Thailand September 2012: Top 5 models ranking – help needed!
Honda Brio
* NOW UPDATED with the Top 20 best-selling brands! Many thanks to Eddy *
The brands ranking shows Toyota unsurprisingly in the lead both in September with 46,568 sales and 35.8% share and year-to-date at 380,751 units and 38.1%. Honda takes the 2nd spot overall in September though, passing Isuzu with 19,465 sales and 14.9% share vs. 10.6% year-to-date. Digging a little deeper shows that Honda’s growth comes from passenger cars where it grabs a huge 27% share in September vs. only 30% for Toyota vs. 23% and 38% year-to-date. This seems to indicate that the Honda Brio is a runaway hit in Thailand…
Nissan Almera
* See the Top 5 best-selling models by clicking on the title! Many thanks to Austin *
Every month I give you an update on pick-up sales in Thailand as it is by far the largest segment in the country. However monthly all-models data is extremely rare to find so this is an appeal to you all dear readers! I know one magazine publishes models data monthly in Thailand: it’s called Formula Magazine (see a recent cover below). So if you subscribe to this mag, are visiting Thailand and have the opportunity to buy it, know where I can find it in Sydney, Australia or know how to subscribe to it online please get in touch by clicking on the ‘Contact us’ tab on the site!
Recent cover of Formula Magazine. Please get in touch if you buy this magazine or have regular access to it!
Back to the Thai ranking. The Toyota Hilux logically leads the overall models ranking with 171,690 sales and 17.2% share, ahead of the Isuzu D-Max at 133,972 units and 13.4%. The Toyota Vios has an excellent year, up from 7.4% share over the Full Year 2011 to 8% this year thanks to 80,410 sales. It is followed by the Mitsubishi Triton at 4.5% and the Honda City at 4.4%. Notice also the Nissan Almera selling a remarkable 35,279 units over the period.
Previous pick-up post: Thailand Pick-ups September 2012: Mazda BT-50 impresses
Previous post: Thailand breaks 1 million car sales barrier for the first time
Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold
Full September/9 months Top 20 brands and 9 months Top 5 models Ranking Tables below.
Thailand 9 months 2012 – models:
| Pos | Model | 2012 | % | 2011 |
| 1 | Toyota Hilux | 171,690 | 17.2% | 1 |
| 2 | Isuzu D-Max | 133,972 | 13.4% | 2 |
| 3 | Toyota Vios | 80,410 | 8.0% | 3 |
| 4 | Mitsubishi Triton | 44,620 | 4.5% | 4 |
| 5 | Honda City | 44,079 | 4.4% | 7 |
| Toyota Corolla Altis (e) | 40,000 | 4.0% | 5 | |
| Nissan Almera | 35,279 | 3.5% | n/a | |
| Chevrolet Colorado | 28,654 | 2.9% | n/a | |
| Mazda BT-50 | 20,054 | 2.0% | n/a | |
| Ford Ranger | 14,518 | 1.5% | n/a | |
| Nissan Navara | 13,806 | 1.4% | n/a | |
| Tata Xenon | 2,652 | 0.3% | n/a |
Source: Manufacturers, many thanks to Austin for sharing the data!
Thailand September 2012 – brands:
| Pos | Model | Sep | % | /11 | 2012 |
| 1 | Toyota | 46,568 | 35.8% | 19% | 1 |
| 2 | Honda | 19,465 | 14.9% | 57% | 3 |
| 3 | Isuzu | 17,046 | 13.1% | 56% | 2 |
| 4 | Nissan | 11,701 | 9.0% | 83% | 5 |
| 5 | Mitsubishi | 11,494 | 8.8% | 104% | 4 |
| 6 | Mazda | 7,237 | 5.6% | 82% | 7 |
| 7 | Chevrolet | 7,177 | 5.5% | 266% | 6 |
| 8 | Ford | 4,877 | 3.7% | 109% | 8 |
| 9 | Suzuki | 2,830 | 2.2% | 342% | 9 |
| 10 | Hino | 1,458 | 1.1% | 69% | 10 |
| 11 | Mercedes | 561 | 0.4% | 40% | 12 |
| 12 | BMW | 524 | 0.4% | -12% | 11 |
| 13 | Tata | 484 | 0.4% | 261% | 16 |
| 14 | Hyundai | 392 | 0.3% | 46% | 14 |
| 15 | DongFeng | 189 | 0.1% | 257% | 18 |
| 16 | Proton | 179 | 0.1% | -46% | 13 |
| 17 | Mitsubishi-Fuso | 174 | 0.1% | -33% | 15 |
| 18 | Volvo | 155 | 0.1% | 11% | 17 |
| 19 | Kia | 126 | 0.1% | 22% | 19 |
| 20 | Volkswagen | 74 | 0.1% | 64% | 20 |
Thailand 9 months 2012 – brands:
| Pos | Model | 2012 | % | /11 | Pos |
| 1 | Toyota | 380,751 | 38.1% | 49% | 1 |
| 2 | Isuzu | 150,003 | 15.0% | 29% | 2 |
| 3 | Honda | 106,444 | 10.6% | 45% | 3 |
| 4 | Mitsubishi | 86,595 | 8.7% | 64% | 4 |
| 5 | Nissan | 80,029 | 8.0% | 45% | 5 |
| 6 | Chevrolet | 52,943 | 5.3% | 130% | 6 |
| 7 | Mazda | 52,170 | 5.2% | 64% | 7 |
| 8 | Ford | 38,099 | 3.8% | 67% | 8 |
| 9 | Suzuki | 14,794 | 1.5% | 123% | 9 |
| 10 | Hino | 12,083 | 1.2% | 54% | 10 |
| 11 | BMW | 4,640 | 0.5% | 26% | 11 |
| 12 | Mercedes | 4,109 | 0.4% | 45% | 12 |
| 13 | Proton | 3,625 | 0.4% | 4% | 13 |
| 14 | Hyundai | 3,616 | 0.4% | -10% | 14 |
| 15 | Mitsubishi-Fuso | 2,849 | 0.3% | -39% | 15 |
| 16 | Tata | 1,926 | 0.2% | 45% | 16 |
| 17 | Volvo | 1,490 | 0.1% | 25% | 17 |
| 18 | DongFeng | 1,263 | 0.1% | 145% | 18 |
| 19 | Kia | 1,081 | 0.1% | 69% | 19 |
| 20 | Volkswagen | 489 | 0.0% | 9% | 20 |
Sourece: www.slideshare.net, Toyota Thailand, many thanks to Eddy for the tip!
The 9 months sales figures are a bit jumbled. Isuzu should be number 2, and Honda is 3 – not the other way around
Thanks for picking this up Myk! Now corrected.
cheers
Matt