) in spite of of government subsidies.
In this chaos, the Dacia Logan has managed to slightly improve its market share, from 23.4% to 23.7%. It’s lower than the 40%+ achieved at launch in 2004 but still very respectable. The mix is 73% Sedan, 18% MCV, 5% Van and 4% Pick-Up.
For its first full year, the Dacia Sandero climbs to #2, just: with 6,765 sales it is only 310 ahead of the Skoda Octavia in 3rd. At 4.6% market share, let’s say the Sandero hasn’t hit its full potential in its native country.
Further down, the Kia Cee’d jumps 2 spots to 4th with a very strong 3.8% market share, and the Hyundai i30 goes from 22nd to 7th with 2.3%.
Top 10 ranking table below.
| Pos | Model | 2009 | pdm | 2008 | pdm | Pos |
| 1 | Dacia Logan | 35,097 | 23.7% | 75,792 | 23.4% | 1 |
| 2 | Dacia Sandero | 6,765 | 4.6% | 8,916 | 2.8% | 4 |
| 3 | Skoda Octavia | 6,455 | 4.4% | 15,650 | 4.8% | 2 |
| 4 | Kia Cee’d | 5,689 | 3.8% | 7,615 | 2.3% | 6 |
| 5 | Renault Clio | 5,136 | 3.5% | 11,328 | 3.5% | 3 |
| 6 | Ford Focus | 3,668 | 2.5% | 7,910 | 2.4% | 5 |
| 7 | Hyundai i30 | 3,435 | 2.3% | 2,612 | 0.8% | 22 |
| 8 | VW Golf | 3,017 | 2.0% | 4,898 | 1.5% | 12 |
| 9 | Renault Megane | 2,422 | 1.6% | 6,273 | 1.9% | 9 |
| 10 | Opel Astra Classic | 2,186 | 1.5% | 6,439 | 2.0% | 7 |
| Logan Sedan | 25,722 | 17.4% | 51,149 | 15.8% | ||
| Logan MCV | 6,249 | 4.2% | 15,175 | 4.7% | ||
| Logan Van | 1,588 | 1.1% | 5,298 | 1.6% | ||
| Logan Pick Up | 1,538 | 1.0% | 4,170 | 1.3% |
Source: APIA, Dacia
