Japan by version November 2012: Mazda Atenza lands
* See the Top 100 best-selling models by clicking on the title! Thanks Austin *
As is now the tradition, after exploring the Passenger car Top 30 and the Kei car Top 20 in Japan, we have a more thorough look at overall October sales split by version and with Light Commercial Vehicles added. No surprises on top, the Toyota Aqua leads the way for the 10th consecutive time (no interruption since last February!), almost 10,000 sales above the #2 at 26,346 vs. 16,406 for the Honda NBOX which has now held the #2 spot for 7 of the last 8 months…
Excellent performance of the Suzuki Every up 8 spots on October to #4 with 12,541 sales, while the Toyota Prius alpha continues to gain ground vs. the hatchback version: it now represents 46% of all Prius sales in Japan.
It is already the star of the Kei car market: the Honda N-One manages to find its way onto the overall Top 10 as early as for its first month of sales in the country with 9,674 units at #10.
The Nissan Clipper Van is up 27 ranks on last month to #27 with 3,391 sales, and 3 models climb up the ranking thanks to their new generation now available across the country: the Subaru Forester ranks #30 at 3,113 units, the Mazda Atenza (aka 6) lands at #52 with 1,798 sales and the Mitsubishi Outlander is up 6 spots to #67 and 732 units.
Passenger Car post: Japan November 2012: Toyota Aqua #1, Subaru Forester at best-ever #15
Kei Car post: Japan Kei cars November 2012: Honda N-One already close to 10,000 sales!
Previous month: Japan by version October 2012: Prius Alpha at 43% of Prius sales
One year ago: Japan November 2011: Toyota Prius boosted by Alpha version
Full November 2012 Top 100 Ranking Table below.
Japan November 2012 – by version:
| Pos | Model | Nov | Oct | Pos | Sep | Aug |
| 1 | Toyota Aqua | 26,346 | 24,192 | 1 | 1 | 1 |
| 2 | Honda NBOX | 16,406 | 18,203 | 2 | 3 | 2 |
| 3 | Suzuki Wagon R | 14,368 | 15,946 | 3 | 2 | 4 |
| 4 | Suzuki Every | 12,541 | 5,937 | 12 | 14 | 7 |
| 5 | Daihatsu Tanto/Exe | 12,332 | 12,101 | 4 | 6 | 5 |
| 6 | Toyota Prius | 12,000 | 10,305 | 5 | 5 | 3 |
| 7 | Daihatsu Mira | 10,685 | 8,881 | 7 | 7 | 10 |
| 8 | Nissan Note | 10,361 | 10,007 | 6 | 4 | n/a |
| 9 | Toyota Prius Alpha | 10,039 | 7,811 | 8 | 11 | 11 |
| 10 | Honda N-One | 9,674 | 13 | n/a | - | - |
| 11 | Daihatsu Move/Conte | 8,421 | 5,203 | 16 | 12 | 12 |
| 12 | Honda Fit | 6,845 | 6,955 | 9 | 8 | 6 |
| 13 | Suzuki Alto/Lapin | 6,417 | 6,711 | 10 | 9 | 9 |
| 14 | Toyota Vitz | 5,889 | 5,359 | 14 | 17 | 14 |
| 15 | Toyota Corolla | 5,710 | 5,630 | 13 | 20 | 13 |
| 16 | Subaru Impreza/XV | 5,637 | 4,217 | 23 | 13 | 30 |
| 17 | Nissan Serena | 5,482 | 4,970 | 18 | 10 | 8 |
| 18 | Daihatsu Hijet Truck | 5,327 | 5,144 | 17 | 21 | 23 |
| 19 | Suzuki Carry | 5,100 | 5,229 | 15 | 25 | n/a |
| 20 | Toyota Spade | 5,090 | 6,180 | 11 | 19 | 18 |
| 21 | Daihatsu Mira Cocoa | 4,821 | 4,956 | 19 | 16 | 16 |
| 22 | Daihatsu Hijet Cargo | 4,781 | 4,274 | 22 | 22 | 25 |
| 23 | Honda Freed | 4,418 | 4,591 | 21 | 15 | 15 |
| 24 | Nissan Moco | 4,258 | 4,692 | 20 | 29 | 19 |
| 25 | Toyota Porte | 3,913 | 3,648 | 24 | 23 | 17 |
| 26 | Honda StepWGN | 3,513 | 3,465 | 25 | 24 | 21 |
| 27 | Nissan NV100/Clipper Van | 3,391 | 1,576 | 54 | 54 | 55 |
| 28 | Toyota Vellfire | 3,245 | 3,169 | 27 | 38 | 35 |
| 29 | Toyota Passo | 3,167 | 2,720 | 31 | 33 | 28 |
| 30 | Subaru Forester | 3,113 | n/a | n/a | n/a | n/a |
| 31 | Toyota Voxy | 3,070 | 2,576 | 34 | 37 | 31 |
| 32 | Nissan Roox | 3,051 | 2,440 | 36 | 42 | 34 |
| 33 | Suzuki Palette | 2,845 | 3,172 | 26 | 27 | 20 |
| 34 | Mazda Demio | 2,794 | 2,651 | 33 | 28 | 22 |
| 35 | Toyota Estima | 2,690 | 2,411 | 37 | 34 | 27 |
| 36 | Suzuki Swift | 2,631 | 2,557 | 35 | 31 | 26 |
| 37 | Honda Fit Shuttle | 2,475 | 2,363 | 38 | 35 | 32 |
| 38 | Mitsubishi Mirage | 2,467 | 3,054 | 29 | 26 | 56 |
| 39 | Toyota Alphard | 2,418 | 2,077 | 44 | 58 | 46 |
| 40 | Toyota Crown | 2,364 | 2,180 | 40 | 49 | 52 |
| 41 | Toyota Noah | 2,281 | 2,069 | 45 | 48 | 45 |
| 42 | Nissan Cube | 2,276 | 2,656 | 32 | 45 | 41 |
| 43 | Mazda CX-5 | 2,270 | 2,794 | 30 | 18 | 24 |
| 44 | Toyota Mark X | 2,250 | 2,000 | 46 | 55 | 65 |
| 45 | Toyota Pixis Space/Epoch | 2,239 | 2,086 | 43 | 43 | 29 |
| 46 | Toyota Wish | 2,131 | 1,817 | 51 | 51 | 43 |
| 47 | Toyota Ractis | 2,078 | 1,909 | 49 | 46 | 40 |
| 48 | Mitsubishi eK | 2,028 | 1,522 | 55 | 56 | 57 |
| 49 | Suzuki Solio | 1,962 | 1,818 | 50 | 36 | 36 |
| 50 | Subaru Legacy/Outback | 1,922 | 1,180 | 63 | 44 | 49 |
| 51 | Suzuki MR Wagon | 1,799 | 1,980 | 47 | 40 | 33 |
| 52 | Mazda Atenza | 1,798 | n/a | n/a | n/a | n/a |
| 53 | Toyota 86 | 1,777 | 3,152 | 28 | 39 | 42 |
| 54 | Nissan X-Trail | 1,731 | 1,647 | 53 | 47 | 48 |
| 55 | Subaru Stella | 1,368 | 754 | 71 | 59 | 51 |
| 56 | Honda Acty Truck | 1,359 | 1,669 | 52 | 57 | 53 |
| 57 | Nissan Juke | 1,356 | 1,392 | 56 | 50 | 44 |
| 58 | Honda Life | 1,350 | 2,145 | 42 | 32 | 37 |
| 59 | Suzuki Jimny | 1,304 | 1,336 | 57 | 69 | 63 |
| 60 | Toyota Ace | 1,281 | n/a | n/a | n/a | n/a |
| 61 | Mazda Flair | 1,193 | 866 | 68 | - | - |
| 62 | Mitsubishi Minicab van | 1,151 | 1,136 | 64 | 61 | 61 |
| 63 | Mitsubishi Minicab truck | 973 | 1,086 | 66 | 66 | 67 |
| 64 | Suzuki Alto Van | 897 | 1,183 | 62 | 67 | n/a |
| 65 | Honda Acty Van | 823 | 858 | 69 | 81 | 77 |
| 66 | Daihatsu Mira Van | 742 | 829 | 70 | 76 | n/a |
| 67 | Mitsubishi Outlander | 732 | 637 | 73 | 110 | n/a |
| 68 | Nissan NT100/Clipper Truck | 706 | 591 | 75 | 74 | 73 |
| 69 | Honda Vamos | 695 | 560 | 76 | 85 | 80 |
| 70 | Mazda AZ Wagon | 688 | 1,215 | 59 | 52 | 54 |
| 71 | Subaru Exiga | 604 | n/a | n/a | n/a | n/a |
| 72 | Subaru Sambar Truck | 600 | 610 | 74 | 72 | 75 |
| 73 | Mazda Flair Wagon | 574 | 538 | 77 | 80 | 68 |
| 74 | Mazda Carol | 569 | 464 | 82 | 82 | 72 |
| 75 | Mitsubishi Delica D5 | 531 | 498 | 79 | 65 | n/a |
| 76 | Daihatsu Atrai | 521 | 751 | 72 | n/a | 70 |
| 77 | Mazda Scrum Van | 507 | 490 | 80 | 79 | 79 |
| 78 | Mitsubishi Delica D2 | 481 | 448 | 86 | 71 | n/a |
| 79 | Subaru Sambar Van | 472 | 442 | 87 | 83 | 83 |
| 80 | Subaru BRZ | 458 | 510 | 78 | 87 | 89 |
| 81 | Nissan Otti | 426 | 469 | 81 | 73 | 76 |
| 82 | Mitsubishi RVR | 419 | 156 | n/a | 93 | n/a |
| 83 | Toyota Rumion | 411 | 343 | 91 | 90 | 81 |
| 84 | Honda CR-Z | 408 | 456 | 85 | 106 | 98 |
| 85 | Toyota Pixis Van | 372 | 464 | 83 | 88 | 84 |
| 86 | Mazda Verisa | 321 | 328 | 93 | 84 | 85 |
| 87 | Toyota Pixis Truck | 320 | 353 | 90 | 91 | 87 |
| 88 | Mitsubishi Pajero mini | 317 | 354 | 89 | 86 | 82 |
| 89 | Subaru Pleo | 315 | 463 | 84 | 75 | 69 |
| 90 | Mitsubishi Toppo | 288 | 252 | 95 | 92 | 86 |
| 91 | Honda Insight | 244 | 341 | 92 | 78 | 74 |
| 92 | Subaru Lucra | 230 | 235 | 97 | 98 | 90 |
| 93 | Mazda Scrum Truck | 226 | 249 | 96 | 95 | 92 |
| 94 | Honda Vamos Pro | 222 | 185 | 100 | 107 | n/a |
| 95 | Suzuki SX4 | 193 | 202 | 99 | 99 | n/a |
| 96 | Mitsubishi i-MiEV | 189 | 141 | n/a | 101 | 101 |
| 97 | Mitsubishi Pajero | 180 | 159 | n/a | 108 | n/a |
| 98 | Mazda Scrum Wagon | 160 | 170 | n/a | 100 | 97 |
| 99 | Subaru Trezia | 153 | 228 | 98 | 89 | 94 |
| 100 | Toyota Mark X Zio | 146 | 117 | n/a | n/a | n/a |
Source: Manufacturers, many thanks to Austin for sharing the data!











I wonder why Lexus has no data even though they are built in Japan.
At the same time I noticed that Honda’s home situation is not in their favor in terms of ”normal cars’ sales’. They seems to be doing really well with their ”Kei cars”. No wonder they plan to introduce the modified (bigger) N-series cars to other emerging markets like India and Indonesia to slot below the Brio series. The normal cars that are selling well are Fit, Fit Shuttle, StepWGN and Freed, but that also are in the dwindling trend.